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Example of $50,000 Real Estate Video Marketing in Newport Beach

October 18th, 2018

Tim Krueger down in Southern California pointed out this video promoting a new $45 million Balboa Peninsula mansion and an article in the LA Times about Tim Smith, the listing agent. Update: Also, at Smithgroupfilms.com, Tim Smith the listing agent explains the background for this film and why they made it.

The LA Times article says:

The house, expensive even by Newport standards, hit the market Monday with a $45-million list price and a marketing video that goes beyond the usual walk-through and aerial footage. Tim Smith of the Smith Group, a specialist in coastal Orange County luxury properties, connected with professional filmmakers, a cast of social media personalities, and the artists behind the viral 2010 party anthem “Teach Me How to Dougie” to create a takeoff called “Teach Me How to Duffy,” which aims to show potential buyers the lifestyle that awaits in the newly built, never-lived-in Balboa Peninsula mansion.

Smith, who regularly commissions creative, narrative-driven videos to highlight his listings, said he wanted to create “energy around the listing” with “Teach Me How to Duffy,” which was produced in less than two weeks on a $50,000 budget.

The unusual thing about this video is that it doesn’t even reveal that it is marketing a property until about 2:30 minutes into the 4-minute video.

Aurora HDR vs LR/Enfuse

October 17th, 2018

Ever since Aurora HDR 2019 was released and everyone was raving about how much the HDR processing has improved, I’ve been interested to see how it compares to LR/Enfuse. I tried it and it looks pretty good to me but I asked Simon Maxwell in London (the author of the Enfuse e-book and video series) to see how he thinks it compares to LR/Enfuse. Here is Simon’s comparison. The two images to the right compare Simon’s results with LR/Enfuse and Aurora HDR 2019.

Aurora Pro HDR Initial Impressions
As a diehard Lightroom user, I was very pleased to see that Aurora can be used as a Lightroom plug-in; in fact, I found it to be one of the easiest third-party scripts to be installed in Lightroom. Unlike other plugins where you have to locate the main Lightroom plugins folder (not always easy!) with Aurora, you simply load it from the Aurora control panel (File: Install Plug-Ins) and there you have the option to add the plugin to Lightroom, Photoshop, or even Elements. From within Lightroom, it runs a little differently to some plugins in that the command is File: Export with Preset: this enables a series of files to be taken over to Aurora for blending, maintaining any initial Lightroom adjustments such as profiles, white balance, or sharpening, etc. Continue Reading »

What Social Media Works Best for Real Estate Photographers?

October 16th, 2018

Alan in Bellevue, WA asks:

How important is having a current LinkedIn page for getting new clients? Is it even important at all?

Some real estate photographers don’t use any social media, while the majority use at least some social media. More important than just having an active page on various social media is how much time you are going to put into being active.

I always refer readers to the post we did recently on the way Ethan Tweetie uses social media in his real estate business. I think Ethan’s approach is a good model.

 

Should I Let My Client’s Videographer Use My Photos to Include in a Video?

October 15th, 2018

Andrew in MA asks:

I wonder what you and the readers think of this issue. My client (a good one) had a video done. She gave the videographer access to my still photos to incorporate in the video, which is a mix of directly-shot videos, and panning and zooming on my images. His video, by my client’s request, doesn’t have his name and is totally unbranded so the videographer does not take credit for my work. I feel a little funny about my work being used by a videographer. On the other hand, I gave my client the right to use my images for marketing purposes. Perhaps it is not that different from a printer using my images for a brochure for my client (which I have no problem with). What do people think?

The typical license agreement real estate photographers have with clients grants them a license to use the still photos for anything that markets the property. In my mind, incorporating your stills into a video of the property doesn’t violate the standard type of licensing so I wouldn’t worry about it.

Should You Let the Million Dollar Listing TV Show Use Your Images for Free?

October 14th, 2018

Cameron in California asks:

I’ve been contacted by the production company for Million Dollar Listing (World of Wonder Productions). They want permission to use my still photos of a listing on the show. Of course, the release they attached asks me to give them a free perpetual license. Have you heard of any photographers getting paid for the use of their images on the show?

My reaction is why would you let them use your images for free? They are making money off the TV show. Charge them for use! Andy Hutchinson just had a recent article over at Petapixel.com. His argument is that when professionals give their photos away, they diminish other photographers’ work.

What’s the Best Camera and Lens for Real Estate Photography?

October 12th, 2018

Rich recaps Wayne Capili’s Epiphany from three years ago and adds many insights like how to connect your iPad to the Sony A6000. Thanks Rich!

What Software Do You Use to Create Floor Plans?

October 11th, 2018

LaserMeasuringJanice, a Realtor in Illinois asks:

Do you have information about software I can use to create floor plans myself?

Yes; for a number of years, we have been tracking which floor plan creation software is a favorite among readers. Most people who do floor plans use some kind of laser measuring device to do the measurements on-site, and then use one of the following apps to create the finished floor plan later. Here are what readers say are their favorites as of a few months ago:

  1. FloorPlanner.com
  2. MagicPlan
  3. RoomSketcher.com
  4. FloorPlanOnline.com
  5. EZBlueprint.com
  6. Orthograph.net
  7. PlanUp.co.uk
  8. SweetHome3D.com/fr

What is your favorite floor plan creation software?

Real Estate Photography Vs. Architectural Photography–Why the Price Difference?

October 10th, 2018

Francesca in the Seattle area asks:

I’ve recently learned that some interior photographers charge $1000 for a half day and $2000 for a full day service. I know that interior photography is different from real estate photography however, there’s a huge difference in price considering that they are pretty much part of the same family. I was wondering if you guys can help me understand the dynamics behind it.

Continue Reading »

A Different Way to View a Drone Shoot of a Large Property

October 9th, 2018

Bill in Oregon wants to show us his unique way of displaying a large property with a 360 tour interface. He says:

A client listed 80 acres and wanted something a bit different. 80 acres of dirt is pretty boring, I have shot via drone looking towards and from inside looking out. But there are only so many pictures you can take of that much dirt. I have done fly around and overs but wanted to avoid the same old video.

Continue Reading »

Palm Springs Board of Realtors Wants All Photographers to Assign Photo Rights to Brokers

October 8th, 2018

Patrick in Palm Springs recently told me that:

Palm Springs has two Boards of Realtors (CDAR and PSRAR) in the Coachella Valley (Palm Springs, Palm Desert, Rancho Mirage, Cathedral City, Indian Wells, La Quinta, Indio, etc.). CDAR has sent an email to their brokers stating they will require all photographers to sign an agreement assigning all rights to them. This is for all past shoots as well as future shoots.

Update 10/14/2018: Patrick wanted everyone to be able to see these 2 documents: 1-CDAR current rules and regulations. 2-Memo from CDAR with assignment agreement

There have been other attempts like this in other geographic areas for a number of years. Here is one example we discussed. Continue Reading »

Shooting Lifestyle Interior Images with People in Them

October 7th, 2018

Joshua in Australia said:

I’m looking at an opportunity to expand my work from standard real estate shoots to more lifestyle based images. Ones that include models in different parts of the home. My shooting method is flash-ambient blending. I’m a bit uncertain as to where a model would fit into that process. I don’t think I can reasonably expect a model to stay dead still while I capture my different frames and I don’t want to have to be cutting them out in photoshop to fit them in. Hopefully, others have had some experience with this.

I have not personally done this before but I would let the model blur if need be. Scott Hargis has several of these kinds of images in his portfolio and I’ve always liked the look and feel that those blurred models give, although it may not be appropriate for every situation.

Has anyone else done this?

Photoshop Sky Replacement Using Blend-If by John McBay

October 5th, 2018

The following is the first of a 51 page PDF tutorial written by John McBay that you can download here. For those who don’t know John’s work, he has written the e-book, Image Editing for Real Estate available here and created the video series Image Editing for Real Estate available here. Note: John updated the tutorial on 10/7 to include some reader suggestions.

I have been doing sky replacements for many years and have written about them in my e-book, Image Editing for Real Estate Photography, and have also created videos to show the same techniques in my video series of the same name. The method I have been using (creating a selection of the sky using Select > Color Range) is fairly quick and produces good results in most situations. Continue Reading »

Should You List Your Prices on Your Real Estate Photography Website?

October 4th, 2018

PriceOnSiteAlan in Seattle asks:

I was wondering if you recommend for or against putting your pricing on your website along with the services you offer?

I recommend that you DO NOT list your prices on your website. Here are some reasons why: Continue Reading »

Does Anyone Use InsideMaps.com?

October 3rd, 2018

Ashley in South Carolina asks:

Has anyone heard of or used a product called Inside Maps for virtual tours, 2D floor plans, and other products using an iPhone?

I’ve never heard of InsideMaps.com before but as I look through their website, I have to say I feel uneasy about their quality, prices, and approach. Here are my concerns about this product: Continue Reading »

Taking Your Photography Business to the Next Level

October 2nd, 2018

Larry’s recent post about moving from real estate to architectural work really caught my attention. I totally agree with Larry’s comments in that article, where he talked about the value of workshops and it got me thinking about all the other ways shooters can go about getting professional development to help them get to the next level. This can include formal methods like workshops, but improving one’s skills can happen other ways too, including coaching and going through the books and video tutorials that are out there now–many of which are featured right here on PFRE. Continue Reading »