Archive for the 'Marketing' Category

More Data which Demonstrates that Professional Photography Is Essential

January 9th, 2019

Over the years, there have been some studies that have shown that when listing agents use professional photography to market their listings, the listings sell for more. The classic study was the 2013 Redfin study that is documented in the infographic by the Wilmington, NC Realtor Robert Preville that we’ve been giving away for about 5 […]

Soft Sell Approach to Marketing Your Photography

January 8th, 2019

Shane in Canada has some ideas she wanted to bring up and talk about. This is an approach to marketing we haven’t talked about in the past. I’ll just pass on Shane’s comments on this subject. Shane says: I was thinking that a post on both big and small personal projects would be a great […]

Many Claim that 3D Is a Buzz-Kill

December 19th, 2018

Several readers pointed out a recent article in titled Why 3D Is a Buzzkill. The article’s primary assertion is that “Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies.” I find the most interesting part of the article as follows:

Holiday Gifts for Real Estate Photography Clients

November 11th, 2018

Peter in California says: I wonder if our crew would like to chip in on ideas of what to give their clients for holiday gifts, if at all. I am hopeless. If they like wine, I get them a nice bottle. If they don’t, I am at a complete loss. We have given some a […]

Do Real Estate Photographers Provide Assistance to Agents with Advertising Their Listings?

October 30th, 2018

Jack in Florida asks: Do other real estate photographers provide assistance to agents to help with advertising their listings through social media – Facebook, YouTube, etc.? Do you think that this is a viable service to consider? I’m sure there are some real estate photographers that provide a service to Realtors to help with advertising […]

Example of $50,000 Real Estate Video Marketing in Newport Beach

October 18th, 2018

Tim Krueger down in Southern California pointed out this video promoting a new $45 million Balboa Peninsula mansion and an article in the LA Times about Tim Smith, the listing agent. Update: Also, at, Tim Smith the listing agent explains the background for this film and why they made it. The LA Times article […]

What Social Media Works Best for Real Estate Photographers?

October 16th, 2018

Alan in Bellevue, WA asks: How important is having a current LinkedIn page for getting new clients? Is it even important at all? Some real estate photographers don’t use any social media, while the majority use at least some social media. More important than just having an active page on various social media is how […]

Should I Let My Client’s Videographer Use My Photos to Include in a Video?

October 15th, 2018

?Andrew in MA asks: I wonder what you and the readers think of this issue. My client (a good one) had a video done. She gave the videographer access to my still photos to incorporate in the video, which is a mix of directly-shot videos, and panning and zooming on my images. His video, by […]

How Real Estate Photographers Can Use Referral Marketing

September 30th, 2018

Colin in California asked the following question: I was gearing up to get started in this business when, more quickly than anticipated, I was connected with one of the biggest realtors in town and I was quickly shooting multi-million dollar homes—very high-end for the area. The client is awesome to have and pays well. Great! […]

Should You Allow Agents to Use Your Real Estate Images on Social Media?

September 27th, 2018

Darrin in California asks: As a new real estate photographer, I’m always encountering unfamiliar situations and have to think on the fly. A new issue came up regarding copyright. I think I answered it “properly” in terms of copyright law, but maybe not in terms of a business decision and I’m wondering what others would […]

Creating and Printing Flyers for Real Estate Agents

August 19th, 2018

John in St Louis asks: Can you recommend a flyer and brochure printing service that services the real estate industry? There is nothing special about the needs of the real estate industry in the area of flyer/brochure printing. Many businesses use flyers and brochures. Here are some approaches for real estate flyers and brochures:

Beginners Guide to Finding Real Estate Photography Clients

July 10th, 2018

A real estate photographer’s success is highly dependent on building business relationships with listing agents in their market area. There are very few businesses where you can make a list of names, phone numbers, and email addresses of all your potential customers, but you can in real estate photography since real estate agents are listed […]

Larry Gray’s “What to Look for in Real Estate Photography” Brochure

June 12th, 2018

Last week, Larry Gray, a Realtor in Florida, sent me a copy of his marketing brochure (click the image on the right to download Larry’s brochure) that is a nice alternative to the real estate photography marketing brochures that I’ve been giving away for many years. Also, Rick Burgett sent me a link to recent […]

Important Warning for Everyone Using the Free Real Estate Photo Guide

June 4th, 2018

A few days ago, Darrin in California asked me for a higher resolution version of the infographic that is used in the Realtor’s Photo Guides that I’ve been giving away for many years. The infographic was given to me in 2013 by Robert Preville, a Realtor in Wilmington, NC. In the past couple of years, […]

Is It Worthwhile to Become an Affiliate of Your Local Realtor Association?

May 27th, 2018

Darrin in LA asks: I’m new to RE photography and recently signed on as an affiliate member at my local Realtor’s association. What I was really after was a roster of members, which I did receive. Other benefits mostly involve me spending more money to sponsor events, classes, etc. So I have signed up for […]