Congratulations to Zoltan Present – PFRE Videographer of the Month

November 1st, 2018

Congratulations to Zoltan Present from Luxhunters in Miami, FL who has won the Aug/Sept/Oct 2018 PFRE Videographer of the Month Contest! Here is Zoltan’s great video. Continue Reading »

What Are the Popular Tour Platforms that PFRE Readers Use?

October 31st, 2018

John in New Jersey asks:

I don’t think you have discussed virtual tour creation platforms recently. I currently use as my VT platform but I’m wondering what other platforms are out there to choose from?

A number of years ago I created a Tours page which you can find by clicking “tours” in the menu bar at the top of the PFRE blog that shows exactly what you are asking about. That page is a list of the major tour creation sites that are recommended in PFRE blog readers. There is a comments section on the page so readers can give input on their experiences with the various tour companies.

You can see from the reader comments that a clear majority of PFRE readers use and prefer to create their tours. , Fullframe Systems, and are also popular tour creation platforms with readers.

What do you use as a tour creation platform?

Do Real Estate Photographers Provide Assistance to Agents with Advertising Their Listings?

October 30th, 2018

Jack in Florida asks:

Do other real estate photographers provide assistance to agents to help with advertising their listings through social media – Facebook, YouTube, etc.? Do you think that this is a viable service to consider?

I’m sure there are some real estate photographers that provide a service to Realtors to help with advertising listings on social media and even upload photos to the local MLS but I wouldn’t recommend providing that kind of service. Continue Reading »

Montana Regional MLS Wants Photographers to Remove All Previous Watermarks on Photos!

October 29th, 2018

Conrad in Big Sky Country says:

Our MRMLS (Montana Regional MLS) organization has changed its rules on watermarking photos and is requiring real estate photographers to remove watermarks off all the pictures on active listings by Nov 18th, 2018. Any information on this situation happening? I can’t imagine going back and delivering photos to hundreds of clients without watermarks. This is crazy!

Continue Reading »

What’s the Business Workflow for Real Estate Photographers?

October 28th, 2018

Jacob in California says:

I was wondering if we could have a discussion about real estate photographers’ workflow outside of the actual shoot. That is, what are people doing to prepare for the shoot and after they are done with the shoot?

The following is a list of what I think are some of the major items of your business workflow: Continue Reading »

Run and Gun Real Estate Photography Workflow Tutorial by Gary Kasl

October 27th, 2018

Southern California real estate/interiors photographer Gary Kasl, has created a video tutorial outlining his approach to shooting real estate quickly and efficiently without sacrificing quality.

Here’s what Gary has to say about the material: Continue Reading »

Commercial Architecture Photography – with Tony Roslund and Barry Mackenzie

October 26th, 2018

Tony Roslund and Barry Mackenzie have teamed up with RGG EDU to create what is sure to be the most informative and revealing architecture photography tutorial to date. Here’s what RGG EDU says about the tutorial:

Commercial Architecture Photography and Retouching is coming! We’re excited to be collaborating again with veteran RGG EDU instructor, Tony Roslund on our next big tutorial. Go on-location to photograph many rooms in a large commercial space freshly built by HOK Architects for Microsoft. Learn the entire process on finding angles, utilizing natural light, lighting with strobes, and photographing building exteriors and interiors.

Tutorial Includes:

  • 9 hours of content
  • Retouching by award-winning photographer, Barry Mackenzie
  • Learn scouting, lighting, business, and retouching
  • Learn the secrets of charging commercial prices and winning business
  • Interview with HOK senior architect on hiring and working with photographers

Take advantage of the pre-order discount here.


Avoiding Unnecessary Shots

October 25th, 2018

Dave in Perth, Australia sent me this article on Avoiding Real Estate Photo Blunders. He said:

The paragraph entitled “Unnecessary Shots” piqued my interest. The paragraph is as follows:

Unnecessary Shots
A close-up of the water heater, a snapshot of a ceiling fan, or a picture of the garage corner…photos like these are typically wasteful and won’t do much to entice buyers. And that antique lamp and vase full of flowers look beautiful on your end table, but if they don’t come with the house, there’s no sense in highlighting them.

I agree but wonder what other real estate photographers think?

This subject reminds me of the online marketing for the home I live in now when my wife and I bought it in 2006. The distinctive feature of the home was the stunning millwork. The listing agents marketed it with many photos like the one above that were close-up shots of the millwork rather than wider room shots that showed both the space layout and the millwork. It came across online very badly. So bad, that I didn’t even want to go look at it. My wife finally convinced me to walk through it and soon as I walked in the front door I was blown away. This is a case where, for me, all the detail shots were an unnecessary distraction and in my view, made a mess of the marketing. Sure, we ended up buying it but for me, the marketing didn’t work to get me into the home. It was my wife that got me into the home; not the marketing.

What do you think?


Free Real Estate Photography Tutorials

October 24th, 2018

For many years, I’ve had a page on the PFRE blog that has links to the YouTube channels of many of the real estate photographers that have done or currently do free real estate videos. Since the number of people doing great real estate videos has increased so much in the past few years, I thought I should take the time to update this list because these tutorials are a valuable resource for all real estate photographers.

I’ve updated this page and I will continue to do so in the future but I think it’s also important to point out that finding video tutorials on literally any subject is fast and easy. YouTube has a staggering amount of content and is the second largest search engine on the planet. Here’s how to use it if you don’t already know:

  1. Go to
  2. Use the search bar along the top of the page to type in your search string.
  3. Your search string can be general like “real estate photography” or very specific like “using luminosity masks in photoshop.

You’ll be amazed at what you can find on YouTube. A few years ago, I was struggling with figuring out how to get the spare tire out from under my 2006 Toyota Tacoma. So I typed: “how to get the spare tire out from under my 2006 Toyota Tacoma” in the YouTube search string and bingo, many great demonstrations.

Congratulations Tacey Jungmann! October 2018 PFRE Photographer of the Month

October 23rd, 2018

Congratulations to Tacey Jungmann from Oak Harbor, WA; October 2018 Photographer of the Month! The theme this month was elevated exterior, pole, aerial, UAV. Thank you to everyone who participated and to the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.

  1. Tacey Jungmann – #21
  2. Trace Tague – #20
  3. Caleb Vandermeer – #1
  4. Stephen Reed – #22
  5. Dave Spencer – #18
  6. Matthew Weigelt – #4
  7. Wade Steelman – #15
  8. Timmy Krueger – #11
  9. Mike Burman – #16
  10. Canek Estrada – #6

Please feel free to view and comment on any of this month’s entries here.

Here is what Tacey had to say about the win: Continue Reading »

What Sun Tracking App or Website Do You Use?

October 22nd, 2018

lightracJohn in Alabama recently asked:

Does anyone know a good sun tracking site now that works since Google has changed is map APIs and the address search feature does not work for The Photographer’s Ephemeris and SunCalc? It looks like Google has now decided to charge big money to use their embedded mapping scripts and only provides a low-resolution map for development purposes only. You can not input an address anymore on these two sites. Here is the article.

Continue Reading »

Outsourcing Part 2

October 21st, 2018

A few months ago, I wrote an article about my experience with outsourcing. I could never have anticipated the number of questions, comments, and feedback that I would receive. Since that post, well over a hundred people have reached out to me directly, sharing their challenges with the outsourcing process and asking for help. Given the clear indication that our community is longing for more information and support in this area, I’ve made it a mission of mine to learn everything I could about the world of outsourcing. My goal is to allow those who might be considering outsourcing to learn from my mistakes, save valuable time, and make informed decisions. Continue Reading »

New Versions of Photoshop and Lightroom Released This Week

October 19th, 2018

Example of $50,000 Real Estate Video Marketing in Newport Beach

October 18th, 2018

Tim Krueger down in Southern California pointed out this video promoting a new $45 million Balboa Peninsula mansion and an article in the LA Times about Tim Smith, the listing agent. Update: Also, at, Tim Smith the listing agent explains the background for this film and why they made it.

The LA Times article says: Continue Reading »

Aurora HDR vs LR/Enfuse

October 17th, 2018

Ever since Aurora HDR 2019 was released and everyone was raving about how much the HDR processing has improved, I’ve been interested to see how it compares to LR/Enfuse. I tried it and it looks pretty good to me but I asked Simon Maxwell in London (the author of the Enfuse e-book and video series) to see how he thinks it compares to LR/Enfuse. Here is Simon’s comparison. The two images to the right compare Simon’s results with LR/Enfuse and Aurora HDR 2019.

Aurora Pro HDR Initial Impressions
As a diehard Lightroom user, I was very pleased to see that Aurora can be used as a Lightroom plug-in; in fact, I found it to be one of the easiest third-party scripts to be installed in Lightroom. Unlike other plugins where you have to locate the main Lightroom plugins folder (not always easy!) with Aurora, you simply load it from the Aurora control panel (File: Install Plug-Ins) and there you have the option to add the plugin to Lightroom, Photoshop, or even Elements. From within Lightroom, it runs a little differently to some plugins in that the command is File: Export with Preset: this enables a series of files to be taken over to Aurora for blending, maintaining any initial Lightroom adjustments such as profiles, white balance, or sharpening, etc. Continue Reading »