Author: Tony Colangelo
Dave from Canberra, Australia sent me a note highlighting the results from research conducted by IMOTO, a real estate photography company out of New Orleans, LA. They surveyed 248 Realtors who utilized professional real estate photography, with the survey aimed at finding out more about realtors' beliefs regarding:
Here are some of the findings:
Personally, I'm a bit surprised by perception that interior videos are "most likely" involved in the realtor winning the listing. I'm more surprised that, in a world where virtually everyone starts their search for a new home by going online and looking at photos, only 88% of realtors believe that photos increase showing/online listing views. I would love to have a chat with those other 12% to explore why they didn't agree with that.
That said, I think there might be an opportunity to engage our clients with this data (i.e., as a conversation starter to find out a bit more of what our clients are thinking along these lines.)
So, what do you think? Does anything in the findings surprise you?
Tony Colangelo is a residential and commercial photographer, as well as a photography coach, based in Victoria, BC, Canada. He is a long-time contributor to PFRE and is the creator of The Art & Science of Great Composition tutorial series.