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Archive for the 'Marketing' Category

Beginners Guide to Finding Real Estate Photography Clients

July 10th, 2018

A real estate photographer’s success is highly dependent on building business relationships with listing agents in their market area. There are very few businesses where you can make a list of names, phone numbers, and email addresses of all your potential customers, but you can in real estate photography since real estate agents are listed […]

Larry Gray’s “What to Look for in Real Estate Photography” Brochure

June 12th, 2018

Last week, Larry Gray, a Realtor in Florida, sent me a copy of his marketing brochure (click the image on the right to download Larry’s brochure) that is a nice alternative to the real estate photography marketing brochures that I’ve been giving away for many years. Also, Rick Burgett sent me a link to recent […]

Important Warning for Everyone Using the Free Real Estate Photo Guide

June 4th, 2018

A few days ago, Darrin in California asked me for a higher resolution version of the infographic that is used in the Realtor’s Photo Guides that I’ve been giving away for many years. The infographic was given to me in 2013 by Robert Preville, a Realtor in Wilmington, NC. In the past couple of years, […]

Is It Worthwhile to Become an Affiliate of Your Local Realtor Association?

May 27th, 2018

Darrin in LA asks: I’m new to RE photography and recently signed on as an affiliate member at my local Realtor’s association. What I was really after was a roster of members, which I did receive. Other benefits mostly involve me spending more money to sponsor events, classes, etc. So I have signed up for […]

Presenting with Purpose: How to Approach Potential Clients

May 1st, 2018

By Tony Colangelo Last week, I was intrigued by a PFRE article on the value of face-to-face marketing when getting started in real estate photography. One of the marketing opportunities that RE photographers can explore in this regard is delivering a presentation at a real estate agency’s regular “all-staff” meeting. The agency’s Office Manager will, […]

Advice on How to Get Started in the Real Estate Photography Business

April 24th, 2018

Darrin from the east Los Angeles area says: As a new real estate photographer just starting my business, I’m still learning what real estate associations are, how the real estate industry works, etc. So I’m literally at step 1. I’m wondering what are the most effective ways of getting my first clients. Should I beat […]

How to Help Ensure You Get Credit When Agents Use Your Photos in Large Publications

April 22nd, 2018

Cameron in Southern California said: I just found out that Realtor.com ran a feature story on their website about a property I photographed. They credited themselves on all the images. The listing agent contacted me when he saw the article reproduced in its entirety on the website of the Seattle Post Intelligencer. A Google search […]

The Importance of Distinguishing Features & Benefits When Marketing Your Photography.

March 25th, 2018

By Tony Colangelo In a recent PFRE poll, readers were asked which topics would be most useful to them in future posts. The results of the poll found that one the dominant wishes was to get more info on “the business of RE photography.” When I read that, the first thing that came to mind […]

How Should You Reference Other People’s Work Online?

November 7th, 2017

Jack recently asked: If I reference a Redfin study concerning the value of photography on my website, would that be OK to do so, provided that I cite the source? Yes, it is not a violation of copyright if you excerpt a small limited amount of text from another article as long as you identify […]

Have You Heard of the Zillow Photographer Marketplace?

October 17th, 2017

Caleb, a long time real estate photographer in the Seattle area asked: I just got a survey from Zillow asking agents about their photography needs. Inside was information on their new “Zillow Photographer Marketplace”. Have you heard about this?

Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

Twilight exterior shots can be super powerful in marketing a property. Here’s why: They make the ordinary look dramatic. They attract the viewer’s attention. In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can […]

Realtor Market Reports – A Powerful Way for Realtors to Connect with Clients

October 15th, 2017

Charlie Dresen, a Realtor in Steamboat Springs, CO showed me his most recent Steamboat market report video last week. Charlie said: I’m finding I’m getting tons more views to the information than a written report and also adds a personal touch which allows people to get to know me. As I told Charlie, this reminds […]

How Do Real Estate Photographers Charge for Community Amenity Photos?

August 25th, 2017

Braulio in Florida asks: I have been charging community amenities photos separate from property photo shoots, and I also think that community amenities should be charged by standard and wide license. How are other real estate photographers charging community amenities photo shoots? There are a number of ways to use photos of community amenities:

Are the Big Companies Taking Over in Real Estate Photography?

July 30th, 2017

Kathy in the Baltimore area asks the following question: I am looking into manning a booth at our local realtors EXPO.  I am wanting to get ideas from others that may have already done something like this as to how to jazz up a booth to get people to come to you, and if a […]

Creating Flyers for Real Estate Agents

June 14th, 2017

Rhett in VA asks: My clients are wanting to print some flyers for brochures but the pdf files take way too long to print. Is there another format that is quicker? I know PDF files are good for web. Also, should I change settings in camera from large to a different size? I’ve been creating […]