Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

A black Canon camera and three lenses for real estate photography

For their work, real estate photographers require the finest image quality. This is a guide to go over our choices for the best Canon lens for real estate photography on the market. This article will cover the best canon lenses to be used in real estate photography, considering the budget, features present and preference.

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Conference News

No items found

How Long Does It Take to Photograph a House?

22/06/2021
39 Comments
Similar to other kinds of photography, photographing real estate properties involves variables like natural lighting and composition. To determine how long it should take for professional real estate photographers to photograph a home, we're going to help you plan a timeline to capture quality real estate photos.
Read More

Copyright Law vs Real Estate Photography

23/04/2021
No Comments
Read about the state of our legal system and how it affects the ownership of your copyrights if you want to work in the real estate industry.

Real Estate Photography Contract Guide

12/04/2021
No Comments
Being a photographer is not all about photo shoots; you also have to prepare enough legal protection for your business and your clients. We're going to look into tips on writing a real estate photography contract to protect your work better and help you gain a higher reputation as a professional.

What Is The Average Real Estate Photographer Salary?

30/03/2021
Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

My Formula for Real Estate Photography Pricing

17/03/2021
41 Comments
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.

Just In: New Real Estate Photography Statistics

15/03/2021
9 Comments
Good visuals like photos play a big role in the work of photographers, real estate agents, and even home buyers. If you're still wondering about the power of images, here are real estate photography figures you should know.

Real Estate Headshots Pricing: How Much Should You Charge?

11/03/2021
23 Comments
Do you want to offer headshots for the agents you work with, yet you don't know how to charge for your work? Real estate headshots pricing can be tricky, so we're going to help you.

Commercial Real Estate Photography Pricing

10/03/2021
No Comments
Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we're going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

3 Ways to Know an Add-On is Right For Your Business

05/03/2021
No Comments
Are you considering offering an additional service to your business? Let's discuss 3 ways to learn how to know if add-ons are right for your business. When it comes to planning anything for your photography business, the important thing is to have the right people, a quality product, and a streamlined process in place.

PFRE Community Announcement

08/02/2021
No Comments
I hope this message finds everyone well! 2020 was a crazy year, to say the least. Although there were many challenges, we also saw incredible growth in the real estate photography industry as so many other genres weren't able to operate at full capacity. That being said, I have some exciting news to share for […]

How Much to Sell Photo Rights For?

08/02/2021
11 Comments
Are you a photographer who has a nationwide home builder inquiring about rates and wanting all rights to your photos? Are clients asking for free licensing? Perhaps you're wondering how much above your current shoot rate should you sell to be compensated for giving up the license of your images. When offering real estate photography […]

What MLS Photo Size Should Real Estate Photographers Deliver?

03/02/2021
27 Comments
Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller. What is the standard everyone is using […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS: UPDATE

26/01/2021
No Comments
Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Below, you will find Mike’s most recent update, along with his previous update. You can also read his original article about […]

How I Averaged Over $1700 Per Shoot in 2020

21/01/2021
No Comments
Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” The list goes on. Residential real estate photography is where a high majority of […]

How to License Your Photos to Product Vendors - 6 Easy Steps

08/12/2020
No Comments
Article and photos by Adam Taylor from Learn to License Your Photos. In a previous article, I explained what it means to have a “Licensing Mindset” when it comes to shooting photos of residential and commercial spaces. As you adopt and develop this mindset, you can start to make money by licensing your images to […]

Pre-Shoot Checklist Template

24/08/2020
No Comments
Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

How to License Real Estate Photos to Builders and Other Third Parties

14/07/2020
No Comments
In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS

05/07/2020
No Comments
Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]

Ease into Cold Calling

18/06/2020
No Comments
“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]

Basic Tips for Maintaining Speed, Efficiency, and Consistency

16/06/2020
No Comments
 "Brandon, over the past few years, I've read that you shoot several homes per day. I've become increasingly busy and I think I have the capacity to do more and make more money. So I have a couple of quick questions for you. First, how much gear do you actually bring to a shoot? I'm assuming that […]

8 Key Behaviors of Highly Productive People

15/06/2020
No Comments
Recently, I ran across a very interesting article by Travis Bradbury, on Inc.com, in which he wrote about the behaviors exhibited by some of the world’s most successful people. It was populated with research done by Dr. Kevin Kruse, Ph.D., a professor at Princeton University in New Jersey, who teaches 20th century US history. In […]

Welcome to PFRE 2.0

28/05/2020
After almost two years of planning, designing and development, PFRE 2.0 is finally here! I hope you will all take some time to explore the site and share any feedback you have. When we set out to redesign PFRE we had three main goals in mind: Update the overall look and feel of the site […]

PFRE 2.0 Will Be Here Next Week!   

22/05/2020
No Comments
After much planning and development, I’m excited to announce that early next week, PFRE will finally have an updated website! It’s been a mammoth undertaking trying to organize and then migrate FOURTEEN YEARS of history over to the new site, including thousands of articles and tens of thousands of comments. One of my top priorities […]

Your Photos Were Used for a Relisting without Your Permission! Now What?

20/05/2020
No Comments
Alan, from Seattle, WA writes: "I got an email from a homeowner who was asking me to send him the photos I took of the home for the agent who sold the house to him last year. He's relisting the house and wanted to use my images. I told him it would be $200 for […]

360/3D: Fad or Future?

16/04/2020
23 Comments
Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]

Is Zillow Entering the Field as a Direct Competitor?

19/03/2020
22 Comments
Mike, from Palm Harbor, FL recently wrote in to advise me of a survey he received from Zillow. I found it both interesting and disturbing at the same time. I thought it would make for an important post for a couple of reasons. First, to give our community a heads-up of what might be coming […]

Real Estate Photography During the Coronavirus Outbreak

14/03/2020
17 Comments
I have the good fortune of overseeing PFRE and offering articles aimed at improving one’s photography/photography business--all with the goal of improving peoples’ results and elevating the industry as a whole. However, I’m writing this article from a couple of different perspectives: To let you know that I’m thinking of you and the entire community […]

Copyright Registration and the Importance of "Chain of Evidence Custody"

09/03/2020
31 Comments
Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. Understanding What You’re Up Against I will boldly repeat something that I stated in my previous article because I believe it is worth repeating: […]

Real-World Copyright Litigation: A Photographer’s Viewpoint

17/02/2020
64 Comments
Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. I repeat… everything in this article is my opinion. I’m not depicting any specific communication with my attorneys, nor am I divulging any privileged […]

Making a Case for Image Copyright

22/01/2020
100 Comments
Author: Mike Boatman Good Day! Since Brandon has been kind enough to allow me to address the PFRE community, please let me introduce myself: My name is Mike Boatman. I have worked full-time as a commercial advertising photographer for over four decades. In the early days, the bulk of my work was product, food, and […]

Should Photographers Post Pricing on Their Website?

14/12/2019
18 Comments
Author: Michael Lefebvre A burning, and often divisive question that always seems to come up in conversation, and recently on a Facebook group that I’m a member of is, “Should I post my prices on my website?” There tends to be three distinct camps of answers to this question: Yes, prices should be listed on […]

The Customers You Want (Part 2): Recognizing High Maintenance Clients & When It’s Time to Fire Them

06/11/2019
4 Comments
Last week, in Part 1 of this three-part series on customer service, I wrote about the importance of giving certain customers significantly more of your time and attention. These “high value” clients (i.e., low maintenance / high profit) are extremely important to the overall success of our business because they: pay on-time, every time and […]

Do You Use Metrics in Your Photography Business?

18/10/2019
4 Comments
Author: Tony Colangelo Darrin in Los Angeles, CA writes: I'm going through the StoryBrand framework right now. In it, the author discusses ways to provide proof that you are a “competent guide” such as testimonials, awards, etc. One way of proving competence is through statistics. So, I have two questions: First, for those who mention […]

How Much Do You Earn As a Real Estate Photographer?

01/08/2019
18 Comments
I was on a podcast last week and the host asked me how much someone can make as a real estate photographer. This is sort of a loaded question and it caught me off guard at first, but it reminded me of a poll Larry took way back in 2008. Out of 1348 photographers that […]

How to Protect Yourself from Copyright Infringement

25/06/2019
25 Comments
Author: Kerry Bern Over the past few years, I’ve had personal experience in having my images used without my permission. So, I thought it might be helpful to offer a Q&A summary of what I’ve learned navigating this difficult subject. Disclaimer: Like you, I am a photographer; I am writing about my personal experiences and […]

Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

17/05/2019
25 Comments
My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article's tagline was particularly interesting to me: "Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes."     Rosemary Counter - Macleans […]

Announcement from the Association of Real Estate Photographers

25/04/2019
75 Comments
We are excited to announce the official launch of the Association of Real Estate Photographers, AREP (arephotographers.org). We already have 20+ companies representing over 2,500 full-time, part-time, and contract photographers. Please join your colleagues by signing up at AREPhotographers.org. It is very important that we all come together to make our voices heard and become […]

Understanding Your Cost of Doing Business

09/04/2019
5 Comments
Do you know what your daily cost of doing business is? It’s an important piece of information to have and to understand. Often, we think about the photography aspect of our business--after all, that’s the fun stuff. We love to learn new techniques and love to get new gear and do the research to make sure we are buying […]

My MLS Is Now Claiming a License for the Photos I Upload

27/03/2019
Pamela in Florida says: As I am uploading some photos to the MLS for an associate this morning (I'm also an agent and photographer), I see this pop up for the first time - "...I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, […]

What Real Estate Photography Tour Company Do You Use?

22/03/2019
14 Comments
Chip in Minnesota says: I'm looking for a tour/client portal solution for real estate photos, 360 panos, 360 tours, etc. I do both residential and commercial work. Is Tourbuzz still a viable solution? Any other solution for a real estate photography client management, publishing, sharing platform?
1 2 3 4
End of Content
magnifiercrossmenucross-circle