How to Be a Successful Photographer – by Jason Lanier

May 11th, 2018

How to Transfer Your Shoot Images Back to Your Home Office for Post-Processing

May 10th, 2018


Adam in Atlanta asks:

Have you ever discussed the transferring of image files from the field (at a shoot) back to a computer at the office so someone can post-process the images?

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What Software Do You Use to Create Floor Plans?

May 9th, 2018

LaserMeasuringManny in New York asks:

What Floor Plan creation software or app do you recommend? There are so many out there, it’s hard to choose.

This sounds like an easy question but it’s not. The first thing you need to do is analyze your local market so you clearly understand what your clients are willing to pay for and what kind of floor plans you are willing to create. On the high-end, there are products like Matterport, which is in high demand in upper-end markets. On the lower end, you can use an app like, where you scan rooms and make the floor plans yourself. But typically, clients want floor plans integrated with photos and video in a home tour. This tour integration is available in products like and

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How to Get Great Real Estate Photos Using a Cellphone

May 8th, 2018

Marilyn in Michigan, who is a Realtor’s assistant who shoots listing photos asks the following:

What do your readers think of high-end cell phones for real estate photography?

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Why Is One-Point Perspective so Popular in Swedish Real Estate Photography?

May 7th, 2018

Fredrik in Sweden asks:

This past year, I have seen quite a lot of real estate pictures being shot “straight on,” with nothing but straight (or rather, as straight as they could get them aligned) lines. Is this some sort of new phase? Or why are they repeatedly doing this in the majority of the shots? You can see examples of this at the local real estate listing website.

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What’s in a Luxury Real Estate Photography Gear Kit?

May 6th, 2018

This post is by Marc Weisberg. To see the complete post click here

Marc describes his business as follows:

In addition to servicing my clientele, I also run a series of workshops throughout the year in Southern California, Las Vegas, Arizona, New York City, and beyond. In the workshops, I teach photographers how to be better real estate photographers; how to work with off-camera lighting; how to composite and retouch, and how to make more money. The workshops are a rigorous 3 days of intense learning and a fun gathering of attendees from all over the country.

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Tips for Flying Drones Indoors for Real Estate Photography/Video

May 4th, 2018

What if Your Best Client Doesn’t Show up without Canceling?

May 3rd, 2018

Alan in the Seattle area asks:

This morning, one of my best clients scheduled me for a shoot and when I arrived, nobody was there. When I called the client’s admin/assistant, he said they no longer are listing the home and he forgot to cancel my shoot. My contract states that a no-show or cancellation within 24 hours is charged full price of the shoot. Being the agent is one of my best clients, how would you handle this? The fact is, I not only spent over an hour in the car round trip, but I turned down another client who needed a shoot at the same time.

Tough question! How you handle a cancelation situation like this is totally dependent on what kind of a client this person is and your relationship with them. It’s not black and white!

If this client is hiring you for many shoots a year, you have a positive relationship with them; they recommend you to their friends; and this is the first instance of its kind, I could easily see blowing the situation off. It sounds like it could have possibly been caused by the agent’s assistant. I would have a friendly chat with the agent and find out exactly what the problem was. Don’t get all worked up over this if it may lead to losing a great client. Give them another chance. Finding and training a good real estate assistant is hard!

On the other hand, if this is not the first time a no-show has happened with this client I would not let it go… it’s likely to happen again.

Will Terms and Conditions Scare Off New Real Estate Photography Clients?

May 2nd, 2018

Artem in the Czech Republic asks:

I’d like to ask you and the readers a question. Do you think that before accepting an order, I should send a client my terms and conditions? That is such things as a cancellation policy, delivery terms, number of photos delivered, etc.

I think this is the right thing to do to protect myself, but I’m afraid it can scare off new clients. What do you think?

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Presenting with Purpose: How to Approach Potential Clients

May 1st, 2018

By Tony Colangelo

Last week, I was intrigued by a PFRE article on the value of face-to-face marketing when getting started in real estate photography. One of the marketing opportunities that RE photographers can explore in this regard is delivering a presentation at a real estate agency’s regular “all-staff” meeting. The agency’s Office Manager will, periodically, allow guest speakers to come in and deliver a 10-minute presentation to the team. If you’ve ever thought about doing such a presentation, then one of the most important pieces of advice that I can give you is to remember to be very clear on how your “features and benefits” are presented. As I noted in my most recent article on this very topic, the importance of highlighting benefits over features, simply can’t be overstated! In fact, whether it be at a group presentation or in a one-on-one meeting with a prospective client, a photographer HAS TO give some thought to what benefit they’ll be delivering to that client. In essence, we ought to have a sense of how we’d answer the key question that all prospective clients will have of us, which is: “What’s in it for me if I use your photography service?” Continue Reading »

May 2018 PFRE Photographer of the Month Contest – NOW OPEN

May 1st, 2018

The May 2018, PFRE Photographer of the Month Still Photo Contest is now open for submissions at

  • This month’s theme is: Interior with a Breathtaking View
  • The contest will be open until 24:00 UTC on May 15th.
  • Winner will be announced on May 23rd.


What Is the Best Way to Increase the Quality of Your Work?

April 30th, 2018

Diane in New Jersey asks:

How up to date is your recommended real estate photography gear page? I currently have a Nikon D3300 and am looking to move up and stay in the Nikon family would you recommend the Nikon D3400, Nikon D5600, or perhaps the newest Nikon D7500?

I think you should consider what your underlying motivation for upgrading your gear is. My guess is that you want to raise the level of your work. The fact is that upgrading your gear rarely changes the quality of your work that much.

I suggest rather than upgrading your equipment, that you either go to one of the real estate photography workshops we publicize here on PFRE or get some one-on-one coaching from one of the coaches on the PFRE coaching page. Either one of these approaches is more likely to improve your work than an equipment upgrade.

Ok, sorry about the lecture. To answer your upgrade question more directly, I suggest that if you want to stick with an APS-C Nikon, a better upgrade choice might be a D7200. In many ways, the D7200 is better than the D7500 announced in April of last year. For a good comparison, see the D7500 review at

Should Independent Real Estate Photographers Hire a Second Shooter?

April 29th, 2018

Keri in Wichita says:

I’m shooting 15+ houses a week. I outsource my post-processing. And have occasionally hired a 2nd shooter when I get too busy. I really have not established a percentage to pay the 2nd photographer. I just pay $75-$100 per shoot which is about 60-75% of my rate. What are your thoughts on hiring a second shooter?

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Creating Your Own Creative Profiles in Adobe Camera Raw

April 27th, 2018

How to Add a Big Strobe to Your Real Estate Photography Flash Lineup

April 26th, 2018

Bill in California asks:

I’m interested in finding out more about which strobes/moonlights RE photographers use. I didn’t find much reference to those in the PFRE equipment poll or in the general blog posts.

I shoot listings for only 1 client (my wife) with up to four YN560-III Speedlights remotely controlled by a YN560-TX. I have, on occasion, shot larger homes with 12’ – 20+’ ceilings. But after attending Rich Baum’s fabulous Tips & Tricks Workshop last month, I realize how much easier it would have been with larger lights. [‘Scotty, more power!’] Rich is big on Godox/Flashpoint units but they’re quite pricey from my perspective.

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