Architecture and Interiors Photography Class by Ethan Tweedie

January 2nd, 2019

This is a reminder that Ethan Tweedie will be teaching a 5-day class in architecture and interiors photography at the Texas School of Photography April 28 – May 3, 2019, in Dallas, Texas and the registration opens January 3rd at 11 pm, CST. We are reminding you because the class is expected to sell out tomorrow (1/3/2019).

Details below: Continue Reading »

January Photographer and Videographer of the Month Contest NOW OPEN!

January 2nd, 2019

Photo Contest:

The Jauary 2019 PFRE Photographer of the Month contest is now open.

Submit your photo entries here (NOTE: If you do not provide your full name at the time of submission, your entry will not be accepted.)

  • This month’s theme is twilight exterior.
  • Wayne Capili won last year’s contest with this great image.
  • The contest will be open until 24:00 UTC on January 15th.
  • Winner will be announced on January 23rd.


Video Contest:

Submit your video entries here



A Real Estate Photography Marketing Success Story

January 1st, 2019

There’s always a lot to be learned from studying real estate photography success stories. It’s been a while since I’ve posted a success story but recently I ran across one that is worth passing on. Remember, this is one person’s approach in one location. There is no one way to build a successful business.

Here is the background of the real estate photographer that this post is about: Continue Reading »

No Drone Elevated Photography (Pole Aerial Photography)

December 31st, 2018

Over the years, we’ve pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use a smaller lighter camera.

Then several tripod manufacturers started to make large tripods that would support an extension tube that could reach 15′ to 20′. Continue Reading »

Overcoming Fear and Confusion for the New Real Estate Photographer

December 30th, 2018

FearGuest post by Tony Colangelo, Victoria, BC originally published in March 2014: 

As I approach the end of my second full year as a real estate photographer, I can recall many times when I was confronted with a particularly daunting challenge at a photoshoot. I can also easily remember the confusion and feelings of being overwhelmed and yes, even a bit fearful in those moments. It’s my guess though, that all new real estate photographers have felt those very same feelings from time to time. So using my background as a psychologist, I thought it might be interesting to take those experiences to write an article that examines the “psychology” of these strong feelings–both in terms of why they happen and how to overcome them. Continue Reading »

When Software Eats the Real (Estate) World

December 28th, 2018

A great explanation of the technology changes going on in the real estate world. Not directly real estate photography but things anyone in the real estate industry should be aware of.

Also, note that the presenter in this video is a partner in Andreessen Horowitz which is invested in the companies that he is talking about.

Can You Sell Lifestyle and Community Real Estate Photos as Stock Photos?

December 27th, 2018

NeighborHoodRay in North Carolina asks:

I have sold approx. $8,500 worth of “Lifestyle” photos over the past few years without even promoting. I want to proactively market these photos going forward and sell them on an stock photo website.  Is anyone actively selling lifestyle photos via a stock photo website?

Continue Reading »

What Are the Best Settings for Drone Photography?

December 26th, 2018

Rom in New Jersey asks:

I am seeing a few posts around which Drone is best for real estate photography but I have not seen yet any posts around the best settings for the camera for stills and videos.

I bought a DJI Phantom 4 pro V2, passed the part 107 and still need to register it. I played with the drone in my backyard a few times. Very easy to activate and easy enough to do basic flying. It comes with a lot of settings for pictures and videos.

Continue Reading »

Would the New DJI OSMO Pocket Work for Real Estate Walk-Through Video?

December 25th, 2018

Ray in North Carolina asks:

Has anyone purchased and begun using the DJI OSMO Pocket to provide walk thru video tours for clients?

If you look at the reviews of the DJI OSMO Pocket, it is getting great reviews. Gerald Undone’s review to the right is just one example. There are many other positive reviews! Continue Reading »

What Are These Mysterious Lights in the Sky over Seattle?

December 24th, 2018

shubumiLightsNote: This post has become a PFRE Christmas tradition. It has some good basic photography advice. Aaron Leitz and I both learned from this exercise!

I put my Christmas header photo up on the blog recently. This header image has an interesting historical story that goes with it. PFRE blog readers have been trying to explain the pattern of five lights (one red and four green) that are in the top center above the two tallest high rise buildings in downtown Seattle (click on the image to the right to see a larger image). I have posted this article almost every year since 2009. After many years of discussion, Aaron Leitz finally solved the mystery in 2014. Continue Reading »

Selective Perspective Correction – with Garey Gomez

December 23rd, 2018

As real estate photographers, shooting interiors often presents challenges with getting the camera positioned far enough away from the subject to get the desired field of view for what we want to capture. Interior spaces are obviously defined by their walls and since walls don’t move, we have to resort to shooting with wide-angle lenses. As a general rule, most architectural photographers will try to shoot with as long of a focal length as a space allows while still getting all of the important design elements and features into their composition. Generally, 24mm is the accepted widest focal length an interiors photographer will use but of course, there are times when we just have to shoot wider. But even 24mm can present problems, especially near the edges of a frame. That’s where I find this Photoshop trick to be especially helpful.

Before we get into it, I want to make the distinction between lens distortion and wide-angle distortion. They are two separate issues, and are handled in different ways. Continue Reading »

Grant Johnston Reviews the Zhiyun Crane 2 for Real Estate Video

December 21st, 2018

What Business Accounting Software Do Real Estate Photographers Use?

December 20th, 2018

QuickBooksGerald in South Carolina asks:

What type of accounting software do most real estate photographers use?
I have been using QuickBooks, but now I can’t email my invoices due to some problem QuickBooks has with Gmail accounts. Help!

The comments on previous discussions of this subject indicate that PFRE readers use a wide variety of the most popular small business software. Here are the results of a study of the most popular small business accounting software done by Continue Reading »

Many Claim that 3D Is a Buzz-Kill

December 19th, 2018

Several readers pointed out a recent article in titled Why 3D Is a Buzzkill.

The article’s primary assertion is that “Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies.”

I find the most interesting part of the article as follows: Continue Reading »

PFRE Conference 2019

December 18th, 2018

An idea that has been floating around this community for years is the possibility of holding an annual PFRE conference where community members from around the world can come together to:

  • Network
  • Learn from industry leaders
  • Share best practices
  • Interact with vendors
  • Have fun!
  • And more

Continue Reading »