May 6th, 2012
John Sembrot pointed out recently a post on agbeat.com about the continuing debate on syndication. Jim Abbott has a follow up statement on the issue of listing syndication that he raised in late January of this year. John raised the questions: As photographers I would think that as a group we would support non-syndication? I [...]
April 29th, 2012
Lee Jinks a Realtor and Photographer in McAllen, TX brought up a subject subject that I’ve talked about before (here and here). It’s the issue of if it makes more sense for the home owner to pay for marketing photography than the listing agent. Apparently having the some seller pay for marketing photography is very common in [...]
April 23rd, 2012
There’s an interesting webinar on techsavvyagent.com by Steve Pacinelli, Chad Hyams and Chris Smith. They make the case that not only are listing photos important to agents but the photos agents post on social networks are becoming more important. The background is this is a webinar for an Internet Marketing Specialist agent designation. So this [...]
March 1st, 2012
Charlie Dresen gives a great explanation on how home sellers can, and do find a listing agents. As Charlie demonstrates in a sample online home search session a great way to choose a listing agent is to just pretend you are a buyer in the price range of your home and see which listing agent’s listings stand [...]
February 29th, 2012
Last weekend Lance Hames at HomeSnappers.com in the Dallas, TX area signed up for the PFRE real estate photographers directory. When people sign up for the directory I like to check out their site. I enjoy seeing what people are up to in various parts of the world an how they are marketing themselves. I noticed [...]
February 26th, 2012
Ron Rosenzweig sent me this article by Jon Barocasa over at Mashable.com a while back on why QR codes won’t last. I found it particularly interesting because after selling a rental property in January (I had a QR code on the For Sale sign). I had mixed feelings about the effectiveness of using QR codes. [...]
February 13th, 2012
Back on Jan 19, Apple made an education focused announcement that may have slipped past you. Apple announced iBooks 2 (the second generation of the iBook iPad App) and a free Mac application called iBooks Author. Apple’s primary intent is to make it easy for educators to make iPad optimized content. But these Apps go [...]
February 5th, 2012
Charlie Dresen, a Realtor and PFRE reader in Steamboat Springs, CO was telling me recently that he is now doing a weekly video blog on his site. I think this is a fantastic way for Realtors to connect with their potential clients in their local market. Charlie is a model of how to do this [...]
January 31st, 2012
I became aware of this issue this just this last weekend when Texas agent Lee Jinks commented on a PFRE post about this issue. Today there is an article on this subject on GeekWire. There’s also been a discussion going on on Geekestate.com on this subject. It appears that this is a rapidly evolving real [...]
January 29th, 2012
One thing I’ve always enjoyed about real estate marketing is talking to the actual buyers about what got them to come physically tour a home. Our rental property in Snoqualmie, WA that we we put on the market towards the end of last month sold and is closing tomorrow. So this weekend I got to [...]
