RSS Feed Photography For Real Estate

How Should Real Estate Photographers Be Promoting Their Services on Social Media

March 23rd, 2017

Dave in NJ asks:

What are some tips for real estate photographers promoting their services via Facebook and Instagram? What information should the photographer include when posting property photos or videos? I like to include the agent’s name, contact info, property address, MLS#, and then link to the listing. I like to show that I can help advertise an agent and the property. Anything I am missing? Anything that should not be included?

We’ve talked about this subject about a year ago. As you see from the comments, some readers report success marketing real estate photography services via social media and some have difficulties and complaints about it.

Here are my suggestions for using social media:

  1. If you enjoy using social media, I think having a presence on all the major venues and seeking out listing agents can be very effective. You have to like it because it is a time investment.
  2. Some real estate photographers with a large following charge their clients to promote their listings. Be careful not to post photos before the listing becomes active on the MLS.
  3. I think Instagram is evolving as a photographers portfolio. For more detail on this see the Peter McKinnon video above.
  4. I think it is useful to look at what successful interiors photographers post on social media. What I’ve noticed is typically they don’t post everything they shoot. They post only their very best work.
  5. Promoting a clients listing is very different than promoting the quality of your work. I think you need to be clear on what the purpose of the post is.

Does anyone else have advice about how real estate photographers should use social media?

A Great Success Story that I Have to Pass On!

March 22nd, 2017

Last week, I ran across a real estate photography success story that I have to pass along. Success stories like this keep me going and are my major form of payment and I’m sure they help beginning real estate photographers too.

This success is about Christian Knutti in Youngstown, OH. Christian told me:

I wanted to let you know how much I appreciate this site and your books. I started a real estate photography business one year ago when I was a senior in High School and used your books to learn everything I know. This has made my dreams come true in so many ways, I am now so busy (15 to 20 shoots a week) that I need to hire and train another photographer. This site was truly the best tool possible for me, and I often reference back to it when I forget something.

My advice to someone starting out would be to never give up; even when they hang up on you, even when they insist their pictures are fine. All it takes is one call to someone who cares to listen to you. I actually skipped my lunch period to sit in my car and make calls and printed your books out and put them in a binder; reading them every second I could. You should host seminars, I would certainly attend!

I relate personally to Christian’s story and not just because he used my books. It’s because I have a grandson Christian’s age that I’m trying to get started in real estate photography. Jobs for kids this age are not easy to find. Christian’s persistence and hard work are a great example for anyone starting out in this business.

Congratulations Gary Kasl – March PFRE Photographer of the Month

March 21st, 2017

Congratulations to Gary Kasl in Carlsbad, CA, who the jury has voted PFRE Photographer of the Month for March. This is Gary’s first win as the PFRE Photographer of the Month. Because there were 36 great kitchen images, the voting was very close.

Here are the entries that the jurors awarded points to this month in order of points awarded: Continue Reading »

What to do With The Flash Zoom Setting When Using Bounce Flash?

March 20th, 2017

Last week two readers asked what to do the zoom setting when using the lighting techniques described in The Essential Guide to Lighting Interiors by Scott Hargis.

Thierry in Guadeloupe (French West Indies) asked:

Is there a specific way to set flash zoom level when bouncing ? I know I have to try myself different setups but I would like to hear point of view of experimented photographers.

Continue Reading »

Berlin Photo Workshops for Real Estate Professionals

March 20th, 2017

It’s that time again: The dates for the next workshop on real estate photography have been announced. You are cordially invited to attend.

First, we will set the photographic basics of real estate recordings intensively in a small group. Whoever wants to can learn the next day, how to optimize these photos on the computer on and brings shine.

The booking of the workshops directly via the website. You will also find all the important details about the events. Use the links below to obtain information and to register:

Friday, April 21, 2017:
Workshop Fundamentals of Real Estate Photography

Saturday, April 22, 2017
Workshop image processing for real estate photos with Adobe Lightroom

How Get Images to the Cloud with an iPad While Driving to the Next Shoot

March 19th, 2017

We’ve talked before about sending your images to the cloud so someone else can process them while you go to your next shoot. John in NJ has an added twist: He wants to do it with his iPad.

John Says:

I’d like to find a quick easy solution to uploading photos and video to the cloud (use Dropbox now) while in my car driving from job to job. So when I get in front of my computer, the files are already uploaded. The car has unlimited 3G data that I can use. I don’t carry a laptop so I want to do it with my iPad. Also, I don’t have much RAM on my iPad so I need to be able to import straight to the cloud.

Continue Reading »

Is Compositing Ambient and Flash Shots in Photoshop for You?

March 17th, 2017

Sharon recently asked the following:

I would love to know via a poll how many real estate photographers do a Lightroom to Photoshop composite process vs. lighting the way Scott Hargis does where you spend much less time post processing.  I see so many tutorials on YouTube for compositing, and it seems like it’s a very big time investment, if you’re processing 30 images.

Continue Reading »

A Few Seats Are Still Available: Signup Now For April 7-8 Las Vegas Workshop

March 16th, 2017

Last call reminder for anyone still hoping to attend the Cooper-Colangelo Real Estate Photography Workshop in Las Vegas on April 7-8. Brandon and Tony have a diverse group of photographers joining them from all over North America. All skill levels are well represented and they’ve assured me that it’s going to be a jam-packed two days in the desert!

Click here to register now! Continue Reading »

The Majority of Realtors Believe that They Own Photos They Pay For

March 15th, 2017

It’s pretty clear that the majority of listing agents believe that they own the photos real estate photographers shoot for their listings. Here is some evidence: Continue Reading »

Drones Are Changing Real Estate Marketing

March 14th, 2017

Steven, a Realtor and real estate photographer in New Jersey recently told me:

The drone stories and questions have been a hot topic lately and every story or question on the site has drawn me like a fly to light. Before I had my drone I was dismayed at the lack of response I would receive when I brought up drones. Now that I own a drone there seems to be a steady but growing small demand for drone flights. I believe that at full maturity it has financial value. More than the drone revenue, it seems to be opening doors for agents who now take notice of my services and comment, “You provide done photos?”. It will be hard to calculate the totals but it does seem like the conversation and the drone are going to grow my regular photo business.

Continue Reading »

New Homeowner Claims a Property Video Violates His Privacy

March 13th, 2017

Adam in Virginia says:

Recently a broker I work for, we can call him Fred, received a letter from an attorney. In the letter it stated that the current owner of a large estate that Fred had sold in November of 2016 had seen a marketing video put out by Fred’s firm. This video contained two exterior shots of his now owned property. He then threatened that if the video was not removed from the web, he was going to sue for privacy infringement.

Continue Reading »

Photographing Yachts Is a Lot Like Real Estate Photography

March 12th, 2017

Last week, I heard from my old friend Allan Mackenzie who lives on the Australian Sunshine Coast. Allan has been a real estate photographer and filmmaker for a very long time.

Allan says:

Just wanted to share that people also live on luxury yachts. It’s interesting the principles applied to shooting stills and video for luxury yachts are much the same as working in the real estate sector.

Continue Reading »

Full Frame: Help For Organizing Your Real Estate Photography Business

March 10th, 2017

Recently, we talked about some alternatives for real estate photographers to get help managing their clients so I thought it may be useful to point out some of the features of “Full Frame,” one of the PFRE advertisers.

Full Frame Systems started their real estate photography business in 2008 in the Southern California market. They couldn’t find a good client management system so they decided to build their own. After 7 years of development, they started offering the FullFrame software to other real estate photographers. Continue Reading »

What Client Management Software Do Real Estate Photographers Use?

March 9th, 2017

CMSRobert in Virginia asks:

I was looking for information on CRM platforms that might be used by other real estate photographers but couldn’t find anything in the search function. I know I can use excel to list all of the agents and their contact info but with a background in sales and marketing, I am used to using a dedicated CRM platform. Have you written about this before or can you point me in a direction for more information?

Continue Reading »

Luminar Is Close to Being a Lightroom Alternative!

March 8th, 2017

I know there are readers out there that would jump at the chance to find an alternative to Lightroom. Some don’t like the idea of subscription software and some don’t like the slowness of Lightroom. So when I ran across Luminar by Macphun that has all but a few Lightroom features I decided to try it out.

I’ve been stunned by how fast and easy Luminar is to use. It’s fast because it doesn’t build a giant catalog of images like Lightroom does. This may be a downside for those that use Lightroom to organize their images but I would be happily to take Luminar’s speed and give up Lightroom’s catalog. Continue Reading »