Lighting is an essential aspect of photography as it affects a picture's brightness, mood, texture, and color. To transform homes and commercial spaces, we're giving you real estate photography lighting tips so that you can capture high-level interior and exterior photos to get potential clients to buy your clients' properties.
Choose the best time of the day to maximize natural lighting and set the correct camera settings. You can also use a property's lighting fixture, direct or bounce flash for a single exposure, modified flash for composite exposures or HDR, and continuous lights. If necessary, enhance the lighting in post-production.
Several factors impact lighting, like direction, quality, intensity, and color temperature. With such things to consider, it's vital that you understand the various lighting methods. Learn something new while still applying the appropriate one according to your style and property's needs.
Professionally-photographed homes obtain 61% more page views than other properties at the same price levels. Mastering real estate photography lighting is one way to set your images apart from amateur shots.
Determining the best time of the day is among the most important things to consider when doing a real estate photo session because it significantly influences lighting.
While the best time depends on the style, mood, or tone your client prefers, make sure that you have constant light.
Most camera settings impact a real estate photo's quality in different lighting environments. In photography, camera settings determine the exposure, which is the amount of light that reaches the camera sensor.
When you don't have external lights, using the proper camera settings can help you manage lighting.
Depending on the time of the day, natural light can be beneficial to any kind of photography as it creates either cool or warm tones.
Try to work with natural lighting first for interiors, as it's crucial that you give viewers an idea about how environmental lighting affects a property.
About 43% of buyers search the web for properties, while 18% contact real estate agents. Either way, they both need well-lit visuals to get a better idea of a property.
Fortunately, some properties place magnificent lighting fixtures in the right places to emphasize property features or details.
It would be best to add external lights if the ambient light or fixtures produce harsh shadowed or blown-out photos. This enables you to control the intensity, quality, and direction of the light on the key subjects in your scene.
For instance, if a coffee table falls into deep shadow, you can put some light on that subject for a well-balanced exposure and emphasis.
These are some of the ways you can use flash to mimic or enhance natural light.
There are times when even bounce flash can produce blown-out white spots on the ceiling. Likewise, some complex compositions mean you need to illuminate different subjects at the same time. In this case, you can modify a direct flash using modifiers such as softbox, umbrella, and a sphere or dome.
High dynamic range or HDR is a photo-editing technique that combines multiple images with varying exposures. It requires you to take a base picture with ambient light, a brighter one with the scene lit up, and a darker shot for details.
For each photo, you would need to change the flash output or camera settings to modify exposure. After that, you can use post-processing software to stitch together all of the photos to get all the necessary exposures.
In photography, continuous lights mean keeping artificial lights always on during a photo session to create illumination or shadows. Whether you utilize lighting fixtures or a strobe, the goal is to turn on the light source continuously as you shoot.
Continuous lights typically produce an even stream of light onto subjects, enabling you to check the lighting situation in real-time. As a result, you can see if you need to add more lights.
Continuous lights are helpful when you need to take a few video clips as you shoot. Since you won't use a flash each time you click the shutter button, continuous lights can retain sufficient illumination without changing the exposure.
Real estate photography requires neutral, uniform lighting. However, using mixed lighting means you would have to work with different color temperatures. In effect, you would get overcast colors when these light sources don't match.
With that said, you can use gel filters to match color temperatures if your external lights don't match the temperature of window light or interior fixtures.
If you're shooting in RAW, you have more image details to recover for editing.
There are instances where it's better to adjust the lighting in Lightroom, especially when dealing with exposure. Remember, elements such as highlights, shadows, and contrast all influence illumination.
A real estate photographer must enhance any space's natural beauty without too much altering. You can do that by combining correct camera settings, ambient light, lighting fixtures, and external lights to illuminate a scene. With these tips, you can capture enticing real estate photos that balance technicalities and creativity.