PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


SD card reader attached to a computer

With an SD card, you can store gigabytes upon gigabytes of photos in your pocket. The problem arises when transferring the data, especially if your computer doesn't have a built-in reader. However, equipping yourself with the best SD Card Reader will solve any of these problems.



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Congratulations Aaron Kraft – October PFRE Photographer Of The Month

Published: 24/10/2016

2016octaaronkraftCongratulations to Aaron Kraft of Jackson, Wyoming who the jury as voted PFRE Photographer of the month for October 2016.

As you can see from the comments on Aaron's entry the jurors disagreed as to whether Aaron's shot looked elevated enough to fit this month's theme of "Elevated exterior shot- Pole Aerial Photography, Aerial or UAV". But the jurors decided and there are 11 points between first and second place.

Here are all the entries that the jurors awarded points to this month:

  1. Aaron Kraft
  2. Canek Estrada
  3. Matt Parvin
  4. Travis Rowan
  5. Matthew Stallone
  6. Charles Lynch
  7. Trace Tague
  8. Patric_S
  9. Matt Rosendahl

Matt Parvin and Travis Rowan tied for 3rd place.

Great news from MA: Tyra Pacheco is recovered enough from her June chopper accident to vote as a juror in this month's contest! Tyra was the first PFRE Photographer of the month (called PFRE Idol back then) back in July of 2008. Tyra says her goal it to be back to work shooting real estate this spring!

Here are Aaron's comments on the winning photo:

Thank you to the jury members and everyone that takes the time to comment on images. This is a great community of professionals to be a part of.  It seems like this image of mine was controversial in the way that many people didn't think that it met the criteria of this month's contest.  I entered it not because I wanted to push the envelope, but to share a technique that works for me. I don't do a lot of aerial or elevated photography because in most cases, I feel like the elevated position of the camera will diminish the architecture. In some cases its a necessity as with most of the entries this month when it makes sense to see directly into a second story.  This home sits at the top of a hill and as I would back up to get the entire structure into the frame, I found myself shooting at such a low angle that it looked horrible.

Since I don't own a drone, I figured that I would back up several hundred yards to a nearby hill and set up my *PMD* Poor Mans Drone and shoot long.  I rigged a ball head to fit on the arm of my 12' C-stand which raised the camera up somewhere between 14'-15' off the ground and provides a somewhat sturdy base for my camera when creating images for a panorama, when sandbagged heavily.  I then place my ladder next to it so I can control the camera. With the 15' of height on top of another hill combined with an almost 300mm focal length i was able to get the foreshortening effect of bringing the Tetons in closer and the height needed to be near ground level of the home.  I took "Elevated exterior shot- Pole aerial photography, aerial or UAV" to mean that the camera needed to be elevated such as on a pole.

Thank you again for choosing my image as the winner this month, it is an

Larry Lohrman

12 comments on “Congratulations Aaron Kraft – October PFRE Photographer Of The Month”

  1. Nice one, Aaron.

    Strangely, I use my pole more frequently indoors than out. I didn't have anything spectacular to enter of an exterior elevated image, but I have a few interior elevated images that I would have entered if they were included in the brief.

  2. Considering the vantage point, I don't understand the controversy over whether this photograph is elevated enough to be considered an elevated pole photograph. In my opinion this is a gorgeous shot of this house amid the background landscape. Well done and congratulations.

Leave a Reply

Your email address will not be published. Required fields are marked *