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Real Estate Photographer in Paradise, CA: His Home Destroyed by the Camp Fire

November 12th, 2018

Steven in Butte County California says:

I would say I am one of the top real estate photographers in Butte county and have been for the last 5 years or so. I’ve recently lost my home in the Camp Fire in Paradise, CA and really don’t know what the future holds. I’ve already been asked about photos of places I have shot. I was able to get most of my photo files out of my home before it was destroyed. When insurance companies ask for photos should I charge them? How much?

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Holiday Gifts for Real Estate Photography Clients

November 11th, 2018

Peter in California says:

I wonder if our crew would like to chip in on ideas of what to give their clients for holiday gifts, if at all. I am hopeless. If they like wine, I get them a nice bottle. If they don’t, I am at a complete loss. We have given some a gift basket of edible goodies that don’t go off with nuts, dates from Hadley’s, cookies, etc. A few years ago, I sent a box from Harry & David, the delivery was late and arrived the day before Christmas when they were all gone to regions far off and the fruit and cheeses were all squishy and moldy awaiting their return. Not the message I meant to send! I would welcome ideas.

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Steamboat Springs Colorado Realtor Charlie Dresen Debates Himself

November 10th, 2018

Charlie Dresen, Realtor in Steamboat Springs Colorado and longtime PFRE Video Contest juror created this video of him debating with himself about the Steamboat real estate market. Great job Charlie!

A Portfolio Website Is Essential for a Real Estate Photography Business

November 8th, 2018

SquareSpaceIn the past several weeks, I’ve noticed several real estate photographers who don’t have their own portfolio website. They have a FaceBook page but no portfolio website.

While a Facebook business page is an important way for real estate photographers to connect with and market to Realtors in their area, it is not the best way to show off your portfolio. To show off your portfolio, you want a clean site that’s not jammed with distracting advertising. I’ve seen some real estate photographers who have their domain name pointed at their Facebook business page and don’t appear to have a portfolio site that they control. I think that’s a bad idea. You should have both. Continue Reading »

How Do You Get a Good Deal When Buying a Higher End iMac?

November 7th, 2018

Summer in California says:

I need to upgrade my computer. Does waiting for a Christmas or a “Black Friday” deal really make a difference when buying a higher end iMac? I use to a buy refurbished machines from Apple but I never see those deals for what I’m looking for now (other than the iMac Pro which I can’t quite afford). I understand you can get bundle deals, etc., but in the long run, am I really only going to end up spending the same amount and getting a few freebies. I would really appreciate any recommendations.

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How to Setup Auto White Balance on the Sony A7III

November 6th, 2018

Steven in New Jersey says:

I am a run (sprint) and gun kind of guy. Recently, I switched from a crop sensor, Nikon D5300 to a Sony A7III, and while I knew there would be a big learning curve, I find there are some things in the Sony that are just a bit odd, or I just haven’t figured out the proper settings. I shoot RAW and use LR5 but I strive to spend as little time in post as possible. I find that with the Sony, more often than not, the windows are blown out, and sometimes the Auto White Balance is on vacation so the colors will often appear too blue. It would be great to hear from some other A7III owners.

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Onsite Dangers for Real Estate Photographers

November 5th, 2018

Dave in Australia pointed out this article on Fstoppers titled: The Biggest Dangers Photographers Face. The article points out several  specific on-site dangers for real estate photographers:

  1. Make sure homeowners are expecting you. One Atlanta real estate photographer was shot by a surprised homeowner who wasn’t notified of the shoot.
  2. Beware, many listing agents aren’t very good at making homeowners aware that pets should be contained or not in the home during shoots and showings!
  3. In some areas, real estate photographers encountering squatters in vacant properties is not uncommon.
  4. Many real estate photographers are confronted by nosy neighbors who demand identification or simply call the police at the suspicion of criminal intent by the photographer.

Have you encountered any of these issues while shooting property?

Does Anyone Use an Independent Light Meter to Shoot Interiors?

November 4th, 2018

David in Alabama asked the following:

I’ve recently been reading about the Sekonic C-700 color and light meter. It seems like an amazing tool with great potential for PFRE users but how would you best use a device like this to sort the perennial problems of WB and color accuracy in rooms with multiple light sources? If my priority is not saving money but instead pushing the quality higher, would you invest the bucks or stick with something more conventional?

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Introducing HD PhotoHub

November 3rd, 2018

Answers to Three Questions that Just Might Help You Build Your Real Estate Photography Business from HDPhotoHub on Vimeo.


Herb has been pioneering marketing technology for real estate photography since 1997. While Chief Technology Officer and then CEO for TourFactory, he drove innovation there for 18 years. The only thing he loves more than developing new technology is helping others use technology to grow their businesses.

What Is HDPhotoHub?

HDPhotoHub is a platform for real estate photographers that quickly creates feature-rich property websites and social media marketing tools. It also includes the business tools real estate photographers need to efficiently manage their business.

What Sets HDPhotoHub Apart? Continue Reading »

Why Is My iPhone XR Taking Better Photos than a $5,000 Canon?

November 2nd, 2018

I couldn’t resist passing this on because I have both of these cameras (5DMkIV and iPhone Xs) and noticed this phenomenon when I started using my iPhone Xs. The Xs produces better video at a higher frame rate than the 5DMkIV too. Pretty amazing.

How Do You Go About Selling a Real Estate Photography Business?

November 1st, 2018

REPBForSaleA reader that would like to stay anonymous asked the following question:

I would like to pose an anonymous question to the website and followers, “Have you ever tried to sell your photography business?” What are the steps in that process; who is the ideal buyer; and how do you know how much to price it at?

Here are some of my thoughts on selling a real estate photography business: Continue Reading »

November Photographer and Videographer of the Month Contest NOW OPEN!

November 1st, 2018

Photo Contest:

The November 2018 PFRE Photographer of the Month contest is now open.

Submit your photo entries here (NOTE: If you do not provide your full name at the time of submission, your entry will not be accepted.)

  • This month’s theme is open. You can enter any type of real estate photo you want.
  • Gary Kasl won last year’s contest with this great image.
  • The contest will be open until 24:00 UTC on November 15th.
  • Winner will be announced on November 23rd.

This always proves to be the most exciting contest theme of the year. Let’s see what you’ve got!

Video Contest:

Submit your video entries here



Congratulations to Zoltan Present – PFRE Videographer of the Month

November 1st, 2018

Congratulations to Zoltan Present from Luxhunters in Miami, FL who has won the Aug/Sept/Oct 2018 PFRE Videographer of the Month Contest! Here is Zoltan’s great video. Continue Reading »

What Are the Popular Tour Platforms that PFRE Readers Use?

October 31st, 2018

John in New Jersey asks:

I don’t think you have discussed virtual tour creation platforms recently. I currently use as my VT platform but I’m wondering what other platforms are out there to choose from?

A number of years ago I created a Tours page which you can find by clicking “tours” in the menu bar at the top of the PFRE blog that shows exactly what you are asking about. That page is a list of the major tour creation sites that are recommended in PFRE blog readers. There is a comments section on the page so readers can give input on their experiences with the various tour companies.

You can see from the reader comments that a clear majority of PFRE readers use and prefer to create their tours. , Fullframe Systems, and are also popular tour creation platforms with readers.

What do you use as a tour creation platform?

Do Real Estate Photographers Provide Assistance to Agents with Advertising Their Listings?

October 30th, 2018

Jack in Florida asks:

Do other real estate photographers provide assistance to agents to help with advertising their listings through social media – Facebook, YouTube, etc.? Do you think that this is a viable service to consider?

I’m sure there are some real estate photographers that provide a service to Realtors to help with advertising listings on social media and even upload photos to the local MLS but I wouldn’t recommend providing that kind of service. Continue Reading »