PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


SD card reader attached to a computer

With an SD card, you can store gigabytes upon gigabytes of photos in your pocket. The problem arises when transferring the data, especially if your computer doesn't have a built-in reader. However, equipping yourself with the best SD Card Reader will solve any of these problems.



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Congratulations Jason Roehner February PFRE Photographer Of the Month

Published: 25/02/2013

The PFRE jury has voted Jason Roehner's photo of this Scottsdale, AZ property as the winner of the February contest. This month is Jason's second photographer of the month win. He won back in September 2012.

Here is the voting results:

  1. Jason Roehner - 49
  2. Ilona Berzups -19
  3. Nestor Trillo - 16
  4. Luke Phillips -12
  5. David Jones - 10
  6. Matthew Waclo- 8
  7. Mike Higginson - 5
  8. Dean Hales - 5
  9. John Nilsson - 5
  10. Greg Dean - 3
  11. Mark McHugh - 3
  12. Volker Deitenbach - 3
  13. Travis Edmunds - 2

Here are Jason's comments on the technical details of this photo:

This is a home I photographed a couple months ago during twilight but it was an overcast night that didn't do the view much justice, and I ended up going back this month to shoot daytime photos of the property. For this living room photo I had speedlight on the patio to accent the outdoor furniture, then shot 3 photos inside with an Einstein strobe and shoot-through-umbrella, and 1 ambient photo for the ceiling and pendant lights. The three flash photos controlled the window brightness, and masked together pretty easily to light different parts of the room. This desert house had high ceilings and no direct light coming in the windows, so the shoot-through-umbrella really helped because bounce flash wasn't going anywhere, and with the right placement the window reflections were kept to a minimum. After raw conversion the final image came together with a few minutes in Photoshop.

I'm leaving all the photos up in the contest flickr group so everyone can see and comment on the photos for the rest of February. Thanks everyone for all the educational comments comments and participation!

Larry Lohrman

7 comments on “Congratulations Jason Roehner February PFRE Photographer Of the Month”

  1. Yes congratulations.

    This is a 'first' as never entered more than the lottery before so really appreciate the comments and advice from you all. Some outstanding images so to get 5 votes is a real confidence boost. PFRE is a fantastic resource.

    Must give thanks to Iran Watson and Scott Hargis for providing fantastic tutorials and producing images of outstanding quality which are such an inspiration......hopefully i'm catching you up!

  2. Well done Jason - another great image.

    On another note, apologies to anyone who was upset when I responded to Ethan Tweedie's comment on my entry. Although I did read the rules prior to submission I didn't make the connection between the anonymity clause with the Flickr gallery. Thanks to Larry for bringing it to my attention so graciously!


Leave a Reply

Your email address will not be published. Required fields are marked *