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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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How to Quickly Add Fire to a Fireplace in Photoshop

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a fireplace. The same process can also […]
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

14/09/2020
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las […]

New Tutorial - Learn to License Your Photos

09/09/2020
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Jordan Powers has teamed up with Adam Taylor to create an amazing new resource for the real estate photography industry. Adam is a photographer based in Long Beach, CA. Adam is known for helping other photographers make extra income through image licensing. He takes a positive, proactive approach to image licensing instead of a defensive […]

Leveraging Software to Protect Your Images

04/09/2020
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Hopefully after reading Mike Boatman’s four-part series earlier this year on the importance of registering your images with the USCO, you have taken the initiative to do so. If you've missed those posts, you can find them here: Making a Case for Image Registration Real World Copyright Litigation: A Photographer's Viewpoint Copyright Registration and the […]

September Photographer/Videographer of the Month Contests Now Open

The September PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is Stairwell How to Submit an Entry Go to the PFRE home page. Roll over the contest tab at the top of the page. Click on "View/Submit". Click "Submit Contest Entry". Choose […]

Congratulations Jomer Siasat--August 2020 PFRE Videographer of the Month!

02/09/2020
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Congratulations to Jomer Siasat from Cascade ProMedia in Bremerton, WA, who has been voted the August 2020 PFRE Videographer of the Month! Here is Jomer's great video. Here are this month's top three entries based on the jurors voting: Jomer Siasat #183 Stefan Randholm #156 Grant Wiseman #138 You can check out all of the August entries here. […]

Congratulations Nathan Hindman--August 2020 PFRE Photographer of the Month!

01/09/2020
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Congratulations to Nathan Hindman of West Minister, CO; August 2020 PFRE Photographer of the Month! The theme this month was daylight exterior. PFRE has been running these contests for over a decade and this image has turned out to be one of the most popular daylight submissions ever. As usual, thank you to everyone who […]

Pre-Shoot Checklist Template

24/08/2020
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Most high-volume real estate photographers know that efficiency can make or break their business. This is why it is so important to ensure homes are prepped and ready prior to arriving on site. We've created a standard pre-shoot checklist for the community so please feel free to download, customize, and use as you see fit. […]

4 Signs Its Time to Let a Client Go

18/08/2020
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No client is perfect. Some personalities will either rub you the wrong way or treat you in such a way that you'll consider letting them go. However, that is not a decision to be made lightly. You need to make sure that if you let them go, it's for a good reason and you won't […]

5 Great Weather Apps for Real Estate Photographers

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13/08/2020
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For most real estate photographers, poor weather can make or break our day and create painful scheduling challenges for days to come. Mainstream weather reports are notoriously inaccurate, and depending on your location, weather can change with little to no notice. I used to rely on the standard weather channel app but after constant disappointment, […]
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