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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We've been getting a ton of questions about shooting Real Estate video with an iPhone and whether or not it's acceptable to charge clients for these videos. I know for a fact there are some members of our community making great real estate videos with ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE 2020-16-9

PFRE Conference 2020

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Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Real Estate Video with an iPhone 11?

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12/08/2020
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We've been getting a ton of questions about shooting Real Estate video with an iPhone and whether or not it's acceptable to charge clients for these videos. I know for a fact there are some members of our community making great real estate videos with their iPhone and charging well for it with zero push […]
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7 Instagram Accounts Every Real Estate Photographer Should Follow

09/08/2020
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Marina Storm - Picture Perfect House Wayne Capili - Interface Visual Matthew Stallone - Stallone Media Cynthia James - Cynthia James Photography Jordan Powers - Jordan Powers Photography Rachel Brenke - The LawTog Barry Mackenzie - Swizzler

How to Deliver Your Projects Like a Pro

07/08/2020
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Live Examples.... Project Delivery Pages Real Estate: show.tours/ItCnSgAgv3nHKTufNojh Real Estate: kc.tours/i2xMP5V4sutumSmy8feR Multi-Family: show.tours/hGsMGHju6oAyM2aikV5w Senior Living: show.tours/W3pDd2dPALkcLIEf9wLV Property Websites Real Estate: kc.tours/opp1703 Real Estate: 15713canterbury.com Residential Architecture: show.tours/kchomebynspj Commercial Architecture: show.tours/johnamarshallco Media Players Real Estate: kc.tours/4524terrace/player Home Builder: kc.tours/sienna/player Multi-Family: show.tours/thevintage/player Custom Skins Real Estate: 30288hwym.com Senior Living: show.tours/e/G84bcxK Commercial Real Estate: kc.tours/e/mMDNkqZ (password is “password”) […]

August POTM and VOTM Contests Now Open for Submissions!

The August PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is Daylight Exterior Matt Van Emmerik won last year's contest with this great image: How to Submit an Entry Go to the PFRE home page. Roll over the contest tab at the […]

Follow These Three Steps for Effective Outsourcing

For anyone who has been following the PFRE blog for the past few years, you know I started outsourcing my post-processing in 2016 when a massive wildfire wiped out my city. My competition left town and my volume doubled, so I had no choice but to find help. Back in 2016, outsourcing was a very […]

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

31/07/2020
Planning is well underway for the 2020 PFRE Virtual Conference and we've already got a great list of presenters committed to the roster. One of the most exciting things about going virtual this year is our ability to tackle some of the more technical issues that we deal with on a regular basis, i.e. lighting […]

Congratulations Andre Mckenzie! July 2020 PFRE Videographer of the Month

Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..

Congratulations Stephen Reed! July 2020 PFRE Photographer of the Month

Congratulations to Darren Asay from Orange County, CA; May 2020 Photographer of the Month! The theme this month was detail shot. With 48 entries from around the world, Darren's entry was the clear favorite..

Make Contract Creation and Management Less Painful

27/07/2020
“I’ve been trying to wrap my head around the value of contracts for real estate photography. I understand why they're needed when shooting for interior designers or architects or any other building contractor type who use our photos to market their businesses. Maybe it's just me and I've been lucky, but in the two years […]

Things I Love and Hate about Real Estate Photography

23/07/2020
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I've been in this business for almost a decade, and while I appreciate most aspects of the industry, there are some things I love and some things I hate. What I love: The freedom to create my own schedule Creative satisfaction on a daily basis Seeing cool properties Meeting cool people (agents and sellers) Being […]
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