Real estate marketing doesn't end at taking photos, as you also need to retouch images to ensure they look spotless and appealing. However, the prices should be different from the actual shoot. We're giving tips on how much to charge for photo retouching, including rate considerations and pricing structures.
You can charge the most basic level of photo retouching anywhere between $80 and $100 per bulk. However, some agents would look for additional forms of editing, and you can charge up to $200 for that. You can still change the price depending on the quantity, complexity, skills, and delivery.
Real estate photo retouching improves the property's overall charm, attracting more buyers to seal the deal. Let's go over how you can develop rates to prepare for the next time a client wants to hire you.
Eye-catching images are essential in any business, especially real estate. These visuals must capture a buyer's attention and get that SOLD sign removed from the property. You can charge basic real estate photo retouching up to $100, whereas extensive retouching may reach $200 per project.
Retouching refers to the post-production technique where you manipulate or alter a photo or some parts of it. Since photo retouchers have varying skill levels and services, it's crucial that you first consider what kind of photo retouching you can offer to realtors.
The average salary for a real estate photographer is around $40,000 to $60,000 per year. The great thing about real estate photo retouching is that it opens a lot of opportunities to work with prominent real estate companies for you to earn more.
Photo retouching for real estate can be time-consuming and tedious because you need to add certain effects on top of basic editing to produce a final artistic image. To make sure you won't sell yourself short, these are the various pricing structures you can use when charging for real estate photo retouching.
You can charge an hourly rate of $40 to $150 for real estate photo retouching. However, you have to determine the number of images you can edit per hour.
The disadvantage of hourly rates is that you may need longer hours when doing extensive retouching. This open-ended estimate can also become a leap of faith on the client's end, as they might rake up a huge bill when it's time for the invoice.
Per-image pricing is a great choice for advanced photo retouching since you'll most likely do many things in one photo. This enables you to calculate the right amount of time and effort for a single shot without affecting other pictures.
You can either consider computing a per-image or hourly rate for this. The overall price may seem too expensive for some clients, especially if they ask you to work on hundreds of real estate photos.
A per-project payment is an excellent option if you're working with a repeat client or if you have a retainer fee. In this way, you can include every pricing consideration into the final price. You can even include discounts if you want.
This is a good way to market your image retouching services because realtors will know the upfront charges. Consider this if you're a freelancer or doing full-time photo retouching for a business, and you want to establish a long-term professional relationship with clients.
Did you know that $16.63 is the average hourly wage for a photo editor in the United States? Fortunately, you can earn a bigger salary than this when you know how much to charge for photo retouching services.
With that said, consider these factors to ensure you can calculate the best rate that would make fair compensation for your real estate photo retouching services.
Real estate photographers and photo editors can charge anywhere between $80 to $200 for every photo retouching project. You can even go higher if a client has more complex requests per image set. Remember, know your worth, and don't undersell your hard-earned photo retouching skills.