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Archive for the 'Marketing' Category

Have You Heard of the Zillow Photographer Marketplace?

October 17th, 2017

Caleb, a long time real estate photographer in the Seattle area asked: I just got a survey from Zillow asking agents about their photography needs. Inside was information on their new “Zillow Photographer Marketplace”. Have you heard about this?

Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

Twilight exterior shots can be super powerful in marketing a property. Here’s why: They make the ordinary look dramatic. They attract the viewer’s attention. In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can […]

Realtor Market Reports – A Powerful Way for Realtors to Connect with Clients

October 15th, 2017

Charlie Dresen, a Realtor in Steamboat Springs, CO showed me his most recent Steamboat market report video last week. Charlie said: I’m finding I’m getting tons more views to the information than a written report and also adds a personal touch which allows people to get to know me. As I told Charlie, this reminds […]

How Do Real Estate Photographers Charge for Community Amenity Photos?

August 25th, 2017

Braulio in Florida asks: I have been charging community amenities photos separate from property photo shoots, and I also think that community amenities should be charged by standard and wide license. How are other real estate photographers charging community amenities photo shoots? There are a number of ways to use photos of community amenities:

Are the Big Companies Taking Over in Real Estate Photography?

July 30th, 2017

Kathy in the Baltimore area asks the following question: I am looking into manning a booth at our local realtors EXPO.  I am wanting to get ideas from others that may have already done something like this as to how to jazz up a booth to get people to come to you, and if a […]

Creating Flyers for Real Estate Agents

June 14th, 2017

Rhett in VA asks: My clients are wanting to print some flyers for brochures but the pdf files take way too long to print. Is there another format that is quicker? I know PDF files are good for web. Also, should I change settings in camera from large to a different size? I’ve been creating […]

When to Use Detail Shots in Real Estate Photography

June 12th, 2017

Kelly in Georgia says: Can we have a discussion about “detail” photos on real estate shoots? I’ve tried taking some before, and they either end up looking more like design shots or they just look silly and I never end up sending them to my client. If people are taking detail shots, what kind of […]

A Post Card Version of The “Realtor Photo Guide” for Face to Face Marketing

June 5th, 2017

Thomas from Germany says: The posts, comments and this community have helped me a lot to get started in real estate photography! In November of last year, I started shooting real estate and I have established a small customer group. But in order to sustain a decent living, I need to grow my customer base. […]

Should Real Estate Photographers Supply Materials for Listing Presentations?

June 4th, 2017

Darren in California says: I’ve had a handful of agents lately ask if I have some sort of materials or presentation they could utilize during their listing presentations with potential clients of theirs. Essentially, they want to showcase to their potential client that they partner with my services to help promote their listings. I have […]

Target Marketing of Real Estate Agents Using Awful Photography

May 30th, 2017

Matthew in Utah says: I’m looking for advice on how to market clients who currently have awful photography. I would like to reach out via email but will be doing some cold calling. I am wondering if anybody has had any success with this and how have you “nicely” or maybe not so nicely stated that […]

Fiverr.com Is a Great Resource for Real Estate Photographers

May 2nd, 2017

Brad in Utah says: I’ve recently started adding voice overs to my videos. I found fiverr.com and have been able to get excellent professional voiceovers made for $5 for 125 words and around $5 for each additional 100 words. I have used this woman that does both American and English accents with really great results. […]

Reasons Realtors Should Use Video to Market Properties

April 30th, 2017

In a recent post where I cited some stats on the importance of using drone video to market real estate. Peter asked for some similar stats to give to his clients on the importance of using video to market real estate. Virtuets.com is a company that promotes using video to Realtors. Their site is filled with reasons […]

How Do You Move Your Marketing from Low-End to Upper-End?

April 9th, 2017

Recently, I’ve been involved in a number of conversations on and off the blog suggest that real estate photographers frequently have trouble moving from low-end to upper-end shooting. For example, Jonathan in NYC says:

What to Do When Meeting Potential Real Estate Photography Clients Face to Face?

April 2nd, 2017

Last week I had a discussion with Brad in Idaho. Brad said: I love the e-books you’ve written; they have been very helpful. Do you have any updated stats regarding using Real Estate Photography? Also, do you know of any example introduction letters to Realtors? I am trying to write an introduction letter and would […]

What Do Real Estate Photographers Give Their Top Clients?

March 26th, 2017

Patrick in Houston asks: I’m interested in what, if anything, do real estate photographers give to TOP clients. (Starbucks gift cards, discounts, etc)? I like gift cards (both Starbucks and Amazon) because everyone can use them and they are easy to get and give. Having been in a real estate office for 10 years I […]