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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Posts By Larry Lohrman

Larry Lohrman

Shooting Real Estate: How to Take Pictures on a Cloudy Day

24/02/2021
13 Comments
The real estate market is open all-year-long, which means the weather can influence your lighting. You can push through as long as you how to take pictures on a cloudy day.
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How to Make Something Look Wet in Photoshop

In: 
24/02/2021
5 Comments
Adding a wet look or reflections can make a property look more dimensional compared to leaving it flat. You can make something look wet in Photoshop by using these methods.

Best Wide-Angle Lens for Sony A7III [2021 Review]

In: 
24/02/2021
10 Comments
Discover the best wide angle lenses you can use on the Sony A7III mirrorless camera when it comes to shooting real estate.

Using HDR Real Estate Photography: Good or Bad?

In: 
22/02/2021
16 Comments
Is using HDR real estate photography good or bad? If you've never done HDR photos, we're going to discuss how to do it, when to use it and where it looks bad.

How Do You Use A Flash To Light Interiors?

19/02/2021
10 Comments
Rhett asked the following question: Can you tell me what the most popular settings for shooting interiors are? Also, how would you set your flash and would you use a Gary Fong Light sphere? Shooting interiors I usually shoot at f5.6 and white balance in Auto. then set my SB-700 to TTL. What do you think is […]

How High Should Your Camera Be When Shooting Real Estate Interiors?

19/02/2021
9 Comments
Ken asked the following question: What heights do you set your tripod/monopod at? Do you shoot kitchens and bath lower or higher ? Do you shoot from an average height - 5'? or do you shoot higher ? Do you change shooting heights thru out the property ?  What is a comfortable height for the […]

How to Fix White Balance in Lightroom

In: 
10/02/2021
17 Comments
Even when using presets in editing, adjusting an image's white balance should be easy once you learn how to fix white balance in Lightroom.

What Photography Client Management Software Do Real Estate Photographers Use?

09/02/2021
23 Comments
Looking for information on CRM platforms for real estate photographers? We're going to list the top photography management software you need.

How Much to Sell Photo Rights For?

08/02/2021
10 Comments
Are you a photographer who has a nationwide home builder inquiring about rates and wanting all rights to your photos? Are clients asking for free licensing? Perhaps you're wondering how much above your current shoot rate should you sell to be compensated for giving up the license of your images. When offering real estate photography […]

What Lightroom Export Quality Should You Use With JPEGs?

In: 
04/02/2021
18 Comments
Suppose you've changed your camera setting back to 'fine' for better photos, yet the MLS does not allow uploads over 10MB.
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