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How Much to Charge for Real Estate Video

In: 
Published: 28/01/2021

Creating real estate videos is one of the most popular services you can offer. Real estate videos serve as virtual tours to help realtors increase sales by exhibiting properties, listing, homes, and neighborhoods.

How Much to Charge for Real Estate Video

The average price of real estate video production can range between $1,000 to $10,000 per finished minute. However, the average cost is something that you can adjust depending on the job requirements. 

Pricing must be based on your cost of doing business first, your local market second, and the quality of your work third. The average production cost for a real estate video also depends on the location, duration, tasks, as well as complexity of pre-production and post-production.

Factors That Influence Real Estate Virtual Tour Cost

Real estate video production can be simple footage or a complex production. Much like in other kinds of videography, each client is different, so the final figure really depends on several factors.

Two men shooting house interior

Know that these are only ballpark figures, and you may want to change something depending on your experience, equipment, etc. 

  • Camera equipment for on-location shooting: $100 to $400 per hour
  • Camera equipment for studio shooting: up to $400 per hour
  • Drone footage: $200 to $5,000 per day
  • Additional photos: $100 for basic shots and up to $1,500 for an extensive day package
  • Scriptwriting: $200 to $300
  • Narrator/Voiceover: $400 per hour
  • Audio files: up to $1000
  • Music licensing: hundreds to thousands of dollars, depending on the artist
  • Editing and revisions: $65 to $175 per hour
  • Additional special effects: $300 to $2000, depending on the extensiveness
  • Video rendering: up to $75 per hour
  • Travel: $1.25 per mile
  • Copyright release: may start at $250  

The real estate video length is one way of determining the initial price. However, make sure to take into account the home or property size, equipment, labor for the shoot, and editing in the final cost.   

Types of Real Estate Video Productions

One of the good things about creating real estate video tours of properties is that you can use different styles to get a buyer's attention. These are the various kinds of packages you can offer to clients.

  • Walkthrough: This is the most common kind of real estate video home footage where you can use simple clips to present a listing well enough for buyers to see.
  • Cinematic style with professional narration: An artistic way of presenting a home where you don't have to do the narration. All you have to do is send your script to professional narrators like Bob Taylor and Jill Tarnoff, and they will record a narration track.
  • Agent profile: As opposed to a property video, an agent profile focuses on showing a realtor's background and expertise. This can be time-consuming because many agents need a lot of help with script and direction.
  • Neighborhood profile: Unlike a two-dimensional photo, this presents both stills and video of a house.

FAQ Section

Who Needs Real Estate Footage?

Sellers are more likely to hire a production team to get photos and footage of their homes. Agents also require them for their marketing needs. Similar to realtors, buyers want property videos because photos sometimes lack context, and they need a better way to see a listing they like.

Is It Easy to Sell a Real Estate Video?

There are some markets where a home real estate video tour will be a harder sell than others. The big metro areas where the population is younger and more tech-oriented will be an easier sell than less tech-oriented areas.

Conclusion

The standard cost of real estate video footage would depend on the difficulty of the shoot, equipment, location, and the demands of the clients. As long as you know what services you want to provide, you can make a real estate video package that would benefit both you and the clients.

Larry Lohrman

12 comments on “How Much to Charge for Real Estate Video”

  1. Video can be extremely time consuming in both shooting, editing and uploading. The single most important consideration is your TIME involved. If you're going to be hauling around and setting up jibs, cranes, tripods, lighting equipment, audio equipment, etc., your time spent in the home will be considerable. Hours. And Hours. Plus your travel time. Then add your transcoding time, your editing time. Add your uploading time. Add the time for creating a web page for your video.

    You need to establish your price FIRST. Determine what your particular market will bear cost-wise, then create a product that will fit into that price point, and STILL make you money. Don't create a product and THEN determine a fair price for it, because most often you will be either over charging and you'll have nearly no business.... or you'll be undercharging and you'd be better off flipping burgers....

    I keep my prices reasonable and affordable (for the top agents) because I cut corners on the video, and make no apologies for it. For regular clients (not in the real estate biz), I usually offer a preview, and usually one or two rounds of edits. VERY time consuming in every way. I also charge $500-$1000 to start for most of those projects, way out of the price range for most Realtors.

    Most of my real estate videos follow the same basic template. Look at my YouTube channel - there are almost 1,600 videos that all follow the same format. I just tell a customer... plug YOUR house into that formula, and that's essentially what your video will look like. Simple as that. They know exactly what they're getting. I do NO previews, offer NO edits. I also turn the video around next day (or in 48 hours when I'm super busy).

    If I make a mistake, I obviously will correct it. If the client makes a mistake or wants something changed, it's $100. (amazing how people want changes until they find out it will cost money - then those changes are not so important!). I shoot exteriors on a tripod at the same time I'm shooting stills. I shoot the interior on a Steadicam, which on an average sized house takes roughly 20 minutes. I'm "hauling and setting up" one camera, one tripod and a tiny Steadicam. Easy in, easy out.

    My time spent shooting is minimal. My time spent editing is minimal because I "shoot to edit". Everything is shot in the same order, so editing takes less than 30 minutes. I have four super fast computers here on my desk that crunch through this stuff pretty quickly and on busy days I transfer and transcode video on a laptop in my car as I'm driving to my appointments so everything is ready to go when I get back to edit. I have a super fast (15 Mbps upload) fiber internet connection, so it takes me 2-3 minutes to upload a full, 1080p, HD video to a website (I upload each video to about 6 different websites).

    It's super imperative that you create the PRODUCT for the predetermined PRICE, not vice-versa. Real estate is a price sensitive industry as we all know, so it's very easy to price yourself right out of business.

    The vast majority of my clients do stills AND video, and the average cost to the agent for that package on a typical, average house or condo is just about $500, or $100 less if the video is not narrated. When things are slow, I do 2-3 homes a day, when things are busy I do at least 5-6 a day and oftentimes even more. A few months ago I shot 32 houses on Martha's Vineyard in 3 days! (some very well orchestrated shoots started at dawn, working until dark).

    Obviously some proejcts, like http://youtu.be/IN1eA6zc_34 are charged considerably more and take considerably more time!

  2. Fred: thank you for sharing all that invaluable information about your business: I hear what you say about clients wanting to make changes! With stills I find I can move distracting items out of the shot and shoot one view across the room but for a walkthrough/ panning video you are really showing the entire property : fine for newbuilds/ showhomes but not great for homes with a lot of clutter! I have steered clear of offering 360 panoramas for this reason. When you show more of the house with a video you are opening up more variables/ ie opportunities for client complaints about "the children's toy under the sofa in the far left of the picture": with stills at least I have photoshop for cloning out unwanted reflections, debris I missed at the time. I think you are so right to establish a very standardised package for RE work otherwise projects can become ambitious and non-profitable productions. Clients have to realise that RE video work is not like a magazine shoot and I think need to cut us some slack when viewing the results: it needs to be sharp, clear and well-edited but I don't think at the price it can be held up to the same level of scrutiny that stills shots receive from most clients. If one is going to operate atall profitably at this level, then the ground rules need to be very clearly laid out. Thanks again for being so generous with your insights into this important area!

  3. I have found pricing for video to be very difficult but of course depends on the type of videos you produce. If you create a consistent product that comes from a tightly organized system then you can easily calculate your cost and have a chance to make the fastest profit. Most of my videos have scripts and brokers speaking on camera and I encourage creativity so the time, cost and quality can vary tremendously. I have only done between 50 to 60 of these videos and have tracked the amount of time required to shoot and edit under different circumstances. I still have a way to go on my pricing formulas but I can come pretty close on a fair 1/2 day rate and a full day rate if the broker agrees to to stay within a strict set of parameters like script length, # of times on camera, no second sites included.
    On a different note, the most price sensitive brokers are the ones who have not done a video and don't trust it yet. Once they have seen the positive response both through showings and additional listings that good videos can bring then price is less of an issue.

  4. Great topic & great advise from everyone. I have been a Realtor for 11 years and a Real Estate Photographer for 10 of those. I had also dabbled in Video initially and dropped it when standard photography started paying the bills. I had shot and edited several 20 minute Sports Vacation Features that took over 40 hours to produce. Fred's advice is key - you need to estimate your costs and level of detail/quality that you can offer at what the market will bear. Good luck with the video everyone!

  5. Fred:
    Thanks for all that great advice. From shooting video in the past I can definitely understand the importance in being realistic about the quality/price. Often times as a videographer you want to make masterpieces, but it's important to develop a formula that is profitable.

    I'm just getting into the business. I was wondering if anyone had tips on ways to find work? I assume most of the work begins by Networking with Realtors. But I'm looking for some ideas with that.

    Thanks!

  6. We offer three types of packages, depending on the quality and clients budget:

    1. Premium
    Includes cinema camera, high quality glass, arri lights, leds, stabilizer, slider and tripod

    2. Deluxe
    Cinema camera, high quality glass, no complementary lights, slider

    3. Basic
    Dslr camera, good glass, slider and tripod

  7. Hey! Great job. I haven't really gone back to my roots of photography and video for over a decade, but after getting into real estate early this year, thank you. It's so nice to see other's perspectives. We all need to realize it takes all the pieces to build this huge mega million reality we live in: from photography to videography, staghers, cleaners, title companies, mortgage brokers, etc. They all get paid in the end. People just seem to think the real estate agent makes bank; lol. I heart you all! I need to dig out my camera

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