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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Check out our step-by-step guide on learning how to use external flash on Nikon to improve the exposure of real estate photos.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Dave Rezendes of Honolulu Voted 2011 Photography For Real Estate Blog Photographer Of The Year

In: 
01/01/2012
16 Comments
It's now 2012 in Greenwich so the voting for the PFRE Photographer of the year is over. Congratulations to Dave Rezendes of Dave Rezendes Photography, Inc. of Honolulu, Hawai'i who was voted PFRE photographer of the year by PFRE blog readers. Dave's stunning image is of a home in Honolulu designed by Long and Associates AIA, […]
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Congratulations to PFRE Photographer of The Month For November: Briana Gray

In: 
01/12/2011
3 Comments
It's now December in Greenwich and Briana Gray has won the voting for the November PFRE photographer of the month! This is Briana's second win this year. She was PFRE photographer of the month for May.  We have a bunch of two time winners now, two of them this year. Here are Briana's comments on this […]

MagicPlan App Can Create Floor Plans By Photographing Corners of a Room

21/11/2011
17 Comments
About a month ago Scott Hargis pointed out the MagicPlan iPhone app to me because we were talking about improving the floor plan diagrams in the next edition of his Lighting book. I downloaded the app but it wouldn't work on the iPhone 3S I had at the time. Last week I upgraded to a […]

Congratulations Mike Leyland, Cairns AU PFRE Photographer of The Month October

In: 
01/11/2011
9 Comments
Halloween is over in Greenwich and Mike Leyland of Cairns AU has won the voting for the October PFRE photographer of the month. Notice that Mike won last month too! Mike is the third two time winner and the second photographer to win two consecutive months. Congratulations Mike! Mike says: Hats off to everyone who had a photo […]

Congratulations Mike Leyland, Cairns AU PFRE Photographer of The Month September

In: 
01/10/2011
6 Comments
It's now October UTC/GMT and Mike Leyland of Cairns AU has won the voting for the September PFRE photographer of the month. Mike says: The house was a nominee for the HIA (Housing Industry Association) awards and had pretty awesome views. The bath was one of the numerous places from where you had clear views […]

Anyone Using The PocketWizard FlexTT5/MiniTT1 Flash Triggers For Interiors?

05/09/2011
18 Comments
John Quarles asked an interesting question: When I use flash, I normally use the SU-4 mode or the older Pocket Wizards with a Nikon D3. I do a lot of large homes and spend most of my time running around adjusting the power levels when I use flash. On night photography I may use 6 […]

Congratulations to Linda Sabiston August PFRE Photographer of The Month

In: 
01/09/2011
2 Comments
It's now September 1 GMT so the voting for the August PFRE Photographer of the month is over. Congratulations to Linda Sabiston from the Sunshine Coast of British Columbia, CA. This win makes Linda a two time winner of the PFRE photographer of the month because Linda won back in August of 2008 when we […]

Using Puppet Warp In Photoshop CS5 To Straighten Walls

31/08/2011
If you have Photoshop CS5 and do real estate photography you should know about how to use the puppet warp feature to straighten walls in architectural photos. Thanks to Jeff for sending me this video! I'd never paid much attention to puppet warp but it is a really cool feature. Note that this feature was […]

How To Add Flash Lighting To A Twilight Exterior Shot

30/08/2011
Mike Kelley sent me this tutorial video that illustrates his compositing technique for adding extra drama to twilight shots. Mike describes his technique as follows: The technique is pretty simple but gives great results. I have my camera set up on a tripod with a remote, and Pocketwizards connecting the camera to the flash in […]

How To Prepare Photos For The MLS and Why You Care

24/08/2011
6 Comments
Just yesterday I was accused of not having a anything on the blog or in my book about preparing photos for the MLS. This post will fix the blog part and I'll make sure I have similar material in my book in the update that is coming soon. There are a bunch of discussion threads […]

Composition For Interiors Tutorial By Scott Hargis

16/08/2011
24 Comments
Scott Hargis posted a great tutorial on his blog today on composition for interiors. Malia Campbell shot the video for the tutorial. I think this is a clever way to talk about and illustrate photo composition. Malia frames the shot with video that Scott is talking about while Scott walks around in the video pointing […]

Congratulations to Dave Rezendes July PFRE Photographer of The Month

In: 
01/08/2011
2 Comments
It's now August 1 in GMT so the voting for the July PFRE Photographer of the month is over. Congratulations to Dave Rezendes of Dave Rezendes Photography, Inc. of Honolulu, Hawai'i who was voted PFRE photographer of the month for July. Dave's stunning image is of a home in Honolulu designed by Long and Associates AIA, […]

Eight Real Estate Photographer Website Principles

29/07/2011
I've been talking to a lot of real estate photographers just starting the business recently and the subject of a portfolio website comes up as one of the very first subjects of discussion. Your portfolio of real estate images is at the center of your marketing. Your website is just an accessible way to present your business […]

Which DSLRs Have The Best Auto Exposure Bracketing Features?

In: 
28/07/2011
Last week Dave Baxter, in upstate New York, told me that he was inspired by all the talk here on the blog about Exposure Fusion and wanted to know which camera body would be the best for shooting auto exposure brackets (AEB). While I knew that the recent Nikon DSLRs would shoot 8 EV of […]

Using Time-lapse In Real Estate Property Videos

In: 
19/07/2011
14 Comments
Several weeks ago I did post on Michael Thompson's listing in Orlinda, CA. I mentioned that the still photography was done by Scott Hargis and the video was done by Quentin Bacon but I neglected to point out that that the extensive time-lapse in this video was done by Thomas Sidney McCallum and his team […]

Congratulations to Ron Kenny June PFRE Photographer of The Month

In: 
01/07/2011
1 Comment
It is now officially July in Greenwich, UK which means the PFRE Photographer of the Month voting for June is over. The winner for June 2011 is Ron Kenny who works the greater Seattle area. Ron was assisted by Chad Douglas of Puget Sound Aerial Imaging. Ron says, "this image is a joint effort between myself and […]

What's So Special About The Nikon SB-80DX Flash For Real Estate Photography?

In: 
28/06/2011
For those of you that have Scott Hargis's Lighting Interiors eBook or have been hanging out in the PFRE Flickr group for any amount of time, you understand why Nikon SB-80DX manual flashes are THE small flash of choice for real estate photographers so move along, there's nothing here for you. However, the questions I've […]

Marc Angeles- Real Estate and Architectural Photographer in LA Area

21/06/2011
12 Comments
Marc Angeles, a real estate and architectural photographer working in the LA area contacted me several days ago to tell me he was a PFRE blog reader and to pass along his story of success in real estate photography in the LA area. I love passing on stories like this of how real estate photographers […]

Using Spreadsheets To Track Your Small Business

20/06/2011
20 Comments
I've come to the conclusion that all you need to track your business financials is a few good spreadsheet templates. Here's what's lead me to this conclusion. At beginning of this year at our house we went through a traumatic upgrade from a 2004 version of QuickBooks to QuickBooks 2011. My wife Levi, the accountant in the […]

Perspective Distortion In Real Estate Photography

07/06/2011
23 Comments
A very real issue in real estate photography is perspective distortion. It comes up all the time because real estate photographers use wide angle lenses which are famous for two types of distortion: Barrel distortion: This is a lens defect prominent in ultra-wide zooms where straight lines near the edge of the image are curved. […]

Congratulations to PFRE Photographer of The Month For May: Briana Gray

In: 
01/06/2011
6 Comments
It's now June 1 UTC/GMT, so I'd like to congratulate Briana Gray of San Diego, CA for her winning master bedroom image. Briana's image won the vote by six votes. There was a tie for second place between Ron Kenny and Chris Wood. Olin Redmon took third place. Briana says: For the last two years I have […]

Congratulations PFRE Photographer of The Month for April: Jasmine Mak

In: 
02/05/2011
2 Comments
Congratulations to Jasmine Mak who won the voting in the PFRE Photographer of the month flickr group for April. Jasmine's image won the vote with 7 votes. There was a tie for second place between Scott Basile of San Diego and Lorenzo Vecchia of Barcelona. There was also a tie for third place between Eric Lucero, Matt Waclo. […]

Blending Flash and Ambient Frames for The Best of Both Worlds

In: 
25/04/2011
15 Comments
Note: that this post is by Iran Watson a Realtor/real estate photographer in the North Metro Atlanta area. One of the most frequently asked questions I get is how I use the "Flash/Ambient Hybrid" technique when photographing interiors. Although it sounds somewhat complicated on the surface, the concept is really quite simple. The execution, however, […]

How to Quickly Mask Windows and Skies in Photoshop

13/04/2011
6 Comments
Doing quick Photoshop masks for sky replacement or window replacement on interior shots is a frequent need that real estate photographers have. I created this video a number of years ago but have had several situations recently that people wanted to mask interior windows. The crux of creating such masks is that the mask edges […]

Congratulations PFRE Photographer of The Month for March: Stephen Reed

In: 
01/04/2011
7 Comments
Congratulations to Stephen Reed of Garland, TX for winning the voting done in the PFRE Photographer of the month flickr group. Stephen's image won the vote by a wide margin. The second place went to Cal Michener and the third place was tied between Michael Suzor, Eric Lucero and Mike Leyland. Click on the image to […]

Announcing The PFRE Photographer of The Month Competition

In: 
07/02/2011
13 Comments
Long time PFRE readers will recall the PFRE Idol monthly contest we use to do every month. It was named after the American Idol show. Turns out that's a pretty cheesy name. I haven't run the competition since Nov of 2009 but several members of the PFRE Flickr group suggested that we start something like […]

Tokina 11-16mm f/2.8 as a Real Estate Photography Wide Angle Lens

In: 
26/01/2011
15 Comments
Steve Fuller of Kelowna, BC recently pointed out to me that after many years of using the Sigma 10-20 f/4-5.6 that he was moving to the Tokina 11-16mm f/2.8. The Tokina 11-16mm  lens is specifically designed for APS-C sensors (cropped sensor DSLRs). It's been on the market since about 2008. This lens is available in […]

Sigma 8-16mm f/4.5-5.6 Ultra Wide For APS-C DSLRs

In: 
19/10/2010
7 Comments
Thanks to Jonathan Dixon from the PFRE Flickr group for pointing out that Sigma now has a another ultra wide lens in it's line up that is appropriate for real estate photographers that use cropped sensor DSLRs. It is the  Sigma 8-16mm f/4.5-5.6 DC HSM FLD AF Ultra Wide Zoom. Probably the first thing that comes […]

Fantastic Response To Essential Guide to: Lighting Interiors by Scott Hargis

18/10/2010
5 Comments
Levi and I Just got back from a eBook launch celebration in Seattle. A bunch of prominent Seattle real estate photographers (Matt Edington, Dan Achatz, Paul Gjording, Mark Reibman, John Galfano and Malia Campbell) joined Scott Hargis and I at Poppy in Seattle on Saturday night to celebrate the launch of Scott's eBook. We enjoyed […]

Eight Ways To Deliver Photos to Your Client

30/08/2010
Mike Miriello and I recorded another Q&A Podcast a few days ago. One of the questions that Mike and I talked about was the old question about how to deliver photos to your client and whether or not to deliver a physical CD. I think there are two distinct phases of a real estate photography […]

Bracketing With Flash For Exposure Fusion and HDR

27/08/2010
I'm amazed by the number of people I talk to that are mixing flash with the bracketing shots they are shooting for Exposure Fusion (Blending in Photomatix) and HDR. Plus I've gotten a number of questions asking how to to shoot brackets with flash. I've talked to people recently that seemed offended when I pointed […]

Ultra-Wide Lenses Need to Be Used with Restraint

In: 
21/06/2010
13 Comments
A reader recently told me, "I know you don’t think the 14mm (full frame) lens is suitable for RE work, but I have found that to be quite the opposite! I have the Nikkor 14-24mm f/2.8 lens (the finest lens I have ever owned hands down for RE work!!) & I use it @ 14mm […]

PolePixie: Making Elevated Real Estate Photography With a Painters Pole Easy

In: 
05/05/2010
12 Comments
I'm a big advocate of using a painters pole to get some extra elevation on your front exterior shots. You can use a light weight camera and a painter's pole, that you can find in any hardware store, to get your camera 10 to 15 feet in the air. It makes a huge positive difference […]

Shooting Brackets For Exposure Fusion and HDR

16/04/2010
13 Comments
There are many real estate photographers that have realized that shooting a series of bracketed exposures and using the Exposure Fusion (EF) feature in Photomatix or one of the many other EF applications is a quick and easy way to getting good quality interior shots. Not as high a quality as multiple off camera flashes […]

Does a Real Estate Photographer Need Business Insurance?

10/04/2010
8 Comments
A reader recently asked the question, "is it recommended or mandatory to have insurance? " And he pointed out that he couldn't find the answer on here on the blog. This is an over sight on my part. I have a section in my book The Business of Real Estate Photography on insurance but I […]

Real Estate Photography Basics: Focus, Exposure and White Balance

19/12/2009
12 Comments
This last week I gotten several questions about the basics of real estate photography like "should I use autofocus?", "what should I do about reflections from my flash?", "should I increase the ISO if there isn't enough light?". "should I use RAW or JPG?" So I thought it would be useful to step through some […]

Realtor Photo Guide Updates: What All Agents Need To Know About Photos

10/10/2009
5 Comments
I've posted updated versions both the English version and the Russian version of the Realtor photo guide. Andrey Khrolenok who did the Russian translation inspired me to do this update. Andrey reduced the font size in the Russian version so there is room for photo examples. He also overlaid each photo example with a red […]

PFRE Idol Winner: Dan Milstein - For The Second Month

In: 
02/07/2009
1 Comment
Congratulations to Dan Milstein (Flickr handle: Chrome Dome Dan), of NY just voted by PFRE readers and Flickr group members as PFRE Idol for the second month in a row! See this Flickr thread for the detail voting results.

Pros And Cons Of Being A Independent Real Estate Photographer

01/05/2009
40 Comments
I had a discussion with Chris Thomas and Herb Dierks yesterday about the pros and cons of being an independent real estate photographer vs having an exclusive association with a company like tourfactory.com, vicaso.com or even a franchise company like open2view.com. I thought this would be a good discussion to bring up because this "independent […]

Tamron 10-24 New Challenger To Sigma 10-20

In: 
18/03/2009
9 Comments
The Sigma 10-20mm has been long been a popular lens for real estate photographers. I just noticed that Tamron announced the Tamron SP AF 10-24mm F3.5-4.5 DI II LD Aspherical last year at Photokina 2008. This announcement slipped right by me at the time. The price/quality point of the Sigma 10-20 and Tamron 10-24 is […]
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