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Charlotte in MA asks:
I was wondering if you were aware of any email vehicle (email list I can buy) that has Realtor emails addresses suitable for a photographer to use to communicate and market with. Or if you have any suggestions about how to best begin an email marketing campaign to local Realtors.
Here is a much better way to build an email list to of Realtors that are good candidates for likely customers:
At first, this process may seem like a lot of work but this list is like gold. It will allow you to make a list of agents that are likely to need real estate photography services. Email by itself is typically not as effective as personal marketing like going to listing agents open houses and meeting them personally. Many use email as a follow up to personal marketing but some real estate photographers say they get started with just email marketing.
If you use email marketing to get started or to send a periodic newsletter to your clients there are services like MailChimp and many others that allow you to track your email campaigns in detail and comply with the CAN-SPAM Act.
Here is a focused approach to email marketing that one reader reports a 25% success rate with. Usually, email marketing tends to not be very focused. That is, you perhaps send emails to a thousand agents in your local area once every few months. The more focused and targeted your emails are the more effective they will be.
Here is the targeting process that this reader uses:
Your email to the listing agent might look like the following:
This is the only email I'll send you in 2017. I feel like I can raise the bar for your listing marketing photography. Please compare the following examples of your to my similar photos:
Their kitchen photo
Your kitchen photo
Their living room photo
Your living room photo
If you'd like to know why my photos are better or any other info, please don't hesitate to call. If you don't see a difference or are being loyal to a friend, thank you for your time. Have a great year!
It's important to understand that in general email marketing is nowhere near as effective as getting out there meeting potential clients face to face but it can produce results if done in a targeted focused way.