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What Has Changed in Real Estate Photography in the Past Couple of Years?

October 29th, 2017

Last week Dave asked:

I’ve been away from real estate photography for a  couple of years. I’m curious if there have been notable changes to how people are creating their real estate images. I’m still shooting 3-6 bracketed images and using the fusion (interior) setting in Photomatix (version 5) for jobs that I feel require a little more hand-holding. I may process some images using the LR Enfuse Plugin. Of my bracketed images I may include a frame or two with a flash to add a little “pop” to the whites or to offset over-exposed windows, etc. I’m still shooting an original Canon 7D from 2009 which despite multiple falls from tripod level, is working just fine.

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Creating 360 Images and Walk-Throughs is Far Easier than It’s Ever Been Before

October 26th, 2017

Phil in South Carolina said:

I just came across this site that appears to make hosting and embedding 360 Panos FAR easier than ever before.  I am so tempted to dive in since now Photoshop makes creating these 360 images a painless process.

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Eight Principles for Real Estate Photography Portfolio Sites

October 25th, 2017

MaliaSite

I’ve talked to several people recently about their website. Some were struggling with what their domain name should be yet needed work on the basic principles. How your site presents you and your brand is more important than what it’s called.

Your portfolio of real estate images is at the center of your marketing. Your website is a way to present your business and yourself to people and let them know how to contact you. Malia Campbell’s site is a great example that follows these principles (except for #6 and #7 which are minor and easy to change). It’s one of my favorite real estate photographer sites. Continue Reading »

Congratulations Matt Rosendahl – October PFRE Photographer of the Month

October 24th, 2017

Congratulations to Matt Rosendahl of Northern California who the jury has voted PFRE Photographer of the Month for October. This is Matt’s first win!

Here are the entries that the jurors awarded points to this month: Continue Reading »

My MLS Told Me I Am Not Allowed to Sell My Photos to the New Agent Taking Over the Listing

October 23rd, 2017

Mike in Pennsylvania says:

I was just told by the MLS in my area that I am not allowed to sell my photos to the new agent taking over a listing that is on a different broker of record. She told me that the broker of record and the agent own the rights to the photos. I finally got her to admit that this was an internal thing through their multiple listing service. I believe this violates my rights. Agents are trying to sue MLS when another agent uses their photos but if they get written permission from the photographer it should be completely OK. She’s trying to tell me I have to get written permission from the agent for me to allow another agent to use the pictures. That’s bull crap!

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How Should Real Estate Videographers Deliver Video?

October 22nd, 2017

Craig in Virginia says:

I’m trying to compress video files into a size that is more digestible to my clients. I’m using (web-based) PremierPro CC 2017 and I am working on a MacBook Pro. Everything I’m producing is beautiful, with regard to clarity but are 400mb to 700mb in size.

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Hey – There Are Scammers Everywhere!

October 19th, 2017

Peggy in Alabama says:

Hey – just a heads up. There are scammers everywhere. I received a text yesterday asking me to shoot a reunion in Orlando. I asked them for their website. The number that texted me was listed on the site, along with 2-3 others. I went to their package offerings, and the link sent me to a completely different site. It did this on each of the packages I had looked at. I then called the number and the call was declined.

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Lightroom Transform Panel Is Essential Post-Processing Software for Real Estate Photographers

October 18th, 2017

Peter in the UK says:

I am trying to streamline my workflow and editing. Currently, the majority of work is done using Lightroom CC on a Mac. My main issue is the “transform” controls in Lightroom. Although this section of the software has automated settings (auto, vertical, etc.), 90% of the time, these fail and I have to resort to “guided” which is fine, but I feel it wastes a lot of time.

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Adobe Announces Cloud Version of Lightroom CC

October 18th, 2017

Have You Heard of the Zillow Photographer Marketplace?

October 17th, 2017

Caleb, a long time real estate photographer in the Seattle area asked:

I just got a survey from Zillow asking agents about their photography needs. Inside was information on their new “Zillow Photographer Marketplace”. Have you heard about this?

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Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

WellsExteriorTwilight exterior shots can be super powerful in marketing a property. Here’s why:

  • They make the ordinary look dramatic.
  • They attract the viewer’s attention.
  • In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can encourage the viewer to click to look further.
  • Most real estate sites give special emphasis to the front exterior shot and a dramatic twilight image can motivate the viewer to investigate the property in more detail.

Here’s a summary of how to do a basic exterior twilight shoot: Continue Reading »

Realtor Market Reports – A Powerful Way for Realtors to Connect with Clients

October 15th, 2017

Charlie Dresen, a Realtor in Steamboat Springs, CO showed me his most recent Steamboat market report video last week.

Charlie said:

I’m finding I’m getting tons more views to the information than a written report and also adds a personal touch which allows people to get to know me.

As I told Charlie, this reminds me of the market reports that my wife and I did in the late 90s and early 2000s in Seattle’s market. Of course, back then we couldn’t deliver it via video but providing market data to potential clients was very popular. Explaining it on YouTube takes it to the next level and adds a very personal touch. This is a great way for Realtors to connect with potential buyers or sellers and look like the area expert!

Charlie is a very accomplished videographer so he produces his own video but I can imagine there are Realtors out there that would love to have you shoot one of these market reports for them or teach them how to do their own. Many Realtors could shoot their own video but most would need help editing the video.

How Much Should You Charge for 1 to 3 Minutes of Drone Video?

October 12th, 2017

I was reviewing the blog stats today and noticed how popular the subject of what to charge for drone photography/video is this last year.

In the last 365 days, this has been the most popular subject on this site (please see associated poll below), beating the post on wide-angle lenses which has historically been the MOST visited post.

I think this says a lot about how important drone photography and video has become in the past year. Continue Reading »

Does a Full Frame Camera Improve the Quality of Your Real Estate Photography?

October 11th, 2017

I frequently get asked if it’s important to upgrade from a cropped sensor camera to one with a full frame sensor for shooting real estate photography.

The video to the right, by Manny Ortiz, compares a Sony A9 full frame camera to a Sony A6500 cropped sensor camera. You can see that there is essentially no difference between the full frame and the cropped sensor images. Continue Reading »

House Bill Brings the Possibility of a Small Claims Copyright System One Step Closer

October 10th, 2017

Last week there was a post over on Petapixel.com on the new House Bill introduced to deal with the small claims copyright problem we are all aware of.

Michael Zhang says: Continue Reading »