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Hey – There Are Scammers Everywhere!

October 19th, 2017

Peggy in Alabama says:

Hey – just a heads up. There are scammers everywhere. I received a text yesterday asking me to shoot a reunion in Orlando. I asked them for their website. The number that texted me was listed on the site, along with 2-3 others. I went to their package offerings, and the link sent me to a completely different site. It did this on each of the packages I had looked at. I then called the number and the call was declined.

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Lightroom Transform Panel Is Essential Post-Processing Software for Real Estate Photographers

October 18th, 2017

Peter in the UK says:

I am trying to streamline my workflow and editing. Currently, the majority of work is done using Lightroom CC on a Mac. My main issue is the “transform” controls in Lightroom. Although this section of the software has automated settings (auto, vertical, etc.), 90% of the time, these fail and I have to resort to “guided” which is fine, but I feel it wastes a lot of time.

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Adobe Announces Cloud Version of Lightroom CC

October 18th, 2017

Have You Heard of the Zillow Photographer Marketplace?

October 17th, 2017

Caleb, a long time real estate photographer in the Seattle area asked:

I just got a survey from Zillow asking agents about their photography needs. Inside was information on their new “Zillow Photographer Marketplace”. Have you heard about this?

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Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

WellsExteriorTwilight exterior shots can be super powerful in marketing a property. Here’s why:

  • They make the ordinary look dramatic.
  • They attract the viewer’s attention.
  • In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can encourage the viewer to click to look further.
  • Most real estate sites give special emphasis to the front exterior shot and a dramatic twilight image can motivate the viewer to investigate the property in more detail.

Here’s a summary of how to do a basic exterior twilight shoot: Continue Reading »

Realtor Market Reports – A Powerful Way for Realtors to Connect with Clients

October 15th, 2017

Charlie Dresen, a Realtor in Steamboat Springs, CO showed me his most recent Steamboat market report video last week.

Charlie said:

I’m finding I’m getting tons more views to the information than a written report and also adds a personal touch which allows people to get to know me.

As I told Charlie, this reminds me of the market reports that my wife and I did in the late 90s and early 2000s in Seattle’s market. Of course, back then we couldn’t deliver it via video but providing market data to potential clients was very popular. Explaining it on YouTube takes it to the next level and adds a very personal touch. This is a great way for Realtors to connect with potential buyers or sellers and look like the area expert!

Charlie is a very accomplished videographer so he produces his own video but I can imagine there are Realtors out there that would love to have you shoot one of these market reports for them or teach them how to do their own. Many Realtors could shoot their own video but most would need help editing the video.

How Much Should You Charge for 1 to 3 Minutes of Drone Video?

October 12th, 2017

I was reviewing the blog stats today and noticed how popular the subject of what to charge for drone photography/video is this last year.

In the last 365 days, this has been the most popular subject on this site (please see associated poll below), beating the post on wide-angle lenses which has historically been the MOST visited post.

I think this says a lot about how important drone photography and video has become in the past year. Continue Reading »

Does a Full Frame Camera Improve the Quality of Your Real Estate Photography?

October 11th, 2017

I frequently get asked if it’s important to upgrade from a cropped sensor camera to one with a full frame sensor for shooting real estate photography.

The video to the right, by Manny Ortiz, compares a Sony A9 full frame camera to a Sony A6500 cropped sensor camera. You can see that there is essentially no difference between the full frame and the cropped sensor images. Continue Reading »

House Bill Brings the Possibility of a Small Claims Copyright System One Step Closer

October 10th, 2017

Last week there was a post over on Petapixel.com on the new House Bill introduced to deal with the small claims copyright problem we are all aware of.

Michael Zhang says: Continue Reading »

Eight Resources for Learning Real Estate Photography – This Blog’s Mission

October 9th, 2017

I was just putting up a link at the top of the blog that links to the “8 Resources Page” when I realized that I’ve never explained the page, so here’s the explanation.

The mission of this blog is as it says up on the banner “Helping Real Estate Photographers Be Successful“. The 8 resources is simply a list of the resources created over the years by PFRE blog readers and contributors that are available to carry out that mission: Continue Reading »

PFRE Videographer and Still Photographer of the Month Contests Are Open

October 8th, 2017

I want to remind everyone that both the PFRE Videographer of the Month and the PFRE Still photographer of the Month Contests are now open.

PFRE Still Photographer of the Month Contest
This contest usually gets 20 to 30 entries a month and is open through the 15th of every month. In August of this year, we changed the rules for this contest and made it so the entries are anonymous until a winner is chosen. The rules for the still contest are here.

PFRE Videographer of the Month Contest
This contest stays open through the 15th of the month or until there are at least 6 entries. The rules for the video contest are here.

The primary purpose of both of these contests is to show the work that the best in our business are producing.

Do Any Real Estate Photographers Use LED Lights Rather than Flash?

October 5th, 2017

Earlier this week a reader asked:

Does anyone use LED lights so that you can see how everything looks before shooting (aka not relying on flash lighting)?

I don’t have any direct experience using LED lighting but I would speculate that in general, continuous LED lighting wouldn’t be that much of an advantage for real estate photographers considering the extra gear you might have to carry compared to regular strobes. Am I wrong?

Does anyone use LED lights for real estate photography?

Is There a Tripod Head That Will Work Great for both Stills and Video?

October 4th, 2017

Shawn asked:

I’m looking for a tripod head that will work great for stills but will still pan well for video. Any suggestions?

I am new to video but I am looking to do more. I plan on purchasing a video stabilizer for walkthrough video but some spaces work better with a simple pan. I was hoping to avoid switching heads for still and video and then there is the hassle quick releases and matching plates.

A fluid head like the Manfrotto XPRO Fluid Head will certainly work for both stills and video but I wouldn’t characterize it as “great for interior stills”. After using a geared head for interiors, I wouldn’t give up my geared head for shooting interiors for anything!

Another consideration is that if you are going to be getting a video stabilizer for walkthrough video I’m skeptical that you would also need a fluid head. If you are going to shoot walkthrough video, use a stabilizer. If you are going to shoot cinematic property video, you’ll be needing much more than just a fluid head.

Fiverr Is a Great Site to Get Video Intros Done – like Google Earth Fly-Ins

October 3rd, 2017

Amy in Austin told me she is having trouble learning how to create Google Earth fly-ins at the beginning of her videos and wants to find someone who will do it for her.

Since I’ve used Fiverr.com a number of times to get various video intros done in the past for $5 each in just one day. That was the first solution that came to mind. I checked Fiverr out (put Google Earth in the search box) and yup, they have a bunch of people there that will do a Google Earth fly-in to any given address for $5. Many real estate videographers use Google Earth fly-ins at the beginning of property videos.

This Google Earth fly-in example above was done about a year ago at Fiverr.com for $5. If you get good a using Google Earth you can do some pretty cool real estate video intros. See how Connie Barnes, one of Northern California’s top listing agents use’s Google Earth. But I doubt Connie uses Fiverr.com to do her fly-ins!

Can Homeowners Claim Rights to Listing Photos after Their Property Is Sold?

October 2nd, 2017

Kelvin in Montana asks:

The owner of a listing I shot two years ago is claiming that because they remodeled a home, the property rights of the photos of the home when it was in that stage belonged to them… This guy was saying I couldn’t/shouldn’t be able to sell photos from 2 years ago because he owned the property rights at the time when the photos were taken, even though he doesn’t own the property now.

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