Last week Dave, in Western Australia sent me some recent links to news articles relating to real estate photography ethics. One from the Chicago Tribune talking about the general concern of digital photo modification as it relates to real estate photography and another specific case that occurred in New Zealand where an agent was busted because he photoshopped some mold out of a photo.
Over the years we've had a lot of heated discussions here about ethics of image modification in the context of real estate photography. I think the subject is important enough that I have a separate page dedicated to summarizing the consensus that has evolved out of these discussions over the years.
Here is a general outline of that consensus:
In summary the photographer is working for the listing agent, not the potential buyer and representation of the property is the listing agent's legal responsibility, not the photographers. However, prudence suggests that if the photographer is asked to modify photographs they believe materially misrepresents the property, they should document in writing the fact they are modifying the photograph at the agents request.