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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference
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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Make Contract Creation and Management Less Painful

27/07/2020
“I’ve been trying to wrap my head around the value of contracts for real estate photography. I understand why they're needed when shooting for interior designers or architects or any other building contractor type who use our photos to market their businesses. Maybe it's just me and I've been lucky, but in the two years […]
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Sponsored Post Saturday - Aryeo 2.0 Launch

10/07/2020
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Aryeo team here! Some of you may know us, but for those of you who don't, here's a fun commercial we put together for the PFRE conference last year. We're long time readers of PFRE, and now first-time posters! We wanted to let everyone know about a virtual event we are streaming on Friday, July 17th, at 12:00pm EST. The event is the launch of our […]

HDR DNG's and Why You Should Use Them

11/06/2020
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Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]

What Is Your Favorite Editing Software--Aside From PS and LR

07/06/2020
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“Hi Brandon, I’m just wondering what kind of editing software people are using these days beyond Photoshop and Lightroom. I’m relatively new to real estate photography and after reading PFRE for the last few months, I know a lot of people outsource this work but I don’t want to. Believe it or not, I really […]

How to Speed Up Performance in Photoshop

06/03/2020
13 Comments
Jerry, in Pensacola, FL writes: “My photography business is ramping up nicely but I’m not quite at the point where it makes sense for me, financially, to outsource my editing. I feel that I’m pretty good at the editing side of things but I’ve been finding that Photoshop has been getting slower and slower for […]

What Business Accounting Software Do You Use?

So many of us tend to have our business’s fiscal year match the calendar year. This means that, right about now, most of us start trying to figure out the quickest and least painful way to begin the slog that allows us to organize our documentation for the tax year. As such, at this time […]

Using Photoshop Actions to Improve Your Efficiency in Post

12/11/2019
7 Comments
Deborah, from Peterborough, England writes: “Hi, I’m writing with the hope that you can point me in the right direction. I’ve pretty much given up on outsourcing my editing for a couple of reasons. First, I’m tired of the lack of consistency in the photos that I get back. Second, as I’m doing more work […]

Aspect Ratio for MLS and Free Lightroom Preset

17/10/2019
9 Comments
Does your local MLS restrict aspect ratio? I like having the freedom to crop outside of the standard 3:2 ratio and even shoot vertical/portrait orientation. I think it's important to achieve the right composition first and foremost and that is not always landscape 3:2. If you happen to be restricted by your MLS, you might […]

What Software Do You Use for Video Editing?

29/08/2019
Darren in California writes: What are people using for real estate video editing these days? I've been using Adobe Premiere Pro CC for about 6 years and it makes my skin crawl just about every time. I'm a PC user and Premiere Pro was recommended to me when I first started. I've just tolerated it […]

Removing Wrinkles in Photoshop Using Frequency Separation

22/05/2019
5 Comments
? Don in Florida writes: What's the best tool in Photoshop for smoothing our wrinkles in bedding and curtains? Most of the work I do is strictly real estate photography so I don't spend a huge amount of time fixing details this fine. That being said, I've used the frequency separation technique on a number […]
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