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Archive for the 'News' Category

What Are Your Experiences with Mac OS High Sierra?

November 14th, 2017

Eric in Florida asks: I received an e-mail about the MAC OS upgrade to High Sierra, and wanted to know if you or anyone anyone among the PFRE readers has tried it. When I upgraded to Sierra, I experienced much longer processing time in Lightroom. I was wondering if anyone has experience with this before […]

Adobe Announces Cloud Version of Lightroom CC

October 18th, 2017

Digital Media Licensing Association Launches Special Real Estate Photographers Membership

October 1st, 2017

Last week, Brian Balduf, the CEO and co-founder of VHT Studios, contacted me about the fact that the Digital Media Licensing Association (DMLA) is launching a registration drive encouraging real estate photographers to join their association. Brian’s company, VHT, is one of the biggest real estate photography companies in the US and they recently won a […]

Photos from Eclipse Totality Here in Salem, Oregon

August 21st, 2017

I just finished processing the images from this morning’s total eclipse here in Salem, OR. An amazing spectacle and a real photographic challenge! The photo to the right is a composite of four different images (click it for a larger version). Left and right images are about 10 min before and after totality. The bottom […]

Warning! Beware of Cashier’s Check Scams

August 2nd, 2017

Cameron in California told me last week about a possible cashier’s check scam: Hopefully no one will fall for this, but I got an email solicitation the other day from someone who claimed they found me through Houzz and they wanted me to photograph a rental property for them.

ImagesReTouch.com is Using an Image Stolen From Scott Hargis’s Book to Market Their Services!

May 4th, 2017

Matthew Stallone pointed out to me a few days ago that a marketing email being sent to many real estate photographers by Images Re-Touch is using an image stolen from Scott Hargis’s Lighting Interiors book (Figure 14.8 on page 169). They cropped the image to get rid of the “Figure 14.8” on the lower left […]

The PFRE Blog Is Now Mobile Friendly!

April 26th, 2017

Check out the new look of the PFRE blog on your mobile device! It’s way easier to read now on your smartphone. Also, Google now gives us a “mobile friendly” endorsement. You will see little or no difference on tablets but it now works nicely on smartphones. Almost 30% of PFRE blog traffic is now […]

Nikon Announces Extraordinary Losses – What Does This Mean?

February 16th, 2017

On Feb 13, Nikon issued a “Notice of Recognition of Extraordinary Loss”; canceled 3 new cameras they announced over a year ago, and announced an expected staff reduction. Tony Northrup’s video does an in-depth analysis of what this means for photographers and for Nikon as a camera company. He also gives his opinion of what […]

The PFRE Proofer Has OCD!

November 25th, 2016

Have you noticed the change in the PFRE posts since November 4? Starting on November 4th the PFRE blog has a proofreader. His name is Roy and besides being a proofreader with OCD (Obsessive Corrective Disorder) Roy is a real estate photographer in Los Angeles, California. Roy contacted me recently and pointed out that most of my […]

The Rise Of The SmartPhones From 2011 to 2016

October 30th, 2016

There is a trend going on that many professionals with a web presence don’t understand. I’ve just started to get my head around it in the last few weeks. Here’s what it going on: Mobile device (SmartPhones and Tablets) usage on the Internet is rapidly increasing. Desktop/laptop usage is decreasing. In real estate related professions SmartPhone […]

Update On Tyra Pacheco!

August 16th, 2016

Tyra Pacheco’s daughter Emma recently sent out the following update on Tyra’s condition. For those that don’t know Tyra see the June 17 post on Tyra’s accident: It has been just over two months since Tyra’s terrible accident. After enduring countless operations and procedures, she is on the mend!

Real Estate Photographers Make Sure You Are Not Using Adobe Flash ASAP

August 14th, 2016

About a year ago I described why you should make sure your website or tours don’t use Adobe Flash. I’m always amazed when I find a real estate photographer who is still using a product that uses Adobe Flash. Flash can’t be seen on any iPhone or iPad. Back in 2007 when this all started one […]

What’s A Zillow Certified Photographer?

July 28th, 2016

A couple of days ago Cindy in VA asked me: A friend and I noticed a reference on the Internet to “Zillow Certified Photographer”.  So we just spent the last 30 minutes on the Internet trying to find anything out about this with no answers, just Everbrite invites to locations in the US on dates […]

One Of Our Own – Tyra Pacheco Was In A Helicopter Crash Today And Is In Critical Condition

June 17th, 2016

Our thoughts and prayers go out to Tyra Pacheco who was in a helicopter crash today while shooting real estate near Chatham, MA. Tyra is at Massachusetts General Hospital (55 Fruit St, Boston, MA 02114) in Boston with critical injuries. Here is the link to the CBS local coverage about the crash. Tyra was the very […]

Andrew At Photobizx.com Podcast Is Wanting To Interview Photographers Who Shoot Weddings and Real Estate

May 10th, 2016

This last weekend I got a request from Andrew Hellmich in Australia: Hi Guys, It’s Andrew Hellmich here from Australia – I’m a wedding and portrait photographer with a photography business podcast and I’m hoping you may be able to recommend a photographer or two for my show. I’m looking to interview a successful real estate […]