November 25th, 2014
Today Jonathan posed the question:
I was wondering if you have ever discussed the topic of holiday gifts or promotional gifts as a client retention/acquisition tool. I’m talking coffee mugs and USB key type stuff. With the holiday season approaching this might be a good way to lure potential clients. Any thoughts?
My general feeling on the subject is that the thing that counts with these kinds of gifts is that it should be a personal thank you for the client’s business. Include a personal hand written thank you note with your gift. For your A-list clients, stop by the clients office and personally give them the gift. Think of the gift giving as part of the relationship building process. You are trying to build a relationship with your clients so they trust you, value your great service and will readily refer their friends and associates to you.
To me just sending them a coffee mug with your company advertisement without the personal contact or at least a personal hand written note is too impersonal. I think it is the personal part that’s important… something handwritten or a face-to-face thank you and handshake.
Note that there are real estate agent mastermind groups like Brian Buffini that teach agents how to build their business by providing great service and building personal relationships with clients. One of the techniques they teach is to build personal relationships with personal notes and personal face to face contact. So many top agents understand and use this process in their own business.
What are your experiences with these kind of gifts?