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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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In today’s competitive real estate market, static photos are no longer enough. Buyers expect dynamic, engaging content that brings properties to life. Enter Reptov, a powerful new platform that transforms ordinary listing photos into professional marke ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Does a Real Estate Photographer Need Business Insurance?

10/04/2010
8 Comments
A reader recently asked the question, "is it recommended or mandatory to have insurance? " And he pointed out that he couldn't find the answer on here on the blog. This is an over sight on my part. I have a section in my book The Business of Real Estate Photography on insurance but I […]
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Pros And Cons Of Being A Independent Real Estate Photographer

01/05/2009
40 Comments
I had a discussion with Chris Thomas and Herb Dierks yesterday about the pros and cons of being an independent real estate photographer vs having an exclusive association with a company like tourfactory.com, vicaso.com or even a franchise company like open2view.com. I thought this would be a good discussion to bring up because this "independent […]

Who Owns The Photos? Not All Realtors Understand Photo Licensing

22/07/2007
31 Comments
Do your clients think they own the photos that you shoot for them? Mike over at www.martinvirtualtours.com told me about a misunderstanding that he recently had in which he shot a tour for a new construction agent where he included some neighborhood photos in the tour. Later, he provided the same neighborhood photos to a […]

Proposed Real Estate Photography Code of Ethics

25/06/2007
27 Comments
I don't know how many of you noticed it but it but HighPix Commercial Photography BRISBAN commented on the post I did titled "When Does Wide Become Too Wide?" They quoted article 35 of the Standards of Business Practice of the Real Estate Institute of Queensland (REIQ). Article 35 says: "Article 35 - Photographic RepresentationMembers […]
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