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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Person showing how to use 360 camera

Regular cameras already provide cool snapshots of the world around us, but a 360 camera is a different beast. That said, they come with a little bit of a learning curve.  This article will take you through how to use a 360 camera and how you can g ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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How to Make Something Look Wet in Photoshop

In: 
24/02/2021
5 Comments
Adding a wet look or reflections can make a property look more dimensional compared to leaving it flat. You can make something look wet in Photoshop by using these methods.
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Using HDR Real Estate Photography: Good or Bad?

In: 
22/02/2021
16 Comments
Is using HDR real estate photography good or bad? If you've never done HDR photos, we're going to discuss how to do it, when to use it and where it looks bad.

How to Fix White Balance in Lightroom

In: 
10/02/2021
17 Comments
Even when using presets in editing, adjusting an image's white balance should be easy once you learn how to fix white balance in Lightroom.

What Lightroom Export Quality Should You Use With JPEGs?

In: 
04/02/2021
18 Comments
Suppose you've changed your camera setting back to 'fine' for better photos, yet the MLS does not allow uploads over 10MB.

How to Compress Images in Photoshop

In: 
28/01/2021
Image compression refers to the method of reducing the size of a file without degrading the quality of a photo. As a result, you get an efficient image size and format for transmitting or storing data. You may want to compress your image size to save computer space when storing images or get the best […]

Photoshop vs Luminar: Sky Replacement Tool Comparison

In: 
13/11/2020
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Author: Colin Robertson Adobe finally copied the one Luminar tool I use. How does it stack up? Here's a summary of my experience comparing the two AI-powered tools: Photoshop Pros: You get a layer mask that you can edit No need to use a separate plug-in Ability to build your own sky library using Creative […]

How to Quickly Add Fire to a Fireplace in Photoshop

In: 
18/09/2020
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I got a question about from a reader last week asking about the best way to create a fire in the fireplace with Photoshop. He said he had seen the tutorial that shows how to put flames on text but having trouble making the jump to making a fire place look convincing. Yes, there is more to […]

Shoot and Edit a Room in Under 90 Seconds

In: 
23/06/2020
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This process is a slight oversimplification of my typical real estate photography workflow but for the most part, it's the approach I take 90% of the time. I've used this method to shoot thousands of homes in my own market and have been fortunate to test it on much larger homes around North America. In […]

What Is Your Favorite Editing Software--Aside From PS and LR

In: 
07/06/2020
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“Hi Brandon, I’m just wondering what kind of editing software people are using these days beyond Photoshop and Lightroom. I’m relatively new to real estate photography and after reading PFRE for the last few months, I know a lot of people outsource this work but I don’t want to. Believe it or not, I really […]

How to Speed Up Performance in Photoshop

In: 
06/03/2020
13 Comments
Jerry, in Pensacola, FL writes: “My photography business is ramping up nicely but I’m not quite at the point where it makes sense for me, financially, to outsource my editing. I feel that I’m pretty good at the editing side of things but I’ve been finding that Photoshop has been getting slower and slower for […]
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