The Most Valuable Thing You Have as a Photographer is Yourself

March 7th, 2019

Dave in Seattle recommended this video by Daniel Norton to me. Dave says:

I think this is an absolutely great video. E-x-t-r-e-m-e-l-y relevant to our real estate photography world.

I agree with Dave–it’s worth the 14 minutes of your time!

A Video about Real Estate Photography Licensing by Jordan Powers

March 6th, 2019

Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan’s YouTube channel is a weekly real estate photography vlog you may want to check out.

I like the idea of having a video you can give to your clients that explains photo licensing. Continue Reading »

How Do You Make Doors Open by Themselves in Real Estate Video?

March 5th, 2019

Oliver in Southern California asked:

I am starting out in real estate videography and I had a question about a specific effect in post-processing and filming.

In many real estate videos, I see doors and sliding doors opening without any assistance. It is as if the doors were operated remotely or by ghosts. As interesting as that may be, I doubt that is the case and I assume it is most likely an effect created by creatively filming and compositing a shot to make it look as such.

Continue Reading »

How to Shoot Good Photos for Virtual Staging

March 4th, 2019

Alan in Seattle asked the following:

Do you approach photographing a home differently, such as composition and angles, when the client is going to have the photos virtually staged?

Continue Reading »

Which Lens to Use for Real Estate Photography if You Have a Canon Rebel?

March 3rd, 2019

canon11-18mmLast week, I got a question from Suzanne who is just starting out in real estate photography. Suzanne said:

“How do I know if my camera is a full frame DSLR? I have a Canon Rebel XSi. I am wanting to get a wide angle lens for shooting real estate but I don’t know what to get.”

Continue Reading »

Announcement: Upcoming Real Estate Photography Workshops

March 2nd, 2019

Professional development is critical in our industry and there is no better way to take your photography to the next level than to attend a workshop.

Here is a list of some upcoming real estate photography workshops:

Featured Real Estate Video by Travis Rowan – Living Maui Media

March 1st, 2019

This week’s featured video is by Travis Rowan Living Maui Media.

Travis says:

I worked directly with the owner of this one-of-a-kind estate to produce both stills and a video that he would then provide to the broker of his choice. Actually, I had a four-minute phone call with him and a few very short emails. The brief:

Continue Reading »

March 2019 Photographer and Videographer of the Month Contests Now Open

March 1st, 2019

The March 2019 POTM contest is now open for submissions.

The theme this month is: Kitchen

Still contest:

  • Submit your Photographer of the Month entries here.

Video contest:

  • Submit your Videographer of the Month entries here.

Note: The February 2019 Videographer of the Month will be announced early next week.


Often the Best Drone Photos for Real Estate Don’t Look Like They Were Shot from the Air

February 28th, 2019

This is a guest post by Dave Spencer in the Seattle area.

Often the best drone photos for real estate don’t look like they were shot from the air…

That’s because of processing fluency, a language study that’s been established for over 100 years. Progressive companies quickly discovered the science worked for advertising too, both written and visual.

Advertising is about sparking positive emotion. Yet one of the things this science uncovers is that when a viewer’s brain has to “trip” over something to understand it (for even a fraction of a second), the byproduct is actually a negative emotion. Here’s an example: Continue Reading »

Do You Charge Extra for Drone Photos/Video When Shooting Near an Airport?

February 27th, 2019

Kristen in Michigan asks:

I was curious if anyone charges an additional fee for drone photos/video when you are in the vicinity of smaller airports. While I personally don’t shoot aerials, my husband is a certified drone pilot. It doesn’t happen frequently living in a rural area but occasionally he finds himself having to do a little extra legwork to make calls to airports/police stations to let them know he’ll be flying in the area.

Continue Reading »

Do You Offer Discounts to Clients When Returning to a Home for Reshoots?

February 26th, 2019

Chris in Ohio asks:

Do you offer discounts to clients when returning to a property for reshoots? Example: If the home is staged or repainted?

Personally, wouldn’t offer a discount to return and reshoot a home. I shot my wife’s listings for over 10 years and we always considered the preparation of the listing as the most important and difficult part of listing a home. Difficult because it’s a struggle to convince some homeowners to do what is needed to get their property parade ready. Listing agents need to be aggressive at making sure the property is ready for a shoot.

So don’t give listing agents a discount for not doing their job well! It costs you the same amount of time, energy, etc. to reshoot it. You should charge the same.

Interview with a Real Estate Agent

February 25th, 2019

Our photos serve a very specific purpose for our clients. They are probably the most powerful asset an agent has when marketing a property for sale. As photographers, it’s easy to get caught up in the technical and artistic aspect of the work we do every day–that’s the really fun stuff after all! But our clients–real estate agents–are managing a business of their own, and the service we provide and the photos we deliver are just a small part of their efforts.

In Mastering Real Estate Photography, I interview two different real estate agents in the Atlanta market and I ask them all about how they market a property; how they deal with competitive situations; and how the quality of their listing photos fits into their brand. In this video, I share an interesting moment from one of those interviews.

How do you work with your clients to make sure they’re getting the most out the photos you provide?


Congratulations Matt Davis–February 2019 PFRE Photographer of the Month

February 24th, 2019

If it sounds like I’m repeating myself, it’s because I am!  Matt Davis is once again the PFRE Photographer of the Month for February. The living room/family room contest always brings out a good crowd and this year was no exception. We had a PFRE record-breaking total of 60 entries this month from 10 different countries around the world. The demand for high-quality real estate and interiors photography is on the rise and we are so proud to showcase some of the best talent out there.

  • See Matt’s winning image here.
  • Check out the Jury’s commentary here.

Continue Reading »

Featured Real Estate Video by Joe Zekas in Chicago

February 22nd, 2019

Joe Zekas who runs shoots walk-through video for professional rental management companies. He does not shoot for Realtors.

Joe says:

I stopped working with Realtors about 3 years ago, and turn away requests to do so. Since then I’ve shot nearly 1,200 apartment walk-through videos. Most of them have been at the luxury end of the market, with rents up to $15,000 a month.

Continue Reading »

Licensing Terms for Remodelers, Architects, and Interior Designers

February 21st, 2019

Larry in Virginia asks:

In the past, you’ve discussed having solid contract terms with real estate agents. Are there specific terms and conditions, pricing, and licensing arrangements that focus on remodeling companies, architects, and interior designers that mainly hire for photos for their websites, but also want to use the photos for print marketing such as flyers, brochures, paid advertising, sharing with subcontractors, and suppliers entering trade association competitions?

Continue Reading »