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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Image banner for the March 2024 PFRE Photographer of the Month Winner Alex Vincent, with a featured image of his winning photo titled "Kitchen."

Congratulations Alex Vincent! March 2024 PFRE Photographer of the Month

Congratulations Alex Vincent, March 2024 PFRE Photographer of the Month! The theme this month was "Kitchen". Alex Vincent - #906 Yvonne Raaijmakers - #909 Peter Wingfield - #902 Here's what Alex has to say: Thank you for the award of Photographer of th ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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How High Should Your Camera Be When Shooting Real Estate Interiors?

In: 
01/03/2021
9 Comments
By: PFRE Admin
Are you wondering at what height to set your tripod? When should you shoot lower or higher? Height consistency is essential in real estate photography, so we're going to discuss the appropriate shooting level for different parts of a property, including factors for changing height when shooting across one.
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How to Take Pictures of a Home on a Cloudy Day

In: 
24/02/2021
13 Comments
By: PFRE Admin
The real estate market is open all-year-long, which means the weather can influence your lighting. You can push through as long as you how to take pictures on a cloudy day.

Do I Really Need to Be Shooting in RAW?

In: 
10/10/2019
21 Comments
By: Tony Colangelo
Author: Tony Colangelo Sandy from Port St. Lucie, FL, writes: “I’m new to real estate photography and I’m trying to wrap my head around so many things. I’ve watched a few YouTube videos where different people say that for real estate photography, you don’t really need to shoot in RAW because the image is only […]

What’s Your Preferred Camera Height for the Exterior "Hero" Shot?

In: 
14/08/2019
14 Comments
By: Tony Colangelo
Robin, from New Bedford, MA writes: “When I go through the Flickr group, I see some people shooting exteriors from a low camera height and others who seem to put their camera much higher--like on a pole or something like that. Do you have a suggestion about what is the best camera height for exterior […]

How Do You Avoid Having Shadows When Shooting Rooms with a Ceiling Fan?

In: 
07/03/2017
11 Comments
By: Larry Lohrman
Rob in Southern CA asks: What's the best way to avoid shadows on ceilings fans, chandeliers, etc? When using strobes I know I can blend in an ambient exposure but I'm looking for a technique or trick without those extra steps. Yes, shadows from things that hang from ceilings are a pain! The trick to […]

What Are Tips And Tricks For Shooting Pools?

In: 
30/09/2016
By: Larry Lohrman
Tim in Palm Springs wants to know: I am looking for tips and tricks to shooting swimming pools (both at dusk with lights on and during the day for pools with no lights).  I searched the PFRE site but couldn't seem to find anything.

How To Get More Depth of Field On An Interior Shot

In: 
13/09/2016
8 Comments
By: Larry Lohrman
Recently Tim asked: I shoot 360 degree virtual tours.  I shoot f8 @ 200.  How can I increase my depth of field? I just so happens I was watching a lynda.com video on Architectural photography by Richard Klein and he illustrated focus stacking on an interior shot. Since I like Macro photography, I've done this on Macro […]

How To Deal With A Huge Flag On The Front Of The Property You Are Shooting?

In: 
05/09/2016
14 Comments
By: Larry Lohrman
Eric in Florida asks: I recently had an issue (actually happened a few times) that came up. While on a shoot, I got to the property, there was a huge American flag flying from the front of the home. Since I am a disabled Vietnam vet, I love to see people flying the flag. But […]

Do Real Estate Photographers Shoot In Rainy Weather?

In: 
17/03/2016
14 Comments
By: Larry Lohrman
Both Dave in Seattle and Trevor in Orlando ask about canceling shoots in rainy weather. Dave said: I have what's becoming a serious problem in my business and wondered if you'd encountered it, since you lived and worked up here for so long. And how did you handle it? Many of the brokers in this […]

Access to a Home For Shooting Photos

In: 
27/09/2007
By: Larry Lohrman
Kris Steels was asking about the issue of getting access to homes for photographing and raise some questions that I've not discussed on the blog although I've discussed this issue with several folks via e-mail. So I thought it would be a good subject to bring up for folks just starting out in RE photography. […]
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