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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Avoiding Common Mistakes that Can Stifle Your Success

President John F. Kennedy once said, “A mistake is an error, uncorrected.” It’s always been one of my favorite quotes because, to my mind, at its core is a message of empowerment--specifically, that I can choose to take a negative outcome and make it right by putting in the effort to do so. Using JFK’s […]
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Shooting Up from Street Level

12/07/2020
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“I’m fairly new to real estate photography and one of the things that I’m having trouble with is shooting exteriors when the street-level (and my camera) is well below the house. I've tried to correct things in Photoshop but it looks odd. Any suggestions?” Jerry, from Caledon, ON, Canada Hi Jerry. Yes, you’re right. It […]

Don't Take Your Eye Health for Granted.

In: 
30/06/2020
Author: Tony Colangelo Some time ago, PFRE published a survey asking everyone in our community to offer suggestions on the types of topics they’d most like to see covered in future posts. One of the topics that I was pleasantly surprised to see was a desire to read articles related to improving one’s health as […]

What New Gear Has You Excited?

In: 
26/06/2020
Author: Tony Colangelo Like many photographers do at the beginning of their professional careers, I spent way too much money on gear and accessories. The driver for this over-spending was rooted in my own insecurities about entering the realm of professional photography, which was something that I’d only dreamed of many years ago. I talked […]

8 Key Behaviors of Highly Productive People

Recently, I ran across a very interesting article by Travis Bradbury, on Inc.com, in which he wrote about the behaviors exhibited by some of the world’s most successful people. It was populated with research done by Dr. Kevin Kruse, Ph.D., a professor at Princeton University in New Jersey, who teaches 20th century US history. In […]

The Value of a Personal Project--Especially Now!

Ian, from Timmins, ON, Canada writes: “At the PFRE Conference in Las Vegas last year, Mike Kelley talked about how important his personal projects were to his career and his photography chops. I’ve been thinking of doing one for myself but I’m not convinced of the benefits. Am I missing something?” Thanks for your question, […]

What Are You Going to STOP Doing Once You Get Back to Shooting?

Darlene, from Buffalo, NY writes: “I know there are some photographers working right now in different parts of the country, but not me. When this whole Covid-19 thing started, I thought that I would use this unexpected free time to my advantage by knocking things off my to-do list in my business. Instead, I’m doing […]

Ideas for Improving Creativity

A short while ago, I wrote a post on creativity. Specifically, on how we often get in the way of our own creativity. I thought I’d follow-up that post by writing an article on how to move past those self-induced obstacles toward actually improving creativity. Not surprisingly, doing a Google search on the definition of […]

What Does "Next Level" Mean to You? (and What’s Stopping You from Getting There)?

Jason, from St. Louis, MO writes: “One of the things that I keep hearing about in photography is the idea of getting to the ‘next level’. I’ve always assumed that this meant getting better at taking pictures but I’m guessing this might mean different things for different people. I’d love to hear what ‘next level’ […]

INTERVIEW: Improving SEO as Part of Your Marketing Plan, with Dee Zunker (Part 2)

04/05/2020
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Author: Tony Colangelo In PART 1 of this two-part post, our guest, Dee Zunker, reviewed: An overview of SEO: What it is and why it’s important in marketing your photography business. Where to start when improving one’s SEO The top-3 things to improve SEO   TC:   You mentioned “trust” earlier in the interview. I’m assuming […]
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