PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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A frame in Photoshop

With this article you can learn how to make a frame in Photoshop, and enhance the overall look of your real estate photos.



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What Is the Best Matterport Business Model for Selling this Service?

Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]
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The Most Important Photo in Real Estate Photography

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While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo to showcase the property in print media ads and invariably, this shot […]

How Would You Expand Into A New Market?

Gary, from San Diego, CA writes: “How do you go about expanding into a new nearby market/area? Haven't been able to get a solid foothold in a nearby town that would work great with our business model. We've done flyers, pop-in's, and even tried to work our connections for referrals and nothing seems to be […]

Covid-19: A Wake Up Call for Real Estate Marketers

Author: Charlie Dresen Real estate is changing and no one is looking back. Therefore, agents and any industries that support the real estate community––photographers to videographers to stagers, all need to be aware as well. I see this as an opportunity––a differentiator to set your business up for success. Real estate is a service industry […]

The Case for Vertical Compositions in Real Estate Photography

Author: Pierre Galant Some of my real estate clients insist on not doing any vertical shots. Their reasoning is that they do not display well on traditional real estate outlets such as the MLS and syndicated sites. This makes sense to some degree, however, I believe this is a short-sighted perspective. While those sites are […]

Preparing Your Images for MLS and Printing

Jennifer, from Oakville, ON, Canada, asks: I’m a bit confused about resizing images. I’m not exactly sure about color space terminology and what a good "DPI" is for MLS. It’s my sense that MLS requirements for web pics are different from region to region across my area (I’m in central Canada) and I’m assuming it’s […]

More Data which Demonstrates that Professional Photography Is Essential

Over the years, there have been some studies that have shown that when listing agents use professional photography to market their listings, the listings sell for more. The classic study was the 2013 Redfin study that is documented in the infographic by the Wilmington, NC Realtor Robert Preville that we've been giving away for about 5 […]

What Social Media Works Best for Real Estate Photographers?

Alan in Bellevue, WA asks: How important is having a current LinkedIn page for getting new clients? Is it even important at all? Some real estate photographers don't use any social media, while the majority use at least some social media. More important than just having an active page on various social media is how […]

How Can Real Estate Photographers Use Social Media to Promote Their Business?

Daniel recently asked: I have a question in regards to real-estate photographers and social marketing. I've been in business for 5 years now but have never done ANY type of advertising (besides maybe a handful of business cards). I've recently created a FaceBook page for my business but it's constantly blank as I seem to […]

How Will Zillow 360 3D Tours Change the Real Estate Photography Industry?

Jason in Missouri asks: In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?

Larry Gray's "What to Look for in Real Estate Photography" Brochure

Last week, Larry Gray, a Realtor in Florida, sent me a copy of his marketing brochure (click the image on the right to download Larry's brochure) that is a nice alternative to the real estate photography marketing brochures that I've been giving away for many years. Also, Rick Burgett sent me a link to recent […]

Creating 360 Images and Walk-Throughs is Far Easier than It's Ever Been Before

Phil in South Carolina said: I just came across this site that appears to make hosting and embedding 360 Panos FAR easier than ever before.  I am so tempted to dive in since now Photoshop makes creating these 360 images a painless process.

How Do You Market Undeveloped Forested Empty Lots?

Trav on the Northern Oregon Coast says: I'd love to hear how other photographers plan and shoot undeveloped, forested lots. I am in the Pacific Northwest, and shoot many wooded properties near the ocean. The drone isn't a fantastic asset, and I tend to shoot ground-level images on overcast days to avoid intense dappling.

Are 3D Virtual Reality Tours Practical for Real Estate?

Dave in California says: (RTV) is now into offering 3D Virtual Reality Tours. I bought approx. $450 worth of software to do the same thing called 3D Vista before I did a survey of approximately 25 agents. None of them would purchase the tours based on not wanting to subject their clients to wearing headsets, […]

When to Use Detail Shots in Real Estate Photography

Kelly in Georgia says: Can we have a discussion about "detail" photos on real estate shoots? I've tried taking some before, and they either end up looking more like design shots or they just look silly and I never end up sending them to my client. If people are taking detail shots, what kind of […]

How Should Real Estate Photographers Be Promoting Their Services on Social Media

Dave in NJ asks: What are some tips for real estate photographers promoting their services via Facebook and Instagram? What information should the photographer include when posting property photos or videos? I like to include the agent's name, contact info, property address, MLS#, and then link to the listing. I like to show that I […]

The Importance of Drone Front Exterior Still Photos For Real Estate Marketing

Recently when I ran across J. Hunter Phillips' Drone shot in the PFRE Flickr group next to his more traditional front exterior shot of the same home, somehow, the possibilities of drone still shots for real estate marketing really hit me. We tend to pay more attention to drone video than still shots but drone still photos […]

How to Market Real Estate Photography to Real Estate Agents

Devon in CA says: I recently introduced myself to a large office of Realtors in my area with intentions to just get my flyers around. However the lady at the front desk told me that very few of their realtors were in at the time. She suggested to me to actually contact the office manager […]

Here is a Targeted Approach to Email Marketing That Works For Real Estate Photographers

Charlotte in MA asks: I was wondering if you were aware of any email vehicle (email list I can buy) that has Realtor emails addresses suitable for a photographer to use to communicate and market with.  Or if you have any suggestions about how to best begin an email marketing campaign to local Realtors. Here […]

Do Real Estate Photographers Need to Ask For Permission to Use Listing Photo For Their Own Marketing?

Summer in California asks: Do I need to ask permission from the realtor, or homeowner to use the photos I take of their listing for my own marketing (website, social media, mailers, etc.)?

Are Matterport 3D Tours A Money Making Product For Real Estate Photographers?

Kelvin in Big Sky Country recently asked the following: Searching your site regarding Matterport, I found some thoughts about it from 2014 that would sway me to believe that the value wasn't there as compared to the $4500 investment.  I'm curious to know if that has changed, or if anyone reports recouping that investment and […]

Giving A Presentation On Real Estate Photography To An Office Of Agents

Kerry Bern moderates a real estate photography group on Linkedin and pointed out that one of the group members (Ray Kenney) posted a video of a presentation that he gives to real estate brokerages. Kerry says: I thought he did a great job with his presentation. The important part he didn't go in to the meeting […]

How Can You Compete Against TourFactory

Mike in Knoxville said: Can we get an update on marketing against TourFactory? I've read your 2009 post and maybe more might be said now. TourFactory has always been a great example of a great tour that includes other marketing products for property marketing. And in many markets independent real estate photographers need to compete […]

How To Connect With Agent Clients When You Are Starting Out In Real Estate Photography?

Not too long ago I got some real estate photography business starting out questions from Chris in New Jersey. I think the questions are classic and important enough to look at in detail. Here is Chris's initial question: I have been trying to get a real estate business up and running since October of 2013 […]

Are Ads Being Deleted From Craigslist?

Highlighting a comment below by Ian, it appears that for some reason ads may be being deleted from craigslist. Ian says his was and my example post below indicates it was deleted also. I've re-posted may example ad and I'm going to track it closely to make sure it stays on CL a […]
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