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Congratulations! – June 2018 PFRE Photographer of the Month

June 23rd, 2018

The June 2018 PFRE Photographer of the Month contest has come to an end. The theme this month was foyer/entrance. Thank you to everyone who participated and the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.

Congratulations to Garey Gomez from Decatur, Georgia; PFRE Photographer of the Month, June 2018.

  1. Garey Gomez – #28
  2. Zach Sciannameo – #2
  3. Mike Lefebvre – #27
  4. Garett Buell – #25
  5. Stephen Reed – #23
  6. Tacey Jungmann – #17
  7. Jeffery Wolk – #5
  8. Ash Chynoweth – #11
  9. Gery Kasl – #10

Please feel free to view and comment on any of this month’s entries here.

Here is what Garey had to say about the win: Continue Reading »

Real Estate Photography Video Course – by Andrew Pece

June 23rd, 2018

Andrew Pece has released a new real estate photography video course.  Here’s what Andrew has to say about it:

  • Most of the images in the course are shot with a single Speedlight (although I do encourage them to purchase larger lighting units in the gear section).
  • I designed the course so photographers at any level can follow along and benefit from the techniques.
  • The goal of the course is to enable photographers to produce professional, lit images in a very short amount of time with minimal equipment.
  • After practicing and refining the techniques in the course, it is possible to be producing lit images in 1-2 minutes onsite and spending 1-2 minutes per image in post.
  • The techniques learned in the course allow photographers to easily and quickly take care of common problems such as flash reflections and hotspots on ceilings.
  • There is a lesson on how to produce a twilight exterior 20 minutes before sunset (“Pre-Twilights”), which enables photographers to augment the number of high quality twilights they are able to deliver.
  • On the Facebook group for the course, there is a bonus “Pre-pre twilight” lesson which is shot one hour before sunset.
  • We also delve into tricks and shortcuts on how to develop a portfolio; how to setup a website; and how to market and brand your business; as well as steps to take to acquire clients.
  • There is a gear webpage set up for the course which includes links and a discussion on all the gear I recommend.
  • Photoshop actions we go over are included in the download, as well as a 5 page glossary of necessary terms I feel all real estate photographers need to know.
  • I have included my terms and conditions, invoice, and home prep sheet so they can get a good head start on creating these documents for their own businesses.
  • I am good about answering any questions about the course via the Facebook group or email and I plan on making video answers to common questions and posting them on the Facebook group.

This course is available for purchase here.

June 2018 Videographer of the Month Contest Deadline Extended.

June 23rd, 2018

The June 2018 Videographer of the month contest has been extended to July 22nd.

Contest entries can be uploaded here.

Modern Insanity: Doing the Same Thing over and over and Expecting the Same Results

June 22nd, 2018

What Data Does the PFRE Blog Collect?

June 22nd, 2018

This List Is from this PFRE Page

We Collect E-Book and Video Series Purchaser Data
We collect the names and e-mail addresses of everyone who purchases an e-book or video series on the PFRE blog in order to support these products. This allows us to provide replacement and update copies of e-books. I also allows us to verify who has purchased which product. We only send replacements and updates to the email address that was originally used to purchase a product.

We Collect E-Mails of Newsletter Subscribers
If you use the subscription form on the upper-right side of the PFRE blog front page, we will collect your e-mail address and use it to send you a notification every time we publish a new post. If you wish to unsubscribe from this list, you can click the unsubscribe link at the bottom of the email newsletter. We do not add or delete anyone from this list. You must do it yourself.

The PFRE Blog Uses WordPress
By default, WordPress uses cookies to verify who the user is; i.e. if the user is logged-in (registered user – only and use registered users) or is a commenter on the site. Also, WordPress uses cookies to prevent comment spam.

We Do Not Track Clicks on Ads
We do not use advertising systems that track who clicks on ads.

All Commenters on PFRE Must Provide a Valid URL
We require all commenters on PFRE to provide the URL of your website so that commenters are not anonymous. Since we’ve instituted this policy, the trolling by anonymous commenters has reduced significantly.

We Do Not Sell Any of the above E-Mail Lists to Anyone
We do not sell either the e-mail list of product purchasers or the PFRE post newsletter list.


The Highest Rated Wide-Angle Zoom – Sony 16-35mm f/2.8 GM

June 21st, 2018

I was watching Tony Northrup compare the Sony 16-35mm f/2.8 GM lens to the Nikon 14-24mm f/2.8 and realized that the Nikon 14-24mm has been considered the highest quality wide-angle zoom for as long as I can remember.

But that has changed. rates the Sony 16-35mm GM that was released about a year ago as the highest quality wide-angle zoom lens. It scores 42 overall with a sharpness of 34 when tested on a Sony A7RII. Its sharpness score is 10 points ahead of the nearest competitor which is the Canon 16-35mm f/2.8L III.

Lightroom Updates 6/19/2018 – What You Need to Know

June 20th, 2018

 Here is a summary of the updates in the Lightroom Classic 7.4 – June 2018 release:

  1. Color labels for folders
  2. Preset Manager: Hide preset groups
  3. Preset Preview Preference
  4. Profile Manager
  5. HEIC file support (Mac OS High Sierra only)
  6. Panorama and HDR merges: Auto stack
  7. Folder search performance improvements
  8. Auto stack by capture time update
  9. Preset and profile syncing with Lightroom CC
  10. New cameras
  11. New lens profiles
  12. Bugs fixed

As we have talked about before, don’t be in a rush to update your Lightroom. It’s best to do it on a backup machine rather than the machine you depend on daily.

How Will Zillow 360 3D Tours Change the Real Estate Photography Industry?

June 19th, 2018

Jason in Missouri asks:

In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?

In my opinion, the aspect of Zillow that is disruptive is that:

  1. Zillow has all the listings in the US.
  2. Any home buyer in the US is likely to use Zillow first because whichever neighborhood you are in, the Zillow SmartPhone app will quickly and easily give you great information about homes for sale.
  3. For me, the 360 3D feature is a yawner. I would never use it. Even the video walk-throughs are usually uninteresting. The important Zillow technology that is disruptive is that it is a massive public real estate database accessible instantly via your smartphone.

Many times when walking through our neighborhood, my wife says, “Oh what’s so and so selling their home for, or what did that property sell for?” I bring up the Zillow app and within a couple of seconds, see everything anyone ever wanted to know about the property next to you.

And because of this popularity, they are starting to control many of the marketing rules.

How Are You Pricing Real Estate Video?

June 18th, 2018

Denise  asked the following:

I would be interested to hear how other photographers price real estate photos when asked for an add-on video tour.  Even if you structure a tour using the same or similar images from the stills, there is obviously added work to put together the tour video. Realtors of course would like the video just thrown in or at minimal cost. I am starting out at the videos and would value advise to structure a fair fee where I’m not taken advantage of nor pricing my services out of the market. As I see it, producing the tour is nearly as time consuming as the rest of the editing and should be an added cost of nearly the same value as the shoot.

Continue Reading »

How Do You Decide What to Charge a Designer or Architect for Portfolio Photos?

June 17th, 2018

Anton in Australia asked:

I have a question about pricing for you. I have all my prices set. However, I’m not sure what to charge a designer or an architect for the portfolio photos. Obviously, I cannot do a yearly license as they are going to use the photos on their portfolio for much longer. How does it normally work? Please advise.

Continue Reading »

Michael and Nory’s Show Reel for Uneek Luxury Tours from 2013

June 15th, 2018

Entering Your URL When You Comment on PFRE

June 14th, 2018

I’ve recently gotten several questions and comments about the fact that to make a comment on PFRE, you have to enter your URL, and why should you have to enter the “http://” part?

So here are some points that explain why this can’t easily be automated: Continue Reading »

“Ask The Guys” Feature of the Shooting Spaces Podcast

June 14th, 2018

Rich and Brian want to highlight the Ask The Guys feature of their Shooting Spaces podcast.

Now that we are just over 4 months into the podcast, we are really making an effort to push our Ask The Guys feature. This feature was inspired by the Ask Drone U podcast that does something similar with their listeners.

When we started this podcast, we had a goal of spreading education, teaching as much as possible; getting the best guests we could secure, and propelling this to be one of the best resources in the industry. While we have been able to achieve most of these, we are still looking to spread the education as much as we can. The best way for us to do this is to answer specific listener questions. There are dozens of posts on different FaceBook groups daily, and we do realize that posting in these groups do offer a more immediate response. Asking your questions through the Ask The Guys platform allows for a more in-depth 30-45 minute answer to your question. And if we can’t answer it ourselves, we will do our best to bring someone on who can.

We are inviting everyone to submit your Ask The Guys question (or you can just leave us a message saying hello). Be sure to include the name and URL of your business so others can look at your work while listening. We promise we will get to as many questions as we can!

How High Should Your Camera Be When Shooting Real Estate Interiors?

June 13th, 2018

CameraHeightKen asked the following question:

What heights do you set your tripod/monopod at? Do you shoot kitchens and bath lower or higher? Do you shoot from an average height – 5′ or do you shoot higher? Do you change shooting heights throughout the property? What is a comfortable height for the viewer? Any advantages from shooting higher or lower?

Below are my camera height rules. I have to admit that I’ve learned most of these rules of thumb from Scott Hargis so more accurately, these are Scott’s rules of thumb: Continue Reading »

Larry Gray’s “What to Look for in Real Estate Photography” Brochure

June 12th, 2018

Last week, Larry Gray, a Realtor in Florida, sent me a copy of his marketing brochure (click the image on the right to download Larry’s brochure) that is a nice alternative to the real estate photography marketing brochures that I’ve been giving away for many years.

Also, Rick Burgett sent me a link to recent data by the National Association of Realtors (NAR) that are recent statistics on the benefits of using professional real estate photography. This is the most recent study I’ve seen on this subject. Apparently, this data is from a NAR 2017 Profile of Home Buyers and Sellers. You have to pay the NAR $149 to get the actual data but the red link above gives a summary of the study.