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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to Shoot Real Estate Video with a DSLR: The Basics

In: 
03/03/2021
8 Comments
Get professional tips and advice from our seasoned PFRE vets on how to shoot real estate video with a DSLR more efficiently.
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Let's Talk about Canon 5D Mark III Video Settings!

In: 
29/01/2021
Shooting video clips can be challenging at times, especially when you're not sure what settings to use. If you're having trouble with exposure consistency, or you always end up taking new clips, we're giving the complete guide to help improve your videography skills.   

How Much to Charge for Real Estate Video

In: 
28/01/2021
Creating real estate videos is one of the most popular services you can offer. Real estate videos serve as virtual tours to help realtors increase sales by exhibiting properties, listing, homes, and neighborhoods. How Much to Charge for Real Estate Video The average price of real estate video production can range between $1,000 to $10,000 […]

The Art of Real Estate Cinematography - By Nick Swartzendruber & Jordan Powers

In: 
12/12/2019
2 Comments
While there are plenty of tutorials on the market today that focus on real estate, interior and architectural photography, there has been a gap on the video side of things for a while. There are resources available all over the internet to learn videography/cinematography but very few of them focus on real estate and interiors […]

The Purpose of Real Estate Video

In: 
10/12/2019
7 Comments
Every time the topic of real estate video comes up, the community seems to be very divided on its purpose. On the one hand, there are some that think video should be completely documentary in style, showcasing only the most necessary imagery and information. Others believe that a good real estate video should evoke an […]

What Sliders and Stabilizers Are Videographer's Using for Real Estate?

In: 
14/10/2019
9 Comments
Ben from Toronto writes: I'm getting into real estate videography and am trying to decide whether I should purchase a slider, a gimbal, or both? There seem to be a ton of options out there with a wide range of price differences. I was hoping you could help point me in the right direction? Ben, […]

Effective Use of Music in Real Estate Videography

In: 
13/07/2019
15 Comments
I recently posted an article called, "Shooting Real Estate Video with a DSLR--The Basics" that got a lot of positive feedback, including a comment asking where to get music for real estate videos and what to know about selecting music for them. It goes without saying that music can be a tremendously powerful element in our videography.

What Is the Best Way to Pull Windows While Shooting Video?

In: 
13/06/2019
12 Comments
Pete in Seattle, writes: I have a Sony A6300 using the 10-18mm lens along with a Flycam stabilizer. I process the video from the camera with Adobe Premiere Pro. I have seen that shooting video at two stops under is recommended however, I still can't get the windows to look like they do in my […]

What Kinds of Stabilizers Are Property Video Shooters Using?

In: 
28/03/2019
Last week Robert asked: I am looking to enter the field of real estate video.  I was wondering what is the cheapest and best 3 axis hand held gimbal you or your readers might recommend - or would a good dolly work for interiors. I shoot primarily with the Canon 5D Mark III and a […]

Walk-Through Video Is Kicking My Butt--How Can I Improve?

In: 
20/03/2019
12 Comments
Mike in Florida says: Video is kicking my butt. See an example here (or to the right). Mixed lighting is the primary reason. In Florida, we are closer to the equator and everyone has film on their windows to reduce unwanted interior solar heating. The films are all different but generally reduce the red. In […]

How Do You Make Doors Open by Themselves in Real Estate Video?

In: 
06/03/2019
9 Comments
Oliver in Southern California asked: I am starting out in real estate videography and I had a question about a specific effect in post-processing and filming. In many real estate videos, I see doors and sliding doors opening without any assistance. It is as if the doors were operated remotely or by ghosts. As interesting […]

Where to Host Your Video and Why

In: 
12/02/2019
21 Comments
Last week I had an interesting discussion with a reader about video hosting. The reader was complaining that on many posts I embed YouTube videos (like this post) when you do that when the video ends it displays a series of thumbnails that if clicked link to other videos on your YouTube home page. I'd […]

Would the New DJI OSMO Pocket Work for Real Estate Walk-Through Video?

In: 
26/12/2018
??Ray in North Carolina asks: Has anyone purchased and begun using the DJI OSMO Pocket to provide walk thru video tours for clients? If you look at the reviews of the DJI OSMO Pocket, it is getting great reviews. Gerald Undone's review to the right is just one example. There are many other positive reviews!

Commercial Architecture Photography - with Tony Roslund and Barry Mackenzie

In: 
27/10/2018
?? Tony Roslund and Barry Mackenzie have teamed up with PRO EDU to create what is sure to be the most informative and revealing architecture photography tutorial to date. Here's what PRO EDU says about the tutorial: Commercial Architecture Photography and Retouching is coming! We're excited to be collaborating again with veteran RGG EDU instructor, Tony […]

Villa Tropicbird - Ultra Luxury Private Villa in Seychelles Islands

In: 
15/09/2018
9 Comments
? I can't resist commenting on this inspiring property video. The property is in Seychelles Islands north and east of Madagascar. Here's what got my attention:

Shooting Real Estate Video with the Sony A6300 or A6500

In: 
18/07/2018
18 Comments
Ken in Georgia says: These days, I'm getting more and more requests for video. I have a Nikon 5300 with a Sigma 10-20mm but I am not getting the video quality my clients expect. I have been looking at the Sony A6300 or A6500 but I don't want to drop and a grand or so […]

Keeping the Neighbors Near a Drone Real Estate Shoot Happy

In: 
13/07/2018
13 Comments
Now that more and more people understand what drones are, what they do, and what they are capable of, the neighbors around the homes you photograph are becoming more sensitive about having a drone near their home. The video to the right shows a great example of someone who doesn't like a drone near his […]

Making a Building Construction Time-Lapse Video

In: 
12/06/2018
7 Comments
Larry in Virginia asks: One of my commercial clients manages multi-unit apartment buildings all around the DC area. Recently, I was asked if I could do a 30 second time-lapse for their marketing of a new building. I think technically, I can do it, but I have no idea what to charge for this.

What Are the Requirements to Shoot Drone Video for Real Estate in the US?

In: 
18/04/2018
7 Comments
?Don in Florida asks: I've recently bought a DJI Spark Drone and need to make it as legit as possible to add to my commercial real estate services. I've read that I need FAA registration but others have said I need a pilot's license? This is kind of confusing for me. I live in Florida […]

Example of Interior Video that Can Be Shot with a DJI OSMO

In: 
13/04/2018
7 Comments
Alan in NZ says: I'm looking at buying some LED lights to help with real estate interior video while using an X5 and DJI Osmo. All suggestions welcome. How many do I need to illuminate an average room? I would encourage you to hold off on buying LED lights for shooting interior video because the […]

The Power of Informally Narrated Walk-Through Property Video

In: 
01/02/2018
10 Comments
?I recently noticed a comment in the PFRE Flickr discussion group by Joe Zekas in Chicago that has some very valuable insights. Joe says: I published our first real estate video 10 years ago and now have more than 3,000 online. Some lessons learned, with an assist from YouTube Analytics and viewer response:

How Should Real Estate Videographers Deliver Video?

In: 
23/10/2017
8 Comments
Craig in Virginia says: I'm trying to compress video files into a size that is more digestible to my clients. I'm using (web-based) PremierPro CC 2017 and I am working on a MacBook Pro. Everything I'm producing is beautiful, with regard to clarity but are 400mb to 700mb in size.

How Much Should You Charge for 1 to 3 Minutes of Drone Video?

In: 
13/10/2017
11 Comments
I was reviewing the blog stats today and noticed how popular the subject of what to charge for drone photography/video is this last year. In the last 365 days, this has been the most popular subject on this site (please see associated poll below), beating the post on wide-angle lenses which has historically been the MOST visited post. […]

Can You Shoot Interior Real Estate Interior Video with a Drone?

In: 
07/09/2017
10 Comments
Russell in Oregon asks: I've been looking at the new DJI Spark drone for shooting interior videos. These drones are almost "micro size" with the 2-axis gimbal and because you are shooting inside, I don't believe there is any certification required from the FAA. I'm wondering if anybody else is considering this or currently shooting […]

How Do You Properly Use a Slider to Make a Great Video for Real Estate?

In: 
15/08/2017
9 Comments
Paula and Don in Southern Ontario ask: How do you properly use a slider to make a great video for Real Estate? This is a pretty good video on the mechanics of how to use a slider. As far as how to use a slider in a real estate shoot, I think it is instructive […]

How Do You Do a Long Term Time-Lapse?

In: 
09/06/2017
9 Comments
Adam in VA asked: A client approached me recently about filming time lapse videos of various construction projects he was undertaking around town. I quickly researched the available cameras online. They seem to be very affordable and easy to run. I leaped at the opportunity. It seems like a great way to make passive income […]

Realtors Have Liability for Hiring an Unlicensed Drone Operator

In: 
24/05/2017
20 Comments
David Murdoch recently posted an important comment on last year's poll we did on the FAA's Part 107 certification. David said: Just as an update, the FAA confirmed in writing this week of the fines that can be applied. For a pilot who is unlicensed, the fine is $1,100 per occurrence/flight where imagery is used […]

Do Real Estate Videographers Outsource Their Video Editing?

In: 
18/05/2017
10 Comments
Patrick in California says: Can you recommend or do you know of any off shore companies that do video editing?  I am so busy shooting that I just don’t have the time to learn video editing, so for, I believe my product will be best by using external sources.

How Do You Deal with Bright Windows When Shooting Interior Real Estate Property Video?

In: 
06/03/2017
7 Comments
Phil in South Carolina asks: I have a question regarding the creation of interior videos. HOW can a video be recorded which allows proper exposure of the room AND the view through the windows? This has eluded me for years! What is so simple to do with a flash in still photography, seems impossible in […]

Zillow Is Now Allowing Professionally Created Video To Be Added to Listings

In: 
17/12/2016
24 Comments
Michele in Annapolis reports that you can now get professional quality edited video on Zillow listings. She says: Hi all: Zillow is now allowing professionally created video to be added to listings. Agents or Zillow photographers must contact their reps, submit the youtube link via email and pay $149. A bit steep, but at least […]

How Do You Real Estate Videographers Deliver Video?

In: 
06/07/2016
13 Comments
Mike who is just starting out asks about delivering video: I'm shooting both stills and video drone photography now for local agents. I'm having a few challenges on what resolution to deliver to the agents for their MLS listing, Especially VIDEO! What is everyone using for video format (mpeg4, avi, mov etc) and the resolution […]

The Truth 24 times A Second By Michael and Nory at Uneek Luxury Tours

In: 
28/05/2016
This last week a recent property video by Michael and Nory at UneekLuxuryTours.com caught my attention. I've followed Michael and Nory's work for a number of years. They shoot only the very upper-end homes in Florida and have a very distinctive style. Simple, punchy, background music and editing. Mostly cinematic moves. And Michael's unique exposure […]

Online Real Estate Video Class By Grant Johnston

In: 
11/05/2016
2 Comments
I've been talking to Grant Johnston down in Queenstown, NZ (at the South end of the South Island) the last few days about his new online video class on how to shoot real estate video. Grant has been a freelance cameraman for the last 18 years so he has a very diverse background in the […]

How Long Should A Property Video Be?

In: 
02/05/2016
11 Comments
Peter who is new to video but not new to photography asks a classic question about property video: ...the main question on everyone lips is "How long should a real estate video be?" followed by "my brother in law (or fill in the relationship) says no online video should be longer than ___ (fill in […]

What Camera Settings Should You Use To Shoot A Glidecam Walkthrough Video?

In: 
07/03/2016
7 Comments
Diane in Colorado asks: I plan to shoot both photo and video for my real estate clients and am wondering what camera settings I should use when shooting glide cam video for a walk through style video? (meaning the lighting conditions will be changing from room to room) Also, what frame rate is typical for […]
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