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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to get paid on time

As a real estate photographer, you must pay attention to efficiency and cash flow. Here's a great solution to easily manage your business.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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What Is the Best Matterport Business Model for Selling this Service?

29/01/2021
Are you getting pressure from real estate clients or competitors to invest in Matterport? As you all know, the camera is very expensive and there is also a monthly hosting fee, adjusted based on the number of projects that are hosted.  To provide a solution for your business needs, you need to understand the basics, […]
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The Most Important Photo in Real Estate Photography

18/10/2020
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While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo to showcase the property in print media ads and invariably, this shot […]

How Would You Expand Into A New Market?

06/05/2020
7 Comments
Gary, from San Diego, CA writes: “How do you go about expanding into a new nearby market/area? Haven't been able to get a solid foothold in a nearby town that would work great with our business model. We've done flyers, pop-in's, and even tried to work our connections for referrals and nothing seems to be […]

Covid-19: A Wake Up Call for Real Estate Marketers

14/04/2020
9 Comments
Author: Charlie Dresen Real estate is changing and no one is looking back. Therefore, agents and any industries that support the real estate community––photographers to videographers to stagers, all need to be aware as well. I see this as an opportunity––a differentiator to set your business up for success. Real estate is a service industry […]

Are the Golden Days of Instagram Over?

15/07/2019
16 Comments
I will start this article with a confession: I only opened up my first Instagram (IG) account just recently. Yes, this makes me an IG late-bloomer to say the least! I'd been feeling increasingly self-conscious about my lack of IG presence because, over the past few weeks, it's seemed that almost all my friends and family have asked me why I wasn't using it.

The Case for Vertical Compositions in Real Estate Photography

10/07/2019
9 Comments
Author: Pierre Galant Some of my real estate clients insist on not doing any vertical shots. Their reasoning is that they do not display well on traditional real estate outlets such as the MLS and syndicated sites. This makes sense to some degree, however, I believe this is a short-sighted perspective. While those sites are […]

Preparing Your Images for MLS and Printing

29/04/2019
Jennifer, from Oakville, ON, Canada, asks: I’m a bit confused about resizing images. I’m not exactly sure about color space terminology and what a good "dpi" is for MLS. It’s my sense that MLS requirements for web pics are different from region to region across my area (I’m in central Canada) and I’m assuming it’s […]

More Data which Demonstrates that Professional Photography Is Essential

10/01/2019
12 Comments
Over the years, there have been some studies that have shown that when listing agents use professional photography to market their listings, the listings sell for more. The classic study was the 2013 Redfin study that is documented in the infographic by the Wilmington, NC Realtor Robert Preville that we've been giving away for about 5 […]

Holiday Gifts for Real Estate Photography Clients

12/11/2018
8 Comments
Peter in California says: I wonder if our crew would like to chip in on ideas of what to give their clients for holiday gifts, if at all. I am hopeless. If they like wine, I get them a nice bottle. If they don't, I am at a complete loss. We have given some a […]

What Social Media Works Best for Real Estate Photographers?

17/10/2018
10 Comments
Alan in Bellevue, WA asks: How important is having a current LinkedIn page for getting new clients? Is it even important at all? Some real estate photographers don't use any social media, while the majority use at least some social media. More important than just having an active page on various social media is how […]
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