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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong web ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE 2020-16-9

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Are Your Favorite Real Estate Photography Efficiency Hacks?

14/04/2020
18 Comments
Kelly, from Columbus, GA writes: “I was coming up to the end of my first year in real estate photography and I was starting to get the hang of using off camera flashes before the Covid-19 virus shut everything down. I’m trying to get more of a handle on things; especially related to getting more […]
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GEAR REVIEW: Godox AD400 Pro Flash vs. Neewer i6Tex Flash

21/12/2019
11 Comments
It’s funny how things work out. Yesterday, I posted an article on extending the life of lithium-ion batteries, as there appears to be an increasing number of shooters moving to flashes powered by these types of batteries--particularly those from Godox/Flashpoint. Well, this morning, while checking out a few YouTube videos, I ran across a quick, […]

Lighting: When Not to Light a Room

Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

How to Shoot Dark Wooden Spaces

10/09/2019
7 Comments
Dan in California, writes: "I'd like to hear how most of you deal with wood. Wood on the ceilings, wood on the walls, wood on the floors. Many homes we shoot, and some commercial buildings have cedar or knotty pine ceilings, including more and more of the $1 million+ homes we work on. We also […]

Addressing Color Casts from Warm Tone LED Bulbs

12/08/2019
8 Comments
Andrew, from Northampton, MA, writes: “I have an issue that may be of interest to some of your readers. I find that LED warm tone bulbs are increasingly prevalent in houses. In my raw files, they often give a persistent and unpleasant orange cast to a room. But unlike incandescent bulbs, the cast is very […]

I Need More Powerful Lights

12/06/2019
12 Comments
Jenn in California writes: I've been using a Nikon D750 with the Flashpoint R2 Pro and a few Flashpoint Zoom Li-on Speedlights. I absolutely love how the system works. It's super reliable and the rechargeable lithium-ion batteries are a game changer when compared to how I used to need four AA batteries in each of […]

Lighting Distant Rooms

26/04/2019
8 Comments
Mike in Rhode Island writes: I’ve been shooting real estate for a few months now and love it! I’m starting to get a handle on the basics and am just starting to use flash in my work. My clients are happy and I've started to work for agents who typically sell larger houses. One of […]

How to Deal with Bright Windows and Dark Shiny Floors?

21/02/2019
8 Comments
By: larry
Ken in Georgia asks: I have been asked by another real estate photographer to retake photos of a condo. The condo has huge windows and dark, shiny floors. I have shot condos like this before and had good luck by setting the WB for the sun, exposing for the windows, and using an HDR 5 shot sequence […]

How to Improve Lighting of Poorly Lit Real Estate Exteriors?

29/01/2019
By: larry
Phil in South Carolina asks: I have a constant issue with north-facing homes. This must be a big challenge for every real estate photographer. It takes a perfectly partly cloudy day to get the natural diffusion to look good naturally. Sure, there are ways to artistically blend multiple exposures in post-processing, but I want to […]

Are There Real Estate Photographers Out There Still Using Nikon SB-80dx Flashes?

25/01/2019
6 Comments
By: larry
Peter in Maine recently asked me if Nikon SB-80dx flashes are still being used by real estate shooters because he had some he wanted to sell. Peter's question refers back to a time 7 or more years ago when both Scott Hargis and David Hobby (of Strobist.BlogSpot.com) promoted them. Here is a post from 2011 […]
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