Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong web ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE 2020-16-9

PFRE Conference 2020

Registration not open yet
App Store
Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

HDR DNG's and Why You Should Use Them

11/06/2020
No Comments
Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]
Read More

What Is Your Favorite Editing Software--Aside From PS and LR

07/06/2020
No Comments
“Hi Brandon, I’m just wondering what kind of editing software people are using these days beyond Photoshop and Lightroom. I’m relatively new to real estate photography and after reading PFRE for the last few months, I know a lot of people outsource this work but I don’t want to. Believe it or not, I really […]

How to Speed Up Performance in Photoshop

06/03/2020
13 Comments
Jerry, in Pensacola, FL writes: “My photography business is ramping up nicely but I’m not quite at the point where it makes sense for me, financially, to outsource my editing. I feel that I’m pretty good at the editing side of things but I’ve been finding that Photoshop has been getting slower and slower for […]

What Business Accounting Software Do You Use?

So many of us tend to have our business’s fiscal year match the calendar year. This means that, right about now, most of us start trying to figure out the quickest and least painful way to begin the slog that allows us to organize our documentation for the tax year. As such, at this time […]

Using Photoshop Actions to Improve Your Efficiency in Post

12/11/2019
7 Comments
Deborah, from Peterborough, England writes: “Hi, I’m writing with the hope that you can point me in the right direction. I’ve pretty much given up on outsourcing my editing for a couple of reasons. First, I’m tired of the lack of consistency in the photos that I get back. Second, as I’m doing more work […]

Aspect Ratio for MLS and Free Lightroom Preset

17/10/2019
9 Comments
Does your local MLS restrict aspect ratio? I like having the freedom to crop outside of the standard 3:2 ratio and even shoot vertical/portrait orientation. I think it's important to achieve the right composition first and foremost and that is not always landscape 3:2. If you happen to be restricted by your MLS, you might […]

What Software Do You Use for Video Editing?

29/08/2019
Darren in California writes: What are people using for real estate video editing these days? I've been using Adobe Premiere Pro CC for about 6 years and it makes my skin crawl just about every time. I'm a PC user and Premiere Pro was recommended to me when I first started. I've just tolerated it […]

Removing Wrinkles in Photoshop Using Frequency Separation

22/05/2019
5 Comments
? Don in Florida writes: What's the best tool in Photoshop for smoothing our wrinkles in bedding and curtains? Most of the work I do is strictly real estate photography so I don't spend a huge amount of time fixing details this fine. That being said, I've used the frequency separation technique on a number […]

Photoshop Technique: Using Color Blend Mode for Color Corrections

04/04/2019
11 Comments
? When shooting interiors, we frequently run into problems associated with color contamination. Whether it's a strong color cast, glare on a glossy or reflective surface, or even stained or blemished flooring or furnishings, there's one trick I use all the time in my workflow to help me correct those issues: Color Blend Mode. The […]

What Software Do You Use to Create Floor Plans?

19/03/2019
5 Comments
By: larry
Julian in Ontario asks: Any recommendations on floor plan drawing (hardware and software)? I am thinking of it for side work as real estate photographer. This sounds like an easy question but it's not. The first thing you need to do is analyze your local market so you clearly understand what your clients are willing […]
End of Content
magnifiercrossmenucross-circle