Archive for the 'Marketing' Category

vFlyer.com : A Service To Add-on To A Real Estate Shoot

January 7th, 2008

I ‘ve talked about vflyer.com before but it’s been a while ago and I think it’s worth talking about again. vflyer.com gives real estate photographers a way to create simple flyers for print and online use. I think design wise, these flyers are as good or better than what 90% of Realtors are using.

Vizzvox.com Takes Slide Shows to The Next Level

December 28th, 2007

Carol Lloyd has an article in the SF Chronicle on December 23 that describes a new product (vizzvox.com) that allows you to easily create a slide show with a voice-over. Here is an example. And here’s another. A great presentation of a pretty nice pad. I could live there! For $150 you can create a […]

Photo-less Listings Sell for Less And take Over Twice As Long To Sell

December 13th, 2007

Frank Llosa over at blog.FranklyRealty.com came up the data I’ve been looking for. Frank studied 268 sold listings in the Fairfax, VA area in the $400K to $500k price range since May 2007. He found that homes with no photos sold for 3.8% less, homes with one photo had an average market time average of […]

Don’t Forget to Photograph the Neighborhood

December 8th, 2007

Hojin Chang’s neighborhood bench photo in the flickr group made me remember that I’ve never pointed out the importance of photographing the neighborhood. My wife Levi has this saying that “you have to sell the neighborhood before you can sell the home.” Which is obvious when you think about it. Buyers have to be attracted […]

Photography For Real Estate on Facebook

November 30th, 2007

Shaun McLane (AKA Ekday Realty on flickr) initiated a thread in the PFRE discussion group earlier this week on the subject of making use of the fact that you can add a business to you facebook profile.
I must admit that I’m not all that into the social networking scene although I already had a facebook […]

Holiday Light Slide Show of Your Market Area - Great Holiday Promotion

November 10th, 2007

Ted Barrow, a Realtor and real estate photographer of Fort Worth, Texas was just telling me about his holiday lights promotion he’s planning to do this year. He’s going to do a Virtual tour of holiday lights in his market area. To me this sound like a interesting idea! People like holiday lights so […]

Demise of Newspapers Creates Opportunity for Real Estate Photographers

November 7th, 2007

According to an article in yesterday’s New York Times, “THE circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday.”
I believe the falling importance of newspapers is another trend that is contributing to the increasing […]

Excellent Real Estate Photography + Excellent Presentation = Big Results

October 24th, 2007

Rick Miner’s just passed on an example of the big results that are possible when you use great real estate photography and great online presentation. Rick says a week ago a he sold two adjoining condos on alki point in Seattle: www.alkibeachpenthouse.com and www.AlkiBeachPenthouse2.com to the same buyer. The buyer found these properties themselves online […]

Delightful Job of Marketing a House Boat Property

October 12th, 2007

Levi and I were just enjoying the delightful job of marketing that Rick Miner (a local Seattle Realtor who specializes in waterfront properties) after getting an e-mail flyer from Rick promoting an open house he’s having this Sunday (10/14) at his house boat listing. I just had to pass this on. Rick is a Realtor […]

Web Appeal Appears to be Replacing Curb Appeal?

October 1st, 2007

We had an open house at our new listing yesterday. The Realtor holding it open for us said “…pictures on the Internet really good (all four family’s through said it was the Internet pictures that got them there)…” I wasn’t there so no one can accuse me of asking visitors leading questions about the photos.
There’s […]