RSS Feed Photography For Real Estate

A Foolproof Digital Workflow for the Professional Real Estate Photographer

April 28th, 2017

This is a guest post by Marc Weisberg of Irvine, CA. Marc is giving a workshop in NYC, June 5th and 6th.

Having a foolproof digital post production backup system for architectural and real estate photographers is essential. Below, is a detailed look at the workflow and post production system we use at our studio. We’ve been doing it the same way for about 10 years now. It takes a minimal amount of preparation with a big pay off in time savings and off-site backup redundancy. Continue Reading »

Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

April 27th, 2017

I just ran across some recent stats on the benefits of using drone video in an article on

According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. An Australian real estate group reported seeing a 403 percent increase in traffic for listings that included video as compared to listings without.

The article has a lot of good stats that real estate photographers that offer drone services can use for your marketing materials.

The PFRE Blog Is Now Mobile Friendly!

April 26th, 2017

Check out the new look of the PFRE blog on your mobile device! It’s way easier to read now on your smartphone. Also, Google now gives us a “mobile friendly” endorsement. You will see little or no difference on tablets but it now works nicely on smartphones. Almost 30% of PFRE blog traffic is now from smartphones and only 8% of traffic using tablets.

This new functionality is all thanks to Cristi my great WordPress developer. Cristi managed to modify my existing theme to make this change, which saved me a bunch of time! I tinkered around trying to do this by changing blog themes for weeks but couldn’t do it. Cristi did it in a couple of hours on the existing theme. Thanks, Cristi!

If anyone needs a WordPress developer let me know. I highly recommend Cristi!


How Can You Improve the Clarity of the View through the Windows of Homes You Shoot?

April 25th, 2017

Lance asked the question:

I’d like to find a way to improve the views through the windows of houses I shoot and I was wondering what the best way to do that is and if there are some tutorials on how to do it?

Continue Reading »

Getting The Best Possible Quality Photos On MLSs and Syndicated Sites

April 24th, 2017

MLSphotosBill in Cleveland says:

In Cleveland the MLS is taking photos from the Realtors at 2048 pixels wide then they the MLS knocks them down to 640 pixels for their use but when they send them on to Zillow, Trulia and they are sending the 640 resolution and not the 2048 res.

Continue Reading »

Congratulations Brian Doherty – April PFRE Photographer of the Month

April 23rd, 2017

Congratulations to Brian Doherty of Boston, MA who the jury has voted PFRE Photographer of the Month for April. This is Brian’s fourth win as the PFRE Photographer of the Month. The other three wins were November and June 2016 and July 2015. Continue Reading »

This Week in Real Estate Video

April 21st, 2017

I used to review real estate video every week but haven’t done it in a long while.

I follow a huge number of real estate videographers and really enjoy seeing what property video everyone is doing. This week the following property videos by some of my favorite videographers caught my attention: Continue Reading »

Suggested Real Estate Photography Post-Processing Vendors

April 20th, 2017

I’ve made some changes to the post-processing outsourcing page that I started about a year ago. This page that lists post-processing vendors that you can send your real estate post-processing to has been very popular. It gets a lot of traffic. Continue Reading »

How Do Real Estate Photographers Decide How Big Their Service Area Is?

April 19th, 2017

Mike in Tennesee asks:

How far should one travel for a shoot? And how much of an extra charge is appropriate.  I’m a one man act, a couple of my clients are pretty good customers but they almost always seem to have properties not terribly far out from town but far enough where it sometimes gets in the way of my other jobs, screws up my scheduling, and causes my good local clients to have to wait.

Continue Reading »

Where Can You Find Slik SDV-20 Tripods to Use as Lightstands?

April 18th, 2017

My old friend George in LA asks:

In his Lighting Interiors book, Scott Hargis advocates using Slik SDV-20 tripods for holding the flash guns, but they do not make them anymore. What is a replacement that you guys recommend?

Continue Reading »

What Kinds of Stabilizers Are Property Video Shooters Using?

April 17th, 2017

GlideCamLast week Bob in St Louis asked:

Which 3 axis gimbal stabilizers are real estate photographers using to shoot real estate?

When most people starting out shooting real estate video they start out with a slider and a jib. Here are some stabilizers that readers are using: Continue Reading »

How do You Think the PFRE Contests Can Be Improved?

April 16th, 2017

Over the last few months, I’ve gotten a variety of feedback on issues people have with the PFRE photographer of the month contest (still contest).

Here are the major areas of feedback that I’ve gotten: Continue Reading »

Marc Weisberg’s Mastering Luxury Real Estate Photography Workshop in New York City

April 14th, 2017

Marc Weisberg, a luxury real estate photographer, and Sony Artisan will be conducting a two-day intensive workshop on mastering luxury real estate photography in New York city on June 5th and 6th 2017. Click here for more details.

Workshop attendees will learn what gear Marc uses, how he photographs luxury real estate and how he can save photographers and realtors time and money. He will share his lighting and post-production techniques to take your photography to the next level.

Continue Reading »

How Many Photos Should Real Estate Photographers Provide?

April 13th, 2017

Michael in Illinois recently asked:

My MLS has changed the real estate photography playing field. The number of photos allowed used to be limited to 25. They now allow an unlimited number of photos for each listing.

So for me, this is a great advantage, since my competition in this market typically provides only 25 or so images for their base service. I typically provide between 40 to 80 or more images depending on the size and value of the property.

Continue Reading »

What Is the Best Drone for Real Estate Photography?

April 12th, 2017

I’ve had several people ask me to recommend a drone for real estate photography recently.

In researching this subject I found this recent review of drones for real estate photography by Andrew Nixon. This is a useful guide for using drones in real estate photography. Continue Reading »