PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
Based out of Fort McMurray in Alberta, Canada, Brandon runs Realpics, a successful volume based real estate photography business that photographs 750-1000 homes per year offering photography, videography, 3D tours, and measurement services.
Is your screen freezes during editing? Are you considering outsourcing post-production because your Photoshop is getting slower? Post-processing programs are highly demanding of computer resources, affecting work speed. To help Photoshop work faster, we’re giving you simple yet effective tips on how to speed up Photoshop performance to improve your real estate photography outputs
We're going to look into iGUIDE pricing, cameras, and processes. iGUIDE is a camera that captures photos along with accurate information about a property.
I hope this message finds everyone well! 2020 was a crazy year, to say the least. Although there were many challenges, we also saw incredible growth in the real estate photography industry as so many other genres weren't able to operate at full capacity. That being said, I have some exciting news to share for […]
Congratulations to Stefan Randholm from Marbella, Spain, who has been voted the January 2021 PFRE Videographer of the Month! Here is Stefan's great video. Stefan Randholm #327 Jeff Huang #312 Josie Henderson #316 You can check out all of the January entries here. Here is what Stefan had to say about his video: I've been […]
Congratulations to Austin Baker of Chandler, AZ--January 2021 PFRE Photographer of the Month! The theme this month was "Golden hour/Twilight" Austin Baker #309 Steven J Magner #299 Gary Kasl #328 Stefan Randholm #305 Dan Solomon #325 Please feel free to view and comment on any of this month's entries here. Here is what Austin had […]
Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Below, you will find Mike’s most recent update, along with his previous update. You can also read his original article about […]
Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” The list goes on. Residential real estate photography is where a high majority of […]
On November 20th and 21st 2020, 537 attendees from 21 different countries came together to experience the first-ever PFRE Virtual Conference. This two-day online event featured 25 presenters and over 40 hours of content. For a limited time, PFRE is offering 30 days of unlimited access to the PFRE Virtual Conference online streaming library. New […]
Congratulations to Andre Mckenzie from Toronto, Ontario, Canada; PFRE Videographer of the Year for 2020! Andre won the March 2020, July 2020, June 2019, and February 2019 Videographer of the Month Contests and has gone on to share his passion and knowledge for his craft with hundreds of real estate photographers/videographers from around the world. […]
Congratulations to Matt Davis from London, UK; PFRE Photographer of the Year for 2020! Matt won the February 2018 "Living Room" and February 2019 "Living Room" contests, has had more top-five finishes than probably any other photographer in PFRE history; and tied for third in the 2019 Photographer of the Year voting. Matt has been a […]
Article and photos by Adam Taylor from Learn to License Your Photos. In a previous article, I explained what it means to have a “Licensing Mindset” when it comes to shooting photos of residential and commercial spaces. As you adopt and develop this mindset, you can start to make money by licensing your images to […]
Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271 Andrew Bramasco #253 Dan Solomon #268 Gary Kasl #274 Please feel free to view and comment on any of this month's entries […]
Author: Colin Robertson Adobe finally copied the one Luminar tool I use. How does it stack up? Here's a summary of my experience comparing the two AI-powered tools: Photoshop Pros: You get a layer mask that you can edit No need to use a separate plug-in Ability to build your own sky library using Creative […]
We are less than two weeks away from the PFRE Virtual Conference. Check out this sneak peek of the virtual portal and if you haven't registered yet make sure you get your tickets right away. Prices go up on Monday, November 9th. Check out the virtual portal sneak peak:
Congratulations to Cody Boone from Orange County, CA, who has been voted the October 2020 PFRE Videographer of the Month! Here is Cody's great video. Here are this month's top three entries based on the jurors voting: Cody Boone #229 Ben Hunter #233 Judel Tabsing #228 You can check out all of the October entries […]
Congratulations to Stefan Randholm of Marbella, Spain--October 2020 PFRE Photographer of the Month! The theme this month was elevated exterior. Stefan Randholm #238 David Fish #242 Kristine Kohl #246 Luke Phillips #219 Dominic Paul Wilkerson #236 Please feel free to view and comment on any of this month's entries here. Here is what Stefan had […]
Congratulations to Ash Chynoweth from New South Wales, Australia, who has been voted the September 2020 PFRE Videographer of the Month! Here is Ash's great video. Here are this month's top three entries based on the jurors voting: Ash Chynoweth #188 Grant Wiseman #191 Stefan Randholm #190 You can check out all of the September entries here. Here […]
Congratulations to Stephen Reed of Garland, TX--September 2020 PFRE Photographer of the Month! The theme this month was stairwell. This was an incredibly close contest, Stephen edged out Dace Voit by just a few points. Usually, there is a clear winner with 2nd and 3rd place trailing relatively close but this month saw the jury […]
Purchase Full Conference Replay Here Here are the remaining 13 presenters: Adam Taylor Develop Your Licensing Mindset (and sell more photos too!) In this session, Adam will talk about developing what he calls a "licensing mindset". Once you learn (and adopt) this new mindset, you'll begin to notice opportunities to make extra income from your […]
We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las […]
Congratulations to Jomer Siasat from Cascade ProMedia in Bremerton, WA, who has been voted the August 2020 PFRE Videographer of the Month! Here is Jomer's great video. Here are this month's top three entries based on the jurors voting: Jomer Siasat #183 Stefan Randholm #156 Grant Wiseman #138 You can check out all of the August entries here. […]
Congratulations to Nathan Hindman of West Minister, CO; August 2020 PFRE Photographer of the Month! The theme this month was daylight exterior. PFRE has been running these contests for over a decade and this image has turned out to be one of the most popular daylight submissions ever. As usual, thank you to everyone who […]
For most real estate photographers, poor weather can make or break our day and create painful scheduling challenges for days to come. Mainstream weather reports are notoriously inaccurate, and depending on your location, weather can change with little to no notice. I used to rely on the standard weather channel app but after constant disappointment, […]
The August PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is Daylight Exterior Matt Van Emmerik won last year's contest with this great image: How to Submit an Entry Go to the PFRE home page. Roll over the contest tab at the […]
Planning is well underway for the 2020 PFRE Virtual Conference and we've already got a great list of presenters committed to the roster. One of the most exciting things about going virtual this year is our ability to tackle some of the more technical issues that we deal with on a regular basis, i.e. lighting […]
Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..
Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..
Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]
The July PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is master ensuite and the June video entries have been rolled into the July contest. As most of you already know, we have made some changes to the way entries are submitted […]
Purchase Full Conference Replay Here As many of you know, last year we hosted the first-ever PFRE Conference at Southpoint Resort, in Las Vegas, Nevada. This was a risky and ambitious venture, but when everything was said and done, we believe that the event was a great success. There was plenty of excitement in Las […]
Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..
This process is a slight oversimplification of my typical real estate photography workflow but for the most part, it's the approach I take 90% of the time. I've used this method to shoot thousands of homes in my own market and have been fortunate to test it on much larger homes around North America. In […]
"Brandon, over the past few years, I've read that you shoot several homes per day. I've become increasingly busy and I think I have the capacity to do more and make more money. So I have a couple of quick questions for you. First, how much gear do you actually bring to a shoot? I'm assuming that […]
There was a recent question posted on PFRE’s Community page that I’d like to put out to all of you as I think it’s very relevant to our industry: “I have a home that needs aerial photos and would like a nice sunny exposure on the front, but the sun is only on the front […]
After almost two years of planning, designing and development, PFRE 2.0 is finally here! I hope you will all take some time to explore the site and share any feedback you have. When we set out to redesign PFRE we had three main goals in mind: Update the overall look and feel of the site […]
Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..
After much planning and development, I’m excited to announce that early next week, PFRE will finally have an updated website! It’s been a mammoth undertaking trying to organize and then migrate FOURTEEN YEARS of history over to the new site, including thousands of articles and tens of thousands of comments. One of my top priorities […]
Alan, from Seattle, WA writes: "I got an email from a homeowner who was asking me to send him the photos I took of the home for the agent who sold the house to him last year. He's relisting the house and wanted to use my images. I told him it would be $200 for […]
Congratulations to Gary Kasl from Carlsbad, CA; April 2020 Photographer of the Month! The theme this month was master bedroom. We've had the great pleasure of watching Gary grow his business and improve his photography over the past few years and we're excited to see where he takes things next! Thank you to everyone who […]
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