Photography For Real Estate

I became aware of this issue this just this last weekend when Texas agent Lee Jinks commented on a PFRE post about this issue. Today there is an article on this subject on GeekWire. There’s also been a discussion going on on Geekestate.com on this subject. It appears that this is a rapidly evolving real [...]

One thing I’ve always enjoyed about real estate marketing is talking to the actual buyers about what got them to come physically tour a home. Our rental property in Snoqualmie, WA that we we put on the market towards the end of last month sold and is closing tomorrow. So this weekend I got to [...]

 PFRE reader Ron Rosenzweig showed me his digital magazine called Florida Designer Homes Magazine that he launched last summer for the purpose of keeping his name in front of potential clients and making contacts with new clients. Ron describes setting up the magazine as follows: I set up a website to host the publication as well as using [...]

Malia Campbell recently showed me this life style approach to real estate video that she shot for Troy Anderson a Seattle agent that is beginning to use video in his marketing. This style of video takes more planning, fore thought to plan the story you want to tell but it can give far more feeling [...]

Jim  DHaem, a very long time reader of the PFRE blog. posted a comment on yesterday’s post about Pixeet. Software and hardware that let’s you create an amazing 360 with an iPhone and a couple of hundred dollars of accessories. Who would have thought you could ever do this with a cell phone? I think [...]

Michael Stentiford principal at See it Now Marketing Solutions Ltd sent me this video that his tream did for Michele Alexandrou of Smallacombe Burnside of Adelaide Australia. Michele was 1 of 4 agents completing for the right to sell a large apartment development. As Michael describes it: We got approached by one of our agents who [...]

Heath Cowart Just sent me a wonderful little video commercial that he and  real estate broker David Holloway created to promote David’s brokerage and video work. Heath says: The idea was David’s. He created a storyboard and I found the actress and location. We used another video that I shot for David last summer to [...]

Nadia Gottfried,  a Calgary real estate photographer, sent me a slide show that she created with Animoto that she is using to promote her business online. Nadia, is very excited about how easily she could create a little video with music, text and some of her listing photos. I like the general impression this gives. [...]

From CNN.com: “You might think that if anyone would know how to use a QR code, it would be college students — a demographic that is immersed in technology and bombarded by marketing. But a recent study found that nearly eight in 10 college students had no idea what to do with a QR code. [...]

Levi and I haven’t sold a property of our own since 2006 but this weekend we are putting our furnished rental in Snoqualmie, WA on the market. Putting this property on the market gives me a chance to “eat my own dog food” in the process of marketing the property. We’ve spent the last week [...]

One of the big lessons I learned at from being an agent at JohnLScott.com  for 10 years in Issaquah, WA is that the marketing power of a simple rider sign with a direct link to a listing site is huge. Since about 1999 JohnLScott.com listings have had a simple 5 digit number for every listing. For [...]

Yesterday Scott Hargis sent me a link to a new activerain.com survey that shows what top agents do that is different than not so successful agents. This survey has a lot of good data that will give you insights into the behavior of top agents and what makes them top agents. There are a couple [...]

I can’t help noticing the huge variety of opinions that discussions of video always brings out. The discussion of video last week seems to have brought out this variety more than usual. I think it would be useful and fun to poll this subject so everyone can see the results. There are several groups/levels (note these [...]

Mike Kelley just sent me a link to his new video that he’s going to use using on his site to promote his work. I think this is a very effective video that shows off Mike’s technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. [...]

Last week I was talking to David Eichler about the options for great looking slide shows. David thought that Slideshow Pro was flash only. It’s not. Generally there are two kinds of real estate photographers: Ones that don’t have any inclination or desire to fool around with HTML and would rather just use turn-key tours. [...]

Recently Lawrence Gray of Orlando/Oviedo, FL sent me a draft of a brochure that he was designing that he plans to use to target the agents that are using the discount run-n-gunner photographers. Lawrence describes the intent of his marketing brochure as follows: To Educate Realtors of what to look for in Real Estate Photography. It [...]

I ran across this post the other day at iMediaConnection.com and I have to admit that I was a little surprised because my impression has been that, while not taking over the marketing world by storm, QR codes are starting to be used more. I’ve been seeing more and more of them in Magazines especially in the last [...]

Seth Godin (a prolific marketing writer) did a post on his blog recently that I think was particularly insightful and timely considering state of jobs world wide. Seth explains his view on the changing nature of jobs. This quote sums up the post: When everyone has a laptop and connection to the world, then everyone owns [...]

Several discussions I’ve had recently brought up various aspects of the fact that the front exterior photo is THE most important photo in real estate marketing. The reason is that time and time again the listing agent is forced to choose a single photo that is  represents the home and is either featured most prominently [...]