I've been using what I've called the 10 essentials of real estate photography for a long time in my Photography For Real Estate eBook and the Realtors Guide to Using Photography in Real Estate Marketing. This is my attempt to boil down principles into a concise statement. Last October I did some tinkering with the 10 essentials and got a lot of good reader feedback. I've incorporated that feedback and refined the words a little to come up with a statement that I'm happier with than the October 2012 version:
These principles are the underlying essence of this blog and all the materials I publish here to help agents and real estate photographers. For more details with examples the left side-bar has a free download link to a creative commons (use it how ever you like) 10 page PDF on this subject. Today (Monday 2/11) I have the opportunity to talk about this list with the agents in Tom Tezak's office in Wailea here on Maui. I think all agents need to understand these principles even if they are having a professional shoot their listings. Of course most, but not all, professional real estate shooters understand these principles.