How to Clean up Wrinkles in Photoshop.

March 3rd, 2018

Don in Florida asks:

What’s the best way to smooth out wrinkles in bedding, curtains, etc.?

Rich Baum has a video tutorial that answers this question directly but while we’re on the topic, if you aren’t already familiar with the power of frequency separation do yourself a favor and check out this video from Aaron Nace at Phlearn. Continue Reading »

Weather Insurance–Could It Make Life Easier for You?

March 1st, 2018

Dave in Washington says:

I had an epiphany yesterday (as clients cancelled one-after-another because of the snow). And honestly, I don’t blame them. If I had an expensive waterfront or “big view” home I’d want it shot in decent weather too.

I’m getting more and more upper-end homes–and the nightmare of weather-dependent shoots is becoming a real challenge. Last year, I lost a great client after asking politely if she would book weather dependent shoots elsewhere. Now I just take my losses and try to smile. But today the light came on:

Continue Reading »

PFRE Photographer of the Month for March Still Photo Contest – NOW OPEN

March 1st, 2018

The March 2018, PFRE Photographer of the Month still photo contest is now open for submissions at

  • This months theme is Kitchen
  • The contest will be open until 24:00 UTC on February 15th.
  • Winner will be announced on March 23rd.

This is usually the most popular contest of the year so let’s see what you’ve got!

Good luck everyone!

Real Estate/Interior Photography Learning… Help Us Help You!

February 28th, 2018

2018 is well under way, and we all have our own real estate/interior photography goals. If you’re anything like me, you’ve spent countless hours scouring the web for every lesson, tutorial, tip, and trick you can find. I’m sure you’ve also realized there isn’t much information out there specific to Real Estate/interiors photography (compared to other genres like portrait or wedding).

Our mission at PFRE is to “Help make real estate/interior photographers successful” so in that spirit, we’d like to know what educational information you’re looking for? Tell us what you need and we’ll do what we can to help! Continue Reading »

Why Are We So Hard on Ourselves?

February 27th, 2018

By Tony Colangelo

A few days ago, I was on a photography-related FB group and one of the members posted a concern. Namely, he had a tough time liking his own work and he was asking for input in answering a couple of questions: “Why am I overly critical and harsh of my own work?” and “How does one overcome that?” As some of you may know, I was as a psychologist for many years in a previous career and I still hold a deep fascination with all-things-psychological. As such, his very pointed questions really resonated with me. Continue Reading »

Inspiration… Where Do You Find Yours?

February 26th, 2018

I heard a staggering (and terrifying) statistic over the weekend… Did you know that the average person spends 116 minutes PER DAY on social media? This works out to approximately five years and four months over an average lifetime. Crazy! I’ll be the first to admit that I’ve wasted my fair share of time creeping Facebook or watching useless videos on YouTube, but the real time-burglar in my life is when I start googling my favorite Real Estate/Interior and Architectural photographers around the world.

It’s not uncommon to find myself with 20 tabs open in my browser and two hours of my life gone. The time I spend browsing their images can often be as discouraging as it is inspiring but at the end of the day, I always come away excited about my next shoot. The talent out there is endless! Here are some of MY favorites: Continue Reading »

Marc Weisberg’s Mastering Luxury Real Estate Photography Workshop May 14, 15, & 16, 2018 in Palm Springs, CA

February 25th, 2018

Marc Weisberg, a luxury real estate photographer and Sony Artisan, will be conducting a three-day intensive workshop on mastering luxury real estate photography in Palm Springs, California on May 14th, 15th, & 16th, 2018.

For full details and to sign up, click here. Continue Reading »

Congratulations – February 2018 PFRE Photographer of The Month

February 22nd, 2018

In past years the Living room/Family room contest has always been very popular and this year was no exception. This month was a very close contest, we had 40 entries from around the world and the results are in.  A big thanks to everyone who participated, and to all the Jurors who took time out of their busy schedules to contribute their votes and thoughtful commentary.

Congratulations to Matt Davis from London, UK. PFRE Photographer of the Month, February 2018. Continue Reading »

What Are the Best Rechargeable AA Batteries?

February 22nd, 2018

Don in Florida asks:

I’ve been eating $6 every other day on AA batteries for my Yongnuo YN560 IVs. Could you recommend some amazing rechargeable AAs? Also, is this a case of “you get what you pay for” with the rechargeable battery market?

We’ve had a discussion on rechargeable AA batteries before and to my amazement, there is quite a lot of agreement among PFRE readers as to which are the best AA rechargeables. Readers prefer the Eneloop Pro 2500 mAh.

Are Verticals Important When Shooting Real Estate Drone Shots?

February 21st, 2018

Dave in California asked:

Are the verticals on drone images suppose to be the same as the verticals taken at ground level. That is, how important is it to keep verticals vertical as in other areas of real estate photography?

My take on this question is that if the drone image (still) is being used as the primary front exterior shot then all the same real estate photography rules apply – don’t have wonky verticals that distract viewers attention; but if drone still images are used in other than the primary exterior image and it’s not a big deal to have wonky verticals. That said, look at Grant Johnston’s drone  moves that he demonstrates in his drone training video above. Almost all of the verticals are dead on!

Should Your Business Be an LLC or Sole Proprietorship?

February 20th, 2018

Diane in New Jersey says:

It’s tax season so I would like to know how many real estate photographers are sole proprietors vs. LLCs, or other. Maybe a poll?

Since I’m not a tax or legal expert, I did some research on the question and found Lee Phillips’s Youtube channel who is an expert in this area. As Lee explains in the video above, the primary advantage of an LLC over a sole proprietorship is that an LLC separates your business from your personal assets and protects them both.

I’ve had my business in both forms of organization so I would have said there are no tax differences however, Lee explains that there are indeed tax benefits to an LLC. Here is Lee’s video on taxation of LLCs.

How to Buy a Camera in 2018

February 19th, 2018

A couple of weeks ago, there was a good article over at by Steve Dent that reviewed the current state of camera technology.

Steve reviews the state of DSLRs vs. mirrorless vs. compact cameras, sensor technology, video features, and his top picks if you are thinking about buying a camera right now (early 2018).

This is a great camera article for those just getting into real estate photography. Note, this article is about cameras only. If you are getting into real estate photography, you have to pay as much, if not more attention to which lenses you need to choose for the camera. For recommendations in that area see the PFRE Lens page.

More about How Works

February 18th, 2018

Joe Zekas in Chicago is a long time PFRE reader and in the past year or so, I’ve come to understand better what Joe is doing with his site and how successful it is. At first glance, I thought Joe was a Realtor but he is not a Realtor. I think Joe has a unique business model as a photographer/videographer. I’ve recently asked him to explain for us what he is doing and how it works.

Here is Joe’s description of his business:
The key to making money from real estate video, in my view, is delivering content that a targeted audience values, and building a platform that attracts that audience.

My target audience was new home buyers until that market collapsed toward the end of the last decade. My current target audience is apartment renters. Continue Reading »

How to Shoot and Edit a Twilight Exterior Shot – by Oliver Pohlmann

February 16th, 2018

What to Do If You Are Asked to Sign a Non-Compete Agreement

February 15th, 2018

Allen in Florida says:

I’ve been working for Circlepix for about three years. They were a nice company to work for. I’m wondering how VHT buying Circlepix will change things.

Before I started with them, I was doing my own and just not getting enough business. I still have those clients and of course, I make much more money doing the privates. The non-compete clause is troublesome for me. I’m not giving up my privates under any circumstances. I just need/want more clients.

Continue Reading »