RSS Feed Photography For Real Estate

Official Release: Mastering Real Estate Photography with Garey Gomez

February 18th, 2019

Last month, we announced a brand new tutorial series, Mastering Real Estate Photography with Garey Gomez. In collaboration with PFRE, Garey Gomez developed this comprehensive tutorial for real estate photographers of all levels, teaching the art and business of real estate photography.

The tutorial is now officially available for download. Garey released the tutorial on Friday to those who took advantage of the pre-order, and already there is plenty of engagement in the private Facebook group.

For the price of one photoshoot, the tutorial includes 35 videos for nearly 5 hours of lessons, covering:

  • Composition- How to create thoughtful compositions following a few basic rules.
  • Lighting theory- How to create great light.
  • Gear- Garey’s real estate photography kit, and why less is more.
  • Intro to shooting with flash- Learn the ropes if you’re new to shooting with flash.
  • How to light every room in two steps- and edit quickly.
  • Interviews with real estate agents- Learn what they are looking for in a great photographer.
  • Business topics- contracts, pricing, cost of doing business.
  • Budgeting worksheet- Garey’s custom spreadsheet to help you understand your costs and hit your income goals.
  • Bonus material- Advanced Photoshop editing techniques for your portfolio.
  • Private Facebook group- Get tips, support, and feedback from Garey and the community.

View the website for more information here.

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What Size Photos Should Real Estate Photographers Deliver?

February 17th, 2019

Bill in Minnesota asks:

I have tried delivering many different sizes for upload to the local MLS but the issue I am running into is that when I view the photos on a site like after they are uploaded to the MLS, the photos are smaller and box shaped. I know they can get larger because I see others that go from arrow to arrow on the screen. Anyone have any insight as to what I might be doing wrong?

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Featured Real Estate Video by Beeston Media

February 15th, 2019

This week’s featured real estate video is by Beeston Media of Bristol, UK. Hamish describes this video as follows: Continue Reading »

Mirrorless vs. DSLR – Which Is Your Preference and Why?

February 14th, 2019

Last week in the post about the Amazing Changes Going on in the Digital Photography World, I made a comment that “we are all moving to mirrorless gear.

This was an observation that to me was pretty easy to make, starting in late 2015 with Wayne Capili’s post about his epiphany with the Sony A6000, and has continued to today with everyone’s discussion about how they are moving to Sony mirrorless gear. Continue Reading »

Announcement: PFRE Photography Workshop – Chicago, IL – April 26-27, 2019

February 13th, 2019

I’m pleased to announce that the PFRE real estate photography workshop will be going to the U.S. Midwest for the first time ever! Long-time PFRE contributors Tony Colangelo and Garey Gomez will be delivering the workshop in Chicago, IL on April 26-27, 2019.

  • Only 20 seats available, so click here to secure your spot now!
  • View past attendee testimonials here

This interactive and highly engaging workshop will benefit:

• Relatively new real estate photographers wanting to demystify the learning curve
• HDR shooters who want to make the move to off-camera flash once and for all
• High-volume photographers wanting to create better images while maintaining efficiency and profit margins
• Experienced shooters wanting to augment their brand with images that will entice high-profile clientele

The workshop meets these goals by applying principles from the field of psychology. Tony, who is a former psychologist, says:

It’s been proven time and again that certain factors are almost always at play when someone loves a photo–even if that person doesn’t know why they love it so much! Garey and I believe that if photographers can apply these factors when they compose, light, and edit an image, they’ll be far better able to consistently create images that impact their clients–regardless of whether they’re a real estate agent, interior designer, or an architect. Our workshop gives participants a step-by-step approach that they’ll be able to pick up quickly and apply confidently, in very little time.

Garey goes on to note that:

The approach is geared toward generating magazine quality photos with a workflow that’s fast, efficient, and repeatable, thereby allowing participants to get the same great result in every room they shoot.

The workshop also covers the psychology behind a successful brand and will be reviewing key branding components including:

• Website design
• Understanding the optimum number of images to have in an online gallery
• How to properly sequence online gallery images
• Defining your brand and developing a value proposition statement

For more information and registration, click here.

The last workshop in Atlanta sold out so act quickly; only 20 seats available.

Flickr May Delete Some of Your Photos on March 12, 2019

February 12th, 2019

If you are a long time Flickr user as I know some PFRE readers are, you should know what’s going to happen next month.

Last year, SmugMug bought Flickr to save it from Verizon. To make Flickr sustainable, SmugMug is limiting free accounts to 1000 photos. They originally planned to delete photos over the 1000 limit on February 5, 2019, but they extended the deadline to March 12, 2019 because they had some troubles with the photo downloader.

So if you are a free Flickr user with more than 1000 photos in your account and want to keep the photos, you’d better check out these instructions for downloading. Pro Flickr users are not affected.

Where to Host Your Video and Why

February 11th, 2019

Last week I had an interesting discussion with a reader about video hosting. The reader was complaining that on many posts I embed YouTube videos (like this post) when you do that when the video ends it displays a series of thumbnails that if clicked link to other videos on your YouTube home page. I’d never even noticed this YouTube feature that started in September of last year. Has anyone else noticed this feature or find it objectionable?

The reason I use YouTube videos here on PFRE so much is: Continue Reading »

Deciding What to Put Up with from Clients

February 10th, 2019

Alex asks the following:

If an agent is always asking for freebies and difficult to work with, emails asking for the transfer of images once again, do you charge a processing fee for sending the link again because the client is technologically challenged?

I don’t think there’s a simple pat answer. The answer depends on the state of your business and how bad you want to continue working with this agent. Here are some questions to ask yourself: Continue Reading »

White Balance for Shooting Video – by Grant Johnston

February 8th, 2019

A Way for Real Estate Photographers to Speed Up Their Lightroom Work

February 7th, 2019

Roy, the PFRE editor, pointed out an interesting article by Lee Morris over at reviewing a new hardware interface for Lightroom Classic CC called Lupedeck+.

At first, I was a bit skeptical about replacing the Lightroom sliders with a physical keyboard interface but Lee’s video review makes a good case that this will speed up your Lightroom work. Exactly what many high volume real estate shooters need. So unless you outsource all your post-processing this may be an option for you to consider.

It is $249USD with free worldwide shipping.

Amazing Changes Going on in the Digital Photography World

February 6th, 2019

There were a couple of interesting articles that caught my attention in the past couple of weeks:

  1. Canon Sees the Digital Camera Market Plunging by 50% in Next Two Years.
  2. How AI is changing photography.

Both of these trends are because of what’s happening in the world of SmartPhones. Of course, as #1 says, those of us who insist on removable lenses and big sensors will always want the mirrorless gear that we are all moving toward these days for professional work. But smartphone cameras are producing better and better quality images without much work and they are replacing everything but professional gear. Continue Reading »

What Options Are Available to Real Estate Photographers for Insurance?

February 5th, 2019

Jack in the Gainesville, Florida recently asked:

What type and amount of insurance is recommended for a real estate photographer? Also, is there a company that most use for this insurance?

Here are some companies that were recommended by PFRE readers in the past: Continue Reading »

UPDATE: PFRE Conference Venue

February 4th, 2019

At the end of last year, we posted a few polls to gauge the level of interest readers have in attending a live PFRE conference. The feedback was excellent, and we believe the demand is there to create an event where industry members can gather to network, learn, and have a great time. Since that post, we have been hard at work lining up a great list of speakers and vendors. The main thing left to do is settle on a venue.

The poll we took in December had Chicago as the clear favorite so we explored our options and identified a few great venues. Knowing that most real estate photographers are busiest in the spring and early fall, we were leaning toward a mid to late November conference in Chicago. We were very close to finalizing our decision but the recent cold snap Chicago is experiencing has me questioning whether or not it is the best location for a mid to late November event. Continue Reading »

Questions about Tax Preparation

February 3rd, 2019

Keri in Witchita asks:

  1. What software or system do you use to keep track of paperwork, taxes, invoices, etc.?
  2. How do you classify your out-of-country editing processing when filing the deduction of that service when there is no W-9 to obtain?
  3. Can you write off mileage on your taxes if you are charging a fee for your mileage?

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Congratulations to Jared Saulnier – January 2019 PFRE Videographer of the Month

February 2nd, 2019

Congratulations to Jared Saulnier from Portsmouth, NH who has won the January 2019 PFRE Videographer of the Month Contest! Here is Jared’s winning video.

Here’s what Jared had to say about his winning video:

Thank you for choosing my video for the January VOTM! This project was for what became the second highest sale in the state of NH at $10.8 million and closing in January 2019. I mostly work in the Seacoast of the NH area but get to the Lake Winnipesaukee area when I can to shoot some incredible homes. The home, from what I’ve heard, was originally built by one of Microsoft’s founders and they say he spent almost $20 million to build it.

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