Archive for the '360 Images' Category

360 Video And VR is Coming To Real Estate Marketing

November 15th, 2015

I can remember a year ago when I saw the first 360 video. My reaction was that it was a solution looking for a problem. I couldn’t imagine why anyone would use 360 video. There have been some developments since then that have caught my attention: In the last year or so there are a bunch […]

Is The New Iris360 A Good Choice For Real Estate Photography Interiors?

November 10th, 2015

Olivia in Asheville recently asked: I have never offered 360 degree photos to my agents because of the processing time. I saw an ad for the Iris360. Do you think this would be a good option for interiors? What Olivia is talking about is the nctech Iris360 that is scheduled to be released December 15. […] Hosting For Spherical 360s: Is There A Future For Spherical 360s in Real Estate?

September 15th, 2015

Last week, Derrick from had a lengthy discussion about 360s. Derrick’s point of view is: My company, Spinattic, is launching a platform that enables 360° photographers to create custom user interfaces for their photos. I know many people will say “360° imagery is dead in the real estate industry”, which can I agree to […]

Is There A Business Opportunity For Real Estate Photographers In Providing Matterport Tours?

June 2nd, 2015

Last week several readers pointed out that Zillow is now allowing Matterport 3D models on listings. Dave asked the following: This morning I got an email from Inman News about Zillow now serving up 3-D models on listings. The system in question is: Matterport. The direction our business has been taking, as you’ve also mentioned, […]

The Evolution Of The Real Estate Tour – It Used To Mean 360 Virtual Tour

May 5th, 2015

Mike in Kentucky recently ask me: Its taken time, but I’m staying pretty busy, I offer both stills and tours, don’t always shoot tours on small properties, in fact it seems that the tours part of my work is getting less important. When I look at the statistics for Photography Marketing Trends for Real Estate it’s […]

Is Matterport An Important Tool For Real Estate Photography?

September 23rd, 2014

Several readers have asked me what I think about Matterport because they just raised $16M in venture capital funding and there have been several articles in the real estate press this last week. Also, Redfin is using Matterport to create 3D walkthroughs. In Seattle apparently you get a free Matterport tour if you list with Redfin. Observations: The effects shown […]

I’m Now Eating My Own Dog Food!

May 14th, 2012

About a month ago I went on a rant about so many PFRE readers using Flash, Java etc that can’t be seen on mobile devices and Terry Iverson rightly accused me of not eating my own dog food, since my site still used Flash based 360s and slideshows. Who me? Okay, okay, so I’ve got […]

Flash, Java or QuickTime Plugins Should No Longer Be Used For Real Estate Sites or Tours

April 10th, 2012

I think it’s time stand up and say that for practical business reasons if you want your tours and sites to be seen by real estate agents then forget about Flash, Java or QuickTime on any site or tour that you want real estate agents to see. The simple reason is that iPads are rapidly […]

Is The Use of 360 Images for Real Estate Marketing on The Decline?

January 2nd, 2012

My personal experience and my impression of the feedback I get from agents and professional real estate photographers suggests that the use of 360 tours is declining in general but there are hotspots of interest in 360s. It’s difficult to quantify this impression. So I wanted to do this poll and hear what readers experiences with 360s […]

PTgui Version 9.0 Now Includes A Combination Flash/HTML5 Viewer For 360 Images

December 9th, 2010

Skip Soehner at pointed out to me that the PTGui folks recently released PTGui 9.o. Along with a long list of other great features, PTgui now comes with a 360 viewer that will display 360 images in Flash if the viewing browser can run Flash or in HTML5 if being viewed on a iPad […]