PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Congratulations to Jordan Powers - PFRE Videographer of the Month for January 2018

Published: 07/02/2018
By: larry

Congratulations to Jordan Powers, in Mankato, Minnesota who has won the January 2018  PFRE Videographer of the Month Contest. Here is Jordan's stunning video. The jurors were very impressed with Jordan's video.

Here are the contestants in order of points the jurors awarded them:

  1. Jordan Powers
  2. Allan MacKenzie
  3. Dave Dwyer
  4. Caleb Vandermeer
  5. Laaziz Cherif
  6. Tun Tang


Don't forget to check out the comments in the PFRE Flickr Contest Group by jurors and others. There is a lot of good commentary on the videos this month.

Here are Jordan's comments about his winning video:

Thank you for this honor! The Realtor that I was working with wrote up the story / scenario and I choreographed it based on her vision. She had a large storyboard she actually drew out that had her general idea laid out. The actors were her friends and the kids were hers and her friends.

It was actually a lot more smooth of a process than I would have expected as it was our first time doing it. Every piece of motion from the actors was incredibly intentional as we wanted to show how the house was connected.

Some of the smaller details (the baseball, for example) were determined on the fly. We needed a way to transition and make it seem like it was the Dad, and I just happened to have one in my car that day.

I shot this in S-Log 3 using a Sony A7Sii and Ninja Flame on a Ronin M. In terms of color, I admittedly was trying to experiment with that faded color look because I thought it would help trigger some nostalgia - and I really shouldn't be experimenting with color as I am no good with it. I would color it completely different now. This house was very dark and was hard to get good exposures - I still haven't quite figured out how to deal with that issue yet.

7 comments on “Congratulations to Jordan Powers - PFRE Videographer of the Month for January 2018”

  1. It's this type of video that really gets me excited and motivated. Creativity can sometimes stall with complacency. Thanks for putting the realtors visions to fruition. It's inspirational.

  2. A great video, except for the omission of info critical for buyers - the bedroom and bath count. You have to struggle to glean that info from the video. And no contact info for an interested buyer?

    Is there a reason why it isn't on YouTube, where it would reach a much larger audience?

  3. Great Storytelling, fantastic camera work, great editing! Really video with a move feel. Fantastically unique approach to real estate videography. Kudos! 🙂
    Only the image quality is lacking. The A7SII is capable of shooting noise free with vibrant colors just not in LOG. I can tell that you have shot it in Log format, reminds me my first year with the A7S...i could just not love that camera until I finally said goodbye to picture profiles. The camera and the colors just jumped to life. To make a log footage look good, you need very specific shooting style and very serious color grading. Definitely not something you want to do. Do yourself the favor and turn off PP and just shoot without will fall in love with the A7Sii as I did. 🙂 (Check out Brandon Li's work on vimeo, he shoots with PP off and his colors are just mesmerizing...and so can be yours. 🙂

  4. Thanks for the comments, everyone! Joe - I am a marketing / advertising guy. I try to create things that get people's attention, and post them where their attention is. The point of this video was not to sell them the house, it is to sell them the lifestyle.

    I can guarantee you that the buyers were not caught up in the details. I create video content for Facebook advertising - not YouTube. Not sure about where you are from, but where I am, there is no traffic for YouTube when it comes to Real Estate. I have a YouTube channel and it gets no views. I also put no effort into it. Facebook is a much more effective tool.

  5. Loved it - wish all realtors would pay for this kind of Video. Jordan did your client pay decently for this video - I'm sure it was lots of work - or did you do it as a mutual marketing product?
    You've got us all thinking we should be more creative with our videos - or at least have one similar to this for our websites. Thanks for the inspiration!

  6. Thanks so much! Yes, she definitely paid more for this. It was a fairly easy process for me because she came up with the storyline - I just choreographed it.

Leave a Reply

Your email address will not be published. Required fields are marked *