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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Good-Bye PFRE Readers

In: 
30/03/2019
By: larry
This is my last post so I wanted to say good-bye. My wife Levi convinced me that I need to pass PFRE on to someone that would be able to keep it going well into the future so that's what I'm doing. I've really enjoyed talking to people throughout the world who are interested in real […]
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Which Wide-Angle Lens to Use on Sony Full Frame Bodies?

29/03/2019
By: larry
Garth in the UK says: It would be great to get your thoughts on the best lenses for full-frame Sony mirrorless cameras (as this is missing from your lens guide page)--especially as these lenses, Sony's in particular, tend to be relatively more expensive.

What Kinds of Stabilizers Are Property Video Shooters Using?

In: 
28/03/2019
By: larry
Shane in Canada asked us to find out what video stabilizers PFRE readers are using. Shane says: I searched the PFRE site for 'video stabilizers' and the most recent discussion is April, 2017. I'm researching motorized Gimbal stabilizers as I'm bored with the slider and clients are asking for walk-through style. Which video stabilizers are […]

My MLS Is Now Claiming a License for the Photos I Upload

In: 
27/03/2019
By: larry
Pamela in Florida says: As I am uploading some photos to the MLS for an associate this morning (I'm also an agent and photographer), I see this pop up for the first time - "...I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, […]

What Workflow Do Real Estate Photographers Use for White Balance?

26/03/2019
15 Comments
By: larry
Chip in Minnesota asked another question: I’d love to hear from readers as to how everyone handles white balance. For example, are they using a gray card before shooting a room? Today there are so many different light sources, it’s really hard to get a decent result. The “Auto” setting in my camera doesn’t always […]

Registration Now Open for the Next Hargis, Kelley, Capili Arch Photo Workshop

25/03/2019
No Comments
By: larry
Registration is now open for the next Arch Photo Workshop in Kansas City, MO on November 1, 2, and 3. Click here for details and registration. This workshop is put on by Scott Hargis, Mike Kelley, and Wayne Capili. Scott Hargis describes the workshop as follows: We’re not for everyone — this is very much […]

What Real Estate Photography Tour Company Do You Use?

In: 
22/03/2019
14 Comments
By: larry
Chip in Minnesota says: I'm looking for a tour/client portal solution for real estate photos, 360 panos, 360 tours, etc. I do both residential and commercial work. Is Tourbuzz still a viable solution? Any other solution for a real estate photography client management, publishing, sharing platform?

This Whitepaper Is Worth Reading: Kittyhawk Explains Remote ID for Drones

21/03/2019
7 Comments
By: larry
Back in January of this year, I brought up the issue that "contradictions going on with drone regulation and enforcement are amazing." In the comments, I suggested that "One obvious place to start would be requiring all drones sold anywhere to be equipped with a transponder that continuously broadcasts registration info, GPS coordinates, and altitude." To […]

Walk-Through Video Is Kicking My Butt--How Can I Improve?

In: 
20/03/2019
12 Comments
By: larry
Mike in Florida says: Video is kicking my butt. See an example here (or to the right). Mixed lighting is the primary reason. In Florida, we are closer to the equator and everyone has film on their windows to reduce unwanted interior solar heating. The films are all different but generally reduce the red. In […]
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