PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Two photos merged in Photoshop

The ability to merge multiple photos is a useful skill for real estate photographers. Even though most of them want to get the photo right directly in the camera, there are certain scenarios where merging the pictures together is proven useful and nece ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

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Posts By PFRE Admin

PFRE Admin

Pre-Shoot Checklist Template

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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]
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Sponsored Post Saturday - Aryeo 2.0 Launch

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Aryeo team here! Some of you may know us, but for those of you who don't, here's a fun commercial we put together for the PFRE conference last year. We're long time readers of PFRE, and now first-time posters! We wanted to let everyone know about a virtual event we are streaming on Friday, July 17th, at 12:00pm EST. The event is the launch of our […]

How To Manage Challenging Color Casts

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“Can you please recommend a way to get at nasty color casts? I don’t know if it’s my camera but I tend to have a lot of my shots turning out with this ugly, dingy-looking green. I’d appreciate any suggestions.” Brandy, from Louisville, KY Thanks Brandy. That’s a tough question because I’m not sure you’ve […]

Ease into Cold Calling

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“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]

Standing Out in a Complex Marketplace

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Sponsored Post Saturday - HDPhotoHub When Toronto-area business owner Herman Sham made the switch to HDPhotoHub, he immediately added an HDPhotoHub property website to all his photo and media packages. The property sites included a marketing kit with social media sharing options, and Herman soon discovered that “whether agents used these extra marketing tools or not, […]

HDR DNG's and Why You Should Use Them

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Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]

What Is Your Favorite Editing Software--Aside From PS and LR

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“Hi Brandon, I’m just wondering what kind of editing software people are using these days beyond Photoshop and Lightroom. I’m relatively new to real estate photography and after reading PFRE for the last few months, I know a lot of people outsource this work but I don’t want to. Believe it or not, I really […]

June POTM and VOTM Contests Now Open

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Photographer of the Month The theme this month is: Formal dining room Submit photo entries HERE Videographer of the Month Submit video entries HERE

Congratulations Dustin Clyde--May 2020 PFRE Videographer of the Month

Congratulations to Dustin Clyde from Dublin, California who has been voted the May 2020 PFRE Videographer of the Month. What Dustin had to say... Wow! This comes as a huge surprise. I have been admiring the photo and video contest submissions from afar for years, but this was the first time I built up the […]

How Would You Expand Into A New Market?

Gary, from San Diego, CA writes: “How do you go about expanding into a new nearby market/area? Haven't been able to get a solid foothold in a nearby town that would work great with our business model. We've done flyers, pop-in's, and even tried to work our connections for referrals and nothing seems to be […]
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