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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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A black Canon camera and three lenses for real estate photography

For their work, real estate photographers require the finest image quality. This is a guide to go over our choices for the best Canon lens for real estate photography on the market. This article will cover the best canon lenses to be used in real estate photography, considering the budget, features present and preference.

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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About PhotographyForRealEstate.net

The PhotographyForRealEstate.net website was founded in 2006 and has been the go-to resource for amateur and experienced photographers alike, garnering over 1.2 million views since its start. Also known by the acronym PFRE, the site has grown to provide a wide range of education for the interior photography community, including a community forum, yearly conference, and monthly photo contests.

Larry Lohrman

Larry Lorhman is the founder of the PFRE website, blog, and community. Larry actually got his start as a real estate photographer by helping his wife with her business. She was a realtor in the Pacific Northwest, and Larry took over the photography duties for her growing realty business. As time went on, Larry began providing photography advice to other agents in the office.

It wasn’t long before he started documenting the advice and tips he was providing, and he did that on PhotographyForRealEstate.net. For 13 years, Larry provided the real estate and interior photography community with over 3,200 blog articles, focused at helping these photographers produce better images and run more successful businesses. 

Over the decades, Lorhman came to be known as one of the founding influencers in the real estate photography industry. Lorhman is a published author of many books, including the popular “The Business of Real Estate Photography“. He collaborated with highly recognized interior and architectural photographer Scott Hargis on "The Essential Guide to Lighting Interiors”. He also collaborated significantly on the successful Enfuse Workshop with Simon Maxwell.

Brandon Cooper

In 2019, Brandon Cooper took over the PhotographyForRealEstate.net website for Larry, and has been the owner/operator for several years. Brandon has been a professional real estate photographer since 2011.

Based out of Fort McMurray in Alberta, Canada, Brandon runs Realpics, a successful volume based real estate photography business that photographs 750-1000 homes per year offering photography, videography, 3D tours, and measurement services.

Cooper has been active in the interior photography community for over a decade now, winning his first PFRE Photographer of the Month award in April 2015. In 2016, he went on to win the award three months in a row, a feat that had never previously been accomplished, and completed the year by winning the acclaimed PFRE Photographer of the Year 2016.

In 2016, Brandon partnered up with popular photographer Tony Colangelo to travel around North America providing education and in-person workshops to budding real estate photographers.

Brandon founded the PFRE Conference, which has rapidly grown into the premier educational event for professional and amateur real estate and interior photographers. The conference’s first year attracted over 275 people to its live event in Las Vegas, while its second year was attended by over 500 people online.

Beyond the website, the Photography for Real Estate community has grown to include a number of channels:

PFRE Contributors

Brandon Cooper

Based out of Fort McMurray in Alberta, Canada, Brandon runs Realpics, a successful volume based real estate photography business that photographs 750-1000 homes per year offering photography, videography, 3D tours, and measurement services.

Charlie Dresen

Charlie Dresen is a realtor and real estate photographer/videographer based in Steamboat Springs, CO. With more than 18 years of experience as a real estate agent, he has received numerous awards including the Sotheby's Global Summit Top 1% of brokers nationwide and Steamboat Springs “Best of the Boat” from 2014 to 2017.

Devon Higgins

Devon is the VP of Sales for PhotoUp & FolioWebsites, delivering real estate photo editing services and website builder for photographers. He has been helping real estate photographers scale and grow their businesses since 2014.

Garey Gomez

Garey Gomez is an architectural photographer, speaker, and educator based in Atlanta. Since 2015, he has been working with award-winning architects, interior designers, developers, and remodelers to capture stunning imagery for their portfolios. In 2019, he was awarded the PFRE Photographer of the Year.

Josh Mais

Based out of Kansas City, Josh owns and operates Sherpa Media, a real estate photography, video, and virtual tour business. He also founded Show & Tour, a software for real estate photographers to deliver projects more professionally, streamline their workflow, and create new value with services such as property websites and custom players.

Kerry Bern

Kerry Bern is the owner of Professional Real Estate Photography (PREP) which provides architecture and interior photography services throughout the Des Moines, Iowa region. He was awarded the PFRE Photographer of the Month for January 2016.

Larry Lohrman

Larry Lorhman is the founder of the PFRE website, blog, and community. Over the decades, he came to be known as one of the founding influencers in the real estate photography industry. He is the author of many books, including the popular “The Business of Real Estate Photography“.

Mike Boatman

Mike Boatman has 40 years of experience as a commercial and architectural photographer. He has achieved numerous recognitions in his career including the Omni International Silver Award (Cortelco Brochure Russian), Graphic Communications Award Memphis Design, Communication Arts in Advertising Award (Glove Catalog), and Communication Arts in Advertising Award (Cleo Annual Report).

Michael Lefebvre

Michael Lefebvre has over 10 years of experience in interior and architectural photography. Before pursuing a career in photography, he worked as a full-time real estate agent and has analyzed and calculated market values on over 1,500 Massachusetts properties. He was awarded the PFRE Photographer of the Year 2018.

Pierre Galant

Pierre Galant is a Los Angeles-based architectural, interiors, and real estate photographer. He works with noteworthy designers, architects, builders and accomplished real estate agents who seek to distinguish themselves visually from competitors. He was awarded the PFRE Photographer of the Month for January and March 2019.

Tacey Jungmann

Tacey Jungmann has over 16 years of experience as an architecture, design & real estate photographer. She is currently based in Washington state and is the owner of Snowberry Lane Photography. She was awarded the PFRE Photographer of The Month for October 2018.

Tony Colangelo

Tony Colangelo is an award-winning interiors and architectural photographer. Many of his clients won the heralded Gold CARE Award from the Victoria Residential Builders Association, with many others attaining ‘finalist’ status. Furthermore, his work has been featured in Modern Home Victoria, Boulevard Magazine, Westcoast Home & Design, the Vancouver Sun, Victoria Times-Colonist, Richmond Hill Post, as well as a feature article on Houzz.

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