Should Real Estate Photographers Write Text for Listings?

May 5th, 2017

Daniel in New Jersey asked:

I’m curious to know if any photographers are writing listing descriptions for their agents as an add-on? I’ve recently been contacted by an agent who was interested in this service and gave me some figures as to what he was willing to pay. I must admit, I’m a bit tempted. I know there are agencies/freelancers who write listing descriptions so outsourcing it is definitely an option. However, I guess the main issue that comes up is getting into the details of the property. How old is the furnace? Have the windows been recently replaced? The roof, etc… A photographer obviously gets a good first-hand look at the property but beyond that we typically don’t know much. If there is anyone out here offering these services I’m curious as to how they are going about it.

Continue Reading » is Using an Image Stolen From Scott Hargis’s Book to Market Their Services!

May 4th, 2017

Matthew Stallone pointed out to me a few days ago that a marketing email being sent to many real estate photographers by Images Re-Touch is using an image stolen from Scott Hargis’s Lighting Interiors book (Figure 14.8 on page 169). They cropped the image to get rid of the “Figure 14.8” on the lower left of the image.

So I would check their website and other marketing materials to make sure they haven’t stolen your image(s) too.

Also, given their attitude toward ethics, we do not recommend them as a retouching vendor!

Thanks Matthew for alerting everyone of this issue!

Is There a Trend in Real Estate Photography Toward an Architectural Look?

May 3rd, 2017

Dave in California asks:

I have noticed a new trend in real estate photography. Some of the real estate photographers are now producing architectural images for real estate photography prices. They are not using a wide angle lens. Instead, they are taking images of furniture and features. They are not showing details or brightness. It is being called the natural look. I’m not saying it is wrong. Instead of selling the home they are selling the life style. Do you see this becoming the trend?

Continue Reading » Is a Great Resource for Real Estate Photographers

May 2nd, 2017

Brad in Utah says:

I’ve recently started adding voice overs to my videos. I found and have been able to get excellent professional voiceovers made for $5 for 125 words and around $5 for each additional 100 words. I have used this woman that does both American and English accents with really great results. Also, I have used for motion graphics and logos.

Continue Reading »

Moving from Wedding to Real Estate Photography

May 1st, 2017

Brett in Florida asks:

I have been a photographer for 25 years. I started in Architectural/Interiors but moved to high profile weddings when that market was good. I was successful in that business but now I’m getting back to real estate as I turned 50. I know I need to get in front of the top producers. I have been stopping in to Keller Williams and meeting with their Brokers, shooting some team portraits and head shots. I gave out a tri-fold brochure with sample shots and pricing packages. I’ve gotten a couple listings. I know I need to design a fully dedicated Real Estate Photography Website but I’m not there yet. For now I have my main website which has great content for all of my services. What is the single most important thing I can do to get the Realtor’s eyeballs to book more listings?

Continue Reading »

Reasons Realtors Should Use Video to Market Properties

April 30th, 2017

In a recent post where I cited some stats on the importance of using drone video to market real estate. Peter asked for some similar stats to give to his clients on the importance of using video to market real estate. is a company that promotes using video to Realtors. Their site is filled with reasons that Realtors should use video to market their listings. Here are links to some of their stats: Continue Reading »

A Foolproof Digital Workflow for the Professional Real Estate Photographer

April 28th, 2017

This is a guest post by Marc Weisberg of Irvine, CA. Marc is giving a workshop in NYC, June 5th and 6th.

Having a foolproof digital post production backup system for architectural and real estate photographers is essential. Below, is a detailed look at the workflow and post production system we use at our studio. We’ve been doing it the same way for about 10 years now. It takes a minimal amount of preparation with a big pay off in time savings and off-site backup redundancy. Continue Reading »

Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

April 27th, 2017

I just ran across some recent stats on the benefits of using drone video in an article on

According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. An Australian real estate group reported seeing a 403 percent increase in traffic for listings that included video as compared to listings without.

The article has a lot of good stats that real estate photographers that offer drone services can use for your marketing materials.

The PFRE Blog Is Now Mobile Friendly!

April 26th, 2017

Check out the new look of the PFRE blog on your mobile device! It’s way easier to read now on your smartphone. Also, Google now gives us a “mobile friendly” endorsement. You will see little or no difference on tablets but it now works nicely on smartphones. Almost 30% of PFRE blog traffic is now from smartphones and only 8% of traffic using tablets.

This new functionality is all thanks to Cristi my great WordPress developer. Cristi managed to modify my existing theme to make this change, which saved me a bunch of time! I tinkered around trying to do this by changing blog themes for weeks but couldn’t do it. Cristi did it in a couple of hours on the existing theme. Thanks, Cristi!

If anyone needs a WordPress developer let me know. I highly recommend Cristi!


How Can You Improve the Clarity of the View through the Windows of Homes You Shoot?

April 25th, 2017

Lance asked the question:

I’d like to find a way to improve the views through the windows of houses I shoot and I was wondering what the best way to do that is and if there are some tutorials on how to do it?

Continue Reading »

Getting The Best Possible Quality Photos On MLSs and Syndicated Sites

April 24th, 2017

MLSphotosBill in Cleveland says:

In Cleveland the MLS is taking photos from the Realtors at 2048 pixels wide then they the MLS knocks them down to 640 pixels for their use but when they send them on to Zillow, Trulia and they are sending the 640 resolution and not the 2048 res.

Continue Reading »

Congratulations Brian Doherty – April PFRE Photographer of the Month

April 23rd, 2017

Congratulations to Brian Doherty of Boston, MA who the jury has voted PFRE Photographer of the Month for April. This is Brian’s fourth win as the PFRE Photographer of the Month. The other three wins were November and June 2016 and July 2015. Continue Reading »

This Week in Real Estate Video

April 21st, 2017

I used to review real estate video every week but haven’t done it in a long while.

I follow a huge number of real estate videographers and really enjoy seeing what property video everyone is doing. This week the following property videos by some of my favorite videographers caught my attention: Continue Reading »

Suggested Real Estate Photography Post-Processing Vendors

April 20th, 2017

I’ve made some changes to the post-processing outsourcing page that I started about a year ago. This page that lists post-processing vendors that you can send your real estate post-processing to has been very popular. It gets a lot of traffic. Continue Reading »

How Do Real Estate Photographers Decide How Big Their Service Area Is?

April 19th, 2017

Mike in Tennesee asks:

How far should one travel for a shoot? And how much of an extra charge is appropriate.  I’m a one man act, a couple of my clients are pretty good customers but they almost always seem to have properties not terribly far out from town but far enough where it sometimes gets in the way of my other jobs, screws up my scheduling, and causes my good local clients to have to wait.

Continue Reading »