Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.
To provide a solution for your business needs, you need to understand the basics, suite of tools, and things to consider so that you can get started and expand your real estate photography portfolio.
The rise of 3D reality capture technology allows photographers to improve real estate customer experience and become all-around service providers for digital visual needs. If you're not sure where to start, these are the various pricing and service options you can use as a business model.
You can obtain a free Matterport account with 1 active space and 1 user access. However, providing 3D services to clients alongside your usual photography packages can be costly on your end.
While a free account supports most 360 cameras, you would still be dedicating time and effort to take measurements and download pictures. With that said, a free Matterport account may be more appropriate for personal use.
Your business can offer a subscription rate for realtors or sellers who would most likely require your photography services frequently. As opposed to free use, a flat rate enables you to cover investment for time and upfront costs.
You may use a starting price of about $225 and go up based on the size of the house or the number of rooms. Builders may have models that they may want to host on a longer-term basis, so a subscription or flat rate may be more suitable.
Another option is to include the first month of hosting with the initial photography, and then charge a monthly fee as long as the home is actively listed and hosted.
It could be something like $10/month/per house; $15/month for 2 houses, $20/month for 3 houses, $30/month for four or more houses. If you have a regular stream of customers, this may be a solution that works.
Knowing the different pricing and service options isn't enough, you must also consider these various factors to help you find the best solution for your needs.
As you shoot a space, the software lets you view as the property takes shape. Once you render and get the digital twin, the software provides access to a suite of tools to customize the 3D scan according to your or your client's needs.
You must learn these features if you think they can improve your real estate photography business. In this way, you can estimate how many hours you need to allocate for the Matterport walkthrough, and consequently, calculate the cost and choose the corresponding business model.
Mattertag and virtual walkthrough involve capturing the essence of a property, offering viewers a chance to see a more realistic version of a home, even in a digital space. However, this only applies if your business has the market for it.
Talk to some of your clients to see if this is something that would interest them as well. The investment would only make sense if you have enough clients using this service on a monthly basis in order to pay for the investment and cover the monthly hosting fee.
The technical and legal aspects of your photography business also play a role in choosing a profitable business model.
Is your photography business a sole proprietorship, partnership, limited liability company, or corporation? The responsibilities and legal matters attached to these structures may influence how adding real estate digital tours can change your taxes, legal liabilities, cost of formation, and operational costs.
Similar to other kinds of product selling, a real agent or seller's ability to create appealing first impressions is among the essential factors in ensuring sales.
Visuals can make all the difference and shift from gaining interest to closing deals, and ultimately, purchasing a property listing. For instance, Mattertag and virtual walkthrough are increasing in popularity because these allow people to experience spatial visualization without even going to the actual property.
The effective use of data, such as measurements, also gives people more accurate information to analyze and consider for decision-making.
Some photographers are able to beat the competition because they can provide a holistic 2D and 3D package, which is better than what the majority of photographers already offer.
If your portfolio contains 2D photography, 3D models, and floor plans, you become a one-stop-shop for sellers and agents. Diversifying your portfolio based on real estate trends enables you to impress potential customers and become the go-to photography business for all their real estate digital tour needs.
This technology optimizes certain cameras that can work with AI-enabled software to convert dimensional data into a digital twin. For Matterport, the final projection depends on how you capture properties and use the software's tools for customization.
Yes, Matterport's 3D services help you find better-paying real estate customers, especially when they require more than just a regular set of real estate photos. This technology is valuable for a photography business that wants to work with clients who need to obtain buyer leads and win more listings.
With more real estate people going online and relying on virtual imagery, adding Matterport can be an asset in your real estate photography business. Once you choose the best business model for your situation, you can become among the best 3D photography service providers with diverse products and better income.