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One Light Real Estate Photos – by Nathan Cool

March 16th, 2018

How Does the Sony A7III Compare to Other Cameras?

March 15th, 2018

Bruce in the UK says:

I am based in the UK and have been photographing properties for 5 years now; the last 3 full-time. 18 months ago, I retired my Canon 6D and went down to the Sony A6000 with the Samyang (Rokinon) f2.0 lens. I love how lightweight and portable the Sony system is. I am now looking for a full-frame addition to my kit and was looking at the a7ii but today, Sony has released details of the a7III so I will have a look at that when it gets here in the UK. Is anyone shooting with the a7III? Are they happy with it?

I just recently watched Tony Northrup’s comparison of the Sony a7III to other cameras and think Tony answers your question nicely.

Is anyone using a Sony a7III?

Realtor Client Doesn’t Pay because the Home Sold before They Used the Photos

March 14th, 2018

George in NJ says:

I did a shoot today for a client who gives me plenty of work. While shooting the home, a potential buyer stopped and asked to tour the home. The potential buyer implied that they would likely make an offer later in the day in an effort to prevent the realtor from having an open house. About two hours after delivering the photos, the realtor informed me that he did receive an offer on the home. Most likely the offer will be accepted and the Realtor will not use the photos. Additionally, the Realtor hasn’t paid for the photos yet and I’m hesitant to push him for payment. This client typically pays within a week. I did everything that I was contracted to do. I think I should still be paid in full. How do others handle this type of situation?

Yes, absolutely. The property selling before the photos are used is not a reason to not pay for the photos. Any honest upstanding Realtor would pay you for the work you did in this case.

I would insist that the Realtor pay you. If he or she doesn’t, don’t do any more work for him or her. This kind of situation is where one’s integrity is tested. Most Realtors I know would pay you in this situation.

What Kind of Add-on Services Should Real Estate Photographers Provide?

March 13th, 2018

Aaron in Florida says:

I’m curious how many real estate photographers offer different levels of photos and if so, how they differentiate them? For example, with a 24 photo package, it seems like it would be a good idea to offer 4 to 6 “magazine” quality shots for the most important areas like kitchen, master bed, exterior, pool, etc… For me, these would be shot using 3 to 5 flash/umbrella kits where necessary. Maybe some extra time in post to make them perfect. Then for the rest of the photos just use ambient light and maybe a single flash/umbrella and less time in post.

I suggest that you offer one consistent level of quality of photos because the vast majority of Realtors are not going to be able to tell how many lights you use and how much time you’ve spent in post. Just look as good or better than your competitors. Continue Reading »

Lighting for Real Estate Photography Video Series by Scott Hargis

March 12th, 2018

Recently, I was talking to Malia Campbell who shot the video for Scott Hargis’s now famous real estate photography lighting video series. She reminded me that we are going on 6 years since she and Scott released this fantastic video series.

For those of you who are just starting out in real estate photography and wanting to learn how to use small flashes for shooting real estate photography, Scott’s video series is the best way to learn how to use small flashes. The great thing about a video series like this is that you can watch it over and over! I’ve watched it many times and it never gets old for me. Here is the first video in this series. As you can see, Scott is a great teacher and Malia has produced a great bunch of videos. You would be amazed by the number of top real estate photographers who have raised the level of their work by watching Scott’s video series.

How Do US Real Estate Photographers Reduce the Amount of Taxes They Owe?

March 11th, 2018

Ray in North Carolina says:

Just met with my tax accountant and received the shocking news I owe way more in taxes than I expected. Now a big part of that is my business is growing and I’m making more. Going forward, I want to be sure I am managing my business to be as tax efficient as possible. Has there ever been a discussion on PFRE, or is there a recognized guru who consults about tax deductible expenses for real estate photographers?

Continue Reading »

Three Part Real Estate Photography Book Series by Nathan Cool

March 9th, 2018


From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also “make” great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screenshots, and diagrams, you’ll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today’s crowd of camera clickers and show clients you charge like a pro because you shoot like one. Continue Reading »

Make the Move from HDR to Off-Camera Flash… Without Breaking the Bank

March 8th, 2018

Carmen in Spain asks:

I want to move from HDR to off-camera flash. With a tight budget and so many options out there, how can I make sure I buy the right gear on the first try?

I’m not going to bore you with my lifelong history of gear buying failures but the most epic one came when I was moving from HDR to off-camera flash. I had no idea what I was doing and decided that if I was going to fail at OCF, it wouldn’t be because of my equipment. I took a leap of faith and bought the best gear I could afford at the time: Continue Reading »

Shooting Spaces Podcast – Interview with PFRE Founder – Larry Lohrman

March 7th, 2018

Rich Baum says:

In this weeks episode of the podcast we had a chance to sit down and talk with Larry Lohrman. Larry is the founder of the PFRE-Photography for Real Estate Blog.

Larry has spent over a decade building PFRE into the go-to blog for information on anything and everything real estate photography related. From lenses to business and marketing, his blog has it all. He also allows people to email in with questions which has been the inspiration behind our Ask The Guys feature.

Larry also runs monthly contests for photos and videos so be sure to check those out. And check out his Flickr group, which is an invaluable resource for learning, critiquing, and being part of the community.

It was great chatting with Larry; this is a must-listen episode from a legend in the industry.


Outsourcing – Take Back Your Evenings and Weekends.

March 6th, 2018

This topic always seems to be controversial. There are strong opinions on both sides of the fence but despite our individual point of view, I think most of us can agree that there is a place for outsourcing in our industry.

With that said, I’d like to share my experience in the hopes that it might help some of you decide if outsourcing makes sense for your business. Continue Reading »

Should You Offer Real Estate Videography.

March 5th, 2018

Bill in Nevada asks:

More and more clients are asking me to provide video. The learning curve is steep, the gear is expensive, and worst of all, the clients don’t have much of a budget for it. I don’t want to give them a reason to call someone else but I’m nervous about making the investment in time and money. Thoughts?

My relationship with real estate video has been love-hate. All the agents want it, but no one is willing to pay a fair rate. As you’ve mentioned, the gear is expensive and the learning curve is steep. If you want to be great at real estate video, you need to commit. On the other hand, if you just want to provide a product that is good enough to keep your clients satisfied, there are options for that too. Continue Reading »

iFloorPlan – Another Service to Add to Your Offering?

March 4th, 2018

Rob from iFloorPlan says:

iFloorplan offers a product that is the missing piece in the property marketing puzzle. Interactive floor plan tours give real estate shoppers the information they really need to decide whether or not to book a showing. They put the images into perspective and bring a floor plan to life.

See an Example here.

It is easy to create a simple and elegant interactive floor plan. Whether you use the default template or alter the layout to your liking, you’ll have your interactive tour published in minutes. iFloorPlans can include your branding and your client’s branding. You can deliver the same tour with or without branding. iFloorPlans are published in HTML5 so they show well on all devices and browsers. Continue Reading »

How to Clean up Wrinkles in Photoshop.

March 3rd, 2018

Don in Florida asks:

What’s the best way to smooth out wrinkles in bedding, curtains, etc.?

Rich Baum has a video tutorial that answers this question directly but while we’re on the topic, if you aren’t already familiar with the power of frequency separation do yourself a favor and check out this video from Aaron Nace at Phlearn.

You can also dive into these great articles:

Weather Insurance–Could It Make Life Easier for You?

March 1st, 2018

Dave in Washington says:

I had an epiphany yesterday (as clients cancelled one-after-another because of the snow). And honestly, I don’t blame them. If I had an expensive waterfront or “big view” home I’d want it shot in decent weather too.

I’m getting more and more upper-end homes–and the nightmare of weather-dependent shoots is becoming a real challenge. Last year, I lost a great client after asking politely if she would book weather dependent shoots elsewhere. Now I just take my losses and try to smile. But today the light came on:

Continue Reading »

PFRE Photographer of the Month for March Still Photo Contest – NOW OPEN

March 1st, 2018

The March 2018, PFRE Photographer of the Month still photo contest is now open for submissions at

  • This months theme is Kitchen
  • The contest will be open until 24:00 UTC on February 15th.
  • Winner will be announced on March 23rd.

This is usually the most popular contest of the year so let’s see what you’ve got!

Good luck everyone!