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Good visuals like photos play a big role in the work of photographers, real estate agents, and even home buyers. If you're still wondering about the power of images, here are real estate photography figures you should know.
These real estate figures enable you to use systematically-collected data to improve the work decisions of agents and fast-track the search experience of buyers. For starters, 68.9% of real estate agents believe professional photography helps them brand their business.
Now, it's time to look into the numbers and facts to see how you can sell homes with high-quality photographs and other kinds of properties.
One of the great ways for people to choose a realtor is to know if a realtor uses pictures to sell a home or property successfully. Even with information easily accessible on the internet, an astonishing 90% of consumers hire a realtor to buy and sell their properties.
Here are more figures that show the importance of professional real estate photography to a seller or realtor.
About 32% of homes with high-quality photographs sell faster than those without visuals. Homes with a single photo spend an average of 70 days on the market, while listings with at least 20 images only stay for up to a month.
Furthermore, homebuyers spend an average of 124 hours finding a new house. While you can grab a buyer's attention even without an image, using photos help retain viewer attention for 20 seconds. This is why houses with professional images get 61% more views and sell faster even with only a few days on the market.
According to IMOTO, 88.0% of realtors agree that professional photos help increase showings and online listing views. Additionally, the majority of realtors believe interior videos are most likely to win listings.
Photos not only influence online views and sell faster, they can also turn those price inquiries into high sales, as professional images help sell listings 39% closer to the original price.
Homes with high-quality images achieve a 47% higher offer per square foot. This is why it's possible for a home listed in the $200,000 to $1 million range to sell for $3,000 to $11,000 more when they have professional photos.
Photos tell a thousand words, and a professional photographer can take quality images. Selling properties faster requires you to provide accurate depictions of a home or space, which is why 69.8% who use professional photography believe that doing so decreases days on the market.
About 61.3% of brokers believe high-quality photography is 'crucial', whereas 31.0% think it is 'important' in selling homes.
However, only 15% of homes use high-quality photography, and half of over $1 million properties use poor-quality photographs. If you want to be among the buyers, sellers, and photographers who can beat the competition, use high-quality listing photos to improve credibility and grow clientele.
Google searches about the process of buying a home soared 950%. Coincidentally, a report by the National Association of Real Estate Agents shows that 87% of homebuyers on the internet found images to be among the most useful features of listing websites when looking for new homes they might like.
This is why viewers spend 60% of the time checking images and only 20% on the description. Moreover, 80.2% believe the front photo is the most important picture in the shoot.
Photos and virtual tours become increasingly vital over time because they help make homes or properties look much spacious as possible, even if buyers are only having long-distance or online viewing. Thus, good visuals improve brand and marketing plans to help a realtor or homeowner sell listings faster.
Real estate photography can be a demanding and time-consuming niche. Still, you can make it a profitable business once you get a steady line of well-paying clients and offer various virtual, photography, and video services. However, it's crucial that you work on your skills and techniques first.
Data-driven research and decision-making are essential in the real estate industry as buying or selling properties involve a huge sum of money. With these numbers, you can know how much impact photo and video services can have if you want to make plans, sell listings, and get more clients.
So, what do you think? Does anything in the findings surprise you?