PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Ashley Halsey Drone technology is revolutionizing the way that properties around the world are marketed and sold. Of course, you only need to look at the kind of imagery that these devices can produce to see why it’s such an attractive option f ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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What Makes an Image Portfolio Worthy?

Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong website to rely entirely on social media (i.e., increased credibility, focused attention on you […]
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The Importance of Setting Boundaries

A little while ago, PFRE contributor, Tacey Jungmann, asked a series of questions on the PFRE Discussion Group related to a very relevant topic: Boundaries. Specifically, Tacey asked: What are the boundaries you've established that have helped your business?  Where do you struggle to enforce boundaries?  Does boundary-setting paint you as "difficult to work with?"  […]

Ease into Cold Calling

“One of the things that I’ve been trying to get on top of in this Covid downtime, is organizing a marketing outreach. I find cold-calling very stressful. What’s odd is that, even though I’m a bit shy by nature, once I’m on a call I’m basically okay but for some reason, I get really anxious […]

The Value of a Personal Project--Especially Now!

Ian, from Timmins, ON, Canada writes: “At the PFRE Conference in Las Vegas last year, Mike Kelley talked about how important his personal projects were to his career and his photography chops. I’ve been thinking of doing one for myself but I’m not convinced of the benefits. Am I missing something?” Thanks for your question, […]

How Would You Expand Into A New Market?

Gary, from San Diego, CA writes: “How do you go about expanding into a new nearby market/area? Haven't been able to get a solid foothold in a nearby town that would work great with our business model. We've done flyers, pop-in's, and even tried to work our connections for referrals and nothing seems to be […]

INTERVIEW: Improving SEO as Part of Your Marketing Plan, with Dee Zunker (Part 2)

Author: Tony Colangelo In PART 1 of this two-part post, our guest, Dee Zunker, reviewed: An overview of SEO: What it is and why it’s important in marketing your photography business. Where to start when improving one’s SEO The top-3 things to improve SEO   TC:   You mentioned “trust” earlier in the interview. I’m assuming […]

Does Recent Legal Ruling Affect Your View on Using Instagram?

I have really enjoyed the recent four-part series of posts by Mike Boatman on the ins-and-outs of copyright, including how to navigate the process of making a claim against an infringer. It really opened my eyes to a number of elements on the topic that I’d not previously considered. It actually gave me a lot […]

Covid-19: A Wake Up Call for Real Estate Marketers

Author: Charlie Dresen Real estate is changing and no one is looking back. Therefore, agents and any industries that support the real estate community––photographers to videographers to stagers, all need to be aware as well. I see this as an opportunity––a differentiator to set your business up for success. Real estate is a service industry […]

PFRE 2.0 - We’re Getting Close to Launch!

One of the things that I’ve been most looking forward to since I took over PFRE a couple of years ago was the launch of a new website for our community.  I’m writing to you today, to let you know that this dream will soon become a reality! After devoting significant time and resources to […]

Is It Appropriate to Be Prospecting for New Clients at This Time?

A friend of mine gave me a heads-up a couple of days ago about a thread he came across in one of the interiors/architectural photography groups on Facebook. The person who originated the post simply asked the group for opinions on prospecting during the pandemic. Specifically, the question was, “Is it distasteful?” So, I went […]
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