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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the April 2025 PFRE Photographer of the Month Winner Dave Koch, with a featured image of his winning photo titled "Primary Bedroom"

Congratulations Dave Koch! April 2025 PFRE Photographer of the Month

Congratulations Dave Koch, April 2025 PFRE Photographer of the Month! The theme this month was "Primary Bedroom".Dave Koch - Entry 1056 Peter Wingfield - Entry 1051 Paul-Dan Dragoman - Entry 1053Here's what Dave has to say:Thank you so much — this real ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Posts By PFRE Admin

The ONLY 7 Famous Photographers You Need To Know

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16/11/2022
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By: PFRE Admin
Professional real estate photographers need high skills to capture attractive and captivating interior and exterior photos. Fortunately, learning artistic skills, composition, and framing techniques from famous photographers can help you capture aesthetically pleasing photos and improve your overall photography skills. Top Famous Photographers Famous photographers do not necessarily capture attractive photos using modern cameras that […]
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How to Curve Text in Photoshop

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11/11/2022
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By: PFRE Admin
You can make your real estate photos outstanding by adding text captions to provide details of the property. Knowing how to curve text in Photoshop allows you to blend text with the image artistically, making the photos aesthetically appealing. How to Curve Text in Photoshop Photoshop is a sophisticated image manipulation and graphic designing application […]

How to Rasterize in Photoshop

In: ,
09/11/2022
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By: PFRE Admin
Sometimes you might want to distort or add effects to shapes and text that show descriptions in your real estate photos. Learning how to rasterize in Photoshop helps you change the vector objects to pixels and edit them using brush and painting tools. How to Rasterize in Photoshop Photoshop allows you to make edits in […]

How to Stretch an Image in Photoshop

In: ,
04/11/2022
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By: PFRE Admin
Viewers can miss the main subject if the composition is wrong and the subject is near the side of the frame. Instead of cropping and making the photo smaller, learning how to stretch an image in Photoshop can help you stretch the background and achieve the right composition. How to Stretch an Image in Photoshop […]

How to Shoot Very Small Spaces with a Wide-Angle Lens

In: 
04/11/2022
16 Comments
By: PFRE Admin
Real estate photographers in NYC often have to shoot extremely small model apartments. You may struggle to get the whole room in the shot and notice that whatever is close to the camera looks HUGE while other things look tiny. Also, straight lines are curved or leaning back and generally not straight. Rough shooting...

Flash Exposure Bracketing For Exposure Fusion and HDR

In: 
04/11/2022
12 Comments
By: PFRE Admin
Many photographers, especially those who shoot in HDR most of the time, wonder: why do I still get glare from the windows around the edges? Even if it's a cloudy day, photographers can still get that kind of glowing blue-white around some or all of a window. While it doesn't happen all the time, it […]

Here is a Targeted Approach to Email Marketing That Works For Real Estate Photographers

In: 
04/11/2022
23 Comments
By: PFRE Admin
Learning how to use a real estate photography email template in a targeted way is a great way to save time and increase your efficiency. They can be used for various purposes, from business to personal use. An email template is a pre-written email you can use as is or edit as you see fit. […]

When Flying a Drone, Do You Need a Property Release for Neighboring Properties?

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04/11/2022
24 Comments
By: PFRE Admin
A drone property release is a document signed by the property owner to give permission for the drone operator to fly over their property. The document typically includes a property description and outlines what the operator can and cannot do. The document also asks for contact information for both parties in case there are any […]

How to Deal with Flash Glare in Windows

In: 
04/11/2022
10 Comments
By: PFRE Admin
Shooting with flash is probably the best way to overcome the high dynamic range challenge when shooting interiors. Some challenges present themselves often when using flash, and I all tend to develop techniques of my own to deal with them. One of those challenges I come across all the time is dealing with reflections in […]

Congratulations Dave Koch! October 2022 PFRE Photographer of the Month

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03/11/2022
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By: PFRE Admin
Congratulations to Dave Koch, October 2022 PFRE Photographer of the Month! The theme this month was "Elevated Exterior Shot." Dave Koch #720 Paul-Dan Dragoman #730 Bob Taylor #723 Here is what Dave has to say: Oh my gosh, thanks so much! I have been trying for so long, this really feels good. Especially a week […]

How to Crop a Layer in Photoshop

In: ,
02/11/2022
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By: PFRE Admin
Depending on the camera and settings, you might capture real estate photos with sizes or aspect ratios that don’t meet the requirements of the Multiple Listing Services (MLS) sites. Knowing how to crop a layer in Photoshop helps you cut off the edges, changing the image’s aspect ratio. How to Crop a Layer in Photoshop […]

How Much to Charge for Real Estate Video

In: 
02/11/2022
16 Comments
By: PFRE Admin
Creating real estate videos is one of the most popular services you can offer. Real estate videography serves as virtual tours to help realtors increase sales by exhibiting properties, listings, homes, and neighborhoods. How Much to Charge for Real Estate Video The average price of real estate photography and videography video production can range between […]

Best Flash for Real Estate Photography [2024 Review]

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01/11/2022
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By: PFRE Admin
For a professional photographer photographer, the best flash for real estate photography is one that can be used in different ways and has a high sync speed. The right flash for real estate photography is not just about the power of the flash or the number of flash units. It’s also about what you can […]

Best Real Estate Photography Classes Online [2024 Review]

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01/11/2022
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By: PFRE Admin
Photographing for interiors and exteriors is among the most challenging niches you can do. However, you can improve your photography skills at home thanks to the advancements and accessibility of online learning. I'm compiling a list of real estate photography classes and what you can learn from them. Best Real Estate Photography Classes You can […]

How to Change the Background Color in Photoshop

In: ,
31/10/2022
By: PFRE Admin
Even if the real estate photo is professional and high-quality, the wrong background color can reduce its overall aesthetics or even distract the viewer. Learning how to change the background color in Photoshop can help remove distracting backgrounds and attract the viewers' attention to the main subject. How to Change the Background Color in Photoshop […]

How to Reformat an SD Card

In: 
28/10/2022
By: PFRE Admin
Knowing how to format your SD card is essential for a real estate photographer. Doing this enables you to store high-quality images without storage space hassle. If you’re wondering how to reformat an SD card, I’ve got you covered. You’ll find all the steps for doing this below. How to Reformat an SD Card Depending […]

Financial Checkpoints Before Starting a 3D Tour Business

In: 
28/10/2022
By: PFRE Admin
In my earlier blog about starting your own Virtual Tour business, I touched upon how to do in-depth research on different solutions in the market and what questions you should be seeking answers for when zeroing in on a solution. In this blog, I will dive deeper into the financial aspect of it all. Whether […]

How Many Photos Can a MacBook Pro Hold?

In: 
26/10/2022
By: PFRE Admin
A MacBook is one of the best computers for managing a large collection of photos due to its speed and Photo Library features. However, if you are uncertain how many photos a MacBook Pro can hold, you might wonder whether to get one with 256GB, 512GB, 1TB, or 2TB storage. How Many Photos Can a […]

How Many Photos Can a Lightroom Catalog Hold?

In: ,
19/10/2022
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By: PFRE Admin
As a real estate photographer, you might want to store the interior and exterior photos of the property in a single catalog. Although Lightroom can help you organize this large collection of photos for easier retrieval, you might wonder how many photos the Lightroom catalog can hold. How Many Photos Can a Lightroom Catalog Hold? […]

How to Frame a Shot [Photo Composition Techniques]

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12/10/2022
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By: PFRE Admin
Properly composing your images is one of the most important components of taking strong photos. Especially with real estate photography, if you unintentionally include distracting elements in the frame or don't think about how certain elements could impact the image, you could end up with a busy photo that doesn’t showcase the house in the […]

Congratulations Daniel Francis! September 2022 PFRE Photographer of the Month

In: 
10/10/2022
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By: PFRE Admin
Congratulations to Daniel Francis, September 2022 PFRE Photographer of the Month! The theme this month was "Stairwell." Daniel Francis #719 Stefan Randholm #715 Paul-Dan Dragoman #717 Here is what Daniel has to say: I was asked to capture this remodeled home and to show off all the new additions that included these spiral steps that […]

How to Dehaze in Lightroom 5

In: ,
03/10/2022
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By: PFRE Admin
Real Estate photographers often have to shoot exterior views of properties in unfavorable weather conditions, which may result in hazy photographs. The dehaze tool in Lightroom (only available to the Creative Cloud subscribers) solves this issue. Learning how to dehaze in Lightroom 5 will also help you tackle hazy photos effectively.

Long Exposure vs Short Exposure in Photography

In: 
03/10/2022
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By: PFRE Admin
If you are capturing moving subjects in poor lighting, you might wonder whether to use long or short exposures. The following long exposure vs short exposure guide will help you know how the exposure duration affects the image quality and the right exposure for your situation. Long Exposure vs Short Exposure Overview Exposure refers to […]

Lightroom Presets vs Photoshop Actions: Which Is Best?

It can be time-consuming to make the same adjustments over time, especially when editing a large collection of images. Fortunately, Photoshop and Lightroom allow you to automate the process. The following Lightroom presets vs Photoshop actions guide will help you choose an automation method that will suit your needs. Lightroom Presets vs Photoshop Actions Both […]

How to Raise Blacks in Lightroom

In: ,
28/09/2022
By: PFRE Admin
If you are shooting real estate interior photos in poor lighting, there are chances of shadows clipping and losing details in some areas. Since you can’t recover the details, learning how to raise blacks in Lightroom can help transform the shadows into artistic and aesthetically pleasing blacks. How to Raise Blacks in Lightroom Although light […]

Last Call for PMRE Conference 2022

In: 
26/09/2022
By: PFRE Admin
The 4th annual PMRE Conference is less than six weeks away, and there are less than 30 spots available.  Be part of the largest gathering of real estate media creators in the world and register today! Visit www.pmreconference.com for more information (PFRE Readers can save $100 by using code PFRE100 before Oct 10, 2022), and don't forget […]

Best Flash for Sony A7riii [2024 Review]

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22/09/2022
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By: PFRE Admin
We reviewed the best flash for Sony A7RIII in the market, taking into account their power, recharge rate and durability in our reviews.

Photoshop Sharpening: Unsharp Mask vs Smart Sharpen

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21/09/2022
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By: PFRE Admin
Even with the best lens and camera, you might capture photos where the main subject appears soft, mainly if you use autofocus when shooting in poorly-lit interiors. Photoshop is sophisticated and versatile and includes filters such as Unsharp Mask and Smart Sharpen that can help you sharpen your images. Unsharp Mask vs Smart Sharpen The […]

Lightroom vs Snapseed: Which is a Better Photo Editor?

In: 
19/09/2022
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By: PFRE Admin
Whether you are shooting real estate exterior or interior photos, there are chances you won’t capture the best exposure, and you will need to improve the photos using a photo-editing application. The following Lightroom vs Snapseed guide will help you determine which application suits your device and editing needs. Lightroom vs Snapseed Photo Editing Both […]

Is Exposure Compensation the Same as ISO?

In: 
19/09/2022
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By: PFRE Admin
There are higher chances of overexposure when shooting real estate exterior photos in broad daylight or underexposure when shooting interior photos in poor-lit situations. With the following exposure compensation vs. ISO guide, you will know which settings to adjust to get the right exposure. Exposure Compensation vs ISO Both the exposure compensation and ISO are […]

Full Frame vs Crop Sensor: Which is Better?

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19/09/2022
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By: PFRE Admin
Cameras use sensors to gather light and records images. Learn the differences between full frame vs crop to know the best time to use them.

JPEG vs DNG Image Format: Which is Better?

In: 
19/09/2022
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By: PFRE Admin
Depending on how appealing you want your real estate photos to be, you can capture them in a compressed file format for posting or in RAW format for post-processing. The following JPEG vs DNG guide will help you determine which file format to use for your camera and post-processing application. JPEG vs DNG Image File […]

Affinity Photo vs Photoshop: Phone Editing Software

In: ,
19/09/2022
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By: PFRE Admin
Two tools that professional photographers use for photo editing are Affinity Photo vs Photoshop. Which is better for you?

Ball Head vs Pan Tripod Head: Which Do You Need?

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19/09/2022
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By: PFRE Admin
The ball head and pan heads are high-quality tripod heads that you can use in real estate photography and videography. However, it can be challenging to choose one over the other. Understanding the ball head vs pan head debate in terms of design and performance differences will help you choose one that suits your real […]

Darktable vs Lightroom Photo Editing Software

In: ,
19/09/2022
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By: PFRE Admin
Darktable and Lightroom are popular photo editing applications with key features that allow you to sharpen and tweak the brightness of images. These image processing applications aim for non-destructive editing on raw photos. Below, I compare Darktable vs Lightroom so you can decide which one will suit your needs best. Darktable vs Lightroom General Overview […]

Low ISO vs High ISO Differences [Guide]

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19/09/2022
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By: PFRE Admin
Understanding the photographic effects of low ISO vs high ISO can help you determine which ISO settings to use on certain lighting conditions.

Adobe Camera Raw vs Lightroom: Which To Use?

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19/09/2022
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By: PFRE Admin
This Adobe Camera Raw vs Lightroom comparison will help you determine which application suits your budget and image processing expectations.

GoPro Hero 7 Camera: Silver vs Black

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19/09/2022
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By: PFRE Admin
The Hero 7 silver vs black cameras are one of the most popular picks. Comparing them is important if you are in the market to purchase one.

The Difference in Aperture vs F-Stop Explained

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19/09/2022
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By: PFRE Admin
Learn the similarities and differences between aperture vs f-stop to apply it appropriately in your real estate photography services.

GoPro Hero Camera: Black vs Silver

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19/09/2022
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By: PFRE Admin
Although almost all GoPro cameras are versatile and compact, variations across the models might affect your real estate photography results. This GoPro Hero black vs silver guide will help you understand the differences between black and silver GoPro camera variations and which one might suit your photographer's needs. GoPro Hero Black vs Silver General Overview […]
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