Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

A girl using a Nikon camera with external flash

Check out our step-by-step guide on learning how to use external flash on Nikon to improve the exposure of real estate photos.

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Conference News

No items found

Posts By Larry Lohrman

Larry Lohrman

Photoshop Sky Replacement Using Blend-If by John McBay

06/10/2018
9 Comments
The following is the first of a 51 page PDF tutorial written by John McBay that you can download here. For those who don't know John's work, he has written the e-book, Image Editing for Real Estate available here and created the video series Image Editing for Real Estate available here. Note: John updated the […]
Read More

Does Anyone Use InsideMaps.com?

04/10/2018
6 Comments
Ashley in South Carolina asks: Has anyone heard of or used a product called Inside Maps for virtual tours, 2D floor plans, and other products using an iPhone? I've never heard of InsideMaps.com before but as I look through their website, I have to say I feel uneasy about their quality, prices, and approach. Here […]

Villa Tropicbird - Ultra Luxury Private Villa in Seychelles Islands

In: 
15/09/2018
9 Comments
? I can't resist commenting on this inspiring property video. The property is in Seychelles Islands north and east of Madagascar. Here's what got my attention:

POLL: What Is Your Main Lighting Technique for Real Estate Photography?

13/09/2018
12 Comments
A couple of days ago, I ran across Matthew Stallone's great little tutorial on HDR vs. Multiflash real estate photography. It made me think of how much real estate lighting techniques have changed over the past few years and how it may help someone starting out in this field to get a big picture overview […]

Sony's Ghosting Problem with the A6000, A6300, A6500, and A7

In: 
10/09/2018
5 Comments
I need to revisit the post I did on August 28th on the question that Kelvin Hammond raised about flare that he was getting from ceiling lights. Kelvin has done more research on this problem and has found that:

Wide-Angle Lenses for Real Estate Photography: How Wide Is Wide?

In: 
31/08/2018
A wide-angle lens is something everyone getting into real estate must get before anything else because you can't get by shooting interiors with off-the-shelf kit lenses that come with cameras! I've talked to several Real Estate Photographers recently in the process of purchasing new DSLRs and noticed that there is a misunderstanding about what lenses […]

Lumenzia: A Luminosity Masking Panel for Photoshop

30/08/2018
In the most recent episode of Shooting Spaces Podcast, Rich and Brian interviewed Greg Benz who is the developer of Lumenzia, which is an extension for Photoshop that allows you to: Select and mask anything visually Creates masks automatically Simplifies exposure blending Keeps files smaller by not using channels Creates vignettes with ease I think […]

How Various Wide-Angle Lenses Deal with Recessed Ceiling Lights

In: 
29/08/2018
Update 9/4/2018: Kelvin has pointed out that there is evidence that the problem he points out below is actually a Sony ghosting problem with the A6000, A6300, A6500 and A7's. See this article for more details. Kelvin from Bigsky Country sent me the example to the right and says: In light of Nikon’s announcement last […]

Listing Photos Should Be Removed from Real Estate Sites after Sale!

28/08/2018
Brian Balduf, CEO of VHT.com has recently pointed out that: A small "ask for help" type article in a small local paper about listing photographs being used after the sale, got picked up by Realtor Magazine. Stories like this definitely help in our argument that it’s not just an issue for photographers; it’s a consumer […]

Need Help Getting Correct White Balance on Sony A7III

In: 
22/08/2018
7 Comments
Tim in Texas says: I purchased a Sony A7III and I'm having difficulty using it on real estate photo shoots. The real problem is when I turn on the camera mounted flash (Flashpoint Zoom R2 TTL), the white balance changes to very warm, even when it's set to auto. When I'm not using the flash, […]

What Should Real Estate Photographers Charge for Travel?

21/08/2018
9 Comments
Ashley in South Carolina asks: At what distance/mileage do you recommend charging a "travel" fee and what are the typical rates? As far as what to charge for your mileage and time, here are some considerations:

Creating and Printing Flyers for Real Estate Agents

20/08/2018
12 Comments
John in St Louis asks: Can you recommend a flyer and brochure printing service that services the real estate industry? There is nothing special about the needs of the real estate industry in the area of flyer/brochure printing. Many businesses use flyers and brochures. Here are some approaches for real estate flyers and brochures:

Scott Hargis, Mike Kelley, & Wayne Capili Photography Workshops

09/08/2018
12 Comments
Scott, Mike, and Wayne (as Allan says below, "the holy trinity" of interior photography) have created a new workshop series. These are not "real estate photography" workshops. They won't be talking about how to shoot wide, work fast, or be low priced. These workshops will be geared towards making the best possible photo, period - […]

Who Owns the Copyright for Real Estate Images?

07/08/2018
3 Comments
Jack in Florida says: I'm starting to get confused about who actually owns copyright privileges to the images that are posted on the MLS. Our local area Real Estate Association seems to think that they do once they are on MLS. They even put their Association logo on the images posted to MLS. Do real […]

Shooting an Empty Room with a Bright Window and Shiny Floors

01/08/2018
14 Comments
Steven in Jersey says: A few months back, I had a photo shoot in an empty house with wood floors. In post-processing, I noticed what a poor shot it was. Recently, this happened again. The dark/light extremes and exposure are really kicking me in the pants. In post, I can bring the exposure up but […]

How Can Real Estate Photographers Use Social Media to Promote Their Business?

25/07/2018
22 Comments
Daniel recently asked: I have a question in regards to real-estate photographers and social marketing. I've been in business for 5 years now but have never done ANY type of advertising (besides maybe a handful of business cards). I've recently created a FaceBook page for my business but it's constantly blank as I seem to […]

Shooting Real Estate Video with the Sony A6300 or A6500

In: 
18/07/2018
18 Comments
Ken in Georgia says: These days, I'm getting more and more requests for video. I have a Nikon 5300 with a Sigma 10-20mm but I am not getting the video quality my clients expect. I have been looking at the Sony A6300 or A6500 but I don't want to drop and a grand or so […]

Keeping the Neighbors Near a Drone Real Estate Shoot Happy

In: 
13/07/2018
13 Comments
Now that more and more people understand what drones are, what they do, and what they are capable of, the neighbors around the homes you photograph are becoming more sensitive about having a drone near their home. The video to the right shows a great example of someone who doesn't like a drone near his […]

Summary of Color Correction Techniques by Nathan Cool

In: 
29/06/2018
Tim in Orange County, California asks: What video tutorial do you recommend that shows you how to remove ugly color casts from white walls? The tutorial I like the best is this one by Nathan Cool. Nathan shows how to do it if you remembered to use a gray card and also if you forgot […]

How Will Zillow 360 3D Tours Change the Real Estate Photography Industry?

20/06/2018
22 Comments
Jason in Missouri asks: In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?

Larry Gray's "What to Look for in Real Estate Photography" Brochure

13/06/2018
4 Comments
Last week, Larry Gray, a Realtor in Florida, sent me a copy of his marketing brochure (click the image on the right to download Larry's brochure) that is a nice alternative to the real estate photography marketing brochures that I've been giving away for many years. Also, Rick Burgett sent me a link to recent […]

Making a Building Construction Time-Lapse Video

In: 
12/06/2018
7 Comments
Larry in Virginia asks: One of my commercial clients manages multi-unit apartment buildings all around the DC area. Recently, I was asked if I could do a 30 second time-lapse for their marketing of a new building. I think technically, I can do it, but I have no idea what to charge for this.

You Can Shoot Real Estate with Only a 24mm Lens!

07/06/2018
29 Comments
Dave in Gig Harbor, WA (just south of Seattle) says: Here's a 750 sq ft home I shot with a 24mm. If this doesn't prove that all those zoom-wide lens aren't needed I give up. I literally never go any wider than 24mm these days (often 50mm). The 24mm TS-E hasn't been off my camera […]

How Can You Get CamRanger Functionality on Sony Mirrorless Cameras?

In: 
06/06/2018
16 Comments
?Tim asked the following: I'm currently using a Nikon D750 for my real estate photography but I really want to make a change to a mirrorless camera. I like the Sony A7III, but the problem I'm facing is trying to find a quality remote control. I use an extension pole for the exterior shots so […]

When Do Real Estate Photographers Gel Flashes to Control White Balance?

31/05/2018
Last week, there were two questions about gelling flashes. Tom on the Big Island asked: For those who use interior flash, do you always or more often than not, gel the flash? I have been trying to get a better understanding of how to use gels. I have seen videos that gel the flash to […]

Which Flash and Triggers Do Real Estate Photographers Use on a Sony A7III?

In: 
23/05/2018
6 Comments
Dale asked the following question: I am looking at the Sony A7III coupled with the Sony FE 16-35mm F/2.8 for shooting real estate photographs. Can anyone tell me what common flashes are used with this camera for photographing real estate? I have personally successfully used the YN-560-TX trigger and YN-560-IV with the Sony A6300. The […]

What Software Do You Use to Create Floor Plans?

10/05/2018
10 Comments
Manny in New York asks: What Floor Plan creation software or app do you recommend? There are so many out there, it's hard to choose. Another similar question from Julian in Ontario: Any recommendations on floor plan drawing (hardware and software)? I am thinking of it for side work as real estate photographer. Janice, a Realtor […]

How to Get Great Real Estate Photos Using a Cellphone

In: 
09/05/2018
19 Comments
?Marilyn in Michigan, who is a Realtor's assistant who shoots listing photos asks the following: What do your readers think of high-end cell phones for real estate photography?

Why Is One-Point Perspective so Popular in Swedish Real Estate Photography?

08/05/2018
7 Comments
Fredrik in Sweden asks: This past year, I have seen quite a lot of real estate pictures being shot "straight on," with nothing but straight (or rather, as straight as they could get them aligned) lines. Is this some sort of new phase? Or why are they repeatedly doing this in the majority of the […]

What Is the Best Way to Increase the Quality of Your Work?

01/05/2018
11 Comments
Diane in New Jersey asks: How up to date is your recommended real estate photography gear page? I currently have a Nikon D3300 and am looking to move up and stay in the Nikon family would you recommend the Nikon D3400, Nikon D5600, or perhaps the newest Nikon D7500? I think you should consider what […]

How to Add a Big Strobe to Your Real Estate Photography Flash Lineup

27/04/2018
?Bill in California asks: I’m interested in finding out more about which strobes/moonlights RE photographers use. I didn’t find much reference to those in the PFRE equipment poll or in the general blog posts. I shoot listings for only 1 client (my wife) with up to four YN560-III Speedlights remotely controlled by a YN560-TX. I […]

What Are the Requirements to Shoot Drone Video for Real Estate in the US?

In: 
18/04/2018
7 Comments
?Don in Florida asks: I've recently bought a DJI Spark Drone and need to make it as legit as possible to add to my commercial real estate services. I've read that I need FAA registration but others have said I need a pilot's license? This is kind of confusing for me. I live in Florida […]

Example of Interior Video that Can Be Shot with a DJI OSMO

In: 
13/04/2018
7 Comments
Alan in NZ says: I'm looking at buying some LED lights to help with real estate interior video while using an X5 and DJI Osmo. All suggestions welcome. How many do I need to illuminate an average room? I would encourage you to hold off on buying LED lights for shooting interior video because the […]

When Does the Quality of a Wide Angle Lens Become Overkill?

In: 
12/04/2018
14 Comments
Peter in Alberta asked: Is anyone shooting with the Sigma 12-24mm f/4 DG HSM Art Lens? I may have overreacted when I told Peter that I thought that the Sigma 12-24mm f/4 DG HSM Art Lens is overkill for shooting real estate. Here's why I think the Sigma 12-24mm f/4 DG HSM Art Lens may be […]

Resources for Learning Real Estate Photography

04/04/2018
5 Comments
In the past week, there have been three almost identical questions like the following from Nancy: Can you recommend any courses one can take to learn beginning real estate digital photography? Are there colleges that offer such courses? If so, would you recommend going that route? In general, I don't recommend learning real estate photography […]

Why Are Some Agents Asking Real Estate Photographers to Sign a Work for Hire Agreement?

03/04/2018
18 Comments
Eric in LA asks: I got a call from an agent today to shoot a condo next week. We set up a time and everything and just as we were about to hang up he said he had a new agreement form that his office wants photographers to sign and that it says he will […]

Is Anyone Using a YN560-TX on a Fuji X-E1?

In: 
02/04/2018
5 Comments
?Logan asked the following: I use a Fuji X-E1 with a Rokinon 12mm lens and a YN560 flash. I also purchased the YN560-TX controller but I can't seem to get it to work with my camera. I've just been using the tiny on-camera flash to trigger my Speedlight in slave mode but it has a […]
End of Content
magnifiercrossmenucross-circle