DJI Continues to Push the Boundaries of Drone Technology

June 9th, 2017

This past week DJI (the world’s leading company in the civilian drone industry, accounting for 70% of the global consumer drone market) continued to push the boundaries of drone technology by announcing the DJI Spark.

While this isn’t what real estate photographers would consider a professional level drone because it doesn’t shoot 4K video, it is an amazing little device. The Spark will be shipping from Amazon on June 15 for $499. In this video Casey Neistat tries out an early release model.

How Do You Do a Long Term Time-Lapse?

June 8th, 2017

Adam in VA asked:

A client approached me recently about filming time lapse videos of various construction projects he was undertaking around town. I quickly researched the available cameras online. They seem to be very affordable and easy to run. I leaped at the opportunity. It seems like a great way to make passive income while I am out running and gunning. I don’t think I’ve ever seen this covered on your site before. I was curious if any of your other readers had experience with this.

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How to Get a Lens Profile for Your Lens if It Doesn’t Show Up in Lightroom

June 7th, 2017

Lee in Hawaii asks:

What profile do you use for the Sony 10-18mm lens and a Sony NEX or a6xxx camera? I don’t see that model pop up as a profile in Lightroom.

Great question. First, you should always check the Adobe list of lenses that are supported in ACR (Adobe Camera RAW). If you scroll down to Sony lenses you’ll notice that the Sony 10-18mm lens does have an Adobe profile.

To get it loaded into Lightroom follow the instructions in the above tutorial that explains how to get a profile loaded.


Nikon Just Announced a 10-20mm Lens for DX Sensor DSLRs

June 6th, 2017

Just a few days ago, Nikon announced a new lens that is worth the attention of real estate photographers because this is an ideal lens for real estate photography.

This focal length has been missing from Nikon’s lens lineup. As a result, real estate photographers tend to use the Sigma 10-20mm on Nikon DX DSLRs when shooting interiors. But now, real estate photographers using Nikon DX bodies have this new option. It’s not clear when the lens will be shipping but it is listed for preorder on all the online retailers.

A Post Card Version of The “Realtor Photo Guide” for Face to Face Marketing

June 5th, 2017

Thomas from Germany says:

The posts, comments and this community have helped me a lot to get started in real estate photography!

In November of last year, I started shooting real estate and I have established a small customer group. But in order to sustain a decent living, I need to grow my customer base. Up to now, I’ve just marketed myself by word of mouth and face to face with a printed portfolio book.

In order to increase my business, I am trying to create a brochure, but I just can’t figure out what I should include in the brochure. Do you have any tips regarding brochures?

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Should Real Estate Photographers Supply Materials for Listing Presentations?

June 4th, 2017

MarketingBrochureDarren in California says:

I’ve had a handful of agents lately ask if I have some sort of materials or presentation they could utilize during their listing presentations with potential clients of theirs. Essentially, they want to showcase to their potential client that they partner with my services to help promote their listings.

I have a price sheet, a demo reel of my drone work, and a small brochure; but I believe they are looking for something more specific to leverage in a listing presentation.

I’m wondering if other real estate photographers have a strategy or piece of media they provide to agents specifically for their listing presentations? Or should I just be content with referring them to my website(s), price sheet, and demo reel?

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5 Tips for Making the Most of Interviews in Property Video

June 2nd, 2017

This is a guest post by Hamish Beeston a former producer and director of over 30 documentaries for primetime BBC One, BBC Two, and National Geographic and Discovery Channel. Hamish is a PFRE video contest juror.

On-screen interviews in your real estate film can really lift its impact, in terms of information imparted and emotional connections made. Think the passionate architect or proud homeowner. If you look back at the Photography for Real Estate video competition entries over the last few years you’ll see lots of examples of people being interviewed on screen – good and bad – and here are our top 5 tips for making the most of the interviews in your films: Continue Reading »

What Options Are Available to Real Estate Photographers for Insurance?

June 1st, 2017

Alex asks:

I would like to start my own business but I still have one major question: What is the best insurance for real estate photographers? I’ve heard about cases when real estate agents have blamed photographers for property damage.

Are there any good options for insurance?

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Congratulations to Hamish Beeston – PFRE Videographer of the Month for April/May

May 31st, 2017

Congratulations to Hamish Beeston, Bristol, UK who has won the April/May  PFRE videographer of the Month Contest. Here is his winning video.

Here are the contestants that the jurors awarded points to this month:

  1. Hamish Beeston
  2. John Lindsay
  3. Allan MacKenzie
  4. Joshua Vernon-Rogers
  5. Dave Dwyer
  6. Jarett Horton
  7. Patrick Bertolino

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Target Marketing of Real Estate Agents Using Awful Photography

May 30th, 2017

Matthew in Utah says:

I’m looking for advice on how to market clients who currently have awful photography. I would like to reach out via email but will be doing some cold calling. I am wondering if anybody has had any success with this and how have you “nicely” or maybe not so nicely stated that “hey, your current photos suck, use me”?

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What Is the Best Wide Angle Zoom Lens for a Canon Full Frame DSLR?

May 29th, 2017

Charlie in Scottsdale asks:

I am upgrading from a Canon 70D with a 10-22 mm lens to a Canon 5D Mark IV. My question to you is which lens you would recommend if money were not an issue? I’ve read that the 16-35mm F4 L is much better than the 17-40 mm, but is there another level up that I should consider such as the Canon 16-35mm f/2.8. Which would you buy?

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New Location for PFRE Photographer of the Month Contest

May 28th, 2017

The Still Photographer of the Month contest for June will now be located at rather than the Flickr group.

This move will allow entrants to post their own entries and remain anonymous. Jurors will then choose a winner from a collection of anonymous entries. People have been asking for this approach for a while.

There are a couple of things I don’t like about this Photo Contest WordPress plugin I’m using but I think we can live with them just to have entrants anonymous. This plugin is the only reasonable alternative I can find. Continue Reading »

Why Do Some Realtors’ Listings Sell Faster than Others?

May 26th, 2017

Mike in Kentucky says:

I’ve noticed over time how some agents properties sell faster than other agents properties. I’ve asked them what they do with their marketing that other agents aren’t doing. They mostly say they don’t do anything different.

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Do You Shoot with Interior Lights on or Off?

May 25th, 2017

Brent in the Seattle, Tacoma, Olympia area asks:

Lately I’ve been shooting with the interior lights off but have noticed the rooms look a bit less inviting. I’m trying the “lightless” method because so many fixtures are missing light bulbs, or they were all different hues, or the color casts were crazy and required extra time to correct. I’m curious to see how many photographers do it with the lights off, and for those that keep them on, what is their reasoning?

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How Can Real Estate Photographers Automatically Collect Payment at Delivery?

May 24th, 2017

Mike in the Seattle area asked:

I have been looking for a system where you can send out the invoice from, collect the payment and automatically have them deliver a link for zipped folder or download functions. Real estate agents are pretty impatient about getting their photos.

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