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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Person showing how to use 360 camera

Regular cameras already provide cool snapshots of the world around us, but a 360 camera is a different beast. That said, they come with a little bit of a learning curve.  This article will take you through how to use a 360 camera and how you can g ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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3 Ways to Know an Add-On is Right For Your Business

05/03/2021
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Are you considering offering an additional service to your business? Let's discuss 3 ways to learn how to know if add-ons are right for your business. When it comes to planning anything for your photography business, the important thing is to have the right people, a quality product, and a streamlined process in place.
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PFRE Community Announcement

08/02/2021
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I hope this message finds everyone well! 2020 was a crazy year, to say the least. Although there were many challenges, we also saw incredible growth in the real estate photography industry as so many other genres weren't able to operate at full capacity. That being said, I have some exciting news to share for […]

How Much to Sell Photo Rights For?

08/02/2021
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Are you a photographer who has a nationwide home builder inquiring about rates and wanting all rights to your photos? Are clients asking for free licensing? Perhaps you're wondering how much above your current shoot rate should you sell to be compensated for giving up the license of your images. When offering real estate photography […]

What MLS Photo Size Should Real Estate Photographers Deliver?

03/02/2021
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Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller. What is the standard everyone is using […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS: UPDATE

26/01/2021
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Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Below, you will find Mike’s most recent update, along with his previous update. You can also read his original article about […]

How I Averaged Over $1700 Per Shoot in 2020

21/01/2021
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” The list goes on. Residential real estate photography is where a high majority of […]

How to License Your Photos to Product Vendors - 6 Easy Steps

08/12/2020
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Article and photos by Adam Taylor from Learn to License Your Photos. In a previous article, I explained what it means to have a “Licensing Mindset” when it comes to shooting photos of residential and commercial spaces. As you adopt and develop this mindset, you can start to make money by licensing your images to […]

Pre-Shoot Checklist Template

24/08/2020
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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

How to License Real Estate Photos to Builders and Other Third Parties

14/07/2020
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In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS

05/07/2020
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Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]
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