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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Woman tweaking the pixels per inch of her images in Lightroom

Do you want to create more defined real estate photos? We're sharing how many pixels per inch can produce high-quality image resolution.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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My Formula for Real Estate Photography Pricing

17/03/2021
41 Comments
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.
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Best Wide Angle Lens for Sony A7III [2021 Review]

In: 
24/02/2021
13 Comments
Discover the best wide angle lenses you can use on the Sony A7III mirrorless camera when it comes to shooting real estate.

How to Make Something Look Wet in Photoshop

24/02/2021
6 Comments
Adding a wet look or reflections can make a property look more dimensional compared to leaving it flat. You can make something look wet in Photoshop by using these methods.

How Much to Sell Photo Rights For?

08/02/2021
11 Comments
Are you a photographer who has a nationwide home builder inquiring about rates and wanting all rights to your photos? Are clients asking for free licensing? Perhaps you're wondering how much above your current shoot rate should you sell to be compensated for giving up the license of your images. When offering real estate photography […]

What MLS Photo Size Should Real Estate Photographers Deliver?

03/02/2021
28 Comments
Have you tried delivering different MLS photo sizes? Perhaps a previous client wanted 800 x 600 JPG pixels, yet a new listing trend shows agents prefer 1600 x 2000 pixels for page photos. When uploading photos on a web page, your images tend to change or become smaller. What is the standard everyone is using […]

What Is the Best Matterport Business Model for Selling this Service?

29/01/2021
Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]

How to Compress Images in Photoshop

28/01/2021
Image compression refers to the method of reducing the size of a file without degrading the quality of a photo. As a result, you get an efficient image size and format for transmitting or storing data. You may want to compress your image size to save computer space when storing images or get the best […]

How Much to Charge for Real Estate Video

In: 
28/01/2021
Creating real estate videos is one of the most popular services you can offer. Real estate videos serve as virtual tours to help realtors increase sales by exhibiting properties, listing, homes, and neighborhoods. Quick NavigationHow Much to Charge for Real Estate VideoFactors That Influence Real Estate Virtual Tour CostTypes of Real Estate Video ProductionsFAQ SectionWho […]

How Many Pixels Per Inch is a Normal Value?

13/10/2021
No Comments
Do you want to create more defined real estate photos? We're sharing how many pixels per inch can produce high-quality image resolution.

Full Frame vs Crop

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11/10/2021
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Cameras use sensors to gather light and records images. Learn the differences between full frame vs crop to know the best time to use them.

Nikon D3500 vs D5600

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07/10/2021
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Comparing Nikon D3500 vs D5600 and they are both equipped with an APS-C sensor. The two DSLR cameras deliver creativity and flexibility. 

What Is Composition in Photography?

06/10/2021
No Comments
In this article, we will be talking about the importance of composition as well as the different principles and elements that will help you create aesthetically pleasing images.

Congratulations Craig Keene! September 2021 PFRE Photographer of the Month

In: 
04/10/2021
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Congratulations to Craig Keene of Roeland Park, KS — September 2021 PFRE Photographer of the Month! The theme this month was "Stairwell".

Landscape vs Portrait

30/09/2021
Learn the similarities and distinctions between landscape vs portrait to know the best time to use them when taking real estate photos.

How to Use Lightroom

23/09/2021
No Comments
Learn how to use Lightroom with these tips on file management, preset application, and editing techniques for real estate photography.

How to Edit in Lightroom Like a Pro

23/09/2021
No Comments
Lightroom has proved to be a total game-changer in the world of image editing. It has become one of the leading post-processing programs used by many professionals. By learning how to edit in Lightroom like a pro, you can take your images to a whole new level in a matter of minutes.

Should You Offer Property Websites?

22/09/2021
No Comments
As a real estate photographer, should you be offering single property websites to your clients? Read on to learn more information about property websites.

How to Organize Lightroom

20/09/2021
No Comments
Is it hard for you to manage images in Lightroom? Here are tips on how to organize photos in Lightroom to improve your editing workflow.

How Much to Charge to Edit Photos

17/09/2021
No Comments
Are you wondering how much to charge to edit photos? We're sharing tips in setting rates for real estate photo editing to ensure profits.

How to Use External Flash on Nikon

In: 
16/09/2021
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Check out our step-by-step guide on learning how to use external flash on Nikon to improve the exposure of real estate photos.

How to Set Custom White Balance

10/09/2021
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Do your images have color casts? We're sharing how to set custom white balance for accurate color production in real estate photos.

What Is Long Exposure?

07/09/2021
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What is long exposure? It is a popular photography technique that uses slow shutter speeds to create unique and creative-looking imagery

Congratulations Austin LaRue Baker! August 2021 PFRE Photographer of the Month

In: 
06/09/2021
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Congratulations to Austin LaRue Baker of Chandler, AZ — August 2021 PFRE Photographer of the Month! The theme this month was "Daylight Exterior"

How Much to Charge for Photo Retouching

03/09/2021
No Comments
Are you wondering how much to charge for photo retouching? We're revealing the ideal price range for real estate photo retouching services.

How to Set Up Umbrella Lighting for Photography

02/09/2021
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Do you need help controlling light for real estate photos? We're sharing tips on how to set up umbrella lighting for photography.

What Is an EF Lens?

01/09/2021
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What is an EF lens? We're going to look into this kind of camera lens and how you can use it to take quality real estate photos.

How to Change Exposure on Canon

31/08/2021
Is your photo too dark or bright? We're going to teach you how to change the exposure on a Canon camera and what exposure mode to choose.

How to Set Up Softbox Lighting

30/08/2021
Do you want to improve exposure in your images? Check out our guide on how to set up softbox lighting for real estate photography.

What Is a Focal Point in Photography?

29/08/2021
What is a focal point in photography? Learn about its purpose, importance, and how you can use focal points to improve real estate photos.

What Is Angle of View in Photography?

28/08/2021
What is angle of view in photography? Find out how the angle of view relates to your lenses and why it affects real estate photos.

What Is a Composite Photo?

27/08/2021
What is a composite photo? We will look into this photography technique and teach you how to apply it to your real estate photos.

What Is ETTL?

26/08/2021
What is ETTL? Learn more about this flash system and how to use flash to improve the exposure and quality of your real estate photos.

What Is Parabolic Lighting?

25/08/2021
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What is parabolic lighting? We're explaining how parabolic lighting works and how it benefits real estate photographers.

What Is Lens Aberration Correction?

24/08/2021
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What is lens aberration correction? We're sharing what it means to fix lens aberration and how it can improve your real estate photography.

Best DSLR Camera Bag for Travel [2021 Review]

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19/08/2021
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Check out our reviews and top picks of the best DSLR camera bag for travel to protect your photography equipment when traveling.

Best Camera Accessories [2021 Review]

In: 
18/08/2021
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Check out our guide to the best camera accessories every real estate photographer must have to improve camera efficiency.

Best Lens for Canon 5D [2021 Review]

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17/08/2021
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What's the Best Lens for Canon 5D? Check out our reviews of the top Zoom, Prime, Wide-angle, and Macro lenses for Canon 5D

Best Macro Lens for Nikon D750 [2021 Review]

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16/08/2021
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What's the Best Macro Lens for Nikon D750? Check out our reviews of the top Nikon, Tamron, Sigma, Rokinon and Zeiss Milvus lenses.

Best Tripod for Canon 5D Mark III [2021 Review]

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15/08/2021
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What's the Best Tripod for Canon 5D Mark III? Check out our reviews of the top Davis & Sanford, Manfrotto and Vanguard tripods.

Best Walk Around Lens for Nikon [2021 Review]

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14/08/2021
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What's the best walkaround lens for Nikon? Check out our reviews of the Nikon and Rokinon, top zoom and prime traveling lenses.

Best Lens for Fuji XT2 [2021 Review]

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13/08/2021
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The Fuji XT2 is a versatile camera and failure to pair it with the right lens will limit its photography performance. The best lens for Fuji XT2 for the Fuji XT2 should be able to capture landscapes, portraits, or closeups. But with so many models available in the market, how do you find the right one?

Best Video Tripod [2021 Review]

In: 
12/08/2021
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Every videographer aims to shoot stable shots that tilt and span smoothly without a shaky appearance. However, this might not be the case if you don't equip yourself with the best video tripod. In the review below, we will help you identify the right video tripod for you.

Best Lens for Indoor Photography [2021 Review]

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11/08/2021
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Looking for the best lens for indoor photography? Make sure to check out our review of the top Canon, Sony and Nikon indoor lenses.

Best Lens for A7RII [2021 Review]

In: 
11/08/2021
No Comments
What's the best Lens for A7RII? Check out our reviews of the top wide-angle, macro, and telephoto prime and zoom lenses for Sony A7RII.

Best Sony E Mount Lens for Video [2021 Review]

In: 
10/08/2021
No Comments
What's the best Sony E Mount lens for Video? Check out our reviews of the top Rokinon and Sony E Mount lenses for video.

Best Tripod Under $300 [2021 Review]

In: 
09/08/2021
No Comments
What's the best tripod under $300? Check out our reviews of the top Manfrotto, Slik, Vanguard, and Sirui tripods for your camera gear.

Best Tripod Head for Video [2021 Review]

In: 
08/08/2021
No Comments
What's the Best Tripod Head for Video? Check out our reviews of the top Manfrotto, Benro, Sirui and Vanguard tripod heads for video.

Best Polarizing Filter [2021 Review]

In: 
07/08/2021
No Comments
What polarizing filter is best for your lens? Go over our reviews based on the filters' diameter, shape, and material for your camera lens.
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