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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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A black Canon camera and three lenses for real estate photography

For their work, real estate photographers require the finest image quality. This is a guide to go over our choices for the best Canon lens for real estate photography on the market. This article will cover the best canon lenses to be used in real estate photography, considering the budget, features present and preference.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Posts By Larry Lohrman

Larry Lohrman

Which Wide-Angle Lens to Use on Sony Full Frame Bodies?

In: 
29/03/2019
Garth in the UK says: It would be great to get your thoughts on the best lenses for full-frame Sony mirrorless cameras (as this is missing from your lens guide page)--especially as these lenses, Sony's in particular, tend to be relatively more expensive.
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What Kinds of Stabilizers Are Property Video Shooters Using?

In: 
28/03/2019
Last week Robert asked: I am looking to enter the field of real estate video.  I was wondering what is the cheapest and best 3 axis hand held gimbal you or your readers might recommend - or would a good dolly work for interiors. I shoot primarily with the Canon 5D Mark III and a […]

My MLS Is Now Claiming a License for the Photos I Upload

27/03/2019
Pamela in Florida says: As I am uploading some photos to the MLS for an associate this morning (I'm also an agent and photographer), I see this pop up for the first time - "...I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, […]

What Real Estate Photography Tour Company Do You Use?

22/03/2019
14 Comments
Chip in Minnesota says: I'm looking for a tour/client portal solution for real estate photos, 360 panos, 360 tours, etc. I do both residential and commercial work. Is Tourbuzz still a viable solution? Any other solution for a real estate photography client management, publishing, sharing platform?

Walk-Through Video Is Kicking My Butt--How Can I Improve?

In: 
20/03/2019
12 Comments
Mike in Florida says: Video is kicking my butt. See an example here (or to the right). Mixed lighting is the primary reason. In Florida, we are closer to the equator and everyone has film on their windows to reduce unwanted interior solar heating. The films are all different but generally reduce the red. In […]

The Importance of Composition in Real Estate Photography

15/03/2019
8 Comments
This is a tutorial that Scott and Malia did a couple of years ago. I've done posts on it before, but photo composition is a super important subject in real estate photography and this tutorial is worth watching again if you've already seen it. The most important question you need to ask yourself with each photo is […]

What’s the Best Way to Collect Real Estate Photography Shoot Payments?

13/03/2019
16 Comments
Jeff asked the following question: Right now, I mostly do a net-30 payment policy with my existing customers, and up-front payment for new clients and "other" (FSBO, rental properties, etc).

A Video about Real Estate Photography Licensing by Jordan Powers

07/03/2019
8 Comments
Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out. I like the idea of having a video you can give to your […]

How Do You Make Doors Open by Themselves in Real Estate Video?

In: 
06/03/2019
9 Comments
Oliver in Southern California asked: I am starting out in real estate videography and I had a question about a specific effect in post-processing and filming. In many real estate videos, I see doors and sliding doors opening without any assistance. It is as if the doors were operated remotely or by ghosts. As interesting […]

How to Shoot Good Photos for Virtual Staging

05/03/2019
4 Comments
Alan in Seattle asked the following: Do you approach photographing a home differently, such as composition and angles, when the client is going to have the photos virtually staged?

Often the Best Drone Photos for Real Estate Don't Look Like They Were Shot from the Air

In: 
01/03/2019
11 Comments
This is a guest post by Dave Spencer in the Seattle area. Often the best drone photos for real estate don't look like they were shot from the air... That's because of processing fluency, a language study that's been established for over 100 years. Progressive companies quickly discovered the science worked for advertising too, both […]

How to Deal with Bright Windows and Dark Shiny Floors?

21/02/2019
8 Comments
Ken in Georgia asks: I have been asked by another real estate photographer to retake photos of a condo. The condo has huge windows and dark, shiny floors. I have shot condos like this before and had good luck by setting the WB for the sun, exposing for the windows, and using an HDR 5 shot sequence […]

Mirrorless vs. DSLR - Which Is Your Preference and Why?

In: 
15/02/2019
17 Comments
? Last week in the post about the Amazing Changes Going on in the Digital Photography World, I made a comment that "we are all moving to mirrorless gear." This was an observation that to me was pretty easy to make, starting in late 2015 with Wayne Capili's post about his epiphany with the Sony […]

Where to Host Your Video and Why

In: 
12/02/2019
21 Comments
Last week I had an interesting discussion with a reader about video hosting. The reader was complaining that on many posts I embed YouTube videos (like this post) when you do that when the video ends it displays a series of thumbnails that if clicked link to other videos on your YouTube home page. I'd […]

A Way for Real Estate Photographers to Speed Up Their Lightroom Work

08/02/2019
14 Comments
Roy, the PFRE editor, pointed out an interesting article by Lee Morris over at Fstoppers.com reviewing a new hardware interface for Lightroom Classic CC called Lupedeck+. At first, I was a bit skeptical about replacing the Lightroom sliders with a physical keyboard interface but Lee's video review makes a good case that this will speed […]

What Is a Good Laptop for Real Estate Photographers?

In: 
30/01/2019
Larry in Florida says: I would love to see a discussion of the latest and greatest laptops real estate photographers are working with. The good, the bad, and the ugly. I think what a good laptop for a real estate photographer boils down to is a laptop that will run Lightroom well. If you outsource […]

How to Improve Lighting of Poorly Lit Real Estate Exteriors?

29/01/2019
Phil in South Carolina asks: I have a constant issue with north-facing homes. This must be a big challenge for every real estate photographer. It takes a perfectly partly cloudy day to get the natural diffusion to look good naturally. Sure, there are ways to artistically blend multiple exposures in post-processing, but I want to […]

What Is a Good Flash Setup for Getting Started in Real Estate Photography?

22/01/2019
12 Comments
Kevin asks: I new to real estate photography and so confused about Speedlights. I need to figure out where to start with Speedlights. I see from some of the posts that Scott Hargis is referred to often when talking about lighting for real estate photography and I have watched his videos on one of the […]

What Sun Tracking App or Website Do Most Real Estate Photographers Use?

In: 
21/01/2019
16 Comments
Jack in Florida recently asked: What do most real estate photographers use to determine the lighting conditions (sun) for a particular address at some future date and time?

Getting Started Shooting Real Estate with a Sony A6xxx

In: 
16/01/2019
9 Comments
?Karen in Sunriver, OR says: I'm a licensed agent and general contractor in California; although I currently live in Sunriver, OR. Since the passing of my husband a few years ago, and needing to support myself, I am looking to switch gears. I've always had a good eye for design, have an appreciation for real […]

Outsourcers Who Use Capture One for Their Editing?

11/01/2019
10 Comments
Chris asks: Does anyone know of any outsourcers who use Capture One for their editing? I have recently switched to using a Fujifilm X-T3 and have learned that Adobe processes the RAW files terribly and need to use Capture One instead.

More Data which Demonstrates that Professional Photography Is Essential

10/01/2019
12 Comments
Over the years, there have been some studies that have shown that when listing agents use professional photography to market their listings, the listings sell for more. The classic study was the 2013 Redfin study that is documented in the infographic by the Wilmington, NC Realtor Robert Preville that we've been giving away for about 5 […]

How to Use Pole Photography to Get No Drone Aerial Photos

In: 
01/01/2019
10 Comments
Over the years, we've pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use […]

What Are the Best Settings for Drone Photography?

In: 
27/12/2018
Rom in New Jersey asks: I am seeing a few posts around which Drone is best for real estate photography but I have not seen yet any posts around the best settings for the camera for stills and videos. I bought a DJI Phantom 4 Pro V2, passed the part 107 and still need to […]

Would the New DJI OSMO Pocket Work for Real Estate Walk-Through Video?

In: 
26/12/2018
??Ray in North Carolina asks: Has anyone purchased and begun using the DJI OSMO Pocket to provide walk thru video tours for clients? If you look at the reviews of the DJI OSMO Pocket, it is getting great reviews. Gerald Undone's review to the right is just one example. There are many other positive reviews!

Is an f/2.8 Lens Essential for Real Estate Photography?

In: 
18/12/2018
13 Comments
Michael, who is just starting out in real estate photography says: I am trying to decide what equipment to purchase and am wondering how important minimum aperture is for a lens. I understand that f/2.8 is preferable in low light conditions but in low light conditions I will be using strobes. As you know, there […]

Do You Shoot with Interior Lights on or Off?

14/12/2018
13 Comments
Jack in Florida asks: When I photograph the exterior of a house, I generally like to have the interior lights on especially if there's impressive chandelier or other lighting features inside. After doing this for over 10 years, I got a complaint from a new agent that she did not like the lights being on […]

How Many Photos Do You Deliver for a Typical Real Estate Shoot?

11/12/2018
23 Comments
Marea in Florida asks: What are professional photographers charging for additional photos now that MLS is allowing 50 images? The fact is that many MLSs have allowed unlimited photos for many many years! So this is by no means a new issue. Back in 2015, we had a fairly extensive discussion on the subject of […]

What Are the Limits of Photoshopping Listing Photos?

08/12/2018
10 Comments
Justin in Australia pointed out this recent article in News.com.au about the listing photos misrepresenting the color of the Brisbane River. Some Reddit users noticed that there was a little part of the river in the lower right of the photo that had been missed by whomever did the photoshopping job. This error makes the […]

How Soon Can You Schedule a Real Estate Shoot and How Long Does It Take You to Deliver Results?

26/11/2018
Taylor in West Michigan asks: I'm wondering if you have any information on average lead times and media turnaround times for real estate photographers working full time. This question reminds me of sitting at a home seller's kitchen table with my wife after the listing clients signed a listing agreement. The first thing out of […]

How to Replace the SKY in ANY Photo in Photoshop Like a PRO!

23/11/2018
4 Comments
?I recently ran across this video on sky replacement by Jesus Ramirez and was impressed by what a complete and easy to understand explanation he gives about how to replace skies in Photoshop. We've talked about where to get skies for replacement before. Here is a recap of sources:

What Are the Best Light Diffusers for Shooting Large Rooms?

21/11/2018
5 Comments
Discover the best diffusers for shooting real estate interiors and learn different approaches to using flash lighting.

How to Setup Auto White Balance on the Sony A7III

In: 
07/11/2018
7 Comments
Steven in New Jersey says: I am a run (sprint) and gun kind of guy. Recently, I switched from a crop sensor, Nikon D5300 to a Sony A7III, and while I knew there would be a big learning curve, I find there are some things in the Sony that are just a bit odd, or […]

Onsite Dangers for Real Estate Photographers

06/11/2018
23 Comments
Dave in Australia pointed out this article on Fstoppers titled: The Biggest Dangers Photographers Face. The article points out several  specific on-site dangers for real estate photographers: Make sure homeowners are expecting you. One Atlanta real estate photographer was shot by a surprised homeowner who wasn't notified of the shoot. Beware, many listing agents aren't […]

Does Anyone Use an Independent Light Meter to Shoot Interiors?

05/11/2018
9 Comments
?David in Alabama asked the following: I've recently been reading about the Sekonic C-700 color and light meter. It seems like an amazing tool with great potential for PFRE users but how would you best use a device like this to sort the perennial problems of WB and color accuracy in rooms with multiple light […]

Why Is My iPhone XS Taking Better Photos than a $5,000 Canon?

In: 
03/11/2018
16 Comments
? I couldn't resist passing this on because I have both of these cameras (5DMKIV and iPhone XS) and noticed this phenomenon when I started using my iPhone XS. The XS produces better video at a higher frame rate than the 5DMKIV too. Pretty amazing.

What Sun Tracking App or Website Do You Use?

In: 
23/10/2018
17 Comments
John in Alabama recently asked: Does anyone know a good sun tracking site now that works since Google has changed is map APIs and the address search feature does not work for The Photographer's Ephemeris and SunCalc? It looks like Google has now decided to charge big money to use their embedded mapping scripts and […]

Aurora HDR vs LR/Enfuse

In: 
18/10/2018
4 Comments
Ever since Aurora HDR 2019 was released and everyone was raving about how much the HDR processing has improved, I've been interested to see how it compares to LR/Enfuse. I tried it and it looks pretty good to me but I asked Simon Maxwell in London (the author of the Enfuse e-book and video series) […]

What Social Media Works Best for Real Estate Photographers?

17/10/2018
10 Comments
Alan in Bellevue, WA asks: How important is having a current LinkedIn page for getting new clients? Is it even important at all? Some real estate photographers don't use any social media, while the majority use at least some social media. More important than just having an active page on various social media is how […]
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