Creating real estate videos is one of the most popular services you can offer. Real estate videos serve as virtual tours to help realtors increase sales by exhibiting properties, listing, homes, and neighborhoods.
The average price of real estate video production can range between $1,000 to $10,000 per finished minute. However, the average cost is something that you can adjust depending on the job requirements.
Pricing must be based on your cost of doing business first, your local market second, and the quality of your work third. The average production cost for a real estate video also depends on the location, duration, tasks, as well as complexity of pre-production and post-production.
Real estate video production can be simple footage or a complex production. Much like in other kinds of videography, each client is different, so the final figure really depends on several factors.
Know that these are only ballpark figures, and you may want to change something depending on your experience, equipment, etc.
The real estate video length is one way of determining the initial price. However, make sure to take into account the home or property size, equipment, labor for the shoot, and editing in the final cost.
One of the good things about creating real estate video tours of properties is that you can use different styles to get a buyer's attention. These are the various kinds of packages you can offer to clients.
Sellers are more likely to hire a production team to get photos and footage of their homes. Agents also require them for their marketing needs. Similar to realtors, buyers want property videos because photos sometimes lack context, and they need a better way to see a listing they like.
There are some markets where a home real estate video tour will be a harder sell than others. The big metro areas where the population is younger and more tech-oriented will be an easier sell than less tech-oriented areas.
The standard cost of real estate video footage would depend on the difficulty of the shoot, equipment, location, and the demands of the clients. As long as you know what services you want to provide, you can make a real estate video package that would benefit both you and the clients.