Photography For Real Estate

On Friday Tourbuzz.net announced what they call “tactical” video on their tours. Tactical video is Clips are limited to 10MB (10-15 seconds) that you can upload just like still photos. As far as I can tell this is a completely a new concept to have short clips in a tour. Here is an example of [...]

Malia Campbell recently showed me this life style approach to real estate video that she shot for Troy Anderson a Seattle agent that is beginning to use video in his marketing. This style of video takes more planning, fore thought to plan the story you want to tell but it can give far more feeling [...]

Michael Stentiford principal at See it Now Marketing Solutions Ltd sent me this video that his tream did for Michele Alexandrou of Smallacombe Burnside of Adelaide Australia. Michele was 1 of 4 agents completing for the right to sell a large apartment development. As Michael describes it: We got approached by one of our agents who [...]

Heath Cowart Just sent me a wonderful little video commercial that he and  real estate broker David Holloway created to promote David’s brokerage and video work. Heath says: The idea was David’s. He created a storyboard and I found the actress and location. We used another video that I shot for David last summer to [...]

Dan Achatz, a long time Seattle real estate photographer has expanded into video. Yesterday Dan pointed out to me yesterday that he has a new website that focuses just on marketing real estate video. I asked day what his perspective is on the market for real estate video in the Seattle area. Dan said: It’s [...]

Malia Campbell finished the video that she shot for my Snoqualmie Ridge (WA) home today. My wife Levi and Jenny our Realtor are still tinkering with the words in the narration at this hour but I like the video and I like Malia’s style. I have the YouTube hosted video embedded in my pfretour.com property site. [...]

Heath Cowart who works in western North Carolina sent me this example of a life style video project that he recently did for Beverly Hanks and Associates, a large broker in his area. Notice that the Beverly Hanks website from page has a 3:50 clip from Heath’s complete 16 min live style video. Heath points [...]

David Holloway a Realtor in Lake Greenwood South Carolina is in the process of transitioning towards being a videographer. This video ad is one of his recent works. David asks the question: “do I need a model release for the family near the end of the video?” First of all here is a summary of the general [...]

Last week Kevin Barnes in Louisville, KY told me that he’d been laid off from his job of 15 years as a broadcast videographer and wanted some advice about pricing and packaging real estate video. Here’s What I Told Kevin About Pricing Pricing must be based on your cost of doing business first, your local market [...]

About a week ago David Ross, founder and CEO of IMAGEination.tv asked me for some feedback on a couple of his videos: An Agent video and a Property video As I told David, I’m happy to give him my feedback but I consider the feedback of thousands of you gentle readers more significant than just [...]

Yesterday I added a little introduction video to the PFRE blog (right up there in the center below the header image)  because I feel like I should be eating my own dog food in the area of video. Please be easy on me, I did a lot of practicing, a lot of takes and as [...]

I can’t help noticing the huge variety of opinions that discussions of video always brings out. The discussion of video last week seems to have brought out this variety more than usual. I think it would be useful and fun to poll this subject so everyone can see the results. There are several groups/levels (note these [...]

Today Mike O’Neill in Knoxville, TN asked a great question: “I see lots of articles about using Video to market your properties, a few on Tours. Can you write an article about Video vs Tours ? I’m in Knoxville, TN doing some real good virtual tours, but I’m seeing Video moving up the popularity scale. I [...]

Mike Kelley just sent me a link to his new video that he’s going to use using on his site to promote his work. I think this is a very effective video that shows off Mike’s technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. [...]

Fred Light pointed this property video out in the PFRE Video flickr group yesterday. It’s an example of a very creative property video by Halstead Property in NYC. Really nicely done. Halstead Property appears to understand the use of video in property marketing. This is their listing page on their broker website. Those of you [...]

I had two different people from opposite sides of the US ask almost the identical question about using video recently. The question was roughly, “How do I sell video to agents when they can’t post video or YouTube links on my local MLS.., agents don’t have a clue what to do with the video“. One of the [...]

The sex theme has worked so well for Ian Adams and the team at NEO Properties in the past that they are using it again with this property video. If you missed previous posts about their property videos they are: Here Here Here It appears that the folks at Neo Property have figured out that [...]

Dave from Perth, Western Australia recently sent me a link to his first real estate video, showcasing a block of land on a golf course estate. The agent’s request was to shoot the block and the golf course and get some footage of nearby locations that shows off the area’s laid-back lifestyle. The agent was [...]

Regular readers will recall the BallinDowns property video that did a couple of posts on back in June of this year. This video was unusual in that it honestly but discretely shared the reason that this property was on the market. A’lysse, the woman in the video, is playing herself and has life threatening medical problems. [...]