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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Questions about Tax Preparation

04/02/2019
10 Comments
By: larry
Keri in Witchita asks: What software or system do you use to keep track of paperwork, taxes, invoices, etc.? How do you classify your out-of-country editing processing when filing the deduction of that service when there is no W-9 to obtain? Can you write off mileage on your taxes if you are charging a fee […]
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Image Delivery Services that Deliver After the Client Pays

In: 
28/09/2017
By: larry
Craig in Virginia asked: Can you remind me where to look back to find the post about the service that allows you to require payment automatically when clients download images?

Is It Possible To Put A Clickable Hyperlink in An Ordinary Video File?

In: ,
19/10/2016
3 Comments
By: larry
Paddy in Virginia has a challenging question: I currently provide still photos and MatterPort 3D Tours to my clients but occasionally get asked about drone video. My idea as I don't currently shoot any video is to see if I could record video (drone or otherwise) and end up at the front door with a […]

When Can Someone Call Themselves a Real Estate Photographer?

In: 
12/08/2016
8 Comments
By: larry
Heather in Kentucky asked the following: I have been working hard on applying the tips you gave me to make my photos better! I know I still have aways to go, but I can already see the improvement. Thanks! I was also wondering... when can someone call themselves a "real estate photographer"? Is there an […]

Does Novelty and Entertainment Help Market Real Estate?

In: 
17/06/2016
3 Comments
By: larry
Paul in the UK says: I'm a fan of your blog, despite not shooting real estate myself, as I enjoy reading many of your discussions and like picking up relevant tips and ideas for my product and editorial shoots. However seeing this going around on local media. I felt I had to share with you as […]

What Should You Charge For Selling Your Rights To Photos?

05/02/2016
10 Comments
By: larry
Diana (a different Diana than yesterday) asks: I was trying to search for my answer to this on your site, but I couldn’t quite find what I was looking for, I’m also a little impatient and strapped for time. I have a Nationwide Home Builder inquiring as to my rates and wanting all rights to […]

Tourbuzz.net - An Easy Way To Provide Tours For Real Estate Photography Clients

In: ,
20/01/2016
27 Comments
By: larry
Dave in Toronto asks: I'm a Real Estate Photographer in Toronto and I've been looking for another source for making websites (tours) for my client's listings.  At the moment, I'm using Rapidweaver.  It does the job but I'm looking for something easier.  Do you have any suggestions?  Any help would be greatly appreciated. I use […]

Real Estate Property Websites and Flyers

In: 
21/05/2015
10 Comments
By: larry
Dan recently asked the following question about property sites and flyers: I wanted to find out what RE Photographers charge for property websites and/or flyers. I'd like to be competitive but I also don't want to work for peanuts. I'm thinking something like $100 for websites and $$ (I have no idea) for flyer design? […]

Buying Gray Market Cameras: What You Need To Know

18/05/2015
16 Comments
By: larry
Charlie asked: I’m thinking about buying a Sony A7S but see prices all over the board. Do you know if the cheaper ones on EBAY are the same model as US ones. Are they the Japanese model and thus worth less? I've not had any direct experience with this issue, but I always buy only […]

How Can You Make Sure Your Real Estate Photography Clients Get The Shots They Want?

08/05/2015
12 Comments
By: larry
Pierre says: I regularly have clients who ask me after I deliver my photos if I have a "different angle" of this or that. This has caused me to often re-shoot the particular angle they wanted and it's costing me time and money. I have tried to touch base at the beginning of a session […]
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