PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


For most real estate photographers, poor weather can make or break our day and create painful scheduling challenges for days to come. Mainstream weather reports are notoriously inaccurate, and depending on your location, weather can change with little ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE 2020-16-9

PFRE Conference 2020

Registration not open yet
App Store

Latest News

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Giving A Presentation On Real Estate Photography To An Office Of Agents

Published: 17/06/2015
By: larry

BrokeragePresKerry Bern moderates a real estate photography group on Linkedin and pointed out that one of the group members (Ray Kenney) posted a video of a presentation that he gives to real estate brokerages. Kerry says:

I thought he did a great job with his presentation. The important part he didn't go in to the meeting to simply "pimp his services". He showed them how they can create better listing photos. Except he used examples that only a very few agents have the gear to actually create those images.

I agree, I've had the opportunity of being on both sides of presentations in real estate offices. I remember hating to sit through presentations to our office in the early 2000's. There was always someone trying to pimp something to real estate agents. Here are some tips for brokerage presentations:

  1. You get to present by contacting the managing broker. Don't be surprised if a brokerage office don't allow presentations. The broker at our old office in the Seattle area quit allowing photographers to do presentations at their weekly meeting about 5 years ago because there were so many wanting to do it. This will be different in different markets.
  2. Use the office website (there always is one) to research who the top listing agents are in the office. Just count listings each agent has. In an office of 20 to 30 will 2 or 3 that will stand out with the most listings. They are the top listing agents. They are the agents you want to get to know because they need your services if they aren't already using professional photography.
  3. Frequently the top listing agents won’t be at the meeting because they will be out being successful.
  4. Kerry is right, don't just pimp your services, give them away valuable information. The fact is that most agents don't want to do their own photography, but they need to understand how it works.
  5. Be brief (5 or 10 minutes but be ready to talk for hours if they want you to) and use a hand-out. Make sure it has your name, phone number and website URL on it. You want them to be able to see your work and be able to get hold of you later.
  6. Be sensitive to questions rather than blabbing for a long time with your agenda. Your main purpose is to just meet the top listing agents and be perceived as someone that may have a service that they may want to use in their business. You don’t have to close them at this meeting.

The free PDF that anyone can be downloaded on the white ad on the right sidebar of the blog called, What Real Estate Agents Need to Know About Photography is specifically designed for giving presentations to agents. Feel free to use it that way and put your own contact info on it a hand out copies at your presentation. That is what it's for.

4 comments on “Giving A Presentation On Real Estate Photography To An Office Of Agents”

  1. Regarding point #1 - I've found that even when managing brokers say they don't allow vendors they often do. You just have to get in tight with a few agents at the office and have the request (for you to attend a meeting) come from them.


    Another great marketing tool is to do a quick presentation at your local board of realtors education classes or at the real estate offices weekly meeting. This has been KEY to my success as a real estate photographer. Even if you don't get biz from the agents, at least you are educating them on how important it is to do professional photography and maybe a year or two down the line you'll get their business or they'll refer you if they don't have a listing.

  3. I really like the idea of pretending to "train" agents, knowing full-well that they're more likely to realise just how difficult real estate photography can be, even if they buy the latest and greatest camera ever. One suggestion: everyone loves a moderate amount of (relevant) humour to liven up what can be a pretty dry presentation so a few choice examples from the "Unbelievably Bad Real Estate Photos" section in Larry's blog ( might go down really well.

Leave a Reply

Your email address will not be published. Required fields are marked *