Are you thinking of adding real estate video to your services, yet you don't know where to start? To better serve clients and earn more, we're going to discuss what you need to know when shooting a real estate video, including preparation, camera settings, composition tips, and shooting techniques.
Video marketing is an essential tool for homeowners and real estate agents when selling properties to potential buyers. To create a real estate video, you must develop a concept, use the proper equipment, and apply the appropriate camera settings. Likewise, you need to control lighting, manage compositions, and use transitions.
Before you get all pumped up for post-production, we're going to give you the step-by-step process for a real estate video shoot.
Determining your goals is one way to help visualize what video clips to capture. In this way, you can plan how long it would take to shoot and prepare the necessary equipment.
The equipment is somehow similar to real estate photography, although there are certain tools that can record video content better.
Lighting is one of the most crucial elements to produce professional-looking real estate videos. The quality of illumination has a visual impact on how attractive or big the property looks on camera.
While the camera settings depend on the scene or your shooting style, you can follow these exposure settings tips to get an idea of how to adjust settings on manual mode for video.
Photographer and filmmaker Malia Campbell says that with filmmaking, you don’t have to worry about keeping a tight aperture as you do with photography. You can get good results at f/5.6 because this allows enough light to keep the scene sharp without leaning on ISO too much.
For interiors, you can do well around f/4 to f/8 since you might use a larger aperture for low-light situations. If it's bright outside, it would be better to use f/8 to f/22.
A rule in taking a video is to use a shutter speed that is roughly double your frame rate (180-degree rule). This will help the video appear more natural with very slight motion blur between frames.
For example, when shooting a clip at 4k/30p, you would want a shutter speed of 1/60th of a second.
Like when taking photos, it's best to keep your ISO as low as possible, especially with video, to avoid introducing too much noise. When filming in a dark interior, increase the ISO to 1250 to illuminate the scene. For exteriors, you can go really low, about 100 to 320.
Photographer and videographer Zoltan Present notes that auto ISO is the most useful addition if the exposure changes within your video clip. However, while auto ISO can eliminate the visible jump in exposure stops and make your video clips smooth, it also has a limited usable range.
Architecture and interior photographer Travis Rowan recommends setting the white balance according to the scene. You can mostly use Daylight settings except on some interiors that are predominantly lit by electric lights.
You can still choose whatever you think looks right and pleasing on the LCD. For instance, drop the color temperature to 2800K or so for bathrooms with no window light to create a cooler white balance.
Even though you may have to deliver the final output in 1080p, some real estate agents won't need anything better than 1080p, so you're good with filming everything in 4k. Besides, scaling down from 4k to 1080p can produce sharper footage than directly shooting at 1080p.
Furthermore, typical frame rates include 24p and 30p for editing a full HD timeline at 30 frames per second. Shoot at 60p for slow-mo shots, like showing fireplaces.
Everything in the room must be in focus, whether it's near or far. Set the lens to Auto, then AI Focus on the camera. Try to set the focus roughly 10 feet ahead of you before taking shots so that the camera doesn't auto-focus or readjust as you move.
There's no need to adjust the focal point between takes when filming multiple large-scale rooms. On the other hand, you may have to reset the focus when you want to emphasize smaller features of the space.
Composition in real estate video marketing really depends on each room. However, like in real estate photography, be sure to shoot wide as often as possible, so viewers can see the whole space and imagine what it's like walking inside.
Real estate photographer Andre Mckenzie suggests learning how to read a room's design to determine how to compose a shot correctly.
Real estate video marketing aims to present a property's layout as best as possible while minimizing walk time so that the footage doesn't get too long.
While you can shoot static clips, incorporating some movements is much better. Otherwise, your video would look like a series of photos. Remember that some camera movements or transitions work best for different scenarios.
Post-production is an essential part of real estate video marketing because this is where you can stitch everything together and create a cohesive narrative. As opposed to other kinds of videography where clients want aesthetic transitions and effects, real estate videos only require simple post-processing.
What's important is to connect all clips with a smooth flow as if an actual person is touring the property. Combine stills and transitions until you see which looks great. Moreover, ensure that all shots have even lighting and that the color grading matches the house or commercial property's mood.
Make sure to ask clients if they want you to add texts such as brand details, as well company name, email, or website. Double-check the creative brief for instructions regarding fonts, colors, music, voiceover, graphics, or animation.
If you want to set your work apart from everyone else, think like a filmmaker. Also, read Uwe Steinmueller's Mastering HD Video with Your DSLR.
About 2 to 6 minutes is the rule of thumb in real estate videos. While the length may vary depending on the client's requests, it's vital that the video isn't too short to lack details, yet not too long to draw away interest.
You can charge video production higher than your typical photography fees. A real estate video's average price can range anywhere between $1,000 to $10,000 per minute.
Now that you know the basics of shooting a real estate video, it's time to prepare a concept for your next client. As you apply these tips, you can grow your real estate photography services to get more clients and boost your income this year.