I'm considering relocating my business (currently in DC) to either Miami or Tampa/Orlando. Do you have any insights on which market is harder to break into for real estate/interiors photography?
My initial thought is Miami may have more opportunity, but the sheer volume of photographers is also higher and I'll be up against the some of the best photographers in the country. In Tampa/Orlando there may be less opportunity, but I may land more gigs based on the quality of my work.
That is a VERY difficult question because it's very hard to get much accurate data to compare the markets.
But one way to comparatively measure the demand for real estate photography across geography is to use Google Trends. Google Trends tells you where search terms are being used most so if you look at the search term "real estate photography," then look at the United States, and then metro areas, it will show you the top 16 metro areas in the US where people are searching for "real estate photography." They are:
This ranking shows general demand for real estate photography because people google a search term when they are interested in a subject. This ranking may not show the ease of getting started in the area because there may be more competition in metro areas at the top of the list.
Watching this search term over time shows you how market demand changes over time. Back in 2013 Seattle was on the top of the list but not anymore!