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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Posts By PFRE Admin

PFRE Admin

Pre-Shoot Checklist Template

24/08/2020
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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]
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Sony Product Advisory for Videographers

In: 
16/07/2020
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With so many people in our community using Sony gear for their real estate photography andvideo, we thought it would be important to write a quick post about a recent product advisoryfrom Sony. In short, it’s been discovered that certain SD cards can potentially corrupt videofootage. The SD cards in question are: Regular SF-M cards, TOUGH […]

Sponsored Post Saturday - Aryeo 2.0 Launch

10/07/2020
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Aryeo team here! Some of you may know us, but for those of you who don't, here's a fun commercial we put together for the PFRE conference last year. We're long time readers of PFRE, and now first-time posters! We wanted to let everyone know about a virtual event we are streaming on Friday, July 17th, at 12:00pm EST. The event is the launch of our […]

How To Manage Challenging Color Casts

09/07/2020
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“Can you please recommend a way to get at nasty color casts? I don’t know if it’s my camera but I tend to have a lot of my shots turning out with this ugly, dingy-looking green. I’d appreciate any suggestions.” Brandy, from Louisville, KY Thanks Brandy. That’s a tough question because I’m not sure you’ve […]

Ease into Cold Calling

18/06/2020
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“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]

Standing Out in a Complex Marketplace

12/06/2020
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Sponsored Post Saturday - HDPhotoHub When Toronto-area business owner Herman Sham made the switch to HDPhotoHub, he immediately added an HDPhotoHub property website to all his photo and media packages. The property sites included a marketing kit with social media sharing options, and Herman soon discovered that “whether agents used these extra marketing tools or not, […]

HDR DNG's and Why You Should Use Them

11/06/2020
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Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]

What Is Your Favorite Editing Software--Aside From PS and LR

In: 
07/06/2020
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“Hi Brandon, I’m just wondering what kind of editing software people are using these days beyond Photoshop and Lightroom. I’m relatively new to real estate photography and after reading PFRE for the last few months, I know a lot of people outsource this work but I don’t want to. Believe it or not, I really […]

Stay Connected with Your Clients

04/06/2020
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I've had quite a few discussions lately with real estate photographers who've shared that things are starting to pick up in their market. This is great news, of course, but I can't help thinking about those whose business is still down or are still uncomfortable going out and shooting due to Covid-19. One of the […]
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