The Future of Real Estate Marketing: How Reptov Turns Listing Photos into Compelling Videos

In today’s competitive real estate market, static photos are no longer enough. Buyers expect dynamic, engaging content that brings properties to life. Enter Reptov, a powerful new platform that transforms ordinary listing photos into professional marketing videos in minutes. Gone are the days when creating property videos required expensive equipment, long shoots, or complex editing … Read more

Eight Strategies to Scale Your Real Estate Media Business in 2026

Photography and media in real estate are changing faster than ever before, withthe adoption of AI, new technology tools, and the countless offerings they afford.What will be the deciding factors for real estate photographers who want to growtheir business in 2026? iGUIDE set out to find the answers by interviewing 10 real estate photographersat the … Read more

What MLS Photo Size Should Real Estate Photographers Deliver?

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Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller.

What is the standard everyone is using today? Is there a new standard for uploading property photos? With the high demand for real estate photography service and online tours, you must learn the right formats and sizes for uploading quality photos. 

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How Much to Sell Photo Rights For?

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You should find the right approach for setting prices when offering real estate photography services. This is crucial if you want to sell photo rights and give up the license of your digital files. We’re explaining how much to sell photo rights for and how you can set reasonable rates. How Much to Sell Photo … Read more

Top 6 Real Estate Photo Editing Services

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Beautiful, quality photography is crucial in today’s real estate industry, and to create stunning photography, you need an editing service. In this article, I have listed the top 6 real estate photo editing services in the industry and compared them regarding services offered, pricing, turnaround time, and customer support. Top 6 Real Estate Photo Editing … Read more

How to Become a Freelance Photographer

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Entering the world of freelance photography takes dedication, hard work, and a passion for capturing visually stunning moments. With the right steps, creating a rewarding and successful career in this field is possible. Here’s a quick guide on how to become a freelance photographer. How to Become a Freelance Photographer To become a freelance photographer, … Read more

Unbelievably Bad Real Estate Photos

An exterior of a residential house surrounded by different trees

I’ve pointed out Saskatoon agent, Norm Fisher’s really funny presentation of bad real estate photos before but it’s so funny I think it is worth featuring again. I feel like inventing a real estate marketing award for Norm’s presentation. I was reminded of this subject by the fact that Athol Kay, a Connecticut Realtor got some coverage … Read more

Save Time and Money by Outsourcing Real Estate Photo Editing

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If you’re a real estate photographer, you know that post-processing can be a time-consuming and, therefore, costly process. But what if you could outsource your editing to a professional so that you can free up time to shoot more properties and grow your business? In this blog post, I’ll explore how much it costs to … Read more

Where Is The Best Place To Build A Photographer Website?

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If you’re a real estate photographer, having your portfolio website is one of the best ways to showcase your photography to agents and future clients. Since condensing years of photography work into one website can be difficult, the following are the best places to build a photographer’s website. Our Top Places to Build a Photographer … Read more

Hot Real Estate Photography Trends for 2024

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There’s no way to predict definitively what the hot real estate photography trends will be in 2024, but I can make some educated guesses based on the market trends. In this article, I’ll present hot real estate photography trends for 2024 that will set the tone for another exciting year for real estate photography. With … Read more

Financial Checkpoints Before Starting a 3D Tour Business

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In my earlier blog about starting your own Virtual Tour business, I touched upon how to do in-depth research on different solutions in the market and what questions you should be seeking answers for when zeroing in on a solution. In this blog, I will dive deeper into the financial aspect of it all. Whether … Read more

What Is a Photographer Virtual Assistant?

An image of a photographer virtual assistant

Since real estate photography goes beyond shooting the photos to editing the images to get the best composition and still meet the Multi-Listing Service (MLS) aspect ratio requirements, you might need a skilled assistant to help with post-processing editing. So, what is a photographer’s virtual assistant?  What Is a Photographer Virtual Assistant? A photographer virtual … Read more

Real Estate Photography Contract Guide

Client signing a real estate photography contract

Being a photographer is not all about photo shoots; you also have to prepare enough legal protection for your business and your clients. We’re going to look into tips on writing a real estate photography contract to protect your work better and help you gain a higher reputation as a professional.

The Importance of Real Estate Photo Editing Outsourcing

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This topic always seems to be controversial. There are strong opinions on both sides of the fence but despite our points of view, I think most of us can agree that there is a place for outsourcing in our industry.

A few months ago, I wrote this article about my experience with outsourcing. I could never have anticipated the number of questions, comments, and feedback that I would receive. Over a hundred people have contacted me directly, sharing their challenges with the outsourcing process and asking for help.

Given the clear indication that our community is longing for more information and support in this area, I’ve made it a mission of mine to learn everything I could about the world of outsourcing. My goal is to allow those who might be considering outsourcing to learn from my mistakes, save valuable time, and make informed decisions. With that said, I’d like to share my experience in the hopes that it might help some of you decide if outsourcing makes sense for your business.

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How to Grow Your Real Estate Photography Business in 2022

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Real estate photography is an excellent way to expand an existing photography business or turn your photography hobby into a flexible and profitable career. The good news is that real estate photography is booming, especially in times of the pandemic, giving you the perfect opportunity to grow your real estate photography business. In this post, we’ll … Read more

How Long Does It Take to Photograph a House?

Frontal exterior shot of home

Similar to other kinds of photography, photographing real estate properties involves variables like natural lighting and composition. To determine how long it should take for professional real estate photographers to photograph a home, we’re going to help you plan a timeline to capture quality real estate photos.

What Is The Average Real Estate Photographer Salary?

Photographer counting salary

Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We’re going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

Commercial Real Estate Photography Pricing

Hotel and resort swimming pool

Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we’re going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

3 Ways to Know an Add-On is Right For Your Business

Camera beside a black laptop

Are you considering offering an additional service to your business? Let’s discuss 3 ways to learn how to know if add-ons are right for your business. When it comes to planning anything for your photography business, the important thing is to have the right people, a quality product, and a streamlined process in place.

Pre-Shoot Checklist Template

Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. I’ve created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. … Read more

Copyright Registration and the Importance of “Chain of Evidence Custody”

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Author: Mike Boatman

This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine.

Understanding What You’re Up Against

I will boldly repeat something that I stated in my previous article because I believe it is worth repeating: “If you’re not going to defend or enforce your copyrights, don’t waste your time or money registering.”

Make no mistake about it; when you enforce your copyrights, you are going to get into a fight. Your opponent has already proven that they are not bound by moral behavior or legal and civil rules. So why do you think this fight is going to be fair? If a person was willing to steal from you, do you honestly think they are going to tell the truth in depositions?

Thieves and liars will try their best to paint you as the bad guy using every possible spin to convince the court that you’re an evil person who’s out to extort money from them. They will claim that you intentionally set up a trap, that you did not convey terms of use, and then sprung copyright litigation on them as an extortion to strong-arm money from them.

A liar can be very convincing, but what a liar can’t change or overcome are facts that are backed up with evidence.

Understanding the First Wave of Attack

The first attack by defense attorneys is their attempt to void the copyright registration. If they are successful, you will be forced to re-register the images. But by then you will be outside the three month grace period from first publication and no longer eligible for statutory damages or attorney fees.

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Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

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My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article’s tagline was particularly interesting to me: “Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes.”     Rosemary Counter – Macleans … Read more

My MLS Is Now Claiming a License for the Photos I Upload

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Pamela in Florida says:

As I am uploading some photos to the MLS for an associate this morning (I’m also an agent and photographer), I see this pop up for the first time – “…I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, prepare derivative works of, distribute, and display the images for any lawful purpose, and to modify, add to, or strip out the metadata contained within the Images…

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How Many Photos Do You Deliver for a Typical Real Estate Shoot?

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Marea in Florida asks:

What are professional photographers charging for additional photos now that MLS is allowing 50 images?

The fact is that many MLSs have allowed unlimited photos for many many years! So this is by no means a new issue. Back in 2015, I had a fairly extensive discussion on the subject of how many photos PFRE readers provide their clients. See this post.

As you can see from the poll, only 30% of real estate photographers deliver more than 30 photos. This confirms the feeling that I’ve always had that I could present any property very nicely with 20 to 25 quality photos. More than 25 photos become a distraction. This idea that some Realtors have that somehow more photos are better is ridiculous!

Of course, you need to supply your clients with what they want, just make sure you are charging enough to recover your time and energy to supply more photos. Also, check out what others in your market are charging for more than 25 photos if you want to compete with them.

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How Soon Can You Schedule a Real Estate Shoot and How Long Does It Take You to Deliver Results?

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Taylor in West Michigan asks:

I’m wondering if you have any information on average lead times and media turnaround times for real estate photographers working full time.

This question reminds me of sitting at a home seller’s kitchen table with my wife after the listing clients signed a listing agreement. The first thing out of the listing clients’ mouths is always, “When canIe have this on the market?” And my wife’s question to me was always, “When can you photograph this property?” There was only ever one acceptable answer: ASAP! For real estate photographers who work for many different clients, the answer is the same: ASAP! Of course, there are two components:

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Onsite Dangers for Real Estate Photographers

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Dave in Australia pointed out this article on Fstoppers titled: The Biggest Dangers Photographers Face. The article points out several  specific on-site dangers for real estate photographers: Make sure homeowners are expecting you. One Atlanta real estate photographer was shot by a surprised homeowner who wasn’t notified of the shoot. Beware, many listing agents aren’t … Read more

Creating and Printing Flyers for Real Estate Agents

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Flyer ExampleJohn in St Louis asks:

Can you recommend a flyer and brochure printing service that services the real estate industry?

There is nothing special about the needs of the real estate industry in the area of flyer/brochure printing. Many businesses use flyers and brochures. Here are some approaches for real estate flyers and brochures:

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Who Owns the Copyright for Real Estate Images?

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Jack in Florida says:

I’m starting to get confused about who actually owns copyright privileges to the images that are posted on the MLS. My local area Real Estate Association seems to think that they do once they are on MLS. They even put their Association logo on the images posted to MLS. Do real estate photographers lose their copyright privileges once they’re put on MLS and the internet?

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