August 27th, 2015
Do professional Voice Overs – when appropriately and strategically placed in a tour – help agents sell their listings faster? Does the voice over compel a buyer and say something different that cannot be captured through our lenses? I’m not talking about a one to two sentence per photo frame. Rather, 3 to 4 sentences spread over 4 to 6 photos, then perhaps a pause in the narration of about 3 additional photos that might be related to the same room. The narration picks up again when a new room is introduced during a tour.
You may be asking the wrong question. Maybe your question should in what situations will agents pay an extra $75 to $100 (what you would have to charge) for professional narration?
Here are several of my thoughts on narration:
- Professional narration on tours and video is very compelling when done well. I know of no data available on the effect of professional narration.
- Half or more of doing it well is writing the script. Most agents typically aren’t very good at writing scripts. Most agents I know want someone else to write the script for them.
- I’ve seen professional narration used on still photo tours, but I doubt many agents in the US would pay $75 to $100 extra for it. In the mid-2000’s our broker in Seattle (John L Scott) provided free professional narration for all of the still tours on their listings in the Seattle area on their website and the agents didn’t have to write a script. The narrator would create a script from the photos posted on the listing if the agent didn’t supply one. 99% of the agents didn’t supply a script. They stopped this great service when the narrator retired about some time ago.
- Professional narration is more frequently used and expected on property video for upper-end homes. It is more likely agents would be willing to pay for narration in this market.
What do you think about Rob’s question?