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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Copyright Law vs Real Estate Photography

23/04/2021
No Comments
Read about the state of our legal system and how it affects the ownership of your copyrights if you want to work in the real estate industry.
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Real Estate Photography Contract Guide

12/04/2021
No Comments
Being a photographer is not all about photo shoots; you also have to prepare enough legal protection for your business and your clients. We're going to look into tips on writing a real estate photography contract to protect your work better and help you gain a higher reputation as a professional.

What Is The Average Real Estate Photographer Salary?

30/03/2021
Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

My Formula for Real Estate Photography Pricing

17/03/2021
41 Comments
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.

Just In: New Real Estate Photography Statistics

15/03/2021
9 Comments
Good visuals like photos play a big role in the work of photographers, real estate agents, and even home buyers. If you're still wondering about the power of images, here are real estate photography figures you should know.

Real Estate Headshots Pricing: How Much Should You Charge?

11/03/2021
23 Comments
Do you want to offer headshots for the agents you work with, yet you don't know how to charge for your work? Real estate headshots pricing can be tricky, so we're going to help you.

Commercial Real Estate Photography Pricing

10/03/2021
No Comments
Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we're going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

3 Ways to Know an Add-On is Right For Your Business

05/03/2021
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Are you considering offering an additional service to your business? Let's discuss 3 ways to learn how to know if add-ons are right for your business. When it comes to planning anything for your photography business, the important thing is to have the right people, a quality product, and a streamlined process in place.

PFRE Community Announcement

08/02/2021
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I hope this message finds everyone well! 2020 was a crazy year, to say the least. Although there were many challenges, we also saw incredible growth in the real estate photography industry as so many other genres weren't able to operate at full capacity. That being said, I have some exciting news to share for […]

How Much to Sell Photo Rights For?

08/02/2021
11 Comments
Are you a photographer who has a nationwide home builder inquiring about rates and wanting all rights to your photos? Are clients asking for free licensing? Perhaps you're wondering how much above your current shoot rate should you sell to be compensated for giving up the license of your images. When offering real estate photography […]

What MLS Photo Size Should Real Estate Photographers Deliver?

03/02/2021
27 Comments
Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller. What is the standard everyone is using […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS: UPDATE

26/01/2021
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Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Below, you will find Mike’s most recent update, along with his previous update. You can also read his original article about […]

How I Averaged Over $1700 Per Shoot in 2020

21/01/2021
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” The list goes on. Residential real estate photography is where a high majority of […]

How to License Your Photos to Product Vendors - 6 Easy Steps

08/12/2020
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Article and photos by Adam Taylor from Learn to License Your Photos. In a previous article, I explained what it means to have a “Licensing Mindset” when it comes to shooting photos of residential and commercial spaces. As you adopt and develop this mindset, you can start to make money by licensing your images to […]

Pre-Shoot Checklist Template

24/08/2020
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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

How to License Real Estate Photos to Builders and Other Third Parties

14/07/2020
No Comments
In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS

05/07/2020
No Comments
Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]

The Importance of Setting Boundaries

21/06/2020
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A little while ago, PFRE contributor, Tacey Jungmann, asked a series of questions on the PFRE Discussion Group related to a very relevant topic: Boundaries. Specifically, Tacey asked: What are the boundaries you've established that have helped your business?  Where do you struggle to enforce boundaries?  Does boundary-setting paint you as "difficult to work with?"  […]

Ease into Cold Calling

18/06/2020
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“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]

Basic Tips for Maintaining Speed, Efficiency, and Consistency

16/06/2020
No Comments
 "Brandon, over the past few years, I've read that you shoot several homes per day. I've become increasingly busy and I think I have the capacity to do more and make more money. So I have a couple of quick questions for you. First, how much gear do you actually bring to a shoot? I'm assuming that […]

8 Key Behaviors of Highly Productive People

15/06/2020
No Comments
Recently, I ran across a very interesting article by Travis Bradbury, on Inc.com, in which he wrote about the behaviors exhibited by some of the world’s most successful people. It was populated with research done by Dr. Kevin Kruse, Ph.D., a professor at Princeton University in New Jersey, who teaches 20th century US history. In […]

Stay Connected with Your Clients

04/06/2020
No Comments
I've had quite a few discussions lately with real estate photographers who've shared that things are starting to pick up in their market. This is great news, of course, but I can't help thinking about those whose business is still down or are still uncomfortable going out and shooting due to Covid-19. One of the […]

Welcome to PFRE 2.0

28/05/2020
After almost two years of planning, designing and development, PFRE 2.0 is finally here! I hope you will all take some time to explore the site and share any feedback you have. When we set out to redesign PFRE we had three main goals in mind: Update the overall look and feel of the site […]

PFRE 2.0 Will Be Here Next Week!   

22/05/2020
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After much planning and development, I’m excited to announce that early next week, PFRE will finally have an updated website! It’s been a mammoth undertaking trying to organize and then migrate FOURTEEN YEARS of history over to the new site, including thousands of articles and tens of thousands of comments. One of my top priorities […]

Your Photos Were Used for a Relisting without Your Permission! Now What?

20/05/2020
No Comments
Alan, from Seattle, WA writes: "I got an email from a homeowner who was asking me to send him the photos I took of the home for the agent who sold the house to him last year. He's relisting the house and wanted to use my images. I told him it would be $200 for […]

FOLLOW-UP: Thinking Through Your Pricing Strategically

08/05/2020
10 Comments
Ken, from Pittsburgh, PA writes: "Hey Brandon, I liked your recent article on helping beginners set up their pricing for their photography. I think you highlighted the key points. Any ideas or suggestions for those of us who've been doing this for awhile?" Thanks Ken, I'm glad you liked that article. For those of you […]

How Did You Establish Your Initial Fees When You Got Started?

28/04/2020
Lauren, from Los Angeles, CA writes: “I was trying to look on this site to see any data/info about rates for Los Angeles? I've been doing photography for 10 years initially with fashion but recently want to get into real estate/interiors. I tried researching online but most prices are for across the US and I […]

Real Estate Photography Census

17/04/2020
19 Comments
After overwhelming demand, PFRE and Aryeo are excited to announce the first official real estate photography industry census. The census is an industry-wide survey asking real estate photographers (anonymously) questions about their business, equipment, editing, services, operational details, and much more. The culmination of the survey will be an official state of the industry, which […]

360/3D: Fad or Future?

16/04/2020
23 Comments
Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]

Video: How to Register Copyright on Your Photographs

06/04/2020
11 Comments
? Mike Boatman's recent articles here on PFRE about the merits of registering your photos with the US Copyright Office have been so insightful, well written, and just plain helpful. I started my year with a timely registration of all of my images from the last 3 months of 2019, as well as several registrations […]

Discussing Copyrights with Your Clients--It's a Sales Tool

30/03/2020
Author: Mike Boatman A copyright discussion with a client can be used as a sales tool. Copyright registration is a benefit for the client which will help to differentiate you from your competition and establish you as a professional essentially working as a limited partner for the success of your client. This is a fundamental […]

10 Ideas to Be Productive in Your Business During COVID-19 Social Distancing

20/03/2020
10 Comments
I'm pleased to have received a guest post from regular contributor and PFRE's reigning Photographer of the Year, Garey Gomez, with some wonderful suggestions on how to stay busy during the down-time that many of us are experiencing during the COVID-19 outbreak. While these are certainly stressful times, we must all be diligent in staying […]

Is Zillow Entering the Field as a Direct Competitor?

19/03/2020
22 Comments
Mike, from Palm Harbor, FL recently wrote in to advise me of a survey he received from Zillow. I found it both interesting and disturbing at the same time. I thought it would make for an important post for a couple of reasons. First, to give our community a heads-up of what might be coming […]

Real Estate Photography During the Coronavirus Outbreak

14/03/2020
17 Comments
I have the good fortune of overseeing PFRE and offering articles aimed at improving one’s photography/photography business--all with the goal of improving peoples’ results and elevating the industry as a whole. However, I’m writing this article from a couple of different perspectives: To let you know that I’m thinking of you and the entire community […]

Copyright Registration and the Importance of "Chain of Evidence Custody"

09/03/2020
31 Comments
Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. Understanding What You’re Up Against I will boldly repeat something that I stated in my previous article because I believe it is worth repeating: […]

Real-World Copyright Litigation: A Photographer’s Viewpoint

17/02/2020
64 Comments
Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. I repeat… everything in this article is my opinion. I’m not depicting any specific communication with my attorneys, nor am I divulging any privileged […]

How Long Does It Take You to Shoot an “Average” House?

12/02/2020
38 Comments
Jennifer, from Madison, WI writes: “Hi Brandon, I’ve been shooting real estate for less than a year and I feel lucky to already have a few regular clients. I feel that I’m improving (at least that’s what my clients tell me) but I’m thinking that I should be taking less time to shoot a house. […]

Making a Case for Image Copyright

22/01/2020
100 Comments
Author: Mike Boatman Good Day! Since Brandon has been kind enough to allow me to address the PFRE community, please let me introduce myself: My name is Mike Boatman. I have worked full-time as a commercial advertising photographer for over four decades. In the early days, the bulk of my work was product, food, and […]

Should Photographers Post Pricing on Their Website?

14/12/2019
18 Comments
Author: Michael Lefebvre A burning, and often divisive question that always seems to come up in conversation, and recently on a Facebook group that I’m a member of is, “Should I post my prices on my website?” There tends to be three distinct camps of answers to this question: Yes, prices should be listed on […]

The Customers You Want (Part 2): Recognizing High Maintenance Clients & When It’s Time to Fire Them

06/11/2019
4 Comments
Last week, in Part 1 of this three-part series on customer service, I wrote about the importance of giving certain customers significantly more of your time and attention. These “high value” clients (i.e., low maintenance / high profit) are extremely important to the overall success of our business because they: pay on-time, every time and […]
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