PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Editing images on Lightroom

Lightroom is a comprehensive photo editing and image management software. It allows photographers to complete their photography workflow such as importing, processing, and exporting images. But how much is Lightroom? Is it worth the price? Although Lig ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Is It Legal to Use Google Earth and Google Maps Imagery on Real Estate Listings?

Published: 26/12/2017

As an Amazon Associate we earn from qualifying purchases.

Leroy in Alberta asked:

I started focusing on real estate photography this year and your site has been a very valuable resource! When I Googled this subject, I saw that some people referring to Google Earth Pro users being able to use images commercially, but sifting through the opinions on the online world to get to the facts is the key.

Yes, if you look at the permissions guidelines for Google Maps and Google Earth, they just don't want you to remove the attribution on the images. Specifically, they say, "All uses of the content must provide attribution to both Google and our data providers. We require clear, visible attribution when the content is shown..."

Using Google Earth fly-ins used to be a popular intro on a property video. However, many of the top Realtors who used Google Earth fly-ins and the top real estate videographers have changed to drone intro footage and if done well, it comes off much more elegant and realistic.

Larry Lohrman

2 comments on “Is It Legal to Use Google Earth and Google Maps Imagery on Real Estate Listings?”

  1. I knew you would have the answer to this. You are very well informed blogger. Three years ago I viewed an RTV video using google earth pro. I knew about using model helicopters to take real estate images by watching Tip Wiese of Air Cam Photography. So I knew the agents liked the aerial views. I taught myself how to do an aerial flyin and did my research for copyrights. They had page after page of very legal documents. Then I came across that one sentence “All uses of the content must provide attribution to both Google and our data providers. We require clear, visible attribution when the content is shown..." Bingo I was in business of providing aerial fly ins on all virtual tours. Drones have taken away the need for these now. A few agents still like them so I do it upon request and yes for free. It takes 5 minutes or less to do them so I am not paying anything to provide Good Customer Service. Drones cannot do the distances and heights that an Aerial Flyin Does. You can fly from Carmel to Carmel Valley Village in a few seconds then pin point a home high up in the Cachagua Grade and fly down to their front door.

Leave a Reply

Your email address will not be published. Required fields are marked *