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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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For most real estate photographers, poor weather can make or break our day and create painful scheduling challenges for days to come. Mainstream weather reports are notoriously inaccurate, and depending on your location, weather can change with little ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE 2020-16-9

PFRE Conference 2020

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Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Three Part Real Estate Photography Book Series by Nathan Cool

Overview:

From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screenshots, and diagrams, you’ll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today’s crowd of camera clickers and show clients you charge like a pro because you shoot like one.

Straight from Nathan:

Tackling real estate photography was a challenge beyond other work I did. It was harder than I realized, and after fishing through tons of techniques out there I zeroed in on some great advice, including tutorials by Rich Baum and others in the Facebook Real Estate Photography group. After getting a workflow down that was working for me, I started a YouTube channel that garnered quite a bit of interest and a bunch of questions, so I thought I'd put all of this together in a series of books. Although these books are in paperback, I also created e-books for each one so you could keep a book open on one monitor while working on another, following instructions step-by step. My goal was to keep it simple, skipping the long, drawn-out sciencey stuff, and just dive right into making things work.

Nathans books are available for purchase here and be sure to check out his YouTube channel

What people are saying:

  • For a technical, "how to" manual, the author's tone and style is friendly, thoughtful, and feels like a face-to-face lesson with a pro. This is a must read for photographers looking to broaden their skills and tap into the lucrative Real Estate marketplace.
  • I've been shooting real estate photos for 4+ years and learned several new techniques I will apply to my workflow. This book is a great companion to Nathan's videos on his You Tube channel and I highly recommend It to anyone interested in real estate photography.
  • I am a professional portrait photographer and am now trying to get into real estate photography. While I have done a ton of searching on the internet, this answered so many of my questions, and I am so happy to have found this book! From his recommended equipment, to camera height, to window pulls, this book is fantastic. Thank you Nathan Cool!

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