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What Are the Limits of Photoshopping Listing Photos?

December 7th, 2018

Justin in Australia pointed out this recent article in about the listing photos misrepresenting the color of the Brisbane River.

Some Reddit users noticed that there was a little part of the river in the lower right of the photo that had been missed by whomever did the photoshopping job. This error makes the photoshopping a dead give-away!

This photoshopping job made me think of this post we did a couple of years ago on another possible photoshopping job done to a listing in South Sydney Australia.

These kinds of misrepresentations lead to the question of what are the ethical guidelines for real estate photographers in modifying photos. I’ve compiled a summary from past discussions in this Ethical Guidelines page.

Congratulations to David Iglesias – PFRE Videographer of the Month November 2018

December 6th, 2018

Congratulations to David Iglesias from SFVT in southern Florida who has won the November 2018 PFRE Videographer of the Month Contest! Here is David’s great video.

Here is what David had to say about his winning video:

Continue Reading »

Photographer of the Month Contest Themes for 2019

December 5th, 2018

Another year of Photographer of the Month contests has come to an end and 2018 showcased some amazing work from photographers around the world .  Over the years we’ve seen the contest grow in popularity and become a pillar of the PFRE blog.  As a community, your input has been critical to the development and success of the contest so we want to continue reaching out for your feedback as we make plans for the future.  One of the most popular topics of discussion is the monthly themes.  I think we can all agree that there are a few “no brainers” like: master bedroom, kitchen, living room, master bath, twilight exterior etc. but we would love to hear your thoughts on which themes you’d like to see remain in the line up and which ones we can scrap to make room.

If we’ve missed any potential themes, please feel free to add them in the comments below.



Announcing an Architecture and Interiors Photography Class by Ethan Tweedie

December 4th, 2018

Ethan Tweedie just told us that he will be teaching a 5-day class in architecture and interiors photography at the Texas School of Photography April 28 – May 3, 2019, in Dallas, Texas and the registration opens January 3rd at 11pm, CST. We are telling you now because the class is expected to sell out the first day of registration. We’ll also do a reminder post on Jan 2nd to remind you to register.

Details below: Continue Reading »

The Importance of Composition in Real Estate Photography

December 3rd, 2018

CompositionThis is a tutorial that Scott and Malia did a number of years ago. I’ve done posts on it before, but image composition is an important subject in real estate photography and this is a great discussion of the subject.

The most important question you need to ask yourself with each photo is what is the story you want to tell with the photo in terms of features, layout, and feel of the room. As Scott says: “What is the photo about?Continue Reading »

2018 PFRE Photographer of the Year

December 2nd, 2018

Every month, since 2008, real estate and interior photographers from around the world have competed in the PFRE Photographer of the Month contest. Some photographers enter the contest to see how they stack up against their peers; others are looking for feedback and learning opportunities but in the back of many shooters’ minds is the thought of competing to be named PFRE Photographer of the Year (POTY), a title that has been held by some of the most talented photographers in the industry. Over the years, the POTY selection process has evolved from simply selecting the individual who shot the best image of the year, to a more in-depth review of the entire body of work each photographer represents. After all, we are naming the PFRE “Photographer of the Year” not the “Image of the Year”

This years candidates for PFRE Photographer of the year are:

*NOTE* Photographers name links to their website, the month links to their winning image.

To help clarify what goes into choosing the PFRE Photographer of the Year, I’ve called upon a few of the distinguished PFRE jurors to share a bit about their thought process when making their selection. Continue Reading »

How to Shoot Real Estate Videos – TOP 10 TIPS

November 30th, 2018

Help Us Update the Brand Identity of PFRE

November 29th, 2018

Since 2003, the Photography for Real Estate blog has been built by the input, feedback, and collaboration of the readers along with a relentless commitment from Larry to “help make real estate photographers successful.” When I acquired PFRE back in January 2018, I made a promise to Larry and the community to continue moving forward in that same spirit. There are plenty of things happening behind the scenes right now but one of the main priorities is creating an updated logo/brand for the blog. With that said, we would love for you to click the link below and provide some candid and constructive feedback on a few preliminary logo concepts. Thank you for being so involved and engaged in the PFRE community and we look forward to reaching out for your input in the future.

Please click the link and share your thoughts!

PFRE logo concepts.

What Are the Recommended Photo Delivery Methods for Real Estate Photographers?

November 28th, 2018

DeliveryBill in Virginia recently asked the question:

I have been experiencing some issues in sending clients their photos and videos. What are some recommended photo delivery services to use?

First of all, I would not send video files to Realtors. Most Realtors won’t have a clue what to do with a large video file. Host the video someplace like YouTube, Vimeo, or iPlayerHD, and then send your client a link to the hosted video.

Here are the typical alternatives for real estate photo delivery: Continue Reading »

What Size Photos Should Real Estate Photographers Deliver?

November 27th, 2018

RMLSTom asked about the size of photos he should deliver to his clients:

I have been uploading photo files to my agents at the guidelines recommended in the September 9th, 2009 article you posted titled “What You Need To Know About Uploading To MLS.” Yesterday, I had an agent tell me the 800 x 600 pixels are too small. Up until now no one really complained about it. He also said the minimum should be 1600 x 1200 but prefers 2048 x 1536. What is the new standard everyone is using today? Is there a new standard?

Continue Reading »

Principles for Real Estate Photography Portfolio Sites

November 26th, 2018


We’ve talked about these principles several times over the past few years and I’ve refined and distilled these principles based on reader input.

Your portfolio of real estate images is at the center of your marketing. Your website is a way to present your business and yourself to people and let them know how to contact you. Malia Campbell’s site is a great example that follows these principles. It’s one of my favorite real estate photographer sites. Continue Reading »

How Soon Can You Schedule a Real Estate Shoot and How Long Does It Take You to Deliver Results?

November 25th, 2018

Taylor in West Michigan asks:

I’m wondering if you have any information on average lead times and media turnaround times for real estate photographers working full time.

This question reminds me of sitting at a home seller’s kitchen table with my wife after the listing clients signed a listing agreement. The first thing out of the listing clients’ mouths is always, “When can we have this on the market?” And my wife’s question to me was always, “When can you photograph this property?” There was only ever one acceptable answer: ASAP! For real estate photographers who work for many different clients, the answer is the same: ASAP! Of course, there are two components: Continue Reading »

Congratulations Gary Kasl! November 2018 PFRE Photographer of the Month

November 23rd, 2018

Congratulations to Gary Kasl from Carlsbad, CA; November 2018 Photographer of the Month! The theme this month was “open” photographers could submit any real estate photo they choose. This is Gary’s third POTM win, he also won March 2017 and November 2017. Thank you to everyone who participated and to the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.

  1. Gary Kasl – #2
  2. Garey Gomez – #45
  3. Dan Solomon – #13
  4. Danielle Robertson – #20
  5. Matt Davis – #44
  6. Canek Estrada – #43

Please feel free to view and comment on any of this month’s entries here.

Here is what Gary had to say about the win: Continue Reading »

How to Replace the SKY in ANY Photo in Photoshop Like a PRO!

November 22nd, 2018

I recently ran across this video on sky replacement by Jesus Ramirez and was impressed by what a complete and easy to understand explanation he gives about how to replace skies in Photoshop.

We’ve talked about where to get skies for replacement before. Here is a recap of sources: Continue Reading »

Home and Rental Search Apps Are Getting More Sophisticated

November 21st, 2018

I ran across this article in The Washington Post last week that talked about some of the things that the HomeSnap app does for house hunters and real estate agents. It says:

House hunters have reached a point where they don’t necessarily need to set foot inside a home to make an offer on it. Smartphone technology allows them to take virtual tours of properties, giving them a pretty good idea about the flow of the rooms and the dimensions.

Continue Reading »