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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Posts By Tony Colangelo

Tony Colangelo

The Most Important Photo in Real Estate Photography

18/10/2020
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While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo to showcase the property in print media ads and invariably, this shot […]
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Shooting Up from Street Level

12/07/2020
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“I’m fairly new to real estate photography and one of the things that I’m having trouble with is shooting exteriors when the street-level (and my camera) is well below the house. I've tried to correct things in Photoshop but it looks odd. Any suggestions?” Jerry, from Caledon, ON, Canada Hi Jerry. Yes, you’re right. It […]

Don't Take Your Eye Health for Granted.

30/06/2020
Author: Tony Colangelo Some time ago, PFRE published a survey asking everyone in our community to offer suggestions on the types of topics they’d most like to see covered in future posts. One of the topics that I was pleasantly surprised to see was a desire to read articles related to improving one’s health as […]

What New Gear Has You Excited?

In: 
26/06/2020
Author: Tony Colangelo Like many photographers do at the beginning of their professional careers, I spent way too much money on gear and accessories. The driver for this over-spending was rooted in my own insecurities about entering the realm of professional photography, which was something that I’d only dreamed of many years ago. I talked […]

8 Key Behaviors of Highly Productive People

15/06/2020
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Recently, I ran across a very interesting article by Travis Bradbury, on Inc.com, in which he wrote about the behaviors exhibited by some of the world’s most successful people. It was populated with research done by Dr. Kevin Kruse, Ph.D., a professor at Princeton University in New Jersey, who teaches 20th century US history. In […]

The Value of a Personal Project--Especially Now!

18/05/2020
3 Comments
Ian, from Timmins, ON, Canada writes: “At the PFRE Conference in Las Vegas last year, Mike Kelley talked about how important his personal projects were to his career and his photography chops. I’ve been thinking of doing one for myself but I’m not convinced of the benefits. Am I missing something?” Thanks for your question, […]

What Are You Going to STOP Doing Once You Get Back to Shooting?

16/05/2020
3 Comments
Darlene, from Buffalo, NY writes: “I know there are some photographers working right now in different parts of the country, but not me. When this whole Covid-19 thing started, I thought that I would use this unexpected free time to my advantage by knocking things off my to-do list in my business. Instead, I’m doing […]

What Gear/Accessories Would You Buy with a $500 Windfall?

In: 
14/02/2020
14 Comments
Jerry, from Sarasota, FL asks: “My wife just surprised me with a $500 gift certificate from B&H and I’m really grateful, but I truly have all the gear that I really need, including back-ups for everything. I don’t want to apply the certificate on a major purchase because I don’t to spend additional money on […]

What’s Your Best Camera Backpack Recommendation?

In: 
09/01/2020
13 Comments
Kevin, from Denver, CO writes: "I’ve been using an old Tamrac backpack bag for my RE gear and it’s getting pretty shoddy and not attractive when meeting an agent or the homeowners at a shoot. Any recommendations?" Hey Kevin, I’ve had a Tamrac bag for years and I love it, although I see that they […]

The Customers You Want (Part 2): Recognizing High Maintenance Clients & When It’s Time to Fire Them

06/11/2019
4 Comments
Last week, in Part 1 of this three-part series on customer service, I wrote about the importance of giving certain customers significantly more of your time and attention. These “high value” clients (i.e., low maintenance / high profit) are extremely important to the overall success of our business because they: pay on-time, every time and […]
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