Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

July 4th, 2018

Here are some recent stats on the benefits of using drone video in an article on

According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. An Australian real estate group reported seeing a 403 percent increase in traffic for listings that included video as compared to listings without.

The article has a lot of good stats that real estate photographers that offer drone services can use for your marketing materials.

What Virtual Staging Services Do Real Estate Photographers Use?

July 3rd, 2018

Jack in Florida asks:

Do many real estate photographers get requests to virtually stage vacant homes? If so, what do they use – virtual staging services, special software, or Photoshop?

Virtual staging requires an extensive library of 3D furniture and a lot of Photoshop skill. While some do virtual staging themselves, most have a virtual staging service do the work. Virtual staging is still not widely used (about 20% of listing agents) but its popularity is increasing. Continue Reading »

What Is the Best Photo Editing Software for a Beginning Real Estate Photographer?

July 2nd, 2018

Paul asks:

I’m an amateur photographer and retired real estate agent. I am thinking of starting a real estate photography business. Can you tell me what is a good starter editing software, but not a monthly subscription? Cyberlink, Photodirector, and Lightroom were recommended.

I think Lightroom is the best way to edit for any beginning real estate photographer. You can still get a non-subscription version of Lightroom 6, although the subscription version of Lightroom has many more important features. Continue Reading »

Two Important Facts about Real Estate Photography

July 1st, 2018

Last week, there was an article at about all the challenges in mastering real estate photography. It has a lot of great information but because their income statistics were about professional photographers in general, as a result, I felt their data about income potential was weak.

Two important facts about real estate photography:

  1. 39% of PFRE readers report a net income of above $60k per year (see poll below, summarized in the chart above).
  2. Real estate photography is one of the few types of professional photography that is growing. (see Tony and Chelsea Northrup’s review of the status of professional photography, Jan 2017).

Continue Reading »

July 2018 Photographer of the Month Contest – NOW OPEN!

July 1st, 2018

The July 2018 PFRE Photographer of the Month Contest is now open.

Submit your entries here (NOTE: If you do not provide your full name at the time of submission, your entry will not be accepted)

  • This month’s theme is: Master Bathroom
  • Mike Lefebvre won last year’s contest with this great image.
  • The contest will be open until 24:00 UTC on July 15th.
  • Winner will be announced on July 23rd.



Editing Real Estate Video with FCPX

June 29th, 2018

Summary of Color Correction Techniques by Nathan Cool

June 28th, 2018

Tim in Orange County, California asks:

What video tutorial do you recommend that shows you how to remove ugly color casts from white walls?

The tutorial I like the best is this one by Nathan Cool. Nathan shows how to do it if you remembered to use a gray card and also if you forgot to use your gray card.

What Is a Quick Way to Get Rid of Unused Images in Lightroom?

June 27th, 2018

Andrew in Massachusetts asks:

A raw files storage question: I shoot many bracketed photos at each property. This gives me the option to use HDR on certain photos and to optimize exposure in general. The problem is the proliferation of raw files–a real storage problem. On a larger property, I may narrow down 160 shots to just 30 finished images. I would like to save for the future all the raw files that are linked to the images I processed and exported, but discard the unused and unlinked raw files. Is there a simple way of just eliminating those raw files that were edited or used in HDR (Lightroom HDR)? The only way I have found is to laboriously go through each array of images and eliminate all images that do not have editing symbols in the lower right corner.

As you go through your workflow deciding which images from the shoot you are going to use, mark the unused images rejected as shown in the video above. After you’ve finished your HDR processing and finishing, delete all the rejected images.

I don’t think there is a way to automatically delete all your unprocessed images. I could be wrong. Does anyone else have suggestions?

Getting School Information for Any Given Address

June 26th, 2018

Ashley in South Carolina asked:

Is there a website that will show a home’s location in relation to schools, restaurants and such without having to manually input them? I was looking at Google Maps but didn’t see one. Of course, I am old and probably simply overlooking it!

This is a feature that is built in to many real estate tours. I assume you want to be able to list a map on a tour that shows where the local schools are.

Yes, there are a number of sites that create school maps and school district boundaries for any given address. The one I like the best is this site called You put in any given address and you get a Google Map with all the local schools and the school district boundaries.

Be careful how you use these maps though because Google Maps are copyrighted. I know this for sure since Google was so happy with this post I did in 2010 (recommending not to scrape maps from Google) they sent me a nice Google coffee cup! I guess someone at Google reads this blog!

Should Real Estate Photographers Calibrate Their Monitor?

June 25th, 2018

Bill in Oregon says:

I use Xrite and just redid my Acer laptop, that’s the one that has it’s own desk in my car where 60 percent gets done between shoots, ‘wish that &^%$ would stop tapping their brake light, it’s distracting’.

Continue Reading »

How Do You Handle Charging for Rebranded Real Estate Video?

June 24th, 2018

Ashley in South Carolina asked:

How do you handle rebranding a video? I created a two-minute “amenities” video including a house that is for sale for a Realtor. That Realtor has been fired by the owner and the new Realtor would like to use the video with their branding. I don’t feel like I should charge the same full price for simply rebranding but how much do you charge and do you see any issue with using a video created for another Realtor for the new one?

Continue Reading »

Congratulations! – June 2018 PFRE Photographer of the Month

June 23rd, 2018

The June 2018 PFRE Photographer of the Month contest has come to an end. The theme this month was foyer/entrance. Thank you to everyone who participated and the jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.

Congratulations to Garey Gomez from Decatur, Georgia; PFRE Photographer of the Month, June 2018.

  1. Garey Gomez – #28
  2. Zach Sciannameo – #2
  3. Mike Lefebvre – #27
  4. Garett Buell – #25
  5. Stephen Reed – #23
  6. Tacey Jungmann – #17
  7. Jeffery Wolk – #5
  8. Ash Chynoweth – #11
  9. Gery Kasl – #10

Please feel free to view and comment on any of this month’s entries here.

Here is what Garey had to say about the win: Continue Reading »

Real Estate Photography Video Course – by Andrew Pece

June 23rd, 2018

Andrew Pece has released a new real estate photography video course.  Here’s what Andrew has to say about it:

  • Most of the images in the course are shot with a single Speedlight (although I do encourage them to purchase larger lighting units in the gear section).
  • I designed the course so photographers at any level can follow along and benefit from the techniques.
  • The goal of the course is to enable photographers to produce professional, lit images in a very short amount of time with minimal equipment.

Continue Reading »

June 2018 Videographer of the Month Contest Deadline Extended.

June 23rd, 2018

The June 2018 Videographer of the month contest has been extended to July 22nd.

Contest entries can be uploaded here.

Modern Insanity: Doing the Same Thing over and over and Expecting the Same Results

June 22nd, 2018