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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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New Tutorial - Learn to License Your Photos

09/09/2020
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Jordan Powers has teamed up with Adam Taylor to create an amazing new resource for the real estate photography industry. Adam is a photographer based in Long Beach, CA. Adam is known for helping other photographers make extra income through image licensing. He takes a positive, proactive approach to image licensing instead of a defensive […]
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Pre-Shoot Checklist Template

24/08/2020
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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

4 Signs Its Time to Let a Client Go

18/08/2020
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No client is perfect. Some personalities will either rub you the wrong way or treat you in such a way that you'll consider letting them go. However, that is not a decision to be made lightly. You need to make sure that if you let them go, it's for a good reason and you won't […]

7 Instagram Accounts Every Real Estate Photographer Should Follow

09/08/2020
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Marina Storm - Picture Perfect House Wayne Capili - Interface Visual Matthew Stallone - Stallone Media Cynthia James - Cynthia James Photography Jordan Powers - Jordan Powers Photography Rachel Brenke - The LawTog Barry Mackenzie - Swizzler

How to Deliver Your Projects Like a Pro

07/08/2020
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Live Examples.... Project Delivery Pages Real Estate: show.tours/ItCnSgAgv3nHKTufNojh Real Estate: kc.tours/i2xMP5V4sutumSmy8feR Multi-Family: show.tours/hGsMGHju6oAyM2aikV5w Senior Living: show.tours/W3pDd2dPALkcLIEf9wLV Property Websites Real Estate: kc.tours/opp1703 Real Estate: 15713canterbury.com Residential Architecture: show.tours/kchomebynspj Commercial Architecture: show.tours/johnamarshallco Media Players Real Estate: kc.tours/4524terrace/player Home Builder: kc.tours/sienna/player Multi-Family: show.tours/thevintage/player Custom Skins Real Estate: 30288hwym.com Senior Living: show.tours/e/G84bcxK Commercial Real Estate: kc.tours/e/mMDNkqZ (password is “password”) […]

Sony Product Advisory for Videographers

In: ,
16/07/2020
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With so many people in our community using Sony gear for their real estate photography andvideo, we thought it would be important to write a quick post about a recent product advisoryfrom Sony. In short, it’s been discovered that certain SD cards can potentially corrupt videofootage. The SD cards in question are: Regular SF-M cards, TOUGH […]

Sponsored Post Saturday - Aryeo 2.0 Launch

10/07/2020
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Aryeo team here! Some of you may know us, but for those of you who don't, here's a fun commercial we put together for the PFRE conference last year. We're long time readers of PFRE, and now first-time posters! We wanted to let everyone know about a virtual event we are streaming on Friday, July 17th, at 12:00pm EST. The event is the launch of our […]

How To Manage Challenging Color Casts

09/07/2020
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“Can you please recommend a way to get at nasty color casts? I don’t know if it’s my camera but I tend to have a lot of my shots turning out with this ugly, dingy-looking green. I’d appreciate any suggestions.” Brandy, from Louisville, KY Thanks Brandy. That’s a tough question because I’m not sure you’ve […]

What Makes an Image Portfolio Worthy?

Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong website to rely entirely on social media (i.e., increased credibility, focused attention on you […]
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