Beautifully photographed real estate properties have excellent exposures. One of the best ways to achieve that is to use light modifiers like umbrellas. We're sharing tips and guidelines on how to set up umbrella lighting for photography so you can take stunning images despite complex lighting.
To set up umbrella lighting for photography, make sure to assemble the umbrella first, then mount it on the external light. When diffusing light for interiors and exteriors, you can play with varying height levels and angles, aim the umbrella in front of the subject, and tilt the umbrella's angle.
Aside from being simple to use, photography umbrellas are one of the cheapest photography lighting kits on the market. As long as you understand their mechanisms and importance, it will be easier to assemble and create the best umbrella lighting setups for real estate shoots.
Home prices saw a 24.8% surge despite the pandemic, with the number of properties sold also increasing 20.6%. With such numbers, more realtors would continue to use real estate images for their marketing efforts.
An umbrella helps viewers or buyers think that the images have natural light, even if you're only using a flash, strobe, or continuous lighting. To provide the best services, these are the ways of setting up umbrella lighting in taking real estate photos.
Get your trusty tripod and screw on the mounting attachment or brackets. Some setups will have a grip or hot shoe for the bulb or flash. You can also consider using a bracket with a built-in umbrella receptacle.
It's crucial that you mount the umbrella accurately as it can affect light intensity. When taking real estate images, the ideal way to mount an umbrella is to use a holder to mount an umbrella with the external flash or strobe.
It's best to point the light into the umbrella so that the diffuser can contain all of the light rays. Remember that you still need to combine light and shadow to capture realistic yet alluring real estate images.
Using an umbrella, take advantage of its reflective portion to bounce the light to let even illumination fall over the scene. Make sure not to place the bulb or flash too close to the umbrella, or else you won't light the umbrella completely.
An umbrella is among the basic lighting diffusers a real estate photographer should use in taking marketing photos. It is a light modifier that changes how the light passes through the umbrella.
Furthermore, a photography umbrella produces a more extensive light source you can spread across a large space, like interiors and exteriors. Some projects require composite photos or HDR editing. When taking bracketed images, you can also use an umbrella to illuminate a scene in portions.
Similar to when using a softbox or reflector, angling an umbrella would produce varying lighting effects or patterns.
Some people consume information better through what they see, which is why visuals are 43% more persuasive, even in real estate marketing. Compelling visuals for real estate often include well-lit photos, and you can achieve that using umbrella lighting.
As you take on real estate photography jobs, you will also develop lighting techniques to improve your shooting efficiency. However, it's essential that you choose the right kind of umbrella to pair with your external lights.
Umbrellas are reliable tools for real estate photographers because they help soften, direct, and spread light. Make sure to understand how lighting works in photography and choose the right accessories to set up umbrella lighting efficiently. Keep experimenting until you find suitable umbrella lighting arrangements for your photoshoots.