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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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How to Quickly Add Fire to a Fireplace in Photoshop

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a fireplace. The same process can also […]
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How to License Real Estate Photos to Builders and Other Third Parties

In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

Is a Tilt-Shift Lens the Right Tool for the Job?

In: 
01/06/2020
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Author: Garey Gomez The case AGAINST using a tilt-shift lens: I have long felt that for most real estate photographers, it's not a necessary tool, despite the indisputable fact that they are very useful in many circumstances. But that assumes you are a full-time real estate photographer, possibly shooting a mid-to-high volume of homes where […]

Video: How to Register Copyright on Your Photographs

06/04/2020
11 Comments
? Mike Boatman's recent articles here on PFRE about the merits of registering your photos with the US Copyright Office have been so insightful, well written, and just plain helpful. I started my year with a timely registration of all of my images from the last 3 months of 2019, as well as several registrations […]

Should You Offer Additional Services in Setting Your Goals for the New Year?

It's a new year and with that, many people set new goals and resolutions to work toward throughout the year. I'm sure many of the readers here have set goals for their businesses, so I thought it could be fun to write about some questions I have received in the context of goal setting. I […]

Why and How to Increase Your Rates

Author: Garey Gomez I turned to the awesome community students in my private Facebook group for some questions/ideas on what to write about for a few blog articles and not surprisingly, I got some great feedback. This question from Tara M. is a favorite topic of mine, so I'm starting with this one: "Price increases […]

Aspect Ratio for MLS and Free Lightroom Preset

17/10/2019
9 Comments
Does your local MLS restrict aspect ratio? I like having the freedom to crop outside of the standard 3:2 ratio and even shoot vertical/portrait orientation. I think it's important to achieve the right composition first and foremost and that is not always landscape 3:2. If you happen to be restricted by your MLS, you might […]

Lighting: When Not to Light a Room

Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

iPhone 11 Announced, but You Shouldn't Worry About Your Job

Author: Garey Gomez Smartphones these days come with absolutely incredible cameras built in. The amount of technology packed into these tiny cameras in our pockets has gotten so good, that in many cases, the quality of the images produced with smartphones is nearly indistinguishable from our "real" cameras upon first glance. Real estate photographers have […]

Manfrotto 410 Junior: DIY Arca Swiss Clamp on a Budget

In: 
21/08/2019
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Author: Garey Gomez Viewers of my tutorial have been asking me how I use an L-Bracket with my Manfrotto 410 Junior geared tripod head. I have answered the question so many times now that I decided to take a few photos and write a blog post explaining what is needed to make it work. It's […]
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