September 6th, 2016
A Los Angeles area real estate photographer asked the following:
I’ve been photographing real estate for three years now, supplementing with a part-time office job. I’d say my rates are average for the Los Angeles area (starting price of $200 for 10-15 images with estimated 60-90 minutes on set, and $50 for each 5 additional images), and that the quality I deliver is commensurate with rates a little higher than what I currently charge. I’m using the method of multiple hand-blended flash and ambient frames and have begun brushing in color corrections and placing dark gray gradients on TV screens when necessary, so I spend a lot of time in post (up to 5+ hours for 30 images). Of course, I can’t currently afford to lose the clients that are used to that price point, so I’ve retained that as I strive to get more busy.