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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

How to Get Paid on Time… Every Time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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How Do You Use A Flash To Light Interiors?

In: 
19/02/2021
10 Comments
By: Larry Lohrman
Rhett asked the following question: Can you tell me what the most popular settings for shooting interiors are? Also, how would you set your flash and would you use a Gary Fong Light sphere? Shooting interiors I usually shoot at f5.6 and white balance in Auto. then set my SB-700 to TTL. What do you think is […]
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What Are Your Favorite Real Estate Photography Efficiency Hacks?

In: 
14/04/2020
18 Comments
By: Brandon Cooper
Kelly, from Columbus, GA writes: “I was coming up to the end of my first year in real estate photography and I was starting to get the hang of using off camera flashes before the Covid-19 virus shut everything down. I’m trying to get more of a handle on things; especially related to getting more […]

Lighting: When Not to Light a Room

In: 
09/10/2019
6 Comments
By: Garey Gomez
Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

How to Shoot Dark Wooden Spaces

In: 
10/09/2019
7 Comments
By: Brandon Cooper
Dan in California, writes: "I'd like to hear how most of you deal with wood. Wood on the ceilings, wood on the walls, wood on the floors. Many homes we shoot, and some commercial buildings have cedar or knotty pine ceilings, including more and more of the $1 million+ homes we work on. We also […]

Addressing Color Casts from Warm Tone LED Bulbs

In: 
12/08/2019
8 Comments
By: Brandon Cooper
Andrew, from Northampton, MA, writes: “I have an issue that may be of interest to some of your readers. I find that LED warm tone bulbs are increasingly prevalent in houses. In my raw files, they often give a persistent and unpleasant orange cast to a room. But unlike incandescent bulbs, the cast is very […]

I Need More Powerful Lights

In: 
12/06/2019
12 Comments
By: Brandon Cooper
Jenn in California writes: I've been using a Nikon D750 with the Flashpoint R2 Pro and a few Flashpoint Zoom Li-on Speedlights. I absolutely love how the system works. It's super reliable and the rechargeable lithium-ion batteries are a game changer when compared to how I used to need four AA batteries in each of […]

How to Deal with Bright Windows and Dark Shiny Floors?

In: 
21/02/2019
8 Comments
By: Larry Lohrman
Ken in Georgia asks: I have been asked by another real estate photographer to retake photos of a condo. The condo has huge windows and dark, shiny floors. I have shot condos like this before and had good luck by setting the WB for the sun, exposing for the windows, and using an HDR 5 shot sequence […]

How to Improve Lighting of Poorly Lit Real Estate Exteriors?

In: 
29/01/2019
By: Larry Lohrman
Phil in South Carolina asks: I have a constant issue with north-facing homes. This must be a big challenge for every real estate photographer. It takes a perfectly partly cloudy day to get the natural diffusion to look good naturally. Sure, there are ways to artistically blend multiple exposures in post-processing, but I want to […]

What Is a Good Flash Setup for Getting Started in Real Estate Photography?

In: 
22/01/2019
12 Comments
By: Larry Lohrman
Kevin asks: I new to real estate photography and so confused about Speedlights. I need to figure out where to start with Speedlights. I see from some of the posts that Scott Hargis is referred to often when talking about lighting for real estate photography and I have watched his videos on one of the […]

Do You Shoot with Interior Lights on or Off?

In: 
14/12/2018
13 Comments
By: Larry Lohrman
Jack in Florida asks: When I photograph the exterior of a house, I generally like to have the interior lights on especially if there's impressive chandelier or other lighting features inside. After doing this for over 10 years, I got a complaint from a new agent that she did not like the lights being on […]
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