Congratulations Alex Vincent, March 2024 PFRE Photographer of the Month! The theme this month was "Kitchen". Alex Vincent - #906 Yvonne Raaijmakers - #909 Peter Wingfield - #902 Here's what Alex has to say: Thank you for the award of Photographer of th ...
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Real estate
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Here are 5 effective and actionable ways you can scale your real estate
As inflation keeps increasing, real estate photographers need to be evaluating their prices before the busy season. Even though you may risk losing a few customers, you’ll gain a lot more by ensuring your business keeps up with inflation.
Because real estate home prices have gone up over 20% nationally in 2021, meaning that your agent clients are making larger commission checks, it’d only be natural for you to increase your pricing by 5% to 10%.
And a great way to break the news is to send an email reminding your clients of the value and services you offer, including your new price point. As consumers are seeing prices go up across the board, your price increase will probably not come as a surprise.
The next thing to consider for 2022 is to target new industries, such as commercial real estate, accommodation, construction, hospitality, retail, and design. This will help to create a buffer in regards to the seasonal variation of residential real estate
Except for the seasonal buffer, there are other advantages to broadening your client base, including:
All things considered, if you can shoot residential real estate then you can shoot other buildings as well, giving you the extra job security needed in slower periods.
Probably the most under-appreciated way to build a profitable real estate photography business is being a media and marketing company, not just a
This is a larger industry shift known as Real Estate
To give you a better idea, here are some popular offerings which can assist in moving your price per shoot above your base price:
Real estate drone statistics show that 83% of home sellers prefer to work with a real estate agent who uses drone
It’s not difficult to start using drone
All in all, drone photography allows you to provide:
Lastly, it also shows that you’re a tech-driven and up-to-date photographer, which can make you stand out from the competition.
Virtual Staging is an easy upsell with no additional equipment needed. Virtual staging is a powerful visualization tool since it helps potential buyers to imagine themselves living in the home. In other words, it helps them see the home’s potential and get a feel for it. More importantly, it creates captivating listings that'll help your agent or Realtor clients sell a home faster and for top dollar.
For instance, you can use virtual staging to transform a vacant or empty room, update outdated spaces, or renovate and decorate properties in need of a facelift. This removes the need to hire costly home staging companies and deliver “real” furniture and decor. Imagine how much money and time you can save your clients!
With a DYI (Do It Yourself) software or PhotoUp’s quick and professional virtual staging service, you can easily expand your product offerings with virtual staging.
Offering single property websites to your clients is another easy upsell. A single property website is a landing page with its own unique URL (web address) that has one purpose: to showcase a property that’s on the market and help to advance the sale.
Single listing sites are great marketing tools for agents and Realtors since they have the ability to take the buyer on a step-by-step journey through a property. Additionally, they allow you to showcase the listing’s best features, and add detailed information, images, 3D tours/Matterport tours, videos, and much more.
Your clients will quickly realize the value of removing the competition from the MLS and other property websites like Zillow, Redfin, etc. People easily get distracted when they can view several listings on the same page, but a single property website is exclusive to one listing per landing page. Also, these sites come with pre-built-in lead capture forms to assist in collecting more hot leads, as well as clear CTA buttons to boost conversions.
Real estate walk-through videos will impress your clients and help them save time. Buyers can get an interactive overview of a property and immediately get a feel for a home and whether they want to schedule a physical showing.
Agents who use this marketing strategy often see a rise in offers and requests to look at their listings.
In addition, videos also tend to rank higher in search results, which will increase traffic to your website and therefore also foot traffic and sales.
As a photographer, you can add floor plans to your list of services. Floor plans are an excellent way for prospective buyers to get a better understanding of the layout of a property.
In the same way, agents and Realtors will be delighted to have another marketing tool they can use to sell homes. By adding floor plans to your list of services, you’ll add more value to your agents and their clients.
Not to forget, it can also help differentiate yourself from the competition. As you probably understand by now, offering these additional services will help you scale and grow your real estate
As you get busier and busier, you’ll quickly find that shooting 2-3 homes in one day can make for a long night of photo editing. Besides, you’ll need to do a lot of editing, retouching, and post-processing if you’re going to reach the standard you need for today’s real estate clients. And time is money!
By outsourcing your photo editing, you’ll save a lot of valuable time you can use to shoot more properties and be out in the field building lasting relationships with clients. You can focus on boosting engagement and building brand awareness. When using a professional real estate photo editing service, all you need to do is upload your photographs, add any specific editing instructions, and get your edited images returned to you in about 24 hours.
There is a strong correlation between the number of agents you connect with in person and the number of photoshoots you’ll book. Try connecting with as many agents as you can in person by treating them to their favorite coffee beverage and getting to know them.
Because agents are a busy bunch, a great strategy is to build a list of agents in your local area and then send them a quick email intro with a request to connect for 10 minutes at their office.
Naturally, ask what their coffee beverage of choice is and you’ll quickly make some new friends. A great lesson to learn is that people do business with people they like and know.
By embracing these 5 actionable tips and expanding your service offerings, you can evolve from a real estate photographer to a real estate marketing professional and grow your business in no time.
You’ll not only increase revenue for your business, but you’ll also be a great resource to your clients. The more you can take the extra workload off your clients’ hands, the more you’ll be their go-to person. It’s a win-win situation!
Before you go, if you want more powerful tips to grow your business, check out my best marketing strategies for real estate photographers to skyrocket sales.
