Photography For Real Estate

Today Scott Hargis and Malia Campbell announced the video version of Scott’s Lighting workshop that they have been working hard on for many months is nearing completion and will go live on March 1.

This YouTube video is a little ad for the series. This will be another great way to learn Scott’s lighting technique. You’ll be able to sit at home in your PJs any place in the world and have Scott talk you through the details of his technique instead of having to wait for Scott to do a workshop near you.

Just last week I was looking at the Google Translate Widget at the top left side-bar wondering if it was really being used and if I should leave it there.

Yesterday the friendly universe gave me a clear answer- “YES people are using it.. leave it there!”. Alex Grekov of St Petersburg, Russia contacted me and showed me his work and I ask him some questions, even though I don’t speak Russian and Alex doesn’t speak much English. We talk through Google translate very effectively.

Alex has been a freelance interior photographer in St Petersburg for the last 4 years. He says:

Professional interior photography for real estate is very small here in Russia. The business of interior photography in St. Petersburg and Moscow is a very small group of professional interior photographers. Almost all freelancers. Many of them use flash or halogen light to light their work. Less than 10 photographers in Russia use HDRi-processing. I am one of them, and one of the best.

My work is used in magazines, on the web, for PR, bill-boards. Clients are hotels, real estate agencies, interior design studios, designers and publishing agencies.

I really like working with the interiors, spaces and lines. I find it very interesting. I also enjoy using HDRi post-processing.

The equipment I use is as follows: Canon 5DMKII + Canon EF 17-40/f4L and a tilt-shift lens… what a dream!

Alex also has a blog at aleksg.livejournal.com. He says he’s been blogging for 9 years and has 700 readers. For those that are interested in checking out either of Alex’s sites I suggest using Google the Chrome browser. It will automatically recognize what language the site you are viewing is in and automatically translate it to your native language. works very painlessly.

Thanks Alex for helping me decide to keep my translation widget!

Yesterday I had a phone conversation from NYTimes reporter, Nick Wingfield, who is working on a story about the fact that the FAA has shutdown of US Airspace to Commercial Unmanned Aerial Vehicles (UAVs). I told Nick that over the last few posts I’ve done on UAVs that there were some knowledgeable sounding pilots and hobbyist’s commented that there was a FAA policy of some sort restricting the use of UAVs. I tried to find a clear FAA statement about this but couldn’t find anything I could understand.

I referred Nick to Rusty Freeman  because I knew Rusty was heavy into UAVs and did that kind of work in the LA area. After I hung up the phone with Nick I looked at Rusty’s site and saw that in fact Rusty’s UAV business shutdown by the FAA. All of Rusty’s aerial photography is now done with  piloted full size helicopters.

I contacted Rusty and he told me: Continue Reading »

This last weekend when I was getting lots of feedback on my first try at moving the PFRE blog to a new theme. Nick De Clercq, a brokerage owner and real estate photographer in Gent, Belgium suggested the Magazine style theme that I’m currently testing on the PFRE test blog. I’m liking Nick’s suggestion much better than the one I was testing this weekend.

Nick became a PFRE blog reader because he ran into Jan Van der Heyden long time PFRE reader of Antwerp who’s story we featured about a year ago here on the blog.

Here is Nick’s description of his story as he told it:

I am a 22-year old from Ghent, Belgium, who decided in 2007 (at age 18) to join a real estate franchise network called Engel & Völkers. I became a License Partner and opened the first shop in the Flemish part of Belgium for the brand, and the crisis hit 3 months after opening. Due to the crisis, starting a new company and not having a huge financial backing, I started to look at everything that might aid in the sale of my agencies properties. First came more ads in newspapers, magazines, and so on.

It took me until 2010 to realize that I had to start focusing on having much better photos of all our properties. The first step was that I started to take all of the pictures myself, a rookie mistake but probably what most realtors, brokerage owner’s, … would do.

In the beginning of 2011, I had the pleasure to meet a real photographer- Jan Van der Heyden of Frame 24, at work at one of my agencies properties. After seeing the result, I was hooked, I wanted to know more and learn more. I wanted to do what he did. I googled for PFRE and found your blog. I scrolled through everything for hours and hours and found Jan’s name a couple of times and knew that I was on the right site. I bought your books, subscribed to your blog, joined the Flickr group. That same week I bought a DSLR, a tripod, a wide angle lens, a remote and read your books.

Midway 2011, after having posted multiple photos and receiving lots of critique, I decided to start “Ampersand Photography | Vastgoedfotografie”. From then I really started to get into PFRE and because I am an owner of a real estate agency other agencies aren’t eager to use my services, but I am happy to say that I take all the photos for my agency, a colleague’s agency and the occasional referral of a friend or a friend of a friend.

I got the urge to send this email because I had the opportunity to shoot a property (terraced house) that my shop letted 2 years ago, and if I may say so myself there is a world of difference between the 2 shoots. Here is the link to the flickr-set that shows my improvement.

This result, is as I said in the beginning because of you, your work, your willingness to share your knowledge with others. I learned everything from you and not to forget the guys on the forum!

This is great to hear how the word about using great photography to market real estate is spreading around the world! I expect Nick to soon be one of the top agents in his area with this kind of marketing enthusiasm. Great job of spreading the message in Belgium.

Last week I did a couple of posts (here and here) on the subject how presentation of real estate photography is a huge factor for the photos to do their job and for the real estate photographer to look their best.

Yesterday a Google alert pointed out a newly listed at 11206 Laurie Dr, Studio City, CA that had a simple, clean, attractive slide show that not only showed off the photography and felt sophisticated. Actually this style of tour seems to be really popular in Southern California. Over the years I’ve seen many variations of this kind of slide show on Southern CA listings. I like the fact that the photos are large and fill the display window, it runs automatically, it will go fullscreen if the viewer chooses, the viewer can control or stop it and yet it still has a place for some branding and text.

The little control mechanism (dots) at the bottom suggested to me that this tour was jQuery based so I decided to figure out who designed the tour and who the photographer is. Here’s what I found:

1. The core technology is a donationware product built by Sam Dunn which he calls Supersized! jQuery Plugin. If you are geek enough, you can download Sam’s code and host tours yourself. Be sure to give Sam a donation for his work if you download it! Also, notice that Sam can be hired to customize this code for you too in case you are not up to cutting HTML.
2. The company that shot the photos and used Sam’s Supersized! jQuery for this tour is Los Angeles real estate photography and web design company Swiftpictures operated by Victoria and Adam Pergament.

To me the Swiftpictures package of a shoot, a property site and 50 brochures is a great combination. This is what every listing agent needs. As long as you are selling agents a set of photos, why not include a flyer design and property site/tour too? Let’s face it, the designs for flyers/brochures and property sites that agents choose leave something to be desired.

I left the new PFRE blog template up overnight on Friday night and got some negative feedback. So I thought I’d do a reader poll this weekend to get a broader input.

Update 1/22 8:00 PM Pacific: On Sunday (1/22) evening I took down the Poll that was up for most of the weekend because I got the input I wanted on Sat and most of Sun.

Here’s the problem I’m trying to solve:

1. The PFRE blog is going on 1500 posts. Many posts are unimportant but many from years past are still useful.
2. The current theme basically highlights the current post and about 10 of the past posts. Once a post falls off the front page only the diligent readers find that content.
3. The current theme does little to expose the fact that there are many tracks, business, technique, marketing, video etc.
4. Also, this is an old style theme that doesn’t use many of the newer features of the current WordPress software.

Sat and Sunday I got a bunch of great feedback (most of which is still in the comments) that made it clear that the theme that I was testing up to late in the day 1/22 was too cluttered and had the problem that the current post was not high enough on the page. Sun morning Nick De Clercq of Gent, Belgium pointed out a theme by a designer named Kriesi called Newscast. When I saw it it was immediately clear that this theme did a better job of solving the problems I was trying to solve with this update so I purchased it and put it on my test site. I’m still working at getting the theme working like I want it (there are still some image sizing problems and Menu issues that I haven’t gotten solved yet), but I’m optimistic that you all will like this theme much better and it will solve the problems I’m trying to solve.

I was impressed and stunned by the amount and quality of advice I got this weekend in a matter of about 12 hours. It demonstrated to me yet again the amazing power of mass collaboration. I show have asked for your collective input earlier.

Thanks especially to Nick for pointing this theme out to me! More on Nick on Tues.

Since Lightroom 4 Beta has been out now for 10 days and I’ve had time to play around with it I thought would try to sum up the features from the point of real estate photography.

As of Lightroom 3 when Adobe added the Lens Correction features, I believe Lightroom became an essential tool for every real estate photographers mainly because 90% of your post processing can be done very quickly all from within Lightroom.

Now the question is, if you are using LR 3 will LR 4 be worth the upgrade price? My assessment of Lightroom 4 is there are a couple of key features that will be well worth the upgrade for real estate photographers:

1. New Highlights and Shadows sliders in the Basic Panel: These sliders replace the recovery slider and work way better than the old recovery slider in LR 3 did. These sliders will be invaluable in adjusting bright windows and bright skies and dark shadow areas selectively. These new sliders can easily save you a trip out to PS or PSE to do masking.
2. Improvements to the selective adjustment brushes: There are more adjustment brushes. One of these that will make a huge difference to real estate post-processing is you can brush on selective adjustments to white balance.

There are tons of other nice features in LR 4Beta but these two I believe will make it worth while for real estate photographers to upgrade. I don’t know what the upgrade cost will be but I expect it will be like past upgrades and be around $100. For a nice description of many for the top features, including the two I point out above see the NAPP LR 4 Launch Center where Scott Kelby and Matt Kloskowski describe the new LR 4 Beta features in detail.

What About Aperture 3?
For Mac users a natural question is how does Aperture 3 compare to LR 3 and LR 4? I have and regularly use both Lightroom and Aperture 3 and I dearly love many of the interface features of Aperture 3 and I like the nice integration that Aperture 3 has with other Apple software like iMovie, FCP X, my iPhone and iPad but even LR 3 is clearly a better  choice for real estate work just because of the Lens Correction features and LR 4 takes that margin of superiority to a new level. If you are a real estate photographer you need Lightroom (version 3 and version 4 when it is released). It will save you a huge amount of time.

Today as a follow-up to comments I made on Monday’s post about taking control of how your images are presented Brandon Beechler, an Orange County, CA Architectural photographer/web designer pointed out that he agrees and since he is skilled in CSS and HTML he creates and hosts his own tours for his real estate photography clients. Here is a sample of what Brandon’s tours look like.

Wow! Brandon’s tours are elegant with big images and a clean, simple design. What is more, they look exactly the same on all platforms because they don’t use flash. Also worth noting along the bottom they have links to WalkScore.com, Google Maps and a spot to embed video plus a spot for text description and agent branding.

Brandon has offered to share this elegant tour template with PFRE readers. You can download a copy of the template here.

What you’ll need to make use of Brandon’s template is the following:

1. You need your own web site that you have FTP access to.
2. You need some kind of HTML editor so you can modify the template and customize the tour for your use.
3. You need a FTP application so you can FTP each tour up to your hosting site.

Once you have each tour working on your site you can point a custom domain to each tour if you choose to do that.

I realize this is not for everyone. You have to know the basics of HTML, FTP and how web sites work but I know from past experience that many PFRE readers are up to hosting their own tours. This is a great way to take control of the presentation of your images like I was talking about in Monday’s post.

Thanks Brandon for sharing your template with us!

Update 1/20/2012: Notice Ryan Ward’s comment below in which he shared his simple, elegant tour template with everyone. Ryan says:

The one I made is different than this one here, but I’m also going to offer it to anyone who wants it. Here is the branded version: http://atlantainfocus.com/elegant-virtual-tour. When I get the unbranded version complete, I’ll be happy to post back where anyone who wants it can download it. Like the one here, you need a little bit of experience with coding to get it to work. I built this one in WordPress

Today I’m breaking from my normal policy of not posting about political issues. Opposing the Protect IP/SOPA bills is just too important to let slide.

Many sites in the US  today (Wed 1/18) are completely blacked out in an expression of protest against Protect IP/SOPA bills that are very close to being passed in the US Congress. I’ve decided not to  completely black out PFRE today but rather do this post expressing protest against Protect IP/SOPA. Here are are three things I urge readers to do:

• Watch this 4:20 video about  the Protect IP/SOPA bills.
•  Use this page to contact your Congress person if you are in the US or the US State Department if you are outside the US. This is a global censorship issue. If you can find the time write (as in snail mail) your Congress member or call them on the phone. Frankly they don’t really understand email or tweets that much. They understand better when their phone center becomes completely shutdown because it has so many calls and their staff can’t handle all the calls.
• Join the strike if you operate a website or blog here’s how.

These bills will pass unless we standup and say no! The Internet is just too important part of free speech to censor!

Update  1/18 19:00 UTC: Check out the coverage on this subject at live.twit.tv.

David Eichler just showed me a shoot that he did recently of a high-end property, The Tobin-Clark Estate-Hillsborough, CA listed at $29,000,000. This home is considered one of finest designs of Architect David Adler .

As David explains on his blog post that has 11 images from this shoot, this is not a typical real estate shoot in that he spent two days shooting it and more time doing post than he would spend on a normal real estate shoot. But this is no ordinary property either.

I am impressed by the quality of David’s images posted on his blog. These are some of the finest architectural images that you will see any where. After looking at these striking images I was interested to see how David’s client was using them to present this property. Here are the two sites that I found that were using Davids images:

1. The agent’s broker site: Very typical for a broker’s site. Images are too small for my taste and whatever went on between David and this site, degraded the images significantly. To me it feels like this kind of presentation looses too much of the possible impact of these photos.
2. The agent’s tourfactory tour: While the design of the presentation is probably considered the best in the industry and clearly better than the broker’s site, the quality of the images here are also quite reduced from the version that David has on his blog. Again, it’s disappointing to present these high quality images in this low quality. What’s the point of hiring David if you are going to do this to his images! Perhaps there’s a way to upload to tourfactory.com and retain better quality.

So what’s the solution to this dilemma of how to get your images to keep their quality once they are in the agents hands? There’s probably more than one solution but I’m inclined to think that one of the best ways is to have a way to create high quality tours yourself that your clients can embed into their sites. One option for this that comes to mind is SlideshowPro.com but I’m sure there are others. The idea is that to retain the highest quality image keep control of the quality yourself all the way through the presentation.

Update Jan 17: After looking around at some other TourFactory tours, I’m inclined to agree with Scott below in the comments, that it is possible to get higher quality images TourFactory tours. There must be some uploading tricks to improve quality.

On Friday Tourbuzz.net announced what they call “tactical” video on their tours. Tactical video is Clips are limited to 10MB (10-15 seconds) that you can upload just like still photos. As far as I can tell this is a completely a new concept to have short clips in a tour.

Here is an example of  a tour that demonstrates this new tactical video feature. I have to say the video is nicely integrated into the tour. You can use short clips just like stills and the tour just plays through the tour showing stills, panoramas or video clips.

However, as I told Paul and Allan at Tourbuzz, if I were putting together a tour what I want to do is put at least a 1:30 to 2:00 minute video as an introduction, probably at the beginning of the tour like a video introduction and then have the tour move into stills and or panoramas. I would happy to pay two or three times the the standard $12 tourbuzz price to be able to add a 1:00 to 2:00 video introduction!

I’d like to hear some reader feedback whether or not the concept of tactical video is something you think you like and can use.

 PFRE reader Ron Rosenzweig showed me his digital magazine called Florida Designer Homes Magazine that he launched last summer for the purpose of keeping his name in front of potential clients and making contacts with new clients. Ron describes setting up the magazine as follows:

I set up a website to host the publication as well as using it as a focal point for updates in the custom home real estate sector. Several clients came forth with sponsorship for the magazine in the form of advertising, much like a traditional print publication. The target audience of the magazine are those professionals in the massive but depressed construction and real estate businesses. The benefits of this promotional effort include putting my clients work in front of prospective connections as well as showcasing my architectural photography. Interior designers, architects, building contractors and realtors are keen to network together in hopes of developing relationships that will lead to referrals and new work.

Florida Designer Homes magazine has further lead to the creation of an informal series of networking events that provide a platform for making new connections within the construction/real estate industry. In recent months we have had a cabinet showroom, an interior designer and a large realtor host the events and provide refreshments and hors d’oeuvres. There is no substitute for actual face time in making introductions and having an opportunity in a relaxed atmosphere to begin a business relationship.

Ron says Florida Designer Homes is responsible for more than 300  new connections on LinkedIn.

Ron has also used this digital magazine platform fo an online real estate presentation for a newly constructed vacation rental home on Hutchinson Island near Stuart Florida. This presentation is designed for prospective renters. One of the strengths of this platform is that it is iPad and iPhone friendly so it provides maximum access.

It occurred to me that this eMagazine presentation format is very similar concept to that many photographers use a blogs for, where they discuss what they are shooting and show their recent work. The eMagazine format may be easier for many people to relate to because most people are more familiar with the magazine format than the blog form of presentation. Ron uses issuu.com for his digital magazines but there are many different sites on the net that let you do the same thing.

Thanks Ron for sharing your approach to marketing with us!

Last night Jeffrey Hogue a Pennsylvania Realtor sent me some photos of his bucket truck that he has painted to promote himself as a listing agent and photographer. When is the last time you saw a real estate agent that believed strongly enough in marketing and photography that they would go out and buy a bucket truck just to make sure they got good elevated front shots!

All you have to do is look at Jeffrey’s website and it says it all. Jeffrey has great listing photos (better than some professionals) and expresses a true passion for photography and marketing. It’s no accident that Jeffrey has been a top agent in his market for 10 years. Being passionate about marketing is what makes you a top agent.

Jeffrey says:

Several years ago I stumbled onto a web site named “PFRE”. One of the posts was about how photographers take elevated photos of homes. I have always loved photography and wielded a pretty mean camera when taking photos of my listings. Then “PFRE” introduced me to Scott Hargis and I purchased his ebook. That was probably the most expensive book I ever purchased! I went out an bought about $20,000 in Cameras, lenses & lighting that was consistent with what Scott uses. I studied and practiced his techniques for months. This along with my extensive background as a Realtor (18 Years as one of the top in my area), my ability to create real estate web sites and my sheer lust for marketing were not enough. No no, I had to find something that no one had and make it work. I listed a home that was owned by a Tree Specialist and he had a bucket truck. That was it. I took my extreme passion for real estate, photography, web design & marketing and purchased a class 8 (25.000 GVW) bucket truck. I designed the wrap and viola. There it was. The meanest, most beautiful real estate billboard on wheels with a bucket lift for aerial photos of my listings and storage for all my signs. The moral of this story is simple. Invest in yourself and your abilities. It is the best money you will ever spend. The truck has been the talk of the town. It was in the local paper, real estate ads, Active Rain blogs & now PFRE.. What an honor!. Thank you “PFRE” for the inspiration and information to help me go farther.

There are only a handful of real estate agents that can do photography at this level and many of them are PFRE readers and contributors. My hat is off to Jeffrey for the great marketing job he is doing. He is a model for the successful agent.

The two reader polls on what lens do you use and what DSLR do you use back in November of 2011 turned out to be very significant and insightful. Unfortunately that post has moved down to about the third page of the blog so people that need and want to see it probably won’t find it unless they are clever searchers.

I’ve wanted to put these two polls on the lens and camera pages so that people looking at the lens and camera pages trying to decide which lens and body is best for them can see what other real estate photographers are choosing. I finally figured out the HTML to get those polls on the lens and camera pages respectively. It’s not as pretty as I’d like but it works and I think it is useful. In the mean time I’m looking for a web mechanic that can cook me up a prettier table with a usage poll on each line. I’m sure there’s some 12 year old out there that can cook it up for me in no time.

So as I write this I’ve got the poll on the lens page and will be putting the poll on the Camera page tomorrow.

I was just about ready to call it a day but I just noticed that Adobe just put up LR 4 Beta for download. So I thought I’d pass that along.

It looks like LR finally understands video. Here are a couple of places to get more info on what’s new in this release:

1. www.photoshopcafe.com/lightroom/
2. Cnet.com
3. Lightroom Killer Tips
4. NAPP LR 4 Launch Center

Malia Campbell recently showed me this life style approach to real estate video that she shot for Troy Anderson a Seattle agent that is beginning to use video in his marketing.

This style of video takes more planning, fore thought to plan the story you want to tell but it can give far more feeling for the total neighborhood. I like how this video shows the Seattle skyline in the general area (this is what you may see going to work if you lived here) as well as the local coffee shop (essential part of Seattle life) and the local farmers market. While you don’t see every last room, you see two of the most important rooms, kitchen and living room in actual use by the current owners of the property. This video gives a great overall feel for what you would experience if you lived in this Georgetown neighborhood which is a huge factor to someone moving to this hip close-in Seattle neighborhood. Combine this video with a series of stills and you have great marketing! Great job Malia!

From previous discussions we’ve had here It’s clear that great marketing involves a mix of stills and video. It looks like Malia also shot a nice series of stills for Troy which he has on the listing site for this home. On this listing site Troy is forced to have the stills in a slideshow at the upper left of the page and hope that viewers will notice the video embedded in the page on the lower right side of the page. On my screen (27″ iMac) I have to scroll down to see that there is even a video down there. Because of this screen placement over half of the visitors to this page will probably not see the video. This video is such an important part of marketing this home that it needs to be up there with the photos in the upper left side of the page. Of coarse this is not in any way Troy’s fault. The slide show code on his site template just doesn’t support embedding of video in any place he wants it.

I believe the lack of ways to easily integrate video with stills on real estate sites is currently an  impediment to the widespread use of real estate video! Visitors don’t want to click a separate link or go to some other location on the page to see the video. You should be able to insert it anyplace in the slide show so it gives an integrated experience to the viewer. The people that coded the slide shows were just never charged with supporting video in an integrated way. Most brokers sites, regional and national sites (zillow.com, realtor.com, trulia.com, etc.) have this exact same problem. They deal with stills but for video you have to click some other link or go some where else. Part of the issue is that 2 minutes of video is around 150 MB. But I believe this issue can be circumvented by just allowing slide shows to embed YouTube video so the real estate sites don’t have to host the video. My listing tour on pfretour.com shows how this is possible. The problem is you have to notice the video button on the tour and click it so the integration is not very smooth or elegant.

I know smooth, elegant integration is possible because tourfactory  has it. So does SlideshowPro. There may be other sites as well. There is really no reason that video can’t be a standard feature of real estate slide shows. I suggest that we start a movement to promote tighter integration of stills and video on all real estate sites. How about calling it Occupy real estate slide shows? We could camp out at the Zillow corporate headquarters at 2nd and Union in Seattle since it’s the biggest national site. Perhaps we should wait until July or August though. It’s too damn cold right now to live on the street in Seattle.

We have a record number of entries this month for the PFRE Photographer of the month. This is may be related to the fact readers are seeing that the monthly winners get a fair amount of publicity on the net when they win. Either that or everyone has their favorite twilight shot. We have a great selection of twilight shots to vote on.

Reminder: Here’s what you do to vote on these entries:

1. Join the PFRE Photographer of the month flickr group.
2. Make a comment on a photo to vote. You can cast two votes. One vote per photo.
3. Here is the rules page.
4. Yes, you can still enter.

MELVILLE, N.Y. (Jan 5, 2012) – The new Nikon D4 digital SLR builds upon the legacy of the proven Nikon flagship D-SLRs before it, engineered to give today’s professional multimedia photographers a new apex of speed and accuracy with unparalleled image quality, low-light capability and Full HD video. The Nikon D4 hosts a multitude of advanced new features and useful functions that deliver speedy performance and amazing image quality for when missing the shot is not an option.

Every aspect of the new Nikon D4 D-SLR has been designed to emphasize rapid response and seamless operation to help professional photographers consistently capture incredible content. Nikon’s proven 51-point AF System has been further enhanced for maximum speed in a variety of challenging shooting situations, even at 10 frames per second (fps). Considered the new Nikon flagship, the D4 renders supreme image quality, a feat accomplished with a new 16.2-megapixel FX-format CMOS sensor, coupled with the latest generation of Nikon’s EXPEED 3 image processing engine to help produce images and videos with stunning clarity and color. Photographers are also able to shoot in even the most challenging environments and lighting conditions with the assistance of Nikon’s new 91,000-pixel 3D color matrix meter and a broad ISO range from 100 to a staggering 204,800 for low-light capture like never before. The Nikon D4 is engineered for the modern professional and incorporates never before seen HD-SLR video features for those who also need to capture multimedia content from the field.

“Speed without accuracy is irrelevant,” said Bo Kajiwara, director of marketing, Nikon Inc. “The status of a Nikon flagship camera is not given lightly; this next generation of Nikon’s most professional body exceeds the needs of a wide variety of both still and multimedia professionals that rely on Nikon to make their living. Besides overall performance and burst speed, the D4 provides Nikon’s most advanced AF system to date, as well as enhanced workflow speed to give professionals the edge in the field.”

Dave Rezendes, who PFRE readers recently chose as PFRE Photographer of the year is getting great press. Today the AOL Real estate blog ran a feature article on Dave his work and his advice for shooting real estate. In addition AGBeat also did an article on Dave winning PFRE photographer of the year. AGBeat has been covering the results of the PFRE photographer of the month for most of 2011.

The only thing that AOL didn’t get right is is we didn’t we didn’t vote Dave the top real estate photographer in America, we voted him the top real estate photographer in the world! That is, anyone on the planet can enter the PFRE photographers of the month voting and we have photographers from all over the world winning PFRE photographer of the month.

As I told Dave, now he has to raise his rates to just keep his workload from going through the roof!