Photography For Real Estate

Scott Hargis just put up a post on his blog that has a stunning example of extreme real estate marketing that is worth taking a look at. Scott gives the behind the scenes story of a project he worked on with Quentin Bacon and others. The total marketing involved a video, aerials, and stills.
My wife [...]

I was asked the following question recently: “What is the market for video with Real Estate? Does it have a place in the future or are agents not interested?”
My answer was, “The market for real estate video is, I think, large. The problem is that it’s more difficult to shoot video   than shooting stills. [...]

Thanks to David Lenhert for sending me this link to a beautifully done time-lapse by the David and Dan Newcomb  and the Interlife Project, of Vancover, BC.
Vancouver is a beautiful city and is coming to life right now because the 2010 Winter Olympics that start Feb 12 in Vancouver and Whistler, which is the  my all time [...]

Sometimes when you are doing marketing copy being painfully honest is the best approach. This marketing copy is brilliantly simple and unforgettable.
This little commercial is a kick, but it’s just the “tip of the iceberg”. This commercial was done by Rhett and Link over at ilovelocalcommercials.com. These two guys show the power of a video [...]

Thanks to Clark Dugger for passing along the link to this very beautiful, poetic, Full CG animated piece that “tries to illustrate architecture art across a photographic point of view where main subjects are already-built spaces. Sometimes in an abstract way. Sometimes surreal.” It’s very abstract but has many sequences that are wonderful. For more [...]

Joel Burselm over at Future of Real Estate Marketing did a post recently that highlights some new wild and crazy technology by a Dutch company, yellowBird.
While I have to admit this technology is different and entertaining, I disagree with Joel’s statement that, ” This most definitely this has implications for real estate marketing.” Sure you [...]

Recently WelcomeMat released a report on video usage in real estate. Among other things it reports that real estate video usage was up 95% in the first half of 2009 compared to the same period in 2008. I think the report should more clearly state that the data from this report is from the WelcomeMat [...]

For the last couple of days I’ve been digging through the new features in the Lightroom 3 Beta. All I can say is Wow! There area a bunch of really cool new features in this version. Matt and Scott over at photoshopuser.com have a nice concise summary of the major features.
I think one of the [...]

Recently when I talked about posting a video tour to youtube.com a reader told me that youtube had changed their terms of service and did not allow real estate video. After studying the youtube terms of service and talking to some active real estate video shooters, I have to report that while anything is possible [...]

Here is something for your weekend entertainment. Watch it while you can; Vincent took the movie down from his site at Canon’s request. Apparently Canon wants it only on their site. But it’s still up on Stu’s blog.
Stu and Vincent used a prototype Canon 1D Mk IV to shoot this. Stu says this was shot [...]

Ever since the release of the Canon 7D I’ve been trying to understand the differences between the 7D and the 5DM2. In the process, I ran across Stu Maschwitz’s (visual effects supervisor for Sin City and The spirit) blog ProLost.
Stu has a great post that goes into detail on the 7D and how it compares [...]

As a follow-up to the recent post on making DVD for Realtors, John Grow sent me this example of a continuous video that he created for an open house. John says:
It was run as a continuous video on a big screen in the home during the open house.  We made 5 identical shows on the [...]

Ever since I got my Canon G9 and started having video files to manage I’ve been wishing Lightroom had the ability to manage my video files in the same folder structure that I keep my stills in. The files are all on the same card so why not keep the master files with the stills [...]

I want to point out that Herb Dierks of Tourfactory.com gave us some very valuable insights and advice in his comment on the last post; too valuable to pass up!
Herb said, “can your slide show be uploaded to YouTube? How many cell phones are capable of viewing it? From my perspective, photographing real estate [...]

As many of you know I’m a big fan of Brett Clements’ work (see his profile on mediaman.com.au). I did a post on Brett’s work last Sept. Brett’s company is Propvid.tv but the HD videos don’t seem to run off his site as well as the ones he has on Vimeo.com.
I was talking to Allan [...]