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Ethics Considerations in Real Estate Photography

May 24th, 2018

Last week, Dave in California raised the issue of how far real estate photographers should go when  removing things from real estate images.

Over the years, we’ve had a lot of heated discussions here about the ethics of image modification in the context of real estate photography.  I think the subject is important enough to have a separate page dedicated to summarizing what has evolved out of these discussions over the years.

Here is a general outline of some guidelines:

  1. Real estate photographers typically work for the listing agent and in some cases will be asked to modify photographs of properties for sale.
  2. Listing agents everywhere have a legal responsibility to not “materially misrepresent” a property. That’s a meaningful expression to lawyers since it keeps popping up every time this subject is talked about.
  3. Modifying or removing temporary objects like garbage cans, cars, or overcast skies is customary and generally not considered materially misrepresenting the property.
  4. Removing permanent objects like power lines, telephone poles, and neighboring homes are customarily considered materially misrepresenting the property because they hide undesirable permanent property features.
  5. Landscaping seems to be an area where not everyone agrees. Landscaping seems to be in between permanent and temporary. Many people believe that fixing defects in the grass or landscaping is OK, whereas others believe it is not OK. When there is some question about if a feature is permanent or temporary, it’s safest to treat it as a permanent feature.

In summary, the photographer is working for the listing agent, not the potential buyer and representation of the property is the listing agent’s legal responsibility, not the photographer’s. However, diligence suggests that if the photographer is asked to modify photographs they believe materially misrepresents the property, they should document in writing the fact they are modifying the photograph at the agent’s request.

Congratulations! – May 2018 PFRE Photographer of the Month

May 23rd, 2018

The May 2018 PFRE Photographer of the Month contest has come to an end. The theme this month was interior with a breathtaking view. Thank you to everyone who participated and the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.

Congratulations to Tim Krueger from Costa Mesa, California; PFRE Photographer of the Month, May 2018. Continue Reading »

Is There a One Stop for Real Estate Photographer Insurance?

May 23rd, 2018

Bob in New Mexico asks:

Is anyone aware of a company that will write a “cover it all” policy? I wish I could just get one policy that covered all my equipment (cameras, lenses, and drones included) for damage or theft, etc., and had a liability policy attached; a veritable “one stop shop” for real estate photography insurance. I want my equipment covered for theft, etc. But I also want to be covered whether I knock over something or my drone goes rogue and flies through a front window.

I’ve talked about Chuck Eagleston here before. Ethan Tweedie in Hawaii found through ASMP. Chuck can write a custom policy for all your needs including your drone.

 

Which Flash and Triggers Do Real Estate Photographers Use on a Sony A7III?

May 22nd, 2018

Dale asked the following question:

I am looking at the Sony A7III coupled with the Sony FE 16-35mm F/2.8 for shooting real estate photographs. Can anyone tell me what common flashes are used with this camera for photographing real estate?

I have personally successfully used the YN-560-TX trigger and YN-560-IV with the Sony A6300. The above video talks about this same combination working on the Sony A7II so I’m 99% sure that this will work on a Sony A7III.

Can anyone verify this? Anyone using some other combination?

Some Cautions about Online Backup

May 21st, 2018

Justin in Oregon says:

I wanted to provide your readers a cautionary tale that may come in handy regarding online backup solutions. Up until recently, I had used Backblaze to backup my data and been happy with their service. I had never had to use a complete restore but felt confident that all of my photos were maintained in the event I needed them.

Continue Reading »

What Is a Flexible Delivery and Payment Photo Delivery Service?

May 20th, 2018

Aaron in Ohio says:

I am wondering if anyone knows of a good site for image delivery and payment for this particular circumstance.

I charge a flat fee for 25 images and the $10 per additional image. It helps with accountability and itchy trigger finger realtors.

Continue Reading »

Now Available for One on One Coaching: Two Time POTM Winner Gary Kasl

May 18th, 2018

San Diego Photographer Gary Kasl is now available for One on One coaching.

Gary has won two photographer of the month contests:

He specializes in: Continue Reading »

Sony Fanboy Kevin Raber Talks About Innovation

May 18th, 2018

What Should Real Estate Photographers Charge for Rental Photos?

May 17th, 2018

Mike in the Seattle area asks:

What should I charge for real estate photos that I’ve shot for selling the property and now the new owner wants to use my photos for their newly acquired rental property? Same amount as the listing? Twice the amount since they can reuse the photos?

My guess is that the majority of real estate photographers shooting rental property photos charge the same for shooting rentals as homes for sale and completely blow off the licensing differences. Here are some things to think about: Continue Reading »

Lens Hoods – Why Use One? by Phil Steel

May 16th, 2018

Diane in NJ asked a simple question:

Should I always be using a lens hood?

I have to admit that I rarely use my lens hoods but that’s a result of being lazy about keeping track of them and keeping them in my camera bag. After watching Phil Steel’s video, I realize I should be using them!

So, the best answer to Diane’s question is: Yes, always use your lens hood when shooting real estate.

What Size Photos Should Real Estate Photographers Deliver?

May 15th, 2018

Last week, John asked about the size of photos he should deliver to his clients:

Yesterday I had an agent tell me the 800 x 600 pixels are too small. Up until now, no one really complained about it. He also said the minimum should be 1600 x 1200 but he prefers 2048 x 1536. What is the standard everyone is using today?

Continue Reading »

What Is the Best Real Estate Photography Lens for Canon Full Frame DSLRs?

May 14th, 2018

A while back, Erin in New York asked:

I just upgraded to a Canon 5D MK IV, and want to get into real estate photography in the NYC area. I have a background in videography, but real estate photography is still relatively new to me.

Continue Reading »

Significant New Events in the Evolution of 360 Real Estate Tours

May 13th, 2018

REmarketingFelix in Florida recently sent me a link to a new service that Ricoh, the 360 camera maker has launched for Realtors:

Ricoh Tours

I’ve followed the evolution of 360 tours for many years because I used to do 360 tours like the one on the right for all my wife’s listings. Back in 2000, it was hard work to put these tours together!

Over the past few years, 360 tours are gaining in popularity mostly because of the popularity of Matterport tours. But not all agents are willing to invest in what it takes to deliver Matterport tours to their clients. Another factor is cameras that do all the hard work of creating 360 images are getting cheaper and cheaper. Continue Reading »

How to Be a Successful Photographer – by Jason Lanier

May 11th, 2018

How to Transfer Your Shoot Images Back to Your Home Office for Post-Processing

May 10th, 2018

PhotoUpload

Adam in Atlanta asks:

Have you ever discussed the transferring of image files from the field (at a shoot) back to a computer at the office so someone can post-process the images?

Continue Reading »