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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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The Importance of Selecting the Proper Sky for a Sky Replacement

04/11/2020
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Recently, PFRE published an article about one of the more interesting and exciting new features in the latest version of Photoshop: the Sky Replacement Tool. It’s a welcome addition for all real estate shooters. Until now, doing a sky replacement meant we had to: (a) manually insert a replacement sky using any of the myriad […]
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One of the Hidden Secrets to Photography Success

Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started doing some research on improving […]

The Most Important Photo in Real Estate Photography

While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo to showcase the property in print media ads and invariably, this shot […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS: UPDATE

10/10/2020
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Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Here is what Mike had to say: As I promised, I am posting all public documents to PFRE as a demonstration […]

Avoiding Common Mistakes that Can Stifle Your Success

President John F. Kennedy once said, “A mistake is an error, uncorrected.” It’s always been one of my favorite quotes because, to my mind, at its core is a message of empowerment--specifically, that I can choose to take a negative outcome and make it right by putting in the effort to do so. Using JFK’s […]

Shooting Up from Street Level

12/07/2020
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“I’m fairly new to real estate photography and one of the things that I’m having trouble with is shooting exteriors when the street-level (and my camera) is well below the house. I've tried to correct things in Photoshop but it looks odd. Any suggestions?” Jerry, from Caledon, ON, Canada Hi Jerry. Yes, you’re right. It […]

Don't Take Your Eye Health for Granted.

In: 
30/06/2020
Author: Tony Colangelo Some time ago, PFRE published a survey asking everyone in our community to offer suggestions on the types of topics they’d most like to see covered in future posts. One of the topics that I was pleasantly surprised to see was a desire to read articles related to improving one’s health as […]

What New Gear Has You Excited?

In: 
26/06/2020
Author: Tony Colangelo Like many photographers do at the beginning of their professional careers, I spent way too much money on gear and accessories. The driver for this over-spending was rooted in my own insecurities about entering the realm of professional photography, which was something that I’d only dreamed of many years ago. I talked […]

8 Key Behaviors of Highly Productive People

Recently, I ran across a very interesting article by Travis Bradbury, on Inc.com, in which he wrote about the behaviors exhibited by some of the world’s most successful people. It was populated with research done by Dr. Kevin Kruse, Ph.D., a professor at Princeton University in New Jersey, who teaches 20th century US history. In […]

The Value of a Personal Project--Especially Now!

Ian, from Timmins, ON, Canada writes: “At the PFRE Conference in Las Vegas last year, Mike Kelley talked about how important his personal projects were to his career and his photography chops. I’ve been thinking of doing one for myself but I’m not convinced of the benefits. Am I missing something?” Thanks for your question, […]
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