PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

How Should Real Estate Videographers Deliver Video?

Published: 23/10/2017
By: larry

Craig in Virginia says:

I'm trying to compress video files into a size that is more digestible to my clients. I'm using (web-based) PremierPro CC 2017 and I am working on a MacBook Pro. Everything I'm producing is beautiful, with regard to clarity but are 400mb to 700mb in size.

All of the tutorials online seem to address Microsoft Windows and tell you how to save to a .wmv file. This doesn't work for Mac users, it seems. I'm trying to get these below the average 20mb limit that most email systems require.

I know that I can send them easily with a transfer website, but my clients are looking to add them to their emails and not have the hassle of requiring that their recipients go through WeTransfer or Box or DropBox.

For all the reasons you describe (OS compatibility, file size hassles, and wanting to put the video in emails), I don't think you should deliver just video files to a client. Sure send them a moderate sized MP4 file if they want one but the primary delivery method should be via YouTube, iPlayerHD, or Vimeo. I doubt that most Realtors want or know how to deal with video, files. With just a link to a hosted video clients can do most of the things they want to do with video (embed it on sites, email it, and post it to social media sites).

There are big benefits to uploading it to YouTube for your clients. YouTube is the second largest search engine on the planet. If you put identifying keywords in the title and description (like the agent's name, website URL, address of the property, etc.), it gives huge search exposure to the property.

Notice that this is what Fred Light (the king of real estate video) does for all his video clients. Here is one of his recent videos.

How do you deliver video to clients?

Update 10/23: As Fred Light points out in his comment below the video hosting service has a feature that allows the video to be downloaded. This way the client get their choice to watch and/or download the video.

8 comments on “How Should Real Estate Videographers Deliver Video?”

  1. Compressing video results in low quality. I never compress video for that reason. Typically I upload the full HD versions to YouTube for my clients to preview but importantly I ensure these videos are marked as unlisted. I also upload the video files to a Dropbox folder and share the link with my client, or transfer directly using services such as WeTransfer. I never email videos and I always use .MP4 format, occasionally .MOV.

  2. Also forgot to mention that attaching videos to emails is never a good idea. Aside from the obvious file restrictions, video clutters recipients inboxes. All my clients link their videos via YouTube links in their email signatures.

  3. Absolutely, second with Dave. Never compress the video. It looses the quality. I also use Dropbox often. It is as well another great tool for sharing videos and photographs.

  4. I agree with everyone here. Never compress a video. But if Craig from Virginia wants to send them by e-mail anyway. I think he should explain to his clients what this implies in terms of quality. Just export with the H264 codec (.mp4) and reduce the bitrate to get those 20mb. You'll probably have a nice video that you can barely watch. But hey! At least you've sent your e-mail 🙂

  5. If you use a hosting platform like you can set it up so before the video plays, social media icons are displayed down the left side. One of those icons can be a download arrow. Send the link to your client that they can email, etc, but they can also easily download a copy directly to their computer. Just click the purple download arrow before the video starts playing.

  6. I am curious to know if anybody has ever uploaded a full video straight to Facebook, not from an iPhone, but from the computer? As opposed to housing it at Vimeo or YouTube

  7. I've done several editing jobs for photographer.

    Export as MP4.

    Upload to YouTube to communicate with client and make any changes.

    When it's right, backlink to the clients website to help them with SEO.

    Then send video file via Dropbox.

    Doug Bailey.

Leave a Reply

Your email address will not be published. Required fields are marked *