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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the March 2024 PFRE Photographer of the Month Winner Alex Vincent, with a featured image of his winning photo titled "Kitchen."

Congratulations Alex Vincent! March 2024 PFRE Photographer of the Month

Congratulations Alex Vincent, March 2024 PFRE Photographer of the Month! The theme this month was "Kitchen". Alex Vincent - #906 Yvonne Raaijmakers - #909 Peter Wingfield - #902 Here's what Alex has to say: Thank you for the award of Photographer of th ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Congratulations Nestor Trillo - October PFRE Photographer of the Month

In: 
24/10/2012
8 Comments
By: Larry Lohrman
The PFRE jury has voted Nestor Trillo's elevated photo of Waikiki Beach, shot from the 23rd floor of Nauru Tower, this month's photo of the month. For those of you not familiar with Honolulu, that is Diamond Head in the distance and Ala Moana Beach Park on the lower right just up the road from Waikiki Yacht Club. […]
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Congratulations Jason Roehner - PFRE Photographer of the Month for September

In: 
24/09/2012
7 Comments
By: Larry Lohrman
The PFRE jury has voted Jason Roehner's photo of this Scottsdale, AZ property in the golf community called Silverleaf in the McDowell Mountains. Jason's photo won by the largest point margin I can remember! Here is the voting results: Jason Roehner - 88 Scott Frederick -31 Chris Wood - 16 Andrea Calo -11 Ash Chynoweth - […]

Congratulations Craig Ryder - August PFRE Photographer of The Month

In: 
27/08/2012
By: Larry Lohrman
The PFRE jury has voted Craig Ryder's photo of this lake front estate in SW Michigan the winning photo for August. Craig shot this with his Nikon D800. It has a wonderful look and feel to it! Here is this whole shoot done with a D800. This month I had a record 32 images of daylight […]

Congratulations Peggy Taylor: FastPix Photography Services For Real Estate

In: 
09/08/2012
17 Comments
By: Larry Lohrman
If you've been a PFRE reader and/or a PFRE Flickr group participant for the last few years you probably already know Peggy Taylor in Tampa, FL. I've featured Peggy several times in the last couple of years (and she has been an active participant in the PFRE Flickr group for several years. Yesterday I got […]

Congratulations To EDL Team, JPL, NASA and Planet Earth

In: 
06/08/2012
10 Comments
By: Larry Lohrman
One of the first images from Curiosity a few minutes after a smooth touch down on Mars. Some real estate 350,000,000 miles from here. Another small step! Related Links:

Congratulations Ethan Tweedie July PFRE Photographer of The Month

In: 
24/07/2012
10 Comments
By: Larry Lohrman
The PFRE jury has voted Ethan Tweedie the July PFRE Photographer of the month. This month the voting was very close between Ethan's shot to the right and Steven Reed's amazing glass shower shot (#20). This was a fantastic bunch of master bath shots, many of the jurors remarked how difficult it was to choose […]

Congratulations Matt Waclo June PFRE Photographer of The Month

In: 
25/06/2012
9 Comments
By: Larry Lohrman
The PFRE jury has chosen Matt Waclo of Reno, NV as the June PFRE Photographer of the month. The voting results are as follows: Matt Waclo - 37 Charles Lunch - 12 Michael Asgian - 12 Roberto Dangond - 11 Barry MacKenzie -10 Kai Caemmerer - 10 Ethan Tweedie - 8 Thom Neese - 4 Robert Frye […]

Congratulations To Anders Carlson May PFRE Photographer of the Month

In: 
24/05/2012
8 Comments
By: Larry Lohrman
The PFRE jury has chosen Anders Carlson's interior shot with a view as the winner in the May PFRE photographer of the month competition. Anders is a photographer and videographer on the Big Island of Hawai'i. As you can see below Anders won by a large margin. The point results of the voting is as follows: […]

Congratulations to Iran Watson April PFRE Photographer of the Month

In: 
23/04/2012
14 Comments
By: Larry Lohrman
The PFRE jury has chosen Iran Watson's master bedroom photo as the winner in the April photo competition. Iran is a Realtor/Photographer in Marietta, Georgia. Julia Mannell, of Seattle, WA was just one point behind Iran in the voting. The point results of the voting is as follows: Iran Watson 38 Julie Mannell 37 Tracy Boldery 18 […]

Congratulations to Steve Carroll March PFRE Photographer of the Month

In: 
24/03/2012
11 Comments
By: Larry Lohrman
The PFRE jury has chosen Steve Carroll's kitchen photo as the winner in the March kitchen photo competition. Steve's company PreviewFirst serves Orange County, San Diego County, and most of Los Angeles, San Bernardino and Riverside County California. The point results of the voting is as follows: Steve Carroll           40 Brandon Beechler […]

Congratulations Nick De Clercq Feb 2012 PFRE Photographer of The Month

In: 
29/02/2012
By: Larry Lohrman
Congratulations to Nick De Clercq, of Ghent, Belgium for winning the jury voting for the February 2012 photographer of the month. About a month ago I featured Nick's story in a post. I now have all of the names of the eight finalists in the voting and to total jury points that they received posted in […]

Congratulations to PFRE Photographer of The Month For November: Briana Gray

In: 
01/12/2011
3 Comments
By: Larry Lohrman
It's now December in Greenwich and Briana Gray has won the voting for the November PFRE photographer of the month! This is Briana's second win this year. She was PFRE photographer of the month for May.  I have a bunch of two time winners now, two of them this year. Here are Briana's comments on this […]

Congratulations Mike Leyland, Cairns AU PFRE Photographer of The Month October

In: 
01/11/2011
9 Comments
By: Larry Lohrman
Halloween is over in Greenwich and Mike Leyland of Cairns AU has won the voting for the October PFRE photographer of the month. Notice that Mike won last month too! Mike is the third two time winner and the second photographer to win two consecutive months. Congratulations Mike! Mike says: Hats off to everyone who had a photo […]

Congratulations Mike Leyland, Cairns AU PFRE Photographer of The Month September

In: 
01/10/2011
6 Comments
By: Larry Lohrman
It's now October UTC/GMT and Mike Leyland of Cairns AU has won the voting for the September PFRE photographer of the month. Mike says: The house was a nominee for the HIA (Housing Industry Association) awards and had pretty awesome views. The bath was one of the numerous places from where you had clear views […]

Congratulations to Linda Sabiston August PFRE Photographer of The Month

In: 
01/09/2011
2 Comments
By: Larry Lohrman
It's now September 1 GMT so the voting for the August PFRE Photographer of the month is over. Congratulations to Linda Sabiston from the Sunshine Coast of British Columbia, CA. This win makes Linda a two time winner of the PFRE photographer of the month because Linda won back in August of 2008 when I […]

How To Prepare Photos For The MLS and Why You Care

In: 
24/08/2011
6 Comments
By: Larry Lohrman
Just yesterday I was accused of not having a anything on the blog or in my book about preparing photos for the MLS. This post will fix the blog part and I'll make sure I have similar material in my book in the update that is coming soon. There are a bunch of discussion threads […]

Congratulations to Dave Rezendes July PFRE Photographer of The Month

In: 
01/08/2011
2 Comments
By: Larry Lohrman
It's now August 1 in GMT so the voting for the July PFRE Photographer of the month is over. Congratulations to Dave Rezendes of Dave Rezendes Photography, Inc. of Honolulu, Hawai'i who was voted PFRE photographer of the month for July. Dave's stunning image is of a home in Honolulu designed by Long and Associates AIA, […]

Eight Real Estate Photographer Website Principles

In: 
29/07/2011
By: Larry Lohrman
I've been talking to a lot of real estate photographers just starting the business recently and the subject of a portfolio website comes up as one of the very first subjects of discussion. Your portfolio of real estate images is at the center of your marketing. Your website is just an accessible way to present your business […]

Which DSLRs Have The Best Auto Exposure Bracketing Features?

In: 
28/07/2011
By: Larry Lohrman
Last week Dave Baxter, in upstate New York, told me that he was inspired by all the talk here on the blog about Exposure Fusion and wanted to know which camera body would be the best for shooting auto exposure brackets (AEB). While I knew that the recent Nikon DSLRs would shoot 8 EV of […]

Using Time-lapse In Real Estate Property Videos

In: 
19/07/2011
14 Comments
By: Larry Lohrman
Several weeks ago I did post on Michael Thompson's listing in Orlinda, CA. I mentioned that the still photography was done by Scott Hargis and the video was done by Quentin Bacon but I neglected to point out that that the extensive time-lapse in this video was done by Thomas Sidney McCallum and his team […]

Congratulations to Ron Kenny June PFRE Photographer of The Month

In: 
01/07/2011
1 Comment
By: Larry Lohrman
It is now officially July in Greenwich, UK which means the PFRE Photographer of the Month voting for June is over. The winner for June 2011 is Ron Kenny who works the greater Seattle area. Ron was assisted by Chad Douglas of Puget Sound Aerial Imaging. Ron says, "this image is a joint effort between myself and […]

Using Spreadsheets To Track Your Small Business

In: 
20/06/2011
20 Comments
By: Larry Lohrman
I've come to the conclusion that all you need to track your business financials is a few good spreadsheet templates. Here's what's lead me to this conclusion. At beginning of this year at my house I went through a traumatic upgrade from a 2004 version of QuickBooks to QuickBooks 2011. My wife Levi, the accountant […]

Perspective Distortion In Real Estate Photography

In: 
07/06/2011
23 Comments
By: Larry Lohrman
A very real issue in real estate photography is perspective distortion. It comes up all the time because real estate photographers use wide angle lenses which are famous for two types of distortion: Barrel distortion: This is a lens defect prominent in ultra-wide zooms where straight lines near the edge of the image are curved. […]

Congratulations to PFRE Photographer of The Month For May: Briana Gray

In: 
01/06/2011
6 Comments
By: Larry Lohrman
It's now June 1 UTC/GMT, so I'd like to congratulate Briana Gray of San Diego, CA for her winning master bedroom image. Briana's image won the vote by six votes. There was a tie for second place between Ron Kenny and Chris Wood. Olin Redmon took third place. Briana says: For the last two years I have […]

Congratulations PFRE Photographer of The Month for April: Jasmine Mak

In: 
02/05/2011
2 Comments
By: Larry Lohrman
Congratulations to Jasmine Mak who won the voting in the PFRE Photographer of the month flickr group for April. Jasmine's image won the vote with 7 votes. There was a tie for second place between Scott Basile of San Diego and Lorenzo Vecchia of Barcelona. There was also a tie for third place between Eric Lucero, Matt Waclo. […]

Congratulations PFRE Photographer of The Month for March: Stephen Reed

In: 
01/04/2011
7 Comments
By: Larry Lohrman
Congratulations to Stephen Reed of Garland, TX for winning the voting done in the PFRE Photographer of the month flickr group. Stephen's image won the vote by a wide margin. The second place went to Cal Michener and the third place was tied between Michael Suzor, Eric Lucero and Mike Leyland. Click on the image to […]

Tokina 11-16mm f/2.8 as a Real Estate Photography Wide Angle Lens

In: 
26/01/2011
15 Comments
By: Larry Lohrman
Steve Fuller of Kelowna, BC recently pointed out to me that after many years of using the Sigma 10-20 f/4-5.6 that he was moving to the Tokina 11-16mm f/2.8. The Tokina 11-16mm  lens is specifically designed for APS-C sensors (cropped sensor DSLRs). It's been on the market since about 2008. This lens is available in […]

Eight Ways To Deliver Photos to Your Client

In: 
30/08/2010
By: Larry Lohrman
Mike Miriello and I recorded another Q&A Podcast a few days ago. One of the questions that Mike and I talked about was the old question about how to deliver photos to your client and whether or not to deliver a physical CD. I think there are two distinct phases of a real estate photography […]

Does a Real Estate Photographer Need Business Insurance?

In: 
10/04/2010
8 Comments
By: Larry Lohrman
A reader recently asked the question, "is it recommended or mandatory to have insurance? " And he pointed out that he couldn't find the answer on here on the blog. This is an over sight on my part. I have a section in my book The Business of Real Estate Photography on insurance but I […]

Pros And Cons Of Being A Independent Real Estate Photographer

In: 
01/05/2009
40 Comments
By: Larry Lohrman
I had a discussion with Chris Thomas and Herb Dierks yesterday about the pros and cons of being an independent real estate photographer vs having an exclusive association with a company like tourfactory.com, vicaso.com or even a franchise company like open2view.com. I thought this would be a good discussion to bring up because this "independent […]

Meet Sylvia Guardia M: Real Estate Photographer of The Month

In: 
09/06/2008
7 Comments
By: Larry Lohrman
Those of you that frequent the PFRE Flickr photo discussion group lately may recognize this photo and other images that Sylvia has been posting. Sylvia lives in San Jose Costa Rica, is 25 years old and graduated in Photography from the Veritas University, Costa Rica in 2004. Her web site is: www.sylviaguardiam.com.

Jeremy Esland: Real Estate Photographer of The Month

In: 
13/05/2008
6 Comments
By: Larry Lohrman
Anyone who has been active in the PFRE photo discussion group recently has seen Jeremy's Esland's work and and seen all the constructive help and advice that Jeremy gives. Jeremy is a real estate photographer that works out of Algarve, Portugal and is my pick for the May PFRE real estate photographer of the month. […]

David Palermo: Real Estate Photographer of The Month

In: 
10/04/2008
9 Comments
By: Larry Lohrman
This month I've selected David Palermo as the PFRE photographer of the month. I've admired David's work for some time now. I first noticed David's stunning cockpit photos that he shot at the Smithsonian's National Air and Space Museum. These images caught my attention because shortly before I first saw David's cockpit photography I'd done […]

Photomatix vs Enfuse: Two Ways To Do HDR

In: 
25/03/2008
31 Comments
By: Larry Lohrman
I did a shoot this weekend of a new listing I have and decided to use both my usual lighting technique (primarily on camera flash) and Enfuse and use what ever worked the best. It turned out not to be much contest; I like the Enfuse results best. Here are a sequence of photos that […]

Thomas Grubba: Real Estate Photographer of the Month

In: 
07/02/2008
6 Comments
By: Larry Lohrman
As I described in an earlier post, once a month I'm going to choose a real estate photographer of the month from the PFRE real estate photographer directory. My criteria for selecting will be the photographers work, the way the work is presented on their website and their participation in PFRE and the PFRE Flickr […]

Using Stitched Images in Real Estate Photography

In: 
16/11/2007
10 Comments
By: Larry Lohrman
I'd like to comment and elaborate on a discussion thread that is going on in the Photography For Real Estate Flickr group. I've noticed quite a number of folks using stitched images for real estate photos. First I need to admit that when I first discovered stitching I used an image of a large master […]

Access to a Home For Shooting Photos

In: 
27/09/2007
By: Larry Lohrman
Kris Steels was asking about the issue of getting access to homes for photographing and raise some questions that I've not discussed on the blog although I've discussed this issue with several folks via e-mail. So I thought it would be a good subject to bring up for folks just starting out in RE photography. […]

Interior Lighting With Multiple Strobes: By Scott Hargis

In: 
24/07/2007
57 Comments
By: Larry Lohrman
First of all I need to point out that this is Scott Hargis's post. Like many of you I've been admiring the way Scott uses a hand full of strobes to light a room to look like an Architectural Digest shoot and still keep the time to shoot a hole home within a few hours. […]

Who Owns The Photos? Not All Realtors Understand Photo Licensing

In: 
22/07/2007
31 Comments
By: Larry Lohrman
Do your clients think they own the photos that you shoot for them? Mike over at www.martinvirtualtours.com told me about a misunderstanding that he recently had in which he shot a tour for a new construction agent where he included some neighborhood photos in the tour. Later, he provided the same neighborhood photos to a […]

Proposed Real Estate Photography Code of Ethics

In: 
25/06/2007
27 Comments
By: Larry Lohrman
I don't know how many of you noticed it but it but HighPix Commercial Photography BRISBAN commented on the post I did titled "When Does Wide Become Too Wide?" They quoted article 35 of the Standards of Business Practice of the Real Estate Institute of Queensland (REIQ). Article 35 says: "Article 35 - Photographic RepresentationMembers […]
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