PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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For anyone who has been following the PFRE blog for the past few years, you know I started outsourcing my post-processing in 2016 when a massive wildfire wiped out my city. My competition left town and my volume doubled, so I had no choice but to find ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE 2020-16-9

PFRE Conference 2020

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Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Confused Photographer's Guide to Photographic Exposure and the Simplified Zone System

Bahman Farzad

Photographing Architecture and Interiors

Julius Shulman and Jim Matcuk

Best Business Practices For Photographers

John Harrington

Real Estate Photography For Everybody

Ron Castle

Real Estate Photography 6 Part Series

Nathan Cool

The Dam Book

Peter Krogh

Architectural Photography, 3rd Edition

Rocky Nook

Photographing Real Estate Interiors and Architecture

Steven Ungermann

The Business of Real Estate Photography

Steven Ungermann

The Photographers Eye

John Szarkowski, Lee Friedlander


Malcolm Gladwell

The Tipping Point

Malcolm Gladwell

Talking To Strangers

Malcolm Gladwell

Building a Story Brand

Donald Miller

Book Yourself Solid

Michael Port

Beyond Booked Solid

Michael Port

Extreme Ownership

Jocko Willink, Leif Babin

Smart Pricing

Jagmohan Raju, Knighton Bliss

Pricing With Confidence

Reed Holden, Mark Burton

The One Thing

Gary Keller, Jay Papasan

Disrupt You

Jay Samit

12 Rules For Life

Jordan B. Peterson

Good Strategy Bad Strategy

Richard Rumelt, Sean Runnette

Start With Why

Simon Sinek


Ray Dalio

The Conversion Code

Chris Smith

A More Beautiful Question

Warren Berger, Michael Quinlan

The Wealthy Barber

David Chilton

The Toilet Paper Entrepreneur

Mike Michalowicz


Dave Ramsey

Getting Things Done

David Allen

Street Smarts

Norm Brodsky, Bo Burlingham

Good To Great

Jim Collins

The Purpose Driven Life

Rick Warren

Strengths Based Leadership

Tom Rath

The Pumpkin Plan

Mike Michalowicz

The War Of Art

Steven Pressfield

The Art Of War

Sun Tzu

Atomic Habits

James Clear