Archive for the 'News' Category

Australian Gold Coast and Queensland to Host 2018 Commonwealth Games

November 15th, 2011

Congratulations to our mates on the AU Gold Coast for winning the hosting of the 2018 Commonwealth Games. Brett Clements and the crew at PlatinumHD used the announcement as an opportunity to take their new Red out for a spin. Brett says: The good, the bad and the ugly…This was shot at 5k and resolved to 2k using [...]

Adobe Halts Flash Plug-In Development For Mobile Platforms

November 10th, 2011

Via HuffingtonPost: On Wednesday morning, Adobe confirmed rumors that it will end development of its Flash Player plug-in for mobile browsers. Danny Winokur, Adobe’s Vice President and General Manager of Interactive Development, announced the decision in a blog post, explaining that the company will develop native apps for mobile platforms and will focus on the [...]

I’ve Survived Lionizing Both of My Macs

July 21st, 2011

For those of you holding back on the upgrade to Lion I thought I’d report that my two upgrades have been reasonably painless. I have a MacBook Pro which I upgraded mid-day Wednesday, the day of the release, and a iMac which I updated overnight Wednesday night. While I can’t say I’ve really have tested [...]

Long Time PFRE Reader Launches New iPad Product

July 5th, 2011

Long time PFRE reader Tim Furlong Jr. just told me he and a couple of friends are launching a new product… Check it out and checkout this awesome promotion video! It looks like a great product, I just bought one!

A Stunning Example of How to Use Stills and Video to Market a Home

June 29th, 2011

Quentin Bacon and Scott Hargis teamed up to shoot a stunning classic mid-century modern home designed by Don Sandy in Orinda, CA. Quentin and Scott’s client is Michael Thompson of Sotheby’s International. The finished official marketing site for this home is www.92sandhill.com. This site is a great example of how to market upper-end home. Plenty [...]

How To Triple The Number Of Showings For Your Listings

June 22nd, 2011

Through his photographer/videographer, Heath Cowart, I recently met Paul Wilander who is a top producing broker in Brevard, NC. Paul opened his own real estate brokerage (Looking Glass Realty llc) in November 2010 with the aim at providing his clients with the most effective, cutting edge marketing available. Paul’s experience is that professional photography and video are the [...]

Barbara Corcoran: Wage War Online With Professional Photography

February 21st, 2011

Barbara Corcoran is a mega-agent and one of the most quoted people in real estate according to New York Magazine. In a recent interview on the Today Show Barbara concisely summarizes the importance of “Waging War Online” by hiring a professional photographer if you possibly can! Her statements on professional photography are at 2:14 into [...]

Agents: Take Better Listing Photos or Hire a Professional!

January 28th, 2011

Kudos to St Paul MN Realtor®, Teresa Boardman, for her article in InmanNews titled “Take better listing photos, or don’t take them at all“. Teresa gives a tongue-in-cheek description of what agents should do with their point-and-shoot camera or cell phone camera they may be using to shoot listings with… break it with a sledge hammer! [...]

Scott Hargis Gets Coverage in The San Francisco Chronicle

January 17th, 2011

I wanted to point out that Scott Hargis and his work was featured in the San Francisco Chronicle last Sunday. The portraits used in the article are by Malia Campbell. Notice the great analogy that Scott makes in the beginning of the article between “looking hot” on match.com and “looking hot” on a real estate listing [...]

Our Thoughts Best Wishes Are With Our Mates In Queensland!

January 14th, 2011

Our thoughts and best wishes are with our mates in Queensland Trying To Keep Their Head Above Water! Just got a note from Brett Clements. Brett says, “we’re in a bit of shit at the moment. Our Capital, and our State is underwater. We’re trying real hard to get our head above water”. You can [...]