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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Posts By Garey Gomez

Garey Gomez

How to Quickly Add Fire to a Fireplace in Photoshop

In: 
18/09/2020
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I got a question about from a reader last week asking about the best way to create a fire in the fireplace with Photoshop. He said he had seen the tutorial that shows how to put flames on text but having trouble making the jump to making a fire place look convincing. Yes, there is more to […]
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How to License Real Estate Photos to Builders and Other Third Parties

14/07/2020
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In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

Is a Tilt-Shift Lens the Right Tool for the Job?

In: 
01/06/2020
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Author: Garey Gomez The case AGAINST using a tilt-shift lens: I have long felt that for most real estate photographers, it's not a necessary tool, despite the indisputable fact that they are very useful in many circumstances. But that assumes you are a full-time real estate photographer, possibly shooting a mid-to-high volume of homes where […]

Video: How to Register Copyright on Your Photographs

06/04/2020
11 Comments
? Mike Boatman's recent articles here on PFRE about the merits of registering your photos with the US Copyright Office have been so insightful, well written, and just plain helpful. I started my year with a timely registration of all of my images from the last 3 months of 2019, as well as several registrations […]

Why and How to Increase Your Rates

23/10/2019
5 Comments
Author: Garey Gomez I turned to the awesome community students in my private Facebook group for some questions/ideas on what to write about for a few blog articles and not surprisingly, I got some great feedback. This question from Tara M. is a favorite topic of mine, so I'm starting with this one: "Price increases […]

Aspect Ratio for MLS and Free Lightroom Preset

In: 
17/10/2019
9 Comments
Does your local MLS restrict aspect ratio? I like having the freedom to crop outside of the standard 3:2 ratio and even shoot vertical/portrait orientation. I think it's important to achieve the right composition first and foremost and that is not always landscape 3:2. If you happen to be restricted by your MLS, you might […]

Lighting: When Not to Light a Room

09/10/2019
6 Comments
Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

iPhone 11 Announced, but You Shouldn't Worry About Your Job

In: 
11/09/2019
23 Comments
Author: Garey Gomez Smartphones these days come with absolutely incredible cameras built in. The amount of technology packed into these tiny cameras in our pockets has gotten so good, that in many cases, the quality of the images produced with smartphones is nearly indistinguishable from our "real" cameras upon first glance. Real estate photographers have […]

Manfrotto 410 Junior: DIY Arca Swiss Clamp on a Budget

In: 
21/08/2019
13 Comments
Author: Garey Gomez Viewers of my tutorial have been asking me how I use an L-Bracket with my Manfrotto 410 Junior geared tripod head. I have answered the question so many times now that I decided to take a few photos and write a blog post explaining what is needed to make it work. It's […]

Client vs Boss: Who Is in Charge at Your Photoshoot?

16/08/2019
3 Comments
"The customer is always right." That's what we've heard time and time again over the course of our life. It started early, from the perspective of a customer and now, as a business owner, it's from the perspective of the service provider. It's an important mindset when customer service is involved, and we absolutely should […]
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