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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Check out our step-by-step guide on learning how to use external flash on Nikon to improve the exposure of real estate photos.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Posts By Larry Lohrman

Larry Lohrman

Recommended Tripod and Tripod Heads for Real Estate Photography

In: 
20/03/2018
23 Comments
Brad in Idaho asks: I am looking for an awesome tripod at a great price. I bought a Dolica tripod and it didn't even last a year (150+ shoots). Manfrotto is highly recommended, but I've read some reviews and the legs seem to have issues (at least the lower end models). Weight doesn't matter that […]
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How Does the Sony A7III Compare to Other Cameras?

In: 
16/03/2018
5 Comments
Bruce in the UK says: I am based in the UK and have been photographing properties for 5 years now; the last 3 full-time. 18 months ago, I retired my Canon 6D and went down to the Sony A6000 with the Samyang (Rokinon) f2.0 lens. I love how lightweight and portable the Sony system is. […]

What Kind of Add-on Services Should Real Estate Photographers Provide?

14/03/2018
11 Comments
Aaron in Florida says: I’m curious how many real estate photographers offer different levels of photos and if so, how they differentiate them? For example, with a 24 photo package, it seems like it would be a good idea to offer 4 to 6 “magazine” quality shots for the most important areas like kitchen, master […]

Lighting for Real Estate Photography Video Series by Scott Hargis

13/03/2018
8 Comments
Recently, I was talking to Malia Campbell who shot the video for Scott Hargis's now famous real estate photography lighting video series. She reminded me that we are going on 6 years since she and Scott released this fantastic video series. For those of you who are just starting out in real estate photography and […]

How Do US Real Estate Photographers Reduce the Amount of Taxes They Owe?

12/03/2018
10 Comments
Ray in North Carolina says: Just met with my tax accountant and received the shocking news I owe way more in taxes than I expected. Now a big part of that is my business is growing and I'm making more. Going forward, I want to be sure I am managing my business to be as […]

What Are the Best Rechargeable AA Batteries?

In: 
23/02/2018
21 Comments
Don in Florida asks: I've been eating $6 every other day on AA batteries for my Yongnuo YN560 IVs. Could you recommend some amazing rechargeable AAs? Also, is this a case of "you get what you pay for" with the rechargeable battery market? Ray in NC also asks: Is there a consensus of what the […]

Should Your Business Be an LLC or Sole Proprietorship?

21/02/2018
10 Comments
Diane in New Jersey says: It's tax season so I would like to know how many real estate photographers are sole proprietors vs. LLCs, or other. Maybe a poll? Since I'm not a tax or legal expert, I did some research on the question and found Lee Phillips's Youtube channel who is an expert in […]

What to Do If You Are Asked to Sign a Non-Compete Agreement

16/02/2018
9 Comments
Allen in Florida says: I’ve been working for Circlepix for about three years. They were a nice company to work for. I'm wondering how VHT buying Circlepix will change things. Before I started with them, I was doing my own and just not getting enough business. I still have those clients and of course, I […]

How Do Real Estate Photographers Eliminate Shadows from Ceiling Fans?

In: 
13/02/2018
9 Comments
?Steven in New Jersey asks: How do I eliminate the upward light shadow caused by ceiling fan blades onto the ceiling? Rich Baum explains in the video tutorial to the right how to remove the shadow in Photoshop. But you can also quickly and easily eliminate ceiling fan shadows by the way you position multiple […]

Why Don't the Architectural Digest and Dwell Websites Give Photo Credit to Photographers?

08/02/2018
17 Comments
Craig in Virginia asked: I've noticed that seemingly legitimate websites like AD and Dwell are featuring MANY homes using photo citations such as "Photos Courtesy of Coldwell Banker" or "Courtesy from listing on Trulia." One in particular from today (1/30/18) is this one. These are full feature articles written by staff writers of prestigious magazines. […]

Congratulations to Jordan Powers - PFRE Videographer of the Month for January 2018

In: 
07/02/2018
7 Comments
Congratulations to Jordan Powers, in Mankato, Minnesota who has won the January 2018  PFRE Videographer of the Month Contest. Here is Jordan's stunning video. The jurors were very impressed with Jordan's video.

Shooting Spaces - A Real Estate Photography Podcast

05/02/2018
5 Comments
There's a new real estate photography podcast hosted by Rich Baum and Brian Berkowitz called Shooting Spaces - A Real Estate Photography Podcast. You can find this podcast on iTunes, Google Play, and all the other standard places you subscribe to podcasts or you can listen to the podcast at the Shooting Spaces website. Note […]

The Power of Informally Narrated Walk-Through Property Video

In: 
01/02/2018
10 Comments
?I recently noticed a comment in the PFRE Flickr discussion group by Joe Zekas in Chicago that has some very valuable insights. Joe says: I published our first real estate video 10 years ago and now have more than 3,000 online. Some lessons learned, with an assist from YouTube Analytics and viewer response:

Congratulations Wayne Capili – January PFRE Photographer of the Month

In: 
24/01/2018
12 Comments
As you can see, we had an awesome bunch of twilight exterior entries this month. Congratulations to Wayne Capili in Monterey, CA, whom the jury has voted PFRE Photographer of the Month for January, 2018. Wayne's last win was PFRE Photographer of the Year in 2008. An interesting fact that I had learned about Wayne about […]

Is Demand for Real Estate Photography Increasing?

23/01/2018
13 Comments
Shawn in North Carolina says: The last time I shot real estate photos was back in the stone age of film. I'm doing my due diligence now as I want to start again (but in a part-time capacity, at least for now). I keep reading that during 2016-2017 the market was so hot, that homes […]

Can You Sell a Real Estate Photography Business?

18/01/2018
8 Comments
Mike in Nevada asks: How does one prepare to relocate a real estate photography business to another state or city? Given that one will have to give up the hard-earned client-base when transitioning. How can I obtain factual information regarding real estate and potential competition? I was considering selling my business so that I can […]

How to Shoot Very Small Spaces with a Wide-Angle Lens

In: 
17/01/2018
16 Comments
??David in New York City says: I have to shoot some model apartments in NYC and they are extremely small. Wherever I put the camera, while still trying to get the whole room in the shot, whatever is close to the camera looks HUGE and the other things look tiny. Also, straight lines are curved or […]

Lightroom and Photoshop: The Most Popular Photo Editing Software with Real Estate Photographers

16/01/2018
11 Comments
Max recently asked: Which photo editing program do you recommend for real estate photography? I would rather purchase one as opposed to monthly use of Photoshop. Do I need more than one program? I am well equipped and have started in some advance editing and shooting in RAW. I am using Adobe Elements but it […]

Photo Licensing Explained

15/01/2018
16 Comments
Alan in Seattle says: Today, I shot the interior and exterior of a large, popular Brew Pub here in Seattle. I was hired by the architect who just completed a $4 million remodel of the restaurant. The images are to be used by the architect as part of their portfolio and marketing. As we were […]

VHT Studios Acquired Circlepix--Does Anyone Work for VHT?

12/01/2018
7 Comments
??xxxGary in North Carolina asked: I work for Circlepix and I just got an e-mail from them saying that they have been acquired by VHT Studios. I'm looking for some background on VHT. I'm wondering if there are any of your readers that are working for VHT or have worked for them in the past. […]

How Do Interior Photographers Get Rid of Unwanted Lens Flare?

05/01/2018
16 Comments
?Ron in Texas says: I use a Canon 17-40 mm on a 5D MKIII and for the most part, it performs well. However, even when shooting north facing windows or otherwise shade-side windows in certain circumstances, l experience lens flare. The inconsistency of it is what drives me crazy. Is there a magic camera-to-window angle […]

Choosing a Wide-Angle Lens for Shooting Real Estate Photography

In: 
02/01/2018
10 Comments
Sandy in Vermont asked: I am considering purchasing a lens for real estate and architectural photography. I am wondering if someone might be able to make a recommendation? I am considering a Tokina 11-16mm 2.8. I was looking at a Sigma 14mm, but find it could be a disadvantage using a fixed focus lens; it […]

Do Real Estate Photographers Use Neutral Density and Polarizing Filters?

In: 
29/12/2017
Mark in Louisiana asks: Do real estate photographers use neutral density (ND) and polarizing filters? Yes, here's how real estate photographers/videographers use these filters: Neutral density filters: Mostly used when shooting video to get the video frame rate where you want it. See this video tutorial for details. Polarizing filters: Used on exterior shots where […]

Is It Legal to Use Google Earth and Google Maps Imagery on Real Estate Listings?

26/12/2017
Leroy in Alberta asked: I started focusing on real estate photography this year and your site has been a very valuable resource! When I Googled this subject, I saw that some people referring to Google Earth Pro users being able to use images commercially, but sifting through the opinions on the online world to get […]

Congratulations to Aaron Kraft--PFRE Photographer of the Year for 2017!

In: 
22/12/2017
20 Comments
Congratulations to Aaron Kraft, PFRE Photographer of the year for 2017! Contestants for Photographer of the Year were the winners of the photographer of the month. Below is the result of the jury's voting. The list shows all contestants that got votes in order of the number of votes received: Aaron Kraft Michael Lefebvre Gary […]

What's the Right Gear for Shooting Real Estate Video?

In: 
21/12/2017
6 Comments
Fer in Texas asks: I've been trying to find a post to know what would be a good lens for Real Estate video. I was wondering if you have some information for a person who wants to get the right equipment for video without breaking the bank. I currently use a Canon 80D and 10-18 […]

I Don't Need No Stinken Gray Card!

14/12/2017
15 Comments
Recently, Brad in WI asked the following: Does anyone use several grey cards in a room to get accurate color balance? There are plenty of tutorials on how to use a single grey card but they frequently have it placed near a window or tungsten light. Frequently, it's near the edge of the frame which […]

What Should You Charge for Real Estate Photography?

07/12/2017
14 Comments
Everyone starting out in real estate photography wants to know, "What should I charge for real estate photography in my geographic location?" There isn't a simple answer that works everywhere. Over the years, I've done several posts that address real estate photography pricing from several different angles but recently while talking to someone about pricing, […]

Should Real Estate Photographers Be Accompanied While Shooting a Listing?

27/11/2017
Bob in Albuquerque says: I've been shooting RE now for almost 4 years. I have a licensed business and carry liability insurance. Recently, a topic came up over coffee with a client which leads me to this post. I have a question about who, if anyone, should be present when you are shooting. Though I […]

Congratulations Gary Kasl – November PFRE Photographer of the Month

In: 
24/11/2017
16 Comments
Congratulations to Gary Kasl in Carlsbad, CA, who the jury has voted PFRE Photographer of the Month for November. This is Gary's second win as the PFRE Photographer of the Month. Here are the entries that the jurors awarded points to this month in order of points awarded:

LR/Enfuse and Photomatix Fusion Speed Comparison

In: 
17/11/2017
6 Comments
Eric in Florida says: I am starting to use LR/Enfuse more often. I normally use Photomatix, because it processes much faster than LR/Enfuse. I am using LR/Enfuse at the default settings. I was wondering if there are any other settings you might recommend that make LR/Enfuse process faster. Since Simon Maxwell is the expert on […]

How Do You Control Glare and Reflections on Interior Windows?

14/11/2017
10 Comments
Darren in Northern California says: Is there a particular technique or tactic to reducing glare and reflections on interior windows during twilight photo shoots? I capture a few exposures (ambient and flash fill) and then brush them together in editing. Often times, the views beyond the window are obstructed by interior reflections. Window reflections can […]

Where Is the Most Demand for Real Estate Photography?

03/11/2017
10 Comments
Jack in Washington DC asks: I'm considering relocating my business (currently in DC) to either Miami or Tampa/Orlando. Do you have any insights on which market is harder to break into for real estate/interiors photography? My initial thought is Miami may have more opportunity, but the sheer volume of photographers is also higher and I'll be […]

Creating 360 Images and Walk-Throughs is Far Easier than It's Ever Been Before

27/10/2017
Phil in South Carolina said: I just came across this site that appears to make hosting and embedding 360 Panos FAR easier than ever before.  I am so tempted to dive in since now Photoshop makes creating these 360 images a painless process.

Eight Principles for Real Estate Photography Portfolio Sites

26/10/2017
Richard recently asked "Any suggestions on which Hosting service would be best suited for real estate photographers"? Back in July of this year we had a good discussion on where to host your site. There are 100's of good template photographer hosting sites. More important than where you host your site is how you configure your site. […]

Congratulations Matt Rosendahl – October PFRE Photographer of the Month

In: 
25/10/2017
28 Comments
Congratulations to Matt Rosendahl of Northern California who the jury has voted PFRE Photographer of the Month for October. This is Matt's first win! Here are the entries that the jurors awarded points to this month:
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