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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

14/09/2020
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las […]
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September Photographer/Videographer of the Month Contests Now Open

The September PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is Stairwell How to Submit an Entry Go to the PFRE home page. Roll over the contest tab at the top of the page. Click on "View/Submit". Click "Submit Contest Entry". Choose […]

Congratulations Jomer Siasat--August 2020 PFRE Videographer of the Month!

02/09/2020
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Congratulations to Jomer Siasat from Cascade ProMedia in Bremerton, WA, who has been voted the August 2020 PFRE Videographer of the Month! Here is Jomer's great video. Here are this month's top three entries based on the jurors voting: Jomer Siasat #183 Stefan Randholm #156 Grant Wiseman #138 You can check out all of the August entries here. […]

Congratulations Nathan Hindman--August 2020 PFRE Photographer of the Month!

01/09/2020
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Congratulations to Nathan Hindman of West Minister, CO; August 2020 PFRE Photographer of the Month! The theme this month was daylight exterior. PFRE has been running these contests for over a decade and this image has turned out to be one of the most popular daylight submissions ever. As usual, thank you to everyone who […]

5 Great Weather Apps for Real Estate Photographers

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13/08/2020
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For most real estate photographers, poor weather can make or break our day and create painful scheduling challenges for days to come. Mainstream weather reports are notoriously inaccurate, and depending on your location, weather can change with little to no notice. I used to rely on the standard weather channel app but after constant disappointment, […]

Real Estate Video with an iPhone 11?

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12/08/2020
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We've been getting a ton of questions about shooting Real Estate video with an iPhone and whether or not it's acceptable to charge clients for these videos. I know for a fact there are some members of our community making great real estate videos with their iPhone and charging well for it with zero push […]

August POTM and VOTM Contests Now Open for Submissions!

The August PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is Daylight Exterior Matt Van Emmerik won last year's contest with this great image: How to Submit an Entry Go to the PFRE home page. Roll over the contest tab at the […]

Follow These Three Steps for Effective Outsourcing

For anyone who has been following the PFRE blog for the past few years, you know I started outsourcing my post-processing in 2016 when a massive wildfire wiped out my city. My competition left town and my volume doubled, so I had no choice but to find help. Back in 2016, outsourcing was a very […]

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

31/07/2020
Planning is well underway for the 2020 PFRE Virtual Conference and we've already got a great list of presenters committed to the roster. One of the most exciting things about going virtual this year is our ability to tackle some of the more technical issues that we deal with on a regular basis, i.e. lighting […]

Congratulations Andre Mckenzie! July 2020 PFRE Videographer of the Month

Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..
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