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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Real Estate Video with an iPhone 11?

In: 
12/08/2020
No Comments
We've been getting a ton of questions about shooting Real Estate video with an iPhone and whether or not it's acceptable to charge clients for these videos. I know for a fact there are some members of our community making great real estate videos with their iPhone and charging well for it with zero push […]
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Sony Product Advisory for Videographers

In: ,
16/07/2020
No Comments
With so many people in our community using Sony gear for their real estate photography andvideo, we thought it would be important to write a quick post about a recent product advisoryfrom Sony. In short, it’s been discovered that certain SD cards can potentially corrupt videofootage. The SD cards in question are: Regular SF-M cards, TOUGH […]

360/3D: Fad or Future?

15/04/2020
31 Comments
Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]

Covid-19: A Wake Up Call for Real Estate Marketers

Author: Charlie Dresen Real estate is changing and no one is looking back. Therefore, agents and any industries that support the real estate community––photographers to videographers to stagers, all need to be aware as well. I see this as an opportunity––a differentiator to set your business up for success. Real estate is a service industry […]

What Do You See as Key Trends in Videography?

In: 
07/02/2020
3 Comments
Craig, from Virginia Beach, VA writes: “Brandon, I recently saw this video on F-Stoppers about opinions on where commercial photography is trending. With the advent of companies that dangle the carrot of ‘you shoot it - we'll fix it’ over the general agent population... and with newer agents who seem to care more about being […]

The Art of Real Estate Cinematography - By Nick Swartzendruber & Jordan Powers

12/12/2019
2 Comments
While there are plenty of tutorials on the market today that focus on real estate, interior and architectural photography, there has been a gap on the video side of things for a while. There are resources available all over the internet to learn videography/cinematography but very few of them focus on real estate and interiors […]

The Purpose of Real Estate Video

In: 
10/12/2019
7 Comments
Every time the topic of real estate video comes up, the community seems to be very divided on its purpose. On the one hand, there are some that think video should be completely documentary in style, showcasing only the most necessary imagery and information. Others believe that a good real estate video should evoke an […]

Top 5 Things I've Learned about Real Estate Cinematography

In: 
28/11/2019
Years before I picked up a DSLR, I was working with video. I worked in a commercial studio in 1998/99 where I first learned how to edit, and in the early 2000’s I was making short films with my friends, along with the occasional wedding and event video. I produced a super low-budget documentary about […]

What Sliders and Stabilizers Are Videographer's Using for Real Estate?

In: 
14/10/2019
9 Comments
Ben from Toronto writes: I'm getting into real estate videography and am trying to decide whether I should purchase a slider, a gimbal, or both? There seem to be a ton of options out there with a wide range of price differences. I was hoping you could help point me in the right direction? Ben, […]

Accessing Higher-End Properties for Your Video Portfolio

13/10/2019
8 Comments
Jackson in Long Island, NY asks: “I’m trying to ramp up my real estate photography business and it seems as though doing video is the next thing. But, I haven’t shot have any real estate videos yet and I’m not sure how I get started with that part of the business. I’ve done pretty well […]
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