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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Newly saved preset appearing under User Presets

Lightroom Presets take your images to a whole new level. Lightroom uses the term presets to name a set of adjusted filters to add a unique visual effect to the photos. If you learn how to save presets in Lightroom Classic CC, it will be easy for you to create presets according to your own preference.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What’s the Best Way to Collect Real Estate Photography Shoot Payments?

13/03/2019
15 Comments
Jeff asked the following question: Right now, I mostly do a net-30 payment policy with my existing customers, and up-front payment for new clients and "other" (FSBO, rental properties, etc).
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What Are the Best Light Diffusers for Shooting Large Rooms?

21/11/2018
5 Comments
Discover the best diffusers for shooting real estate interiors and learn different approaches to using flash lighting.

What Is the Best Way to Control White Balance When Shooting HDR or Enfuse?

In: 
23/08/2017
14 Comments
Charlie in Illinois asks: I bracket my photos and the white balance of the merged pictures is rarely accurate. I currently don't change the white balance of the RAW files in Lightroom before exporting to Photomatix. Should I?

What Is the Best Photo Editor for a Beginning Real Estate Photographer?

In: 
11/07/2017
18 Comments
Paul asks: I'm an amateur photographer and retired real estate agent. I am thinking of starting a real estate photography business. Can you tell me what is a good starter editing software, but not a monthly subscription?

What Are the Best Alternatives for 3D/VR Platforms for Real Estate?

31/03/2017
Peter in Calgary asked the following question: I've looking at Planitar iGuide and Matterport. I would love to hear yours and the groups' thoughts on one vs. the other.

Which DSLRs Have The Best Auto Exposure Bracketing Features?

In: 
28/07/2011
Last week Dave Baxter, in upstate New York, told me that he was inspired by all the talk here on the blog about Exposure Fusion and wanted to know which camera body would be the best for shooting auto exposure brackets (AEB). While I knew that the recent Nikon DSLRs would shoot 8 EV of […]

How to Save Presets in Lightroom

In: 
09/04/2021
No Comments
Lightroom Presets take your images to a whole new level. Lightroom uses the term presets to name a set of adjusted filters to add a unique visual effect to the photos. If you learn how to save presets in Lightroom Classic CC, it will be easy for you to create presets according to your own preference.

Best Flash for Canon 6D [2021 Review]

In: 
09/04/2021
No Comments
The Canon 6D camera has been out for a while now and comes with a lot of great features. Pairing this camera with the right flash can significantly improve your real estate photography game. This guide is all about the best flash for Canon 6D camera that you can get this year.

How to Blur Background in Lightroom

In: 
09/04/2021
No Comments
Sometimes, the background in an image distracts our attention from the subject. Blurring your background slightly so that it isn’t as sharp as the subject can make your subject pop. We will explain how to blur the background in Lightroom through simple steps.

How to Export Lightroom Presets

In: 
07/04/2021
No Comments
When you install a preset in Lightroom or even create one yourself within the program, you might initially think that it can only be used on that specific computer. If you edit with Lightroom on multiple computers or want to sell presets, this may seem problematic. Luckily, Adobe created a way for you to export presets, and we'll walk through how to export Lightroom Presets.

How to Add a Watermark in Lightroom

In: 
07/04/2021
No Comments
Watermarking your photos is a way to promote your work and protect it from plagiarism by claiming its ownership. You can add a watermark to a photo via an easy process with Lightroom Classic CC. Learning how to add a watermark in Lightroom will enable you to add a text or graphic identity to the images you have taken.

How to Use Lightroom Presets

In: 
06/04/2021
No Comments
Lightroom Presets are an easy way to alter your photos to a particular look that increases their aesthetic appeal. If you know how to use Lightroom presets, it will speed up your photo editing process. Besides, using presets will give wonderful effects to your photos which may be hard to get right if you haven’t mastered editing with Lightroom Classic CC yet.

Best Pentax Camera [2021 Review]

In: 
05/04/2021
No Comments
The popular Pentax brand continues to produce high-end professional cameras for today’s photographers. The company continues to focus on its line of DSLR products. Below, we’ll discuss some of the best Pentax DSLR cameras available to consumers.

How to Add Presets to Lightroom

In: 
05/04/2021
No Comments
Save a lot of time editing your pictures by following these basic instructions on how to add presets to Lightroom.

How to Mask in Lightroom Using the Range Mask Tool

In: 
05/04/2021
16 Comments
Are you going back and forth from Adobe Lightroom to Photoshop while editing window pulls and images with flashes? To save time, we're going to teach you various masking techniques in Lightroom so that you can fine-tune masked areas with greater control when applying certain effects.

Best Flash for Sony A7III [2021 Review]

In: 
02/04/2021
No Comments
These are the best external flash to pair with Sony A7iii camera. Make the right choice based on our top recommended picks.

Best Canon Lens for Video [2021 Review]

In: 
02/04/2021
No Comments
Find the best Canon lens to shoot quality real estate videos . Read this guide for reviews and features to consider when choosing your lens.

Congratulations Nima Mohammadi! March 2021 PFRE Photographer of the Month

In: 
02/04/2021
No Comments
Congratulations to Nima Mohammadi of Gambrills, MD - March 2021 PFRE Photographer of the Month! The theme this month was "Kitchen".

How to Speed Up Photoshop Performance

In: 
02/04/2021
13 Comments
Is your screen freezes during editing? Are you considering outsourcing post-production because your Photoshop is getting slower? Post-processing programs are highly demanding of computer resources, affecting work speed. To help Photoshop work faster, we’re giving you simple yet effective tips on how to speed up Photoshop performance to improve your real estate photography outputs

What Is The Average Real Estate Photographer Salary?

30/03/2021
Are you among the lower-priced real estate photographers in your area? Do you feel afraid about raising your fees because companies might complain? We're going to see the average real estate photography salary, as well as tips on raising rates so that you can earn the standard pay or more.

Tamron 15-30 vs Nikon 14-24 Comparison

In: 
29/03/2021
The Nikon 14-24mm remains among the best wide-angle lenses. However, the new Tamron 15 30mm f/2.8 proves to be a notable competition. We're giving you a comparison of the Tamron 15 30mm vs Nikon 14-24 and to see which one would work best for your real estate photography.

How to Use a Tilt-Shift Lens

In: 
29/03/2021
Taking real estate photos can be quite demanding because you might encounter large-scale properties or towering structures. In such cases, you need a different kind of lens to get the best shot, which is why we're going to teach you how to use a tilt-shift lens for real estate photography.

Best Drone Accessories [2021 Review]

In: 
26/03/2021
No Comments
Drones are designed for capturing incredible aerial footage and to give you views your normal camera can’t. However, a drone requires additional accessories to make your device easier to use and safer. We’ve compiled this list of the best drone accessories to help you know what to bring along on your next real estate photography session.

Best Lens for Interior Photography [2021 Review]

In: 
24/03/2021
No Comments
Interior photography is one of the most important aspects of your real estate marketing. Your customers need clear and descriptive images of the properties before making a decision to buy. To get the highest quality images, you will need a good lens. That is why we prepared this guide to help you find the best lens for interior photography.

CamRanger vs Case Air - Find the Right Air Tethering System

In: 
24/03/2021
6 Comments
Shoot tethered to your smartphone, tablet, pc or mac with CamRanger or Case Air. Find out which wireless system is right for you.

How to Make Flames in Photoshop

In: 
23/03/2021
No Comments
Perhaps you've seen tutorials about putting flames on text, yet you're still having trouble making a fireplace look convincing. This is why we're giving you several editing options to find the best way on how to make flames or fire in Photoshop and achieve more realistic real estate photos.

Best Lightroom Presets for Real Estate Photography

In: 
23/03/2021
No Comments
Photos can make or break a real estate sale, which is why it's vital to produce top-quality visuals. Whether you want free or paid presets, we're giving you all the best Lightroom presets for real estate photography so that you can turn your shots into masterpieces with a single click.

A Guide to iPhone Real Estate Photography

22/03/2021
No Comments
Professional real estate photography often requires using a DSLR. However, there may be instances where you can only use an iPhone. With that, we're giving you a guide to iPhone real estate photography, so you can take quality photos as if you're using a DSLR.

Best Virtual Staging Software [2021 Review]

17/03/2021
No Comments
An empty or poorly designed property can drive potential buyers away. Fortunately, virtual staging solutions provide a faster and easier way to declutter and redesign properties. We're sharing the best virtual staging software with the right features to create stunning virtual imagery for real estate photographers and agents.

My Formula for Real Estate Photography Pricing

17/03/2021
41 Comments
There are different ways and factors to consider when you’re deciding on how to charge for your work. Let’s discuss how to calculate rates, create packages, and avoid common real estate photography pricing list mistakes.

Best Camera for Time Lapse [2021 Review]

In: 
16/03/2021
No Comments
Thanks to technology innovations, now cameras can handle both photography and videography. One of the most useful innovations for real estate photographers is time-lapse photography. The best camera for time-lapse will help you show potential homeowners a glimpse into a day in the property.

An Introduction to iGUIDE

In: 
16/03/2021
21 Comments
We're going to look into iGUIDE pricing, cameras, and processes. iGUIDE is a camera that captures photos along with accurate information about a property.

Real Estate Photography Lighting Tips

15/03/2021
No Comments
In this article, we're giving you real estate photography lighting tips so that you can capture high-level interior and exterior photos to get potential clients to buy your clients' properties.

Just In: New Real Estate Photography Statistics

15/03/2021
8 Comments
Good visuals like photos play a big role in the work of photographers, real estate agents, and even home buyers. If you're still wondering about the power of images, here are real estate photography figures you should know.

Best Lens for Low Light [2021 Review]

In: 
11/03/2021
No Comments
Shooting in low light can be tricky, as the lack of illumination makes it difficult to balance the exposure. That’s why we're going to give you several options for the best lens for low-light real estate photography, as well as help you choose the right one according to your cameras, needs, and budget.

Real Estate Photography Camera Settings

11/03/2021
No Comments
Make the most out of your equipment and capture stunning images that can sell properties with these real estate photography camera settings.

Real Estate Headshots Pricing: How Much Should You Charge?

11/03/2021
23 Comments
Do you want to offer headshots for the agents you work with, yet you don't know how to charge for your work? Real estate headshots pricing can be tricky, so we're going to help you.

Twilight Real Estate Photography Tips and Advice

11/03/2021
4 Comments
Twilight real estate photography can make a home look dazzling. Learn to take twilight shots that everyone loves and look great in your portfolio.

Commercial Real Estate Photography Pricing

10/03/2021
No Comments
Pricing your work can be difficult, as low prices may not make your business profitable, and pricing too high can drive away clients. To make sure you earn more while providing the best services, we're going to discuss commercial real estate photography pricing, including types of packages and pricing considerations.

How to Use a 360 Camera

In: 
08/03/2021
No Comments
Regular cameras already provide cool snapshots of the world around us, but a 360 camera is a different beast. That said, they come with a little bit of a learning curve.

What is a 360 Camera?

In: 
08/03/2021
No Comments
In this article, we'll dispel all of the misconceptions and misunderstandings that surround 360 imaging, and we will give you a comprehensive explanation of what a 360 camera is and how it works.

Manual Vs AutoFocus: When To Use Each in Real Estate Photography

08/03/2021
21 Comments
If you're new to real estate photography, autofocus can help you adjust. However, at some point, you must learn how to shoot with manual focus for better control.

3 Ways to Know an Add-On is Right For Your Business

05/03/2021
No Comments
Are you considering offering an additional service to your business? Let's discuss 3 ways to learn how to know if add-ons are right for your business. When it comes to planning anything for your photography business, the important thing is to have the right people, a quality product, and a streamlined process in place.

How to Shoot Real Estate Video with a DSLR: The Basics

In: 
03/03/2021
8 Comments
Get professional tips and advice from our seasoned PFRE vets on how to shoot real estate video with a DSLR more efficiently.

Best Tripod Ball Head [2021 Review]

In: 
02/03/2021
No Comments
In this buying guide, we’ve selected the best tripod ball head for each budget category to get you started.

Best Fluid Head Tripod [2021 Review]

In: 
02/03/2021
No Comments
In this guide, we will take you through some of the best fluid head tripods and what to look for when buying them.
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